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HNST 
Honest Company Inc (HNST)
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Upturn Advisory Summary
11/05/2025: HNST (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.79
1 Year Target Price $6.79
| 4 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 121.06% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 367.19M USD | Price to earnings Ratio 55 | 1Y Target Price 6.79 |
Price to earnings Ratio 55 | 1Y Target Price 6.79 | ||
Volume (30-day avg) 7 | Beta 2.28 | 52 Weeks Range 2.31 - 8.97 | Updated Date 11/6/2025 |
52 Weeks Range 2.31 - 8.97 | Updated Date 11/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.0057 | Actual 0.007 |
Profitability
Profit Margin 1.66% | Operating Margin (TTM) 3.09% |
Management Effectiveness
Return on Assets (TTM) 1.23% | Return on Equity (TTM) 4.09% |
Valuation
Trailing PE 55 | Forward PE 18.83 | Enterprise Value 353789031 | Price to Sales(TTM) 0.94 |
Enterprise Value 353789031 | Price to Sales(TTM) 0.94 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 25.49 | Shares Outstanding 111269491 | Shares Floating 95490364 |
Shares Outstanding 111269491 | Shares Floating 95490364 | ||
Percent Insiders 12.82 | Percent Institutions 56.73 |
Upturn AI SWOT
Honest Company Inc
Company Overview
History and Background
The Honest Company Inc. was founded in 2012 by Jessica Alba and Christopher Gavigan. Initially focused on eco-friendly baby products, it expanded into various personal care and household goods. The company went public in May 2021.
Core Business Areas
- Diapers and Wipes: Focuses on providing eco-friendly and hypoallergenic diapers and wipes for babies.
- Skin and Personal Care: Offers a range of skincare, haircare, and personal care products for adults and children, emphasizing clean ingredients.
- Household and Cleaning: Provides eco-friendly cleaning products and household essentials.
Leadership and Structure
Carla Vernu00f3n serves as Chief Executive Officer. The company has a typical corporate structure with departments such as marketing, finance, operations, and product development.
Top Products and Market Share
Key Offerings
- Diapers: Eco-friendly diapers are a core product, competing with brands like Pampers and Huggies. Market share data is dynamic and varies by region, but Honest aims for premium positioning. Direct competitors are Pampers (PG), Huggies (KMB), and Seventh Generation (Unilever).
- Wipes: Plant-based wipes designed for gentle cleaning. Competing with brands like Pampers and Huggies. Market share data is dynamic and varies by region. Direct competitors are Pampers (PG), Huggies (KMB), and WaterWipes.
- Hand Sanitizer: Clean and effective hand sanitizers for personal hygiene. Competes with Purell (GOJO) and various private label brands. Market share information is not readily available.
- Lip Balm: Moisturizing lip balms are the go-to for every day lip care. Competes with EOS (Evolution of Smooth) and Chapstick (Haleon). Market share information is not readily available.
Market Dynamics
Industry Overview
The market focuses on consumer packaged goods (CPG) in the baby care, personal care, and cleaning sectors. Growing consumer demand for natural, sustainable, and transparent products are on the rise.
Positioning
Honest Company focuses on offering premium, eco-friendly products appealing to environmentally conscious consumers. It competes on product quality, brand image, and sustainability.
Total Addressable Market (TAM)
The global eco-friendly CPG market is projected to reach hundreds of billions of dollars. Honest Company aims to capture a significant share by targeting health-conscious and environmentally aware consumers.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for natural and eco-friendly products
- High brand awareness driven by celebrity founder
- Direct-to-consumer (DTC) capabilities
- Focus on clean and sustainable ingredients
Weaknesses
- Higher price points compared to conventional products
- Past controversies related to ingredient claims
- Limited profitability
- Supply chain vulnerabilities
Opportunities
- Expansion into new product categories and markets
- Increased focus on sustainability and ethical sourcing
- Partnerships with retailers and e-commerce platforms
- Growing consumer demand for natural and organic products
Threats
- Intense competition from established CPG companies
- Changing consumer preferences
- Economic downturns affecting consumer spending
- Regulatory scrutiny of ingredient claims
Competitors and Market Share
Key Competitors
- PG
- KMB
- CL
- UN
Competitive Landscape
Honest Company faces intense competition from larger, well-established CPG companies. Its advantage lies in its brand image and focus on natural ingredients, but it must overcome higher price points and operational challenges.
Growth Trajectory and Initiatives
Historical Growth: Honest Company experienced initial growth driven by the brand's appeal and DTC strategy. Post-IPO growth has faced challenges due to competition and operational issues.
Future Projections: Future growth depends on successful product innovation, market expansion, and improved profitability. Analyst estimates vary.
Recent Initiatives: Recent initiatives have focused on streamlining operations, reducing costs, and launching new product lines.
Summary
Honest Company has built a strong brand around natural and eco-friendly products, particularly in the baby care sector. However, it faces challenges in profitability and competition from larger CPG companies. Future success depends on product innovation, market expansion, and efficient operations. The company needs to carefully manage supply chains and maintain its brand reputation.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Reports
- Yahoo Finance
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Honest Company Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2021-05-04 | CEO & Director Ms. Carla Vernon | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 164 | Website https://www.honest.com |
Full time employees 164 | Website https://www.honest.com | ||
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. It offers baby care products, mama care products, baby clothing, and diaper bags; skin care products, including cleansers, moisturizers, serums and treatments, eye creams, and skincare kits; and face, eye, and lip makeup products, as well as makeup kits and brushes. The company also provides shower and bath products, hair care, face and body lotion, body care kits, and vitamins and supplements. In addition, it sells its products through digital and retail sales channels, such as its website and third-party ecommerce sites, as well as brick and mortar retailers. The Honest Company, Inc. was incorporated in 2011 and is headquartered in Los Angeles, California.
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