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Upturn AI Summary - About
ServiceNow Inc(NOW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NOW
10/28/2026: NOW (3-star) is a STRONG-BUY. BUY for 13 days. Simulated Profits (6.99%). Updated daily EoD!
ServiceNow is a leading cloud software company that provides a platform for automating digital workflows across IT, employee, and customer domains. Its primary strength lies in its mission-critical role as an enterprise operating system, which drives high renewal rates and consistent revenue growth. The company's main investment opportunity stems from the integration of Generative AI, which creates potential for product upsell and increased efficiency. Risks include significant competition from hyperscalers, high valuation multiples, and the inherent complexity of its platform implementation. ServiceNow is best suited for growth-oriented investors who monitor execution in AI adoption and overall enterprise IT spending trends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | ServiceNow consistently demonstrates high-teen or better revenue growth, making it a staple for growth-oriented portfolios. |
| Momentum investor | Strong fit while signal remains positive | The stock frequently exhibits strong relative strength driven by consistent quarterly execution and leadership in enterprise digital transformation. |
| Value investor | Weak fit | The stock typically trades at a high valuation multiple consistent with its high growth expectations, leaving little margin of safety for traditional value metrics. |
| Dividend investor | Weak fit | ServiceNow does not pay a dividend, prioritizing capital allocation toward R&D and strategic growth initiatives. |
| Low-risk investor | Mixed fit | While the company has a strong market position, its high valuation and growth-dependent nature lead to higher price volatility than blue-chip defensive stocks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a high-multiple growth stock, NOW is sensitive to changes in interest rates and broader market sentiment regarding tech valuations. |
| Valuation risk | Medium / high | The stock price relies on continued high growth; any deceleration in revenue could lead to significant valuation compression. |
| Competition risk (AI competition) | Medium / high | Competitors like Microsoft and Salesforce are aggressively integrating AI, which could challenge ServiceNow's dominance in specific workflow domains. |
| Business quality | Strong | ServiceNow's platform serves as a critical operating system for its enterprise clients, resulting in high switching costs and sticky, recurring revenue. |
| Dividend income | Low / none | Investors seeking income will not find a dividend-paying asset here. |
| Execution risk | Medium | Successfully scaling its Generative AI 'Now Assist' features across a global customer base requires flawless product delivery and integration. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 37.62% | Avg. Invested days 41 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 160.02B USD | Price to earnings Ratio 96.74 | 1Y Target Price 157.12 |
Price to earnings Ratio 96.74 | 1Y Target Price 157.12 | ||
Volume (30-day avg) 12.1M shares | Beta 0.99 | 52 Weeks Range 81.24 - 192.97 | Updated Date 10/28/2026 |
52 Weeks Range 81.24 - 192.97 | Updated Date 10/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.6 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Revenues | Includes fees for accessing the Now Platform, recurring maintenance, and support services. | This is the core, high-margin, recurring revenue that drives the company's valuation. |
| Professional Services and Other | Training, consulting, and implementation support, largely managed through a partner ecosystem. | A lower-margin secondary stream that facilitates platform adoption but is not the primary growth engine. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When After Market | Estimate 0.56 | Actual - |
Profitability
Profit Margin 11.34% | Operating Margin (TTM) 4.06% |
Management Effectiveness
Return on Assets (TTM) 4.25% | Return on Equity (TTM) 14.24% |
Valuation
Trailing PE 96.74 | Forward PE 31.15 | Enterprise Value 167.33B | Price to Sales(TTM) 10.86 |
Enterprise Value 167.33B | Price to Sales(TTM) 10.86 | ||
Enterprise Value to Revenue 11.36 | Enterprise Value to EBITDA 47.81 | Shares Outstanding 1.03B | Shares Floating 1.03B |
Shares Outstanding 1.03B | Shares Floating 1.03B | ||
Percent Insiders 0.18 | Percent Institutions 85.03 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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