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Upturn AI SWOT - About
Hour Loop Inc (HOUR)
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Upturn Advisory Summary
08/14/2025: HOUR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 2.46% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 62.23M USD | Price to earnings Ratio 59 | 1Y Target Price 1.75 |
Price to earnings Ratio 59 | 1Y Target Price 1.75 | ||
Volume (30-day avg) 1 | Beta 1.23 | 52 Weeks Range 1.10 - 4.40 | Updated Date 08/15/2025 |
52 Weeks Range 1.10 - 4.40 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date 2025-08-13 | When - | Estimate - | Actual 0.03 |
Profitability
Profit Margin 0.56% | Operating Margin (TTM) 5.98% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 11.6% |
Valuation
Trailing PE 59 | Forward PE - | Enterprise Value 62729173 | Price to Sales(TTM) 0.45 |
Enterprise Value 62729173 | Price to Sales(TTM) 0.45 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 46.24 | Shares Outstanding 35160200 | Shares Floating 1738530 |
Shares Outstanding 35160200 | Shares Floating 1738530 | ||
Percent Insiders 95.09 | Percent Institutions 0.11 |
Upturn AI SWOT
Hour Loop Inc
Company Overview
History and Background
Hour Loop Inc. was founded in 2013 and operates as an online retailer, primarily focused on selling consumer goods through e-commerce platforms. It has grown by focusing on niche products and leveraging online marketplace sales.
Core Business Areas
- Online Retail: Hour Loop Inc. sells a wide range of consumer goods, including home goods, apparel, and electronics, through various online marketplaces such as Amazon and Walmart.com.
Leadership and Structure
Hour Loop Inc's leadership team comprises individuals with experience in e-commerce and retail management. Details on the exact organizational structure and individual leaders are not widely publicized.
Top Products and Market Share
Key Offerings
- Home Goods: Hour Loop Inc. offers a variety of home goods. Market share data specific to Hour Loop is not readily available, but the home goods market is highly competitive, with major players like Amazon, Wayfair, and Target. Competitors include Amazon, Wayfair and Target.
- Revenue: The majority of revenue comes from sales via Amazon Marketplace
- Apparel: Hour Loop Inc. sells clothing and accessories through its online channels. Market share data specific to Hour Loop is not readily available, but this sector is dominated by Amazon, ASOS, and other large fashion retailers. Competitors include Amazon and ASOS.
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continuous growth driven by changing consumer behavior and technological advancements. Online retail sales are steadily increasing year-over-year, with major platforms like Amazon dominating the market.
Positioning
Hour Loop Inc. is positioned as a niche player in the e-commerce landscape, focusing on offering a diverse range of products through online marketplaces. Its competitive advantage lies in its product selection and efficient online sales strategy.
Total Addressable Market (TAM)
The TAM for e-commerce is estimated to be several trillion dollars globally, with significant growth expected in the coming years. Hour Loop Inc. is positioned to capture a small share of this market, leveraging its online presence and product offerings.
Upturn SWOT Analysis
Strengths
- Diverse Product Range
- Online Marketplace Presence
- Scalable Business Model
Weaknesses
- Limited Brand Recognition
- Reliance on Third-Party Platforms
- Low Profit Margins
Opportunities
- Expansion into New Product Categories
- Increased Online Retail Penetration
- Strategic Partnerships
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
Competitors and Market Share
Key Competitors
- AMZN
- WMT
- SHOP
Competitive Landscape
Hour Loop Inc. faces intense competition from larger e-commerce players like Amazon and Walmart. Its competitive advantage lies in its niche product selection and efficient online sales strategy.
Growth Trajectory and Initiatives
Historical Growth: Hour Loop Inc. has demonstrated growth in recent years by expanding its product offerings and leveraging its online presence. Further details regarding specific growth rates require access to financial data.
Future Projections: Future growth projections for Hour Loop Inc. depend on factors such as industry trends, competitive landscape, and strategic initiatives. Analyst estimates may vary based on market conditions.
Recent Initiatives: Recent strategic initiatives undertaken by Hour Loop Inc. likely include efforts to expand its product catalog, optimize its online sales channels, and improve its operational efficiency.
Summary
Hour Loop Inc. is a small e-commerce company facing strong competition. Its strengths are its diverse product range and online presence, but it needs to improve brand recognition and reduce reliance on third-party platforms. Opportunities exist in expanding product categories and strategic partnerships. Key threats include competition and economic downturns, the company will need to monitor competitors closely to improve revenue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hour Loop Inc
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 2022-01-07 | Chairman of Board, CEO & Interim CFO Mr. Sam Lai | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 151 | Website https://www.hourloop.com |
Full time employees 151 | Website https://www.hourloop.com | ||
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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