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ServiceNow Inc (NOW)
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Upturn Advisory Summary
01/08/2026: NOW (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
47 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $223.27
1 Year Target Price $223.27
| 31 | Strong Buy |
| 10 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.98% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 159.22B USD | Price to earnings Ratio 90.9 | 1Y Target Price 223.27 |
Price to earnings Ratio 90.9 | 1Y Target Price 223.27 | ||
Volume (30-day avg) 47 | Beta 0.98 | 52 Weeks Range 135.73 - 239.62 | Updated Date 01/8/2026 |
52 Weeks Range 135.73 - 239.62 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.67% | Operating Margin (TTM) 16.79% |
Management Effectiveness
Return on Assets (TTM) 5.65% | Return on Equity (TTM) 16.81% |
Valuation
Trailing PE 90.9 | Forward PE 36.23 | Enterprise Value 154006827597 | Price to Sales(TTM) 12.57 |
Enterprise Value 154006827597 | Price to Sales(TTM) 12.57 | ||
Enterprise Value to Revenue 12.16 | Enterprise Value to EBITDA 53.36 | Shares Outstanding 1055142985 | Shares Floating 1035028264 |
Shares Outstanding 1055142985 | Shares Floating 1035028264 | ||
Percent Insiders 0.16 | Percent Institutions 90.41 |
Upturn AI SWOT
ServiceNow Inc
Company Overview
History and Background
ServiceNow Inc. was founded in 2004 by Fred Luddy. Initially focused on IT service management (ITSM), the company has evolved into a cloud-based platform for digital workflow automation across various enterprise functions. Key milestones include its IPO in 2012, continuous expansion of its platform capabilities, and significant growth in its customer base and revenue.
Core Business Areas
- IT Workflows: Provides solutions for IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), and Security Operations (SecOps) to streamline IT processes and improve service delivery.
- Employee Workflows: Offers solutions for Human Resources Service Delivery (HRSD), Workplace Service Delivery, and Legal Service Delivery to enhance employee experience and productivity.
- Customer Workflows: Delivers solutions for Customer Service Management (CSM) and Field Service Management (FSM) to improve customer engagement and service efficiency.
- Creator Workflows: Empowers developers and citizen developers to build custom applications and automate workflows on the ServiceNow platform.
Leadership and Structure
ServiceNow is led by its Chief Executive Officer, Bill McDermott. The company operates with a divisional structure, aligning its product development, sales, and customer success teams around its core workflow areas.
Top Products and Market Share
Key Offerings
- ServiceNow Platform: The core cloud-based platform that enables the creation and deployment of digital workflows across IT, employees, and customers. It offers a wide range of applications and tools for automation, integration, and data management. Its market share in the overall enterprise workflow automation space is significant, but difficult to quantify precisely due to the broad nature of the market. Key competitors include Microsoft, Salesforce, and various specialized SaaS providers.
- IT Service Management (ITSM): A flagship product suite for managing IT incidents, problems, changes, and service requests. ServiceNow is a dominant player in the ITSM market. Competitors include BMC Software, Ivanti, and Jira Service Management.
- IT Operations Management (ITOM): Tools for event management, discovery, service mapping, and cloud management to optimize IT infrastructure and services. Competitors include Dynatrace, Splunk, and Datadog.
- Customer Service Management (CSM): Solutions to manage customer inquiries, cases, and field service operations, aiming to improve customer satisfaction. Competitors include Salesforce Service Cloud, Zendesk, and Oracle CX.
- Human Resources Service Delivery (HRSD): Automates HR processes, from onboarding to employee service requests, enhancing the employee experience. Competitors include Workday, SAP SuccessFactors, and Oracle HCM.
Market Dynamics
Industry Overview
ServiceNow operates within the rapidly growing enterprise cloud computing and digital transformation market. The demand for workflow automation, AI-powered insights, and improved employee/customer experiences is a key driver.
Positioning
ServiceNow is positioned as a leading platform for digital workflow automation, offering a comprehensive suite of solutions that integrate across various enterprise functions. Its strengths lie in its powerful platform, extensive partner ecosystem, and strong brand recognition in IT workflows, with growing influence in other areas.
Total Addressable Market (TAM)
The TAM for workflow automation and related enterprise software is estimated to be hundreds of billions of dollars. ServiceNow is aggressively expanding its reach within this TAM, targeting new departments and use cases beyond its IT origins.
Upturn SWOT Analysis
Strengths
- Robust and scalable cloud platform
- Strong market leadership in ITSM
- Extensive partner ecosystem and integrations
- High customer retention rates
- Continuous innovation and product development
Weaknesses
- Perceived complexity for smaller organizations
- Reliance on a few key product suites
- Competition from larger, diversified tech giants
- Sales cycle can be long for enterprise deals
Opportunities
- Expansion into new industry verticals
- Leveraging AI and machine learning for enhanced automation
- Growing demand for employee experience solutions
- Acquisitions to broaden platform capabilities
- Globalization and penetration in emerging markets
Threats
- Intensifying competition
- Economic downturn impacting enterprise spending
- Data privacy and security concerns
- Rapid technological changes requiring continuous adaptation
- Talent acquisition and retention challenges in the tech industry
Competitors and Market Share
Key Competitors
- Microsoft Corporation (MSFT)
- Salesforce, Inc. (CRM)
- SAP SE (SAP)
- Oracle Corporation (ORCL)
- Atlassian Corporation Plc (TEAM)
Competitive Landscape
ServiceNow holds a strong position, especially in ITSM. Its platform approach and focus on workflow automation are key differentiators. However, it faces intense competition from large, diversified tech companies and specialized SaaS providers, requiring continuous innovation and strategic partnerships.
Major Acquisitions
Grene.ai
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance ServiceNow's generative AI capabilities and its 'Now Assist' offering.
Helsing
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To bolster its AI capabilities and focus on responsible AI development.
Moveworks
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance its AI-powered employee experience and IT support capabilities.
Tel Aviv University's AI research team
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: To deepen its AI expertise and talent pool.
Growth Trajectory and Initiatives
Historical Growth: ServiceNow has demonstrated consistent and robust historical growth, with revenue increasing year over year, fueled by expanding its platform, acquiring new customers, and increasing adoption within existing accounts.
Future Projections: Analyst consensus generally projects continued strong revenue growth in the mid-to-high teens for the coming years, driven by its expanding product portfolio and TAM. Earnings per share are also expected to grow.
Recent Initiatives: Focus on AI innovation, particularly through its 'Now Assist' generative AI features, and expansion into new workflow areas like industry-specific solutions.
Summary
ServiceNow Inc. is a strong market leader in enterprise workflow automation, particularly dominant in IT service management. The company exhibits robust financial performance, consistent growth, and a strategic focus on AI innovation. Its broad platform and expanding customer base offer significant opportunities, but it must navigate intense competition and evolving market demands to maintain its trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- ServiceNow Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Market Research Reports (e.g., Gartner, IDC)
- Analyst Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation and may vary by source. Financial figures are based on reported data and subject to change. Historical performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ServiceNow Inc
Exchange NYSE | Headquaters Santa Clara, CA, United States | ||
IPO Launch date 2012-06-29 | Chairman & CEO Mr. William R. McDermott | ||
Sector Technology | Industry Software - Application | Full time employees 26293 | Website https://www.servicenow.com |
Full time employees 26293 | Website https://www.servicenow.com | ||
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform, an AI platform for digital transformation machine learning, robotic process automation, process mining, analytics, and low-code/no-code development tools. It also provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; and field service management applications. In addition, the company offers human resources, legal, and workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. Further, ServiceNow, Inc. develops and operates a mobile-enabled manufacturing application. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, IT services, technology, and Telecom sectors through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
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