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Upturn AI SWOT - About
Integral Ad Science Holding LLC (IAS)
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Upturn Advisory Summary
06/27/2025: IAS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $13.39
1 Year Target Price $13.39
| 8 | Strong Buy |
| 2 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.81% | Avg. Invested days 41 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.33B USD | Price to earnings Ratio 27.72 | 1Y Target Price 13.39 |
Price to earnings Ratio 27.72 | 1Y Target Price 13.39 | ||
Volume (30-day avg) 16 | Beta 1.56 | 52 Weeks Range 6.26 - 13.62 | Updated Date 06/30/2025 |
52 Weeks Range 6.26 - 13.62 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.56% | Operating Margin (TTM) 7.05% |
Management Effectiveness
Return on Assets (TTM) 3.94% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 27.72 | Forward PE 27.7 | Enterprise Value 1305894052 | Price to Sales(TTM) 2.41 |
Enterprise Value 1305894052 | Price to Sales(TTM) 2.41 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 9.56 | Shares Outstanding 165016000 | Shares Floating 76270534 |
Shares Outstanding 165016000 | Shares Floating 76270534 | ||
Percent Insiders 0.62 | Percent Institutions 97.01 |
Analyst Ratings
Rating 4 | Target Price 13.39 | Buy 2 | Strong Buy 8 |
Buy 2 | Strong Buy 8 | ||
Hold 6 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Integral Ad Science Holding LLC
Company Overview
History and Background
Integral Ad Science (IAS) was founded in 2009. It has evolved from a fraud detection platform to a comprehensive digital ad verification company. It went public in 2021.
Core Business Areas
- Verification: Provides ad fraud detection, viewability measurement, brand safety assurance, and contextual targeting.
- Optimization: Offers tools and insights to improve ad campaign performance, including automated tag management and programmatic targeting.
Leadership and Structure
Lisa Utzschneider serves as the CEO. The company has a typical corporate structure with departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- IAS Signal: A unified platform providing real-time data and analytics for ad verification and optimization. Competitors include DoubleVerify, Comscore, and Moat (Oracle). IAS's market share is estimated to be around 25%, growing with the increasing need for ad fraud detection.
- IAS Auto-Tag: Automates the ad tagging process to ensure consistent measurement and reporting. Competitors: Tag Inspector. Auto-Tag contributes significantly to revenue due to its efficiency and ease of integration with ad platforms. No separate market share is broken down specifically, this product is bundled in overall revenue.
- Context Control: A service for analyzing page content and placing advertisements on contextually relevant content. Competitors: Peer39, GumGum.
Market Dynamics
Industry Overview
The digital ad verification industry is growing rapidly due to increasing concerns about ad fraud, brand safety, and viewability. The industry is highly competitive, with several established players and emerging startups.
Positioning
IAS is positioned as a leading independent ad verification platform, offering comprehensive solutions and strong relationships with major ad platforms and publishers.
Total Addressable Market (TAM)
The TAM for digital ad verification is estimated to be in the billions of dollars, exceeding $10 billion in 2024. IAS is positioned to capture a significant share of this market with its advanced technology and established presence.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Comprehensive suite of products
- Established relationships with major ad platforms
- Strong brand reputation
- High customer retention rates
Weaknesses
- Reliance on third-party data sources
- Potential for technological disruption
- Competition from larger, more diversified companies
Opportunities
- Expansion into new markets
- Development of new products and services
- Strategic partnerships
- Increased adoption of programmatic advertising
- Growing demand for ad verification
Threats
- Increased competition
- Evolving ad fraud techniques
- Changes in privacy regulations
- Economic downturn
- Technological advancements by competitors
Competitors and Market Share
Key Competitors
- DV (DoubleVerify Holdings, Inc.)
- COMS (Comscore, Inc.)
- ORCL (Oracle Corporation - Moat)
Competitive Landscape
IAS benefits from being an independent company, allowing it to integrate with any platform. DV is its most direct competitor. ORCL is the parent company of Moat which can create inherent bias.
Major Acquisitions
Context
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired context to expand its contextual advertising capabilities and enhance its brand safety solutions. Terms not disclosed.
Growth Trajectory and Initiatives
Historical Growth: IAS has experienced strong historical growth, driven by increased demand for ad verification services.
Future Projections: Analysts project continued revenue growth for IAS, driven by the increasing adoption of digital advertising and the need for ad verification.
Recent Initiatives: Recent initiatives include expanding into new markets and developing new products and services, such as advanced contextual targeting solutions.
Summary
Integral Ad Science is a leading player in the growing digital ad verification industry. The company benefits from its strong technology platform and comprehensive suite of products. It should however be mindful of growing competition. Recent financial performance has been strong, and analysts project continued growth in the future as brand safety becomes more prevalent and more money is spent digitally.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Third-Party Market Research Reports
- Analyst Reports
- Press Releases
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Integral Ad Science Holding LLC
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-30 | CEO & Director Ms. Lisa Utzschneider | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 902 | Website https://integralads.com |
Full time employees 902 | Website https://integralads.com | ||
Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Ireland, France, Germany, Spain, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform enables customers to maximize their ROAS by verifying their ads; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV (CTV), social, display, video, and emerging media. It offers also digital media quality solutions; ad fraud detection and prevention, viewability and attention, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric that helps ensure media quality standards; context control solution that delivers contextual targeting and brand suitability capabilities; and pre-bid optimization solutions, post-bid measurement solutions, and publisher solutions. It serves advertisers and agencies, publishers, and supply-side platforms SSPs. The company was founded in 2009 and is headquartered in New York, New York.
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