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Upturn AI SWOT - About
IAS 
Integral Ad Science Holding LLC (IAS)
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Upturn Advisory Summary
10/15/2025: IAS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $10.59
1 Year Target Price $10.59
| 8 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.85% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.70B USD | Price to earnings Ratio 29.97 | 1Y Target Price 10.59 |
Price to earnings Ratio 29.97 | 1Y Target Price 10.59 | ||
Volume (30-day avg) 16 | Beta 1.58 | 52 Weeks Range 6.26 - 13.62 | Updated Date 10/17/2025 |
52 Weeks Range 6.26 - 13.62 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.78% | Operating Margin (TTM) 10.2% |
Management Effectiveness
Return on Assets (TTM) 3.92% | Return on Equity (TTM) 5.52% |
Valuation
Trailing PE 29.97 | Forward PE 24.33 | Enterprise Value 1640794274 | Price to Sales(TTM) 2.98 |
Enterprise Value 1640794274 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 2.88 | Enterprise Value to EBITDA 12.13 | Shares Outstanding 166863690 | Shares Floating 68461029 |
Shares Outstanding 166863690 | Shares Floating 68461029 | ||
Percent Insiders 0.94 | Percent Institutions 97.46 |
Upturn AI SWOT
Integral Ad Science Holding LLC
Company Overview
History and Background
Integral Ad Science (IAS) was founded in 2009. Initially focused on brand safety, it has evolved into a leading global digital ad verification company. Key milestones include expanding its product suite, global expansion, and going public in 2021.
Core Business Areas
- Verification: IAS offers verification solutions that ensure ads are viewed by real people, are placed in brand-safe environments, and are fraud-free.
- Optimization: IAS provides optimization tools to help advertisers improve campaign performance by targeting the right audiences and placements.
- Automation: IAS offers automation solutions to streamline advertising workflows and improve efficiency.
Leadership and Structure
Lisa Utzschneider is the CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- IAS Signal: A unified platform providing comprehensive ad verification and optimization. IAS has roughly 25% of the verification space. Competitors include DoubleVerify, Oracle Moat, and Comscore.
- Total Visibility: Offers a comprehensive view of ad performance across channels. Competitors include DoubleVerify, Oracle Moat, and Comscore.
- Context Control: Ensures ads appear in contextually relevant environments. Competitors include Grapeshot (Oracle Data Cloud), Peer39, and GumGum.
Market Dynamics
Industry Overview
The digital ad verification industry is growing rapidly due to increasing concerns about ad fraud, brand safety, and viewability. Advertisers are demanding more transparency and accountability from their ad spending.
Positioning
IAS is a leading player in the ad verification space, known for its innovative technology and comprehensive solutions. It competes with other major players like DoubleVerify, Oracle Moat, and Comscore.
Total Addressable Market (TAM)
The total addressable market is estimated to be over $10 billion, with IAS well-positioned to capture a significant share through continued innovation and expansion.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Advanced technology
- Comprehensive product suite
- Global presence
- Strong partnerships with major platforms
Weaknesses
- Reliance on third-party data
- Competitive pressure
- Dependence on the advertising industry's health
- Pricing pressures
Opportunities
- Expanding into new markets
- Developing new products and services
- Leveraging AI and machine learning
- Increasing adoption of programmatic advertising
- Further integration with advertising platforms
Threats
- Ad fraud evolution
- Increased competition
- Changes in privacy regulations
- Economic downturn
- Emergence of new technologies
Competitors and Market Share
Key Competitors
- DV
- ORCL
- COMS
Competitive Landscape
IAS maintains a strong position due to its advanced tech and broad range of tools. DoubleVerify leads in market share and remains a primary competitor. Oracle offers broad industry support but isn't the leader in verification. Comscore has seen decreased market share YoY.
Major Acquisitions
Context
- Year: 2021
- Acquisition Price (USD millions): 50
- Strategic Rationale: Strengthened IAS' contextual intelligence capabilities.
Growth Trajectory and Initiatives
Historical Growth: IAS has experienced significant growth in recent years, driven by increased demand for ad verification and optimization solutions.
Future Projections: Analysts predict continued revenue growth of 10-15% per year over the next few years. Further expansion of the product suite is expected.
Recent Initiatives: Recent initiatives include expanding into CTV, retail media networks, and further AI integration.
Summary
Integral Ad Science is a key player in ad verification. They are growing, but face tough competition and economic uncertainty. Strengths include tech, products and partnerships. IAS needs to watch ad fraud and data privacy changes and seek to expand and innovate to maintain its advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. Financial data is based on the most recently available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Integral Ad Science Holding LLC
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | CEO & Director Ms. Lisa Utzschneider | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 902 | Website https://integralads.com |
Full time employees 902 | Website https://integralads.com | ||
Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
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