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HNST
Upturn stock ratingUpturn stock rating

Honest Company Inc (HNST)

Upturn stock ratingUpturn stock rating
$5.15
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

07/03/2025: HNST (4-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Above Average Performance

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Number of Analysts

rating

7 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $7.17

1 Year Target Price $7.17

Analysts Price Target For last 52 week
$7.17 Target price
52w Low $2.89
Current$5.15
52w High $8.97

Analysis of Past Performance

Type Stock
Historic Profit 121.06%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/03/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 567.72M USD
Price to earnings Ratio -
1Y Target Price 7.17
Price to earnings Ratio -
1Y Target Price 7.17
Volume (30-day avg) 7
Beta 2.38
52 Weeks Range 2.89 - 8.97
Updated Date 07/4/2025
52 Weeks Range 2.89 - 8.97
Updated Date 07/4/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.02

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -0.38%
Operating Margin (TTM) 2.58%

Management Effectiveness

Return on Assets (TTM) -0.68%
Return on Equity (TTM) -0.96%

Valuation

Trailing PE -
Forward PE 26.39
Enterprise Value 514544864
Price to Sales(TTM) 1.46
Enterprise Value 514544864
Price to Sales(TTM) 1.46
Enterprise Value to Revenue 1.32
Enterprise Value to EBITDA 75.39
Shares Outstanding 110237000
Shares Floating 94925133
Shares Outstanding 110237000
Shares Floating 94925133
Percent Insiders 13.09
Percent Institutions 61.92

ai summary icon Upturn AI SWOT

Honest Company Inc

stock logo

Company Overview

overview logo History and Background

The Honest Company, Inc. was founded in 2012 by Jessica Alba with a mission to create safe and effective consumer products. Initially focused on baby and household products, the company aimed to provide eco-friendly and transparent alternatives to conventional brands. Honest went public in May 2021.

business area logo Core Business Areas

  • Diapers and Wipes: Diapers, wipes, and other baby care essentials. These are core to their early business, and still continue to be a part of their revenue.
  • Skin and Personal Care: Skincare, bath & body products, and beauty products for adults and children.
  • Household and Cleaning: Cleaning products, laundry detergents, and other home essentials.

leadership logo Leadership and Structure

Carla Vernu00f3n serves as the Chief Executive Officer. The company operates with a functional organizational structure, with departments focused on product development, marketing, sales, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Diapers: Eco-friendly diapers designed with plant-based materials. The diaper market is highly competitive. Competitors include Pampers (PG), Huggies (Kimberly-Clark - KMB), and generic brands. Market share data for Honest specifically in diapers is variable.
  • Wipes: Plant-based wipes for various uses. Similar to diapers, the wipes market is competitive with Pampers (PG), Huggies (Kimberly-Clark - KMB) and generic brands.
  • Skincare: Skincare products for babies and adults emphasizing natural ingredients. Competitors include Aveeno (JNJ), Cetaphil (Nestle) and other natural/organic skincare brands. Revenue from skincare contributes significantly to overall revenue.

Market Dynamics

industry overview logo Industry Overview

The consumer packaged goods (CPG) industry, particularly in the baby, personal care, and cleaning segments, is competitive and evolving with increasing demand for natural, sustainable, and transparent products.

Positioning

Honest Company positions itself as a premium, eco-conscious brand targeting consumers willing to pay more for safe and sustainable products. This differentiates them from mass-market brands but puts them in direct competition with other natural/organic brands.

Total Addressable Market (TAM)

The TAM for the clean and natural CPG market is substantial and growing. Honest is positioned to capture a portion of this market by focusing on product innovation and brand awareness.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Commitment to product safety and sustainability
  • Loyal customer base
  • Online presence and direct-to-consumer channel

Weaknesses

  • Premium pricing, which may limit market reach
  • Profitability challenges
  • Supply chain vulnerabilities
  • Reliance on brand image which can be damaged by product issues

Opportunities

  • Expansion into new product categories
  • Increased penetration in existing markets
  • Strategic partnerships with retailers
  • Growing demand for sustainable products

Threats

  • Intense competition from established CPG brands
  • Economic downturns impacting consumer spending
  • Changes in consumer preferences
  • Increased scrutiny from regulatory bodies

Competitors and Market Share

competitor logo Key Competitors

  • PG
  • CL
  • KMB
  • CHD

Competitive Landscape

Honest competes primarily on brand image and product differentiation, emphasizing natural ingredients and sustainability. Their advantages include a loyal customer base. Disadvantages include premium pricing and relatively smaller market share compared to established players.

Growth Trajectory and Initiatives

Historical Growth: Cannot compute without actual figures.

Future Projections: Analysts' estimates are needed. Cannot compute without actual figures.

Recent Initiatives: Focus on improving profitability, streamlining operations, and launching new product lines.

Summary

The Honest Company boasts a strong brand and commitment to safe and sustainable products, attracting a loyal customer base. However, premium pricing and profitability challenges present ongoing concerns. Opportunities exist in expanding product lines and markets, but intense competition and economic fluctuations pose potential threats.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Sec Filings
  • Market Research Reports
  • Publicly Available Information

Disclaimers:

This analysis is based on publicly available information and is intended for informational purposes only. It should not be considered financial advice. Market share data is approximate and subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Honest Company Inc

Exchange NASDAQ
Headquaters Los Angeles, CA, United States
IPO Launch date 2021-05-04
CEO & Director Ms. Carla Vernon
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 164
Full time employees 164

The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. It offers baby care products, mama care products, baby clothing, and diaper bags; skin care products, including cleansers, moisturizers, serums and treatments, eye creams, and skincare kits; and face, eye, and lip makeup products, as well as makeup kits and brushes. The company also provides shower and bath products, hair care, face and body lotion, body care kits, and vitamins and supplements. In addition, it sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.