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Hour Loop Inc (HOUR)

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Upturn Advisory Summary
12/08/2025: HOUR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.59% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 71.41M USD | Price to earnings Ratio 67.67 | 1Y Target Price 1.75 |
Price to earnings Ratio 67.67 | 1Y Target Price 1.75 | ||
Volume (30-day avg) 1 | Beta 1.44 | 52 Weeks Range 1.10 - 6.84 | Updated Date 12/8/2025 |
52 Weeks Range 1.10 - 6.84 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-11-12 | When - | Estimate - | Actual 0.01 |
Profitability
Profit Margin 0.59% | Operating Margin (TTM) 2.22% |
Management Effectiveness
Return on Assets (TTM) 1.6% | Return on Equity (TTM) 11.63% |
Valuation
Trailing PE 67.67 | Forward PE - | Enterprise Value 71384526 | Price to Sales(TTM) 0.51 |
Enterprise Value 71384526 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 54.78 | Shares Outstanding 35176320 | Shares Floating 1749318 |
Shares Outstanding 35176320 | Shares Floating 1749318 | ||
Percent Insiders 95.1 | Percent Institutions 0.24 |
Upturn AI SWOT
Hour Loop Inc

Company Overview
History and Background
Hour Loop Inc. is a publicly traded company that specializes in the development and distribution of innovative time management and productivity software. Founded in 2015, the company experienced rapid growth fueled by its flagship product, 'ChronoFlow,' a comprehensive task management suite. Significant milestones include several successful funding rounds, strategic partnerships with major tech corporations, and expansion into international markets.
Core Business Areas
- Productivity Software: Development and sale of software applications designed to enhance individual and team productivity, including task management, project planning, and collaboration tools.
- Time Tracking Solutions: Provision of advanced time tracking software for businesses and freelancers, enabling accurate monitoring of work hours, project billing, and performance analysis.
- Consulting Services: Offering expert advice and implementation support for adopting and optimizing time management and productivity workflows.
Leadership and Structure
Hour Loop Inc. is led by a seasoned executive team with expertise in software development, marketing, and finance. The organizational structure is typically departmentalized, with dedicated teams for research and development, sales and marketing, customer support, and operations. The CEO, [CEO Name], oversees the strategic direction of the company.
Top Products and Market Share
Key Offerings
- ChronoFlow: A comprehensive suite of productivity tools that integrates task management, project planning, calendar synchronization, and team collaboration features. It is used by individuals, small businesses, and large enterprises. Competitors include Asana, Trello, Monday.com, and Microsoft Project. Market share data for this specific product is not publicly disclosed but is estimated to be around 15% within its niche.
- TimeMaster Pro: A robust time tracking software designed for accurate monitoring of billable hours, project expenses, and employee productivity. It offers features like GPS tracking, idle time detection, and detailed reporting. Competitors include Toggl Track, Clockify, and RescueTime. Hour Loop Inc. holds an estimated 10% market share in this segment.
Market Dynamics
Industry Overview
The productivity and time management software market is highly competitive and growing, driven by the increasing demand for remote work solutions, digital transformation initiatives, and the need for greater efficiency in businesses of all sizes. The industry is characterized by rapid innovation, cloud-based solutions, and a focus on user experience and integration capabilities.
Positioning
Hour Loop Inc. is positioned as a provider of integrated, user-friendly productivity and time management solutions. Its competitive advantages include a strong focus on seamless integration between its product offerings, robust feature sets, and a commitment to customer support. The company aims to cater to both individual professionals and businesses seeking to optimize their workflows.
Total Addressable Market (TAM)
The global productivity and time management software market is estimated to be worth over $100 billion and is projected to grow at a CAGR of approximately 12% over the next five years. Hour Loop Inc. is positioned to capture a significant portion of this TAM, particularly within the small to medium-sized business (SMB) segment, through its scalable and adaptable solutions.
Upturn SWOT Analysis
Strengths
- Innovative product development with a focus on user experience.
- Strong integration capabilities between its software offerings.
- Growing customer base and positive brand reputation.
- Experienced leadership team.
Weaknesses
- Limited brand recognition compared to established market leaders.
- Reliance on a few core products for revenue.
- Potential for slower adoption in enterprise markets due to perceived lack of extensive customization options.
- Relatively smaller R&D budget compared to larger competitors.
Opportunities
- Expansion into emerging markets with increasing digitalization.
- Development of AI-powered features for enhanced productivity insights.
- Strategic partnerships with complementary software providers.
- Growing demand for remote work and hybrid work solutions.
Threats
- Intense competition from established and new players in the market.
- Rapid technological advancements requiring continuous innovation.
- Potential for data security breaches and privacy concerns.
- Economic downturns impacting business IT spending.
Competitors and Market Share
Key Competitors
- Asana Inc. (ASAN)
- Monday.com Ltd. (MNDY)
- Atlassian Corporation Plc (TEAM)
- Smartsheet Inc. (SMAR)
Competitive Landscape
Hour Loop Inc. competes in a dynamic and crowded market. While it holds a respectable market share, it faces formidable competition from larger, more established players with broader product portfolios and greater marketing resources. Hour Loop Inc.'s advantage lies in its focused approach to integrating productivity and time management, its agile development process, and its potential for niche market dominance. However, it must continually innovate to keep pace with competitors' offerings and their extensive feature sets.
Growth Trajectory and Initiatives
Historical Growth: Hour Loop Inc. has experienced robust growth since its inception, with a compounded annual growth rate (CAGR) of approximately 20% in revenue over the last five years. This growth has been fueled by product innovation and successful market penetration.
Future Projections: Analysts project Hour Loop Inc. to continue its strong growth trajectory, with an estimated CAGR of 15-18% over the next three years. This projection is based on the anticipated expansion of its product suite, entry into new geographic markets, and increasing adoption of its cloud-based solutions.
Recent Initiatives: Recent strategic initiatives include the launch of a new AI-powered analytics module for its time tracking software, a significant expansion of its sales team targeting enterprise clients, and the formation of a new partnership with a leading cloud service provider to enhance scalability and security.
Summary
Hour Loop Inc. is a promising company in the productivity software sector, demonstrating consistent revenue and profit growth. Its strengths lie in innovative product development and integration capabilities. However, it faces intense competition from larger players and needs to focus on expanding its brand recognition and potentially exploring strategic acquisitions to enhance its market position. Continued investment in AI and new market segments will be crucial for sustained long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company's official investor relations website (hypothetical).
- Financial news outlets (hypothetical).
- Industry analysis reports (hypothetical).
Disclaimers:
This analysis is based on hypothetical company data for Hour Loop Inc. and should not be considered financial advice. Actual financial performance, market share, and competitive landscape may differ. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hour Loop Inc
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 2022-01-07 | Chairman of Board, CEO & Interim CFO Mr. Sam Lai | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 151 | Website https://www.hourloop.com |
Full time employees 151 | Website https://www.hourloop.com | ||
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

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