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Upturn AI SWOT - About
HOUR 
Hour Loop Inc (HOUR)
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Upturn Advisory Summary
09/16/2025: HOUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.59% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 126.27M USD | Price to earnings Ratio 110 | 1Y Target Price 1.75 |
Price to earnings Ratio 110 | 1Y Target Price 1.75 | ||
Volume (30-day avg) 1 | Beta 1.2 | 52 Weeks Range 1.10 - 6.84 | Updated Date 09/16/2025 |
52 Weeks Range 1.10 - 6.84 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.56% | Operating Margin (TTM) 5.98% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 11.6% |
Valuation
Trailing PE 110 | Forward PE - | Enterprise Value 126761555 | Price to Sales(TTM) 0.91 |
Enterprise Value 126761555 | Price to Sales(TTM) 0.91 | ||
Enterprise Value to Revenue 0.92 | Enterprise Value to EBITDA 93.44 | Shares Outstanding 35171600 | Shares Floating 1749082 |
Shares Outstanding 35171600 | Shares Floating 1749082 | ||
Percent Insiders 95.09 | Percent Institutions 0.21 |
Upturn AI SWOT
Hour Loop Inc
Company Overview
History and Background
Hour Loop Inc. is an e-commerce retailer focused on selling home goods, apparel, and electronics through online marketplaces. Founded in 2012, it has grown by leveraging marketplace platforms and direct-to-consumer sales.
Core Business Areas
- E-commerce Retail: Focuses on selling a variety of products through online marketplaces like Amazon and its own website. Products span multiple categories, including apparel, home goods and electronics.
Leadership and Structure
The leadership structure includes a CEO, CFO, and other functional heads. It has a relatively flat structure typical of smaller e-commerce companies.
Top Products and Market Share
Key Offerings
- Apparel: Offerings include a wide range of clothing items. Market share information specific to apparel is not readily available for Hour Loop. Competitors: Amazon (AMZN), Target (TGT), Walmart (WMT).
- Home Goods: Includes items like kitchenware, home decor, and bedding. Market share information specific to home goods is not readily available for Hour Loop. Competitors: Amazon (AMZN), Wayfair (WY), Overstock (OSTK).
- Electronics: Includes items like smartphone accessories and simple gadgets. Market share information specific to electronics is not readily available for Hour Loop. Competitors: Amazon (AMZN), Best Buy (BBY).
Market Dynamics
Industry Overview
The e-commerce industry is characterized by intense competition, rapid technological advancements, and evolving consumer preferences. Growth continues, driven by increased internet penetration and mobile shopping.
Positioning
Hour Loop Inc positions itself as a value-oriented retailer offering a wide range of products through established online marketplaces. Its competitive advantage lies in agility and market-specific optimization.
Total Addressable Market (TAM)
The global e-commerce market is valued in the trillions of USD. Hour Loop Inc. is positioned to capture a portion of this market through its marketplace presence and targeted product offerings.
Upturn SWOT Analysis
Strengths
- Wide product range
- Presence on major online marketplaces
- Agile business model
- Direct-to-consumer sales
Weaknesses
- High reliance on third-party marketplaces
- Limited brand recognition
- Potentially low profit margins
- Small size compared to competitors
Opportunities
- Expand product categories
- Increase brand awareness through marketing
- Diversify sales channels
- Improve supply chain efficiency
Threats
- Intense competition from larger retailers
- Changes in marketplace policies
- Economic downturn affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Amazon (AMZN)
- Walmart (WMT)
- Target (TGT)
Competitive Landscape
Hour Loop faces significant competition from larger, more established e-commerce companies. Its advantages include agility and focus, but it lacks the brand recognition and scale of its larger rivals.
Growth Trajectory and Initiatives
Historical Growth: Historical growth information would require access to specific financial statements, which is unavailable.
Future Projections: Future projections require access to analyst reports and financial statements, which are not readily available.
Recent Initiatives: Recent initiatives could include expanding product lines, improving marketplace ranking, and increasing marketing efforts.
Summary
Hour Loop Inc is a small e-commerce retailer trying to compete with giant companies. Its strength is its presence on online marketplaces. The company needs to be aware of the power these marketplaces have over its business. There are risks associated with intense competition and changing marketplace policies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Publicly Available Information
Disclaimers:
The information provided is based on publicly available data and is for informational purposes only. It should not be considered financial advice. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hour Loop Inc
Exchange NASDAQ | Headquaters Redmond, WA, United States | ||
IPO Launch date 2022-01-07 | Chairman of Board, CEO & Interim CFO Mr. Sam Lai | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 151 | Website https://www.hourloop.com |
Full time employees 151 | Website https://www.hourloop.com | ||
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.
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