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Upturn AI SWOT - About
HOFT 
Hooker Furniture Corporation (HOFT)
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Upturn Advisory Summary
08/28/2025: HOFT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 8.02% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 125.90M USD | Price to earnings Ratio - | 1Y Target Price 17 |
Price to earnings Ratio - | 1Y Target Price 17 | ||
Volume (30-day avg) - | Beta 1.38 | 52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 |
52 Weeks Range 7.17 - 18.74 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.82% | Basic EPS (TTM) -1.09 |
Earnings Date
Report Date 2025-06-04 | When Before Market | Estimate -0.15 | Actual -0.29 |
Profitability
Profit Margin -2.95% | Operating Margin (TTM) -4.18% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -5.48% |
Valuation
Trailing PE - | Forward PE 40.65 | Enterprise Value 176910772 | Price to Sales(TTM) 0.32 |
Enterprise Value 176910772 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 17.57 | Shares Outstanding 10697000 | Shares Floating 10239346 |
Shares Outstanding 10697000 | Shares Floating 10239346 | ||
Percent Insiders 2.75 | Percent Institutions 78.95 |
Upturn AI SWOT
Hooker Furniture Corporation
Company Overview
History and Background
Hooker Furniture Corporation was founded in 1924. It started as a small furniture manufacturer in Martinsville, Virginia, and has grown into a publicly traded company specializing in design, marketing, and sourcing residential household products.
Core Business Areas
- Hooker Casegoods: Designs, markets, and sources bedroom, dining room, home office, and home entertainment furniture. Includes Hooker Upholstery.
- Home Meridian International (HMI): A multi-line supplier of residential furnishings sourced globally. Caters to a wide range of retailers and price points.
- Domestic Upholstery: Produces custom upholstered furniture through brands like Bradington-Young and Sam Moore.
Leadership and Structure
The leadership team consists of a CEO (Jeremy Hoff), CFO (Paul Huckfeldt) and various VPs overseeing different aspects of the business. The company has a hierarchical structure with distinct business segments reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Bedroom Furniture: Designs, markets, and sources bedroom. Market share is difficult to pinpoint exactly, but Hooker is a recognized brand in the upper-middle segment. Competitors include Ashley Furniture, La-Z-Boy, and Bassett Furniture. Difficult to estimate revenue breakdown per product type from publicly available information.
- Dining Room Furniture: Designs, markets, and sources dining room. Market share is difficult to pinpoint exactly, but Hooker is a recognized brand in the upper-middle segment. Competitors include Ashley Furniture, La-Z-Boy, and Bassett Furniture. Difficult to estimate revenue breakdown per product type from publicly available information.
- Upholstery Furniture: Designs, markets, and sources Upholstery products. Market share is difficult to pinpoint exactly, but Hooker is a recognized brand in the upper-middle segment. Competitors include Ashley Furniture, La-Z-Boy, and Bassett Furniture. Difficult to estimate revenue breakdown per product type from publicly available information.
Market Dynamics
Industry Overview
The furniture industry is cyclical and sensitive to economic conditions, including housing market trends and consumer spending. It's also undergoing changes due to e-commerce and changing consumer preferences.
Positioning
Hooker Furniture Corporation is positioned in the mid-to-upper price segment of the furniture market, focusing on quality design and brand reputation. Competitive advantages include its established brand, diverse product offerings, and strong distribution network.
Total Addressable Market (TAM)
The global furniture market is estimated to be in the hundreds of billions of dollars. Hooker Furniture Corporation is positioned to capture a portion of this market by focusing on the mid to upper market segments.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diverse Product Portfolio
- Established Distribution Network
- Experienced Management Team
- Strong sourcing capabilities
Weaknesses
- Sensitivity to Economic Cycles
- Dependence on Sourcing
- Relatively High Price Point compared to mass-market retailers
- Exposure to changing consumer preferences
Opportunities
- Expansion into New Markets
- Growth in E-commerce Sales
- Strategic Acquisitions
- Development of Innovative Products
- Growing millennial and Gen Z consumer segments
Threats
- Increased Competition
- Fluctuations in Raw Material Costs
- Changes in Consumer Spending
- Geopolitical Risks Affecting Sourcing
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- ASH
- MLHR
- BSET
- ETH
Competitive Landscape
Hooker Furniture Corporation competes with a mix of large and small furniture manufacturers and retailers. It differentiates itself through its brand, design capabilities, and distribution network. Its disadvantages might include its higher price point compared to mass-market retailers.
Major Acquisitions
Sunset West
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded offerings into the upscale outdoor furniture market
Growth Trajectory and Initiatives
Historical Growth: Hooker Furniture Corporation's historical growth has been influenced by economic conditions and strategic acquisitions.
Future Projections: Future growth will depend on the company's ability to adapt to changing market conditions and execute its strategic initiatives. Analyst estimates will vary.
Recent Initiatives: Recent strategic initiatives include expanding e-commerce presence, focusing on product innovation, and streamlining operations.
Summary
Hooker Furniture Corporation is a relatively strong player in the mid-to-upper price segment of the furniture market, with a well-established brand and diverse product portfolio. The company's financial performance is tied to economic cycles. Expanding its e-commerce presence and navigating supply chain complexities are key factors for future success. Keeping pace with consumer preferences is also essential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hooker Furniture Corporation SEC Filings (10-K, 10-Q)
- Industry Reports
- Company Website
- Analyst Reports
- Market Research Data
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hooker Furniture Corporation
Exchange NASDAQ | Headquaters Martinsville, VA, United States | ||
IPO Launch date 1999-07-22 | CEO & Director Mr. Jeremy R. Hoff | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1034 | Website https://www.hookerfurniture.com |
Full time employees 1034 | Website https://www.hookerfurniture.com | ||
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture products. The company's Hooker Branded segment offers design categories, including home entertainment, home office, accent, dining, and bedroom furniture under the Hooker Furniture brand; and imported upholstered furniture under the Hooker Upholstery brand. Its Home Meridian segment provides a range of bedroom, dining room, accent, display cabinet, home office, and youth furnishings under the Pulaski Furniture and Samuel Lawrence Furniture brands; and imported leather motion upholstery under the Prime Resources International brand. This segment also designs and supplies hotel furnishings for four and five-star hotels under the Samuel Lawrence Hospitality brand name. The company's Domestic Upholstery segment offers motion and stationary leather furniture under the Bradington-Young brand; chairs, sofas, sectionals, recliners, and various accent upholstery pieces under the HF Custom brand; and upholstered furniture, such as private label sectionals, modulars, sofas, chairs, ottomans, benches, beds, and dining chairs for lifestyle specialty retailers under the Shenandoah Furniture brand. This segment also designs and manufactures outdoor furniture under the Sunset West brand. It supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers, and distributors under the H Contract brand; and lighting, accessories, and home décor products under the BOBO Intriguing Objects brand. The company sells home furnishing products through retailers, such as independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers primarily in North America. Hooker Furnishings Corporation was incorporated in 1924 and is headquartered in Martinsville, Virginia.
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