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Upturn AI SWOT - About
HOFT 
Hooker Furniture Corporation (HOFT)
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Upturn Advisory Summary
09/17/2025: HOFT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 1.13% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 125.90M USD | Price to earnings Ratio - | 1Y Target Price 17 |
Price to earnings Ratio - | 1Y Target Price 17 | ||
Volume (30-day avg) - | Beta 1.38 | 52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 |
52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.82% | Basic EPS (TTM) -1.09 |
Earnings Date
Report Date 2025-06-04 | When Before Market | Estimate -0.15 | Actual -0.29 |
Profitability
Profit Margin -2.95% | Operating Margin (TTM) -4.18% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -5.48% |
Valuation
Trailing PE - | Forward PE 40.65 | Enterprise Value 176910772 | Price to Sales(TTM) 0.32 |
Enterprise Value 176910772 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 17.57 | Shares Outstanding 10697000 | Shares Floating 10239346 |
Shares Outstanding 10697000 | Shares Floating 10239346 | ||
Percent Insiders 2.75 | Percent Institutions 78.95 |
Upturn AI SWOT
Hooker Furniture Corporation
Company Overview
History and Background
Hooker Furniture Corporation was founded in 1924 in Martinsville, Virginia. Initially focused on manufacturing residential wood furniture, it has grown through acquisitions and expansions to offer a broader range of home furnishings.
Core Business Areas
- Hooker Casegoods/Upholstery: Designs, markets, and sources casegoods (bedroom, dining room, home office, and accent furniture) and upholstered furniture under the Hooker Furniture brand. These products are sold through furniture stores, interior designers, and e-commerce channels.
- Home Meridian International (HMI): Sources, designs, and markets a wide variety of furniture, primarily for national retailers, under brands such as Pulaski Furniture, Samuel Lawrence Furniture, and Prime Resource International.
- Domestic Upholstery: Includes Bradington-Young, a specialist in leather upholstery, and HF Custom, which produces custom upholstered furniture. They primarily distribute through higher-end retail channels.
Leadership and Structure
Jeremy Hoff serves as the Chief Executive Officer. The company has a traditional corporate structure with various departments reporting to the CEO and a Board of Directors overseeing corporate governance.
Top Products and Market Share
Key Offerings
- Bedroom Furniture: Hooker Furniture offers a range of bedroom sets and individual pieces. Market share data specific to Hooker Furniture for bedroom furniture is challenging to pinpoint precisely; competition includes Ashley Furniture, La-Z-Boy, and Ethan Allen.
- Living Room Upholstery: Hooker's Bradington-Young brand is known for high-quality leather upholstery. Market share is niche within the premium leather segment; competitors include Hancock & Moore and Sherrill Furniture.
- Home Office Furniture: Hooker Furniture offers desks, chairs, and storage solutions for home offices. Competitors include Sauder Woodworking, Bush Furniture, and Steelcase for higher-end options.
Market Dynamics
Industry Overview
The furniture industry is influenced by housing market trends, consumer spending, and import/export dynamics. There is increasing demand for online furniture sales and sustainable, eco-friendly products.
Positioning
Hooker Furniture is positioned as a mid-to-high-end furniture provider, focusing on quality, design, and brand reputation. It competes through diverse product lines and distribution channels.
Total Addressable Market (TAM)
The global furniture market is estimated to be worth hundreds of billions of dollars. Hooker Furniture is positioned to capture a portion of this market through its various brands and distribution channels.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the mid-to-high-end furniture market
- Diverse product portfolio across various furniture categories
- Established distribution network including retail, e-commerce, and interior design channels
- Experienced management team
Weaknesses
- Susceptibility to economic downturns affecting consumer spending
- Reliance on sourcing from overseas, potentially impacting supply chains
- Exposure to fluctuating raw material costs
- Inventory management challenges
Opportunities
- Expansion into new geographic markets
- Increased focus on e-commerce and digital marketing
- Development of sustainable and eco-friendly product lines
- Acquisition of complementary businesses
Threats
- Intense competition from both domestic and international furniture manufacturers
- Changes in consumer preferences and design trends
- Tariffs and trade restrictions
- Disruptions in global supply chains
Competitors and Market Share
Key Competitors
- ETH (Ethan Allen Interiors Inc.)
- MLHR (MillerKnoll, Inc.)
- RH (RH)
Competitive Landscape
Hooker Furniture faces competition from large, established players as well as smaller, niche manufacturers. Hooker's advantage lies in its brand recognition, diverse product line, and established distribution network.
Major Acquisitions
Shenandoah Furniture, Inc.
- Year: 2007
- Acquisition Price (USD millions): 5.6
- Strategic Rationale: Expanded domestic manufacturing and distribution capabilities.
Growth Trajectory and Initiatives
Historical Growth: Hooker Furniture's growth has been a mix of organic expansion and acquisitions, influenced by economic cycles and consumer trends.
Future Projections: Future growth projections depend on various factors, including housing market activity, consumer confidence, and the company's ability to execute its strategic initiatives. Analyst estimates should be reviewed regularly.
Recent Initiatives: Strategic initiatives include focusing on digital sales, expanding product lines, and improving operational efficiency.
Summary
Hooker Furniture is a well-established company with a diverse product portfolio and established distribution network. The company's strengths include its brand recognition and experienced management team. However, it faces challenges from intense competition, economic downturns, and supply chain disruptions. Growth depends on successful execution of strategic initiatives.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hooker Furniture Corporation
Exchange NASDAQ | Headquaters Martinsville, VA, United States | ||
IPO Launch date 1999-07-22 | CEO & Director Mr. Jeremy R. Hoff | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1034 | Website https://www.hookerfurniture.com |
Full time employees 1034 | Website https://www.hookerfurniture.com | ||
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture products. The company's Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand; and imported upholstered furniture under the Hooker Upholstery brand. Its Home Meridian segment provides a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brands; and imported leather motion upholstery under the Prime Resources International brand. This segment also designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name. The company's Domestic Upholstery segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and various accent upholstery pieces under the HF Custom brand; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. This segment also designs and manufactures outdoor furniture under the Sunset West brand. It supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers, and distributors under the H Contract brand; and lighting, accessories, and home décor products under the BOBO Intriguing Objects brand. The company sells home furnishing products through retailers, such as independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers primarily in North America. Hooker Furnishings Corporation was incorporated in 1924 and is headquartered in Martinsville, Virginia.
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