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HOUR
Upturn stock ratingUpturn stock rating

Hour Loop Inc (HOUR)

Upturn stock ratingUpturn stock rating
$1.35
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

06/27/2025: HOUR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Year Target Price $1.75

Year Target Price $1.75

Analyst’s Price TargetsFor last 52 week
$1.75Target price
Low$0.83
Current$1.35
high$4.4

Analysis of Past Performance

Type Stock
Historic Profit -17.22%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 47.47M USD
Price to earnings Ratio 135
1Y Target Price 1.75
Price to earnings Ratio 135
1Y Target Price 1.75
Volume (30-day avg) -
Beta 1.15
52 Weeks Range 0.83 - 4.40
Updated Date 06/29/2025
52 Weeks Range 0.83 - 4.40
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.01

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 0.18%
Operating Margin (TTM) 3.56%

Management Effectiveness

Return on Assets (TTM) 0.4%
Return on Equity (TTM) 4.34%

Valuation

Trailing PE 135
Forward PE -
Enterprise Value 49526257
Price to Sales(TTM) 0.34
Enterprise Value 49526257
Price to Sales(TTM) 0.34
Enterprise Value to Revenue 0.36
Enterprise Value to EBITDA 67.15
Shares Outstanding 35160200
Shares Floating 1749219
Shares Outstanding 35160200
Shares Floating 1749219
Percent Insiders 95.09
Percent Institutions 0.1

Analyst Ratings

Rating 3
Target Price 1.75
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Hour Loop Inc

stock logo

Company Overview

overview logo History and Background

Hour Loop, Inc. was founded in 2012. It operates as an online retailer and drop-shipper, selling various consumer products, primarily in the home goods and apparel sectors. The company has grown by leveraging e-commerce platforms and expanding its product offerings.

business area logo Core Business Areas

  • E-commerce Retail: Hour Loop primarily operates as an online retailer, selling products directly to consumers through various e-commerce platforms.
  • Drop-Shipping: Hour Loop employs a drop-shipping model, meaning it doesn't hold its own inventory. Instead, it partners with suppliers who ship products directly to customers.

leadership logo Leadership and Structure

The leadership team is headed by Sam Lai, CEO. The company structure is relatively lean, typical of an e-commerce-focused small cap company.

Top Products and Market Share

overview logo Key Offerings

  • Home Goods: Hour Loop sells a variety of home goods, including bedding, kitchenware, and home decor items. They do not report individual market share for their broad range of products but they are operating in a very crowded market. Competitors include Wayfair (WAYF), Amazon (AMZN) and Overstock (OSTK).
  • Apparel: Hour Loop also offers apparel products, including clothing and accessories. Market share data is not available. The apparel market is highly competitive, with significant competition from large players like Amazon (AMZN), Target (TGT), and Walmart (WMT).

Market Dynamics

industry overview logo Industry Overview

The e-commerce industry is characterized by rapid growth, intense competition, and evolving consumer preferences. Online retail continues to take market share from traditional brick-and-mortar stores.

Positioning

Hour Loop positions itself as an online retailer offering a broad assortment of products at competitive prices. Their drop-shipping model aims to reduce inventory costs and increase product selection.

Total Addressable Market (TAM)

The global e-commerce market is estimated in the trillions of dollars. Hour Loop's positioning allows it to capture a small percentage of that, but its TAM remains substantial. Specific market share is not well defined.

Upturn SWOT Analysis

Strengths

  • Drop-shipping model reduces inventory risk
  • Wide product selection
  • Focus on e-commerce allows for scalability

Weaknesses

  • Dependence on third-party suppliers
  • Low brand recognition
  • Intense competition in the e-commerce sector

Opportunities

  • Expansion into new product categories
  • Increased focus on marketing and branding
  • Partnerships with larger e-commerce platforms

Threats

  • Increased competition from larger retailers
  • Changes in e-commerce regulations
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • WAYF
  • OSTK
  • TGT
  • WMT

Competitive Landscape

Hour Loop faces intense competition from larger, more established e-commerce retailers. Its smaller size and limited brand recognition present challenges.

Growth Trajectory and Initiatives

Historical Growth: Historical growth data is not readily available for Hour Loop, Inc.

Future Projections: Future projections are not widely available from analysts for Hour Loop, Inc.

Recent Initiatives: Recent initiatives data is not readily available for Hour Loop, Inc.

Summary

Hour Loop, Inc. is a small-cap e-commerce company operating in a highly competitive market. Its drop-shipping model offers flexibility, but it faces challenges from larger retailers with greater resources and brand recognition. The company's future success will depend on its ability to differentiate itself and execute its growth strategy effectively. Lack of available information on financials makes judging its health difficult.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Website
  • Market Research Reports

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share data is estimated and may not be precise. Investors should conduct their own research before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Hour Loop Inc

Exchange NASDAQ
Headquaters Redmond, WA, United States
IPO Launch date 2022-01-07
Chairman of Board, CEO & Interim CFO Mr. Sam Lai
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 151
Full time employees 151

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.