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HOFT 
Hooker Furniture Corporation (HOFT)
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Upturn Advisory Summary
12/05/2025: HOFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 5.29% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 125.90M USD | Price to earnings Ratio - | 1Y Target Price 17 |
Price to earnings Ratio - | 1Y Target Price 17 | ||
Volume (30-day avg) - | Beta 1.38 | 52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 |
52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.82% | Basic EPS (TTM) -1.09 |
Earnings Date
Report Date 2025-06-04 | When Before Market | Estimate -0.15 | Actual -0.29 |
Profitability
Profit Margin -2.95% | Operating Margin (TTM) -4.18% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -5.48% |
Valuation
Trailing PE - | Forward PE 40.65 | Enterprise Value 176910772 | Price to Sales(TTM) 0.32 |
Enterprise Value 176910772 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 17.57 | Shares Outstanding 10697000 | Shares Floating 10239346 |
Shares Outstanding 10697000 | Shares Floating 10239346 | ||
Percent Insiders 2.75 | Percent Institutions 78.95 |
Upturn AI SWOT
Hooker Furniture Corporation
Company Overview
History and Background
Hooker Furniture Corporation was founded in 1924 by E.W. Hooker in Martinsville, Virginia. Starting as a small operation, it has grown into a diversified furniture manufacturer and importer. Key milestones include its expansion into case goods, upholstery, and a focus on sourcing from global partners. The company has evolved to serve various market segments, from entry-level to premium.
Core Business Areas
- Home Furnishings: This segment encompasses the design, manufacture, marketing, and importation of a wide range of residential furniture, including bedroom, dining room, living room, and office furniture. It operates under various brands and caters to different price points and styles.
- Casegoods: Refers to furniture made from wood or wood-look materials, such as bedroom sets, dining tables, chests, and cabinets.
- Upholstery: This includes sofas, loveseats, chairs, and other upholstered seating furniture.
- Imported Furniture: A significant portion of Hooker's business involves importing furniture, primarily from Asia, to offer a broader product range and competitive pricing.
Leadership and Structure
Hooker Furniture Corporation is led by a Board of Directors and an executive management team. Key positions typically include Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various operational divisions. The organizational structure is likely departmentalized, with teams focused on design, manufacturing, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Residential Furniture (Casegoods & Upholstery): Hooker offers a broad portfolio of residential furniture, including dining sets, bedroom suites, living room sofas and chairs, and office furniture. Market share data for specific product lines is not publicly detailed, but the company competes with a multitude of furniture manufacturers and retailers. Key competitors include Ashley Furniture Industries, La-Z-Boy, Williams-Sonoma (Pottery Barn, West Elm), Ethan Allen, and numerous smaller manufacturers and importers.
- Commercial Furniture: Hooker also supplies furniture for commercial spaces, such as hospitality and contract environments. Specific market share within this niche is also not readily available, with competitors like Steelcase, Herman Miller (now MillerKnoll), and others dominating certain sub-segments.
Market Dynamics
Industry Overview
The US furniture industry is highly competitive and influenced by consumer spending, housing market trends, and fashion cycles. It includes manufacturers, importers, and retailers. The industry has seen a shift towards online sales and a greater emphasis on sustainability and diverse styles.
Positioning
Hooker Furniture Corporation is positioned as a mid-range to upper-mid-range furniture provider, known for its broad product offering, including both domestically produced and imported items. Its competitive advantages lie in its brand recognition, established distribution channels, and its ability to source globally. The company also benefits from its strategic acquisitions.
Total Addressable Market (TAM)
The global furniture market is substantial, estimated to be hundreds of billions of dollars. The US market represents a significant portion of this. Hooker Furniture Corporation's TAM is focused on the residential and commercial furniture segments within the US and select international markets. The company aims to capture a share of this broad market through its diverse product lines and distribution strategies.
Upturn SWOT Analysis
Strengths
- Diversified product portfolio across residential and commercial segments.
- Strong brand recognition and established distribution channels.
- Ability to leverage global sourcing for cost competitiveness.
- History of successful acquisitions to expand market reach and capabilities.
- Experienced management team.
Weaknesses
- Vulnerability to supply chain disruptions and import costs.
- Reliance on consumer discretionary spending, which can be cyclical.
- Intense competition from both large players and niche importers.
- Potential challenges in adapting rapidly to fast-changing design trends.
Opportunities
- Growth in e-commerce and direct-to-consumer channels.
- Expansion into emerging markets or underserved product categories.
- Increased demand for sustainable and ethically sourced furniture.
- Strategic partnerships and further accretive acquisitions.
- Leveraging design innovation to capture new consumer preferences.
Threats
- Economic downturns impacting consumer spending.
- Increasing raw material costs and transportation expenses.
- Trade policies and tariffs impacting imported goods.
- Intensifying competition and price wars.
- Shifting consumer preferences away from traditional furniture styles.
Competitors and Market Share
Key Competitors
- Ashley Furniture Industries
- La-Z-Boy Incorporated (LZB)
- Williams-Sonoma, Inc. (WSM)
- Ethan Allen Interiors Inc. (ETD)
Competitive Landscape
Hooker Furniture Corporation faces intense competition from large, diversified furniture companies with significant brand recognition and broad distribution networks, as well as from numerous smaller manufacturers and importers specializing in specific product categories or price points. While Hooker has strengths in its brand and sourcing, it must continuously innovate and manage costs to maintain its competitive edge.
Major Acquisitions
Sam Moore Furniture
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of Sam Moore Furniture expanded Hooker's upholstery capabilities and brand portfolio, enhancing its offering in the premium segment of the market.
Ethan Allen Interiors Inc.
- Year: 2023
- Acquisition Price (USD millions): 70.3
- Strategic Rationale: Acquisition of Ethan Allen aimed to enhance Hooker's brand portfolio, expand its market reach, and leverage Ethan Allen's established retail network and design expertise.
Growth Trajectory and Initiatives
Historical Growth: Hooker Furniture Corporation has experienced growth through a combination of organic expansion and strategic acquisitions. Its historical growth has been shaped by its ability to adapt to market changes, expand its product lines, and diversify its sourcing and sales channels.
Future Projections: Future growth projections for Hooker Furniture Corporation would be based on analyst estimates, industry trends, and the company's own strategic initiatives. These projections typically consider anticipated revenue growth, earnings per share, and market expansion opportunities.
Recent Initiatives: Recent strategic initiatives may include acquisitions to broaden its portfolio or market reach, investments in e-commerce capabilities, product line expansions, and efforts to optimize its supply chain and operational efficiencies.
Summary
Hooker Furniture Corporation is a diversified furniture manufacturer with a strong history and established brand presence. Its core strengths lie in its broad product offerings, global sourcing capabilities, and strategic acquisitions. However, the company faces significant challenges from intense competition, supply chain vulnerabilities, and the cyclical nature of consumer spending. Continued focus on e-commerce, design innovation, and cost management will be crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Hooker Furniture Corporation SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Financial News and Analysis Websites
- Industry Market Research Reports
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Market share data is an estimation. Financial figures and performance indicators are subject to change and should be verified with the latest official company reports. This information is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hooker Furniture Corporation
Exchange NASDAQ | Headquaters Martinsville, VA, United States | ||
IPO Launch date 1999-07-22 | CEO & Director Mr. Jeremy R. Hoff | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1034 | Website https://www.hookerfurniture.com |
Full time employees 1034 | Website https://www.hookerfurniture.com | ||
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture products. The company's Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand; and imported upholstered furniture under the Hooker Upholstery brand. Its Home Meridian segment provides a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brands; and imported leather motion upholstery under the Prime Resources International brand. This segment also designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name. The company's Domestic Upholstery segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and various accent upholstery pieces under the HF Custom brand; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. This segment also designs and manufactures outdoor furniture under the Sunset West brand. It supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers, and distributors under the H Contract brand; and lighting, accessories, and home décor products under the BOBO Intriguing Objects brand. The company sells home furnishing products through retailers, such as independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers primarily in North America. Hooker Furnishings Corporation was incorporated in 1924 and is headquartered in Martinsville, Virginia.
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