Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
NOW 
ServiceNow Inc (NOW)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/12/2025: NOW (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
47 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $1142.59
1 Year Target Price $1142.59
| 31 | Strong Buy |
| 10 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.17% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 192.78B USD | Price to earnings Ratio 116.27 | 1Y Target Price 1142.59 |
Price to earnings Ratio 116.27 | 1Y Target Price 1142.59 | ||
Volume (30-day avg) 47 | Beta 0.91 | 52 Weeks Range 678.66 - 1198.09 | Updated Date 09/14/2025 |
52 Weeks Range 678.66 - 1198.09 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.78% | Operating Margin (TTM) 12.07% |
Management Effectiveness
Return on Assets (TTM) 5.17% | Return on Equity (TTM) 16.95% |
Valuation
Trailing PE 116.27 | Forward PE 46.08 | Enterprise Value 189053850240 | Price to Sales(TTM) 15.99 |
Enterprise Value 189053850240 | Price to Sales(TTM) 15.99 | ||
Enterprise Value to Revenue 15.68 | Enterprise Value to EBITDA 71.13 | Shares Outstanding 207519008 | Shares Floating 206946248 |
Shares Outstanding 207519008 | Shares Floating 206946248 | ||
Percent Insiders 0.19 | Percent Institutions 90.94 |
Upturn AI SWOT
ServiceNow Inc
Company Overview
History and Background
ServiceNow Inc. was founded in 2004 by Fred Luddy as Glidesoft, Inc., later renamed ServiceNow. It initially focused on IT service management (ITSM) solutions. Over time, it expanded into broader enterprise workflow automation.
Core Business Areas
- IT Service Management (ITSM): Helps organizations manage IT services effectively, including incident, problem, change, and service request management.
- IT Operations Management (ITOM): Provides tools to automate and manage IT infrastructure, monitor performance, and ensure operational efficiency.
- IT Business Management (ITBM): Enables organizations to align IT investments with business goals and track project performance.
- Customer Service Management (CSM): Offers solutions to improve customer service experiences and resolve issues efficiently.
- HR Service Delivery (HRSD): Automates HR processes and provides a centralized platform for employee self-service.
- Security Operations (SecOps): Streamlines security incident response and vulnerability management to protect against cyber threats.
- Creator Workflows: Low-code platform for developing custom applications and workflows.
Leadership and Structure
Bill McDermott is the CEO of ServiceNow. The company has a typical hierarchical structure with various departments headed by senior executives, reporting to the CEO and Board of Directors.
Top Products and Market Share
Key Offerings
- Now Platform: The core platform that underpins all ServiceNow applications, providing a unified data model and workflow engine. Its is hard to put a number on the revenue the platform generates due to all the applications run on it. Competitors include Salesforce Platform, Microsoft Power Platform, and Appian Platform.
- ITSM: The flagship product for managing IT services. ServiceNow is a market leader in ITSM. Competitors include Atlassian Jira Service Management, BMC Helix, and Ivanti.
- CSM: Used to manage customer service operations. ServiceNow is a major player in CSM. Competitors include Salesforce Service Cloud, Microsoft Dynamics 365 Customer Service, and Zendesk.
- HRSD: Automates HR processes. ServiceNow is a key player in HRSD. Competitors include Workday, Oracle HCM, and SAP SuccessFactors.
Market Dynamics
Industry Overview
The industry is centered around cloud-based software solutions for automating business processes, particularly in IT, customer service, and HR. It is growing due to digital transformation and the need for efficient workflows.
Positioning
ServiceNow is a leading provider of cloud-based workflow automation solutions. It is known for its comprehensive platform and strong capabilities in ITSM, CSM, and HRSD.
Total Addressable Market (TAM)
The TAM for enterprise software is estimated to be hundreds of billions of dollars annually. ServiceNow is positioned to capture a significant portion of this market through its diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Comprehensive Platform
- Large Customer Base
- High Customer Retention
- Strong Financial Performance
- Extensive Partner Ecosystem
Weaknesses
- High Cost of Implementation
- Complexity of the Platform
- Reliance on Third-Party Integrations
- Can be difficult to learn
Opportunities
- Expansion into New Markets
- Increased Adoption of Cloud Computing
- Growing Demand for Automation
- Further Product Innovation
Threats
- Intense Competition
- Economic Downturns
- Data Security Breaches
- Changes in Regulatory Environment
- Rapid Technological Advancements
Competitors and Market Share
Key Competitors
- CRM
- MSFT
- WORK
- ORCL
Competitive Landscape
ServiceNow has a comprehensive platform and strong market position, but faces competition from large players like Salesforce and Microsoft, as well as specialized vendors like Workday and Oracle. ServiceNow excels in breadth of solutions while some competitors focus on specific niches.
Major Acquisitions
Element AI
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance ServiceNow's AI capabilities and integrate AI-powered workflows into its platform.
Sweagle
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance ServiceNow's cloud management and governance capabilities.
Growth Trajectory and Initiatives
Historical Growth: ServiceNow has experienced rapid growth over the past decade, driven by the increasing adoption of its platform and solutions.
Future Projections: Analysts expect ServiceNow to continue to grow at a strong pace, driven by its market leadership and expansion into new areas such as AI and machine learning.
Recent Initiatives: Recent initiatives include investments in AI, expanding its low-code development platform, and partnerships with major cloud providers.
Summary
ServiceNow is a robust player in the cloud-based workflow automation industry, boasting a strong platform and impressive customer base. Its financial performance has been generally strong, reflecting consistent growth. However, its implementation costs and the platform's complexity could be weaknesses. ServiceNow should focus on expanding its reach and innovating in AI to stay competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ServiceNow Investor Relations
- Third-party Market Research Reports
- Financial News Articles
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ServiceNow Inc
Exchange NYSE | Headquaters Santa Clara, CA, United States | ||
IPO Launch date 2012-06-29 | Chairman & CEO Mr. William R. McDermott | ||
Sector Technology | Industry Software - Application | Full time employees 26293 | Website https://www.servicenow.com |
Full time employees 26293 | Website https://www.servicenow.com | ||
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform, an AI platform for digital transformation machine learning, robotic process automation, process mining, analytics, and low-code/no-code development tools. It also provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; and field service management applications. In addition, the company offers human resources, legal, and workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. Further, ServiceNow, Inc. develops and operates a mobile-enabled manufacturing application. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, IT services, technology, and Telecom sectors through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.