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Hour Loop Inc (HOUR)



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Upturn Advisory Summary
06/27/2025: HOUR (1-star) is currently NOT-A-BUY. Pass it for now.
Year Target Price $1.75
Year Target Price $1.75
0 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.22% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 47.47M USD | Price to earnings Ratio 135 | 1Y Target Price 1.75 |
Price to earnings Ratio 135 | 1Y Target Price 1.75 | ||
Volume (30-day avg) - | Beta 1.15 | 52 Weeks Range 0.83 - 4.40 | Updated Date 06/29/2025 |
52 Weeks Range 0.83 - 4.40 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.01 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.18% | Operating Margin (TTM) 3.56% |
Management Effectiveness
Return on Assets (TTM) 0.4% | Return on Equity (TTM) 4.34% |
Valuation
Trailing PE 135 | Forward PE - | Enterprise Value 49526257 | Price to Sales(TTM) 0.34 |
Enterprise Value 49526257 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA 67.15 | Shares Outstanding 35160200 | Shares Floating 1749219 |
Shares Outstanding 35160200 | Shares Floating 1749219 | ||
Percent Insiders 95.09 | Percent Institutions 0.1 |
Analyst Ratings
Rating 3 | Target Price 1.75 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Hour Loop Inc
Company Overview
History and Background
Hour Loop, Inc. was founded in 2012. It operates as an online retailer and drop-shipper, selling various consumer products, primarily in the home goods and apparel sectors. The company has grown by leveraging e-commerce platforms and expanding its product offerings.
Core Business Areas
- E-commerce Retail: Hour Loop primarily operates as an online retailer, selling products directly to consumers through various e-commerce platforms.
- Drop-Shipping: Hour Loop employs a drop-shipping model, meaning it doesn't hold its own inventory. Instead, it partners with suppliers who ship products directly to customers.
Leadership and Structure
The leadership team is headed by Sam Lai, CEO. The company structure is relatively lean, typical of an e-commerce-focused small cap company.
Top Products and Market Share
Key Offerings
- Home Goods: Hour Loop sells a variety of home goods, including bedding, kitchenware, and home decor items. They do not report individual market share for their broad range of products but they are operating in a very crowded market. Competitors include Wayfair (WAYF), Amazon (AMZN) and Overstock (OSTK).
- Apparel: Hour Loop also offers apparel products, including clothing and accessories. Market share data is not available. The apparel market is highly competitive, with significant competition from large players like Amazon (AMZN), Target (TGT), and Walmart (WMT).
Market Dynamics
Industry Overview
The e-commerce industry is characterized by rapid growth, intense competition, and evolving consumer preferences. Online retail continues to take market share from traditional brick-and-mortar stores.
Positioning
Hour Loop positions itself as an online retailer offering a broad assortment of products at competitive prices. Their drop-shipping model aims to reduce inventory costs and increase product selection.
Total Addressable Market (TAM)
The global e-commerce market is estimated in the trillions of dollars. Hour Loop's positioning allows it to capture a small percentage of that, but its TAM remains substantial. Specific market share is not well defined.
Upturn SWOT Analysis
Strengths
- Drop-shipping model reduces inventory risk
- Wide product selection
- Focus on e-commerce allows for scalability
Weaknesses
- Dependence on third-party suppliers
- Low brand recognition
- Intense competition in the e-commerce sector
Opportunities
- Expansion into new product categories
- Increased focus on marketing and branding
- Partnerships with larger e-commerce platforms
Threats
- Increased competition from larger retailers
- Changes in e-commerce regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- AMZN
- WAYF
- OSTK
- TGT
- WMT
Competitive Landscape
Hour Loop faces intense competition from larger, more established e-commerce retailers. Its smaller size and limited brand recognition present challenges.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is not readily available for Hour Loop, Inc.
Future Projections: Future projections are not widely available from analysts for Hour Loop, Inc.
Recent Initiatives: Recent initiatives data is not readily available for Hour Loop, Inc.
Summary
Hour Loop, Inc. is a small-cap e-commerce company operating in a highly competitive market. Its drop-shipping model offers flexibility, but it faces challenges from larger retailers with greater resources and brand recognition. The company's future success will depend on its ability to differentiate itself and execute its growth strategy effectively. Lack of available information on financials makes judging its health difficult.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is estimated and may not be precise. Investors should conduct their own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hour Loop Inc
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 2022-01-07 | Chairman of Board, CEO & Interim CFO Mr. Sam Lai | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 151 | Website https://www.hourloop.com |
Full time employees 151 | Website https://www.hourloop.com |
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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