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Upturn AI SWOT - About
HOUR 
Hour Loop Inc (HOUR)
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Upturn Advisory Summary
10/21/2025: HOUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.59% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 75.97M USD | Price to earnings Ratio 72 | 1Y Target Price 1.75 |
Price to earnings Ratio 72 | 1Y Target Price 1.75 | ||
Volume (30-day avg) 1 | Beta 1.49 | 52 Weeks Range 1.10 - 6.84 | Updated Date 10/21/2025 |
52 Weeks Range 1.10 - 6.84 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.56% | Operating Margin (TTM) 5.98% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 11.6% |
Valuation
Trailing PE 72 | Forward PE - | Enterprise Value 100734597 | Price to Sales(TTM) 0.55 |
Enterprise Value 100734597 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.73 | Enterprise Value to EBITDA 74.26 | Shares Outstanding 35171565 | Shares Floating 1744510 |
Shares Outstanding 35171565 | Shares Floating 1744510 | ||
Percent Insiders 95.11 | Percent Institutions 0.21 |
Upturn AI SWOT
Hour Loop Inc
Company Overview
History and Background
Hour Loop Inc. is an e-commerce retailer focused on drop-shipping and selling consumer products online. Founded in 2012, the company utilizes third-party fulfillment networks. Publicly listed in December 2021.
Core Business Areas
- Online Retail: Operates primarily as an online retailer, selling a variety of consumer goods through e-commerce platforms.
- Drop-Shipping: Utilizes a drop-shipping model, where products are shipped directly from the manufacturer to the customer, reducing the need for warehousing and inventory management.
Leadership and Structure
The leadership team consists of the CEO and other key executives. The organizational structure is centered around managing online sales and supplier relationships.
Top Products and Market Share
Key Offerings
- Home Goods: Sells a variety of home goods. No verifiable and precise data available for market share. Competitors include Wayfair, Amazon, and Overstock.
- Consumer Electronics: Offers consumer electronics. No verifiable and precise data available for market share. Competitors include Best Buy and Amazon.
- Apparel and Accessories: Offers a variety of apparel and accessories. No verifiable and precise data available for market share. Competitors include ASOS, Macy's, and Amazon.
Market Dynamics
Industry Overview
The e-commerce industry is highly competitive and rapidly growing, driven by increasing online consumer spending.
Positioning
Hour Loop Inc. operates within the broader e-commerce market, competing with larger players through a drop-shipping model.
Total Addressable Market (TAM)
The global e-commerce market is estimated to be in the trillions of dollars. Hour Loop Inc.'s positioning is small relative to the overall TAM.
Upturn SWOT Analysis
Strengths
- Drop-shipping model reduces inventory costs
- Wide product selection
- Scalable business model
Weaknesses
- Reliance on third-party suppliers and fulfillment
- Limited brand recognition
- High competition
Opportunities
- Expansion into new product categories
- Increased online consumer spending
- Partnerships with e-commerce platforms
Threats
- Increased competition from larger e-commerce players
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- AMZN
- W
- OSTK
Competitive Landscape
Hour Loop Inc. faces significant competition from larger, more established e-commerce companies. Its smaller scale and limited brand recognition present challenges in gaining market share.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth data is unavailable. Refer to public filings for accurate data.
Future Projections: Future Projection data is unavailable. Refer to public filings for accurate data.
Recent Initiatives: Recent Initiatives data is unavailable. Refer to public filings for accurate data.
Summary
Hour Loop Inc. is a small e-commerce retailer employing a drop-shipping model, facing stiff competition from industry giants. Its reliance on third-party vendors is a risk. Growth opportunities exist through market expansion, but the company must navigate economic uncertainties and evolving consumer trends carefully. It needs to scale more rapidly to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Market Research
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on available estimates and may not be precise. Financial data should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hour Loop Inc
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 2022-01-07 | Chairman of Board, CEO & Interim CFO Mr. Sam Lai | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 151 | Website https://www.hourloop.com |
Full time employees 151 | Website https://www.hourloop.com | ||
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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