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Upturn AI SWOT - About
Integral Ad Science Holding LLC (IAS)
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Upturn Advisory Summary
08/14/2025: IAS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $13.04
1 Year Target Price $13.04
| 8 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.17% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.50B USD | Price to earnings Ratio 26.56 | 1Y Target Price 13.04 |
Price to earnings Ratio 26.56 | 1Y Target Price 13.04 | ||
Volume (30-day avg) 16 | Beta 1.55 | 52 Weeks Range 6.26 - 13.62 | Updated Date 08/15/2025 |
52 Weeks Range 6.26 - 13.62 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.04 | Actual 0.1 |
Profitability
Profit Margin 9.78% | Operating Margin (TTM) 10.2% |
Management Effectiveness
Return on Assets (TTM) 3.92% | Return on Equity (TTM) 5.52% |
Valuation
Trailing PE 26.56 | Forward PE 25.06 | Enterprise Value 1437572531 | Price to Sales(TTM) 2.63 |
Enterprise Value 1437572531 | Price to Sales(TTM) 2.63 | ||
Enterprise Value to Revenue 2.52 | Enterprise Value to EBITDA 10.62 | Shares Outstanding 166164000 | Shares Floating 76853948 |
Shares Outstanding 166164000 | Shares Floating 76853948 | ||
Percent Insiders 0.95 | Percent Institutions 96.93 |
Upturn AI SWOT
Integral Ad Science Holding LLC
Company Overview
History and Background
Integral Ad Science (IAS) was founded in 2009. Initially focused on brand safety, it has evolved into a leading global digital ad verification company. Significant milestones include expanding its product suite, global expansion, and becoming a publicly traded company.
Core Business Areas
- Verification and Optimization: Provides solutions for ad fraud prevention, brand safety, viewability, and contextual targeting.
- Supply Path Optimization (SPO): Optimizes ad spend by identifying the most efficient and effective supply paths.
- Reporting and Analytics: Offers comprehensive reporting and analytics tools to measure and improve ad performance.
Leadership and Structure
Lisa Utzschneider is the CEO. The organizational structure includes departments for technology, sales, marketing, finance, and customer success. The Board of Directors provides oversight.
Top Products and Market Share
Key Offerings
- IAS Signal: A unified platform for campaign measurement, optimization, and reporting. Combines data from various sources to provide a holistic view of ad performance. Competitors include DoubleVerify and Comscore. Revenue data is not publicly broken down per product but is derived from overall revenue.
- Total Visibility: Offers real-time insights into ad fraud, viewability, and brand safety across different channels. Competitors include Oracle Data Cloud and White Ops. Revenue data is not publicly broken down per product but is derived from overall revenue.
- Context Control: Provides contextual targeting and brand safety solutions using AI-powered technology to align ads with relevant and safe content. Competitors include Grapeshot (Oracle) and Peer39. Revenue data is not publicly broken down per product but is derived from overall revenue.
Market Dynamics
Industry Overview
The digital ad verification industry is growing rapidly due to increasing concerns about ad fraud, brand safety, and viewability. The industry is driven by the need for greater transparency and accountability in digital advertising.
Positioning
IAS is a leading player in the digital ad verification industry, known for its innovative technology and comprehensive solutions. Its competitive advantages include its global reach, strong relationships with publishers and advertisers, and its focus on data-driven insights.
Total Addressable Market (TAM)
The estimated TAM for digital ad verification is expected to reach $10+ billion by 2025. IAS is well-positioned to capture a significant share of this market with its comprehensive suite of solutions and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Advanced technology platform
- Global reach
- Strong partnerships with publishers and advertisers
- Comprehensive suite of solutions
Weaknesses
- Reliance on third-party data
- Competition from larger players
- Pricing pressure in some markets
- Potential impact from changes in privacy regulations
Opportunities
- Expansion into new markets
- Development of new products and services
- Increased adoption of programmatic advertising
- Growing demand for transparency and accountability
- Integration with emerging platforms like CTV
Threats
- Increasing competition
- Ad fraud evolving
- Changes in privacy regulations
- Economic downturn impacting ad spending
- Technological disruptions
Competitors and Market Share
Key Competitors
- DV
- CMTL
- ORCL
Competitive Landscape
IAS has a strong competitive position due to its comprehensive solutions and global reach. However, it faces competition from larger players with more resources. Its advantages include its focus on innovation and its strong partnerships.
Major Acquisitions
ADmantX
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Strengthened contextual intelligence capabilities.
Growth Trajectory and Initiatives
Historical Growth: IAS has experienced strong revenue growth in recent years, driven by increased demand for its ad verification and optimization solutions.
Future Projections: Analysts project continued revenue growth for IAS, driven by the increasing adoption of digital advertising and the growing need for ad verification.
Recent Initiatives: Recent initiatives include expanding its product suite, investing in new technologies, and forging new partnerships.
Summary
IAS is a key player in digital ad verification, boasting advanced technology and a strong market position. They should continue to improve third-party data handling. Continued growth depends on navigating competitive pressures, adapting to privacy changes, and expansion opportunities like Connected TV. Investors can also consider that it does not pay dividends and focus instead on growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Third-party market research reports, Analyst reports, News articles
- Company website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change. Financial figures may be estimates based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Integral Ad Science Holding LLC
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | CEO & Director Ms. Lisa Utzschneider | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 902 | Website https://integralads.com |
Full time employees 902 | Website https://integralads.com | ||
Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
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