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NOW 
ServiceNow Inc (NOW)
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Upturn Advisory Summary
10/31/2025: NOW (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
47 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $1155.46
1 Year Target Price $1155.46
| 31 | Strong Buy |
| 10 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.93% | Avg. Invested days 44 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 191.35B USD | Price to earnings Ratio 111.16 | 1Y Target Price 1155.46 |
Price to earnings Ratio 111.16 | 1Y Target Price 1155.46 | ||
Volume (30-day avg) 47 | Beta 0.92 | 52 Weeks Range 678.66 - 1198.09 | Updated Date 11/2/2025 |
52 Weeks Range 678.66 - 1198.09 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 8.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When After Market | Estimate 4.27 | Actual 4.82 |
Profitability
Profit Margin 13.67% | Operating Margin (TTM) 16.79% |
Management Effectiveness
Return on Assets (TTM) 5.65% | Return on Equity (TTM) 16.81% |
Valuation
Trailing PE 111.16 | Forward PE 45.25 | Enterprise Value 185140041900 | Price to Sales(TTM) 15.11 |
Enterprise Value 185140041900 | Price to Sales(TTM) 15.11 | ||
Enterprise Value to Revenue 15.36 | Enterprise Value to EBITDA 69.65 | Shares Outstanding 208151000 | Shares Floating 206989048 |
Shares Outstanding 208151000 | Shares Floating 206989048 | ||
Percent Insiders 0.2 | Percent Institutions 90.83 |
Upturn AI SWOT
ServiceNow Inc
Company Overview
History and Background
ServiceNow was founded in 2004 by Fred Luddy. Initially focused on IT service management (ITSM), it has expanded into a broad cloud platform for digital workflows.
Core Business Areas
- IT Service Management (ITSM): ServiceNow's original core offering, providing a platform for managing IT incidents, problems, changes, and knowledge. It automates and streamlines IT processes to improve efficiency and user experience.
- IT Operations Management (ITOM): Helps organizations discover, map, and manage their IT infrastructure. It enables proactive monitoring, automated remediation, and improved visibility across hybrid cloud environments.
- IT Business Management (ITBM): Provides tools for planning, budgeting, and executing IT projects. It aligns IT investments with business priorities and helps track performance against goals.
- Customer Service Management (CSM): Enables organizations to deliver personalized customer experiences across multiple channels. It automates customer service workflows and provides agents with the information they need to resolve issues quickly.
- Security Operations: Automates security incident response and vulnerability management. It helps organizations detect, prioritize, and respond to security threats more effectively.
- HR Service Delivery: Provides a unified platform for managing employee requests and processes. It automates HR workflows and improves employee engagement.
Leadership and Structure
Bill McDermott is the current CEO. The company has a typical corporate structure with various departments reporting to the CEO and other C-level executives.
Top Products and Market Share
Key Offerings
- IT Service Management (ITSM): ServiceNow's ITSM solution is a leading product, automating IT workflows and enhancing service delivery. Competitors include Atlassian (TEAM) and BMC. ServiceNow has maintained the largest market share within the ITSM software category. The ITSM market alone is worth over $8 billion.
- IT Operations Management (ITOM): Helps organizations monitor and manage their IT infrastructure. Competitors include Dynatrace (DT) and Datadog (DD). Market share is increasing with a focus on cloud environments.
- Customer Service Management (CSM): Provides tools for personalized customer experiences. Competitors include Salesforce (CRM) and Microsoft (MSFT). Growing market share due to platform integration.
Market Dynamics
Industry Overview
The enterprise software market is growing, driven by digital transformation, cloud adoption, and the need for automation. ServiceNow is a major player in this market.
Positioning
ServiceNow is positioned as a leader in digital workflow solutions, offering a comprehensive platform for automating various business processes. Their key competitive advantage lies in their platform's breadth and depth.
Total Addressable Market (TAM)
ServiceNow has stated a total addressable market of over $220 billion. They are well-positioned to capture a significant portion of this market through continued innovation and expansion into new areas.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive platform
- Large and growing customer base
- High customer retention rates
- Strong financial performance
Weaknesses
- High cost of implementation
- Complexity of the platform
- Reliance on professional services
- Integration challenges with legacy systems
Opportunities
- Expansion into new markets
- Increased adoption of cloud computing
- Growing demand for automation
- Development of new applications and solutions
- Strategic acquisitions
Threats
- Intense competition
- Economic downturn
- Cybersecurity threats
- Changes in technology
- Regulatory changes
Competitors and Market Share
Key Competitors
- Salesforce (CRM)
- Microsoft (MSFT)
- Atlassian (TEAM)
- BMC
Competitive Landscape
ServiceNow competes with a variety of companies across its various product lines. Its key advantages include its comprehensive platform, strong brand reputation, and large customer base. Disadvantages include the high cost of implementation and the complexity of the platform.
Major Acquisitions
Element AI
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Strengthen ServiceNow's AI capabilities and accelerate AI innovation across the Now Platform.
Sweagle
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Sweagle's configuration data management solution was integrated into ServiceNowu2019s ITOM portfolio.
Growth Trajectory and Initiatives
Historical Growth: ServiceNow has experienced strong revenue growth over the past several years, driven by increased adoption of its platform and solutions.
Future Projections: Analysts expect ServiceNow to continue to experience strong growth in the coming years, driven by digital transformation and cloud adoption.
Recent Initiatives: Recent initiatives include expanding its platform to support new industries and use cases, investing in artificial intelligence and machine learning, and making strategic acquisitions.
Summary
ServiceNow is a strong company with a leading position in the digital workflow market. It benefits from a comprehensive platform, strong brand, and large customer base. However, the high cost of implementation and increasing competition pose challenges. Future growth depends on continued innovation and expansion into new markets.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Analyst Reports
- Market Research Reports
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ServiceNow Inc
Exchange NYSE | Headquaters Santa Clara, CA, United States | ||
IPO Launch date 2012-06-29 | Chairman & CEO Mr. William R. McDermott | ||
Sector Technology | Industry Software - Application | Full time employees 26293 | Website https://www.servicenow.com |
Full time employees 26293 | Website https://www.servicenow.com | ||
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform, an AI platform for digital transformation machine learning, robotic process automation, process mining, analytics, and low-code/no-code development tools. It also provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; and field service management applications. In addition, the company offers human resources, legal, and workplace service delivery products; app engine product; automation engine; platform privacy and security product; and source-to-pay operations. Further, ServiceNow, Inc. develops and operates a mobile-enabled manufacturing application. It serves government, financial services, healthcare and life science, manufacturing, Public Sector, retail, IT services, technology, and Telecom sectors through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
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