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Upturn AI SWOT - About
Magnite Inc (MGNI)
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Upturn Advisory Summary
07/07/2025: MGNI (5-star) is a STRONG-BUY. BUY since 37 days. Profits (48.93%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $21.93
1 Year Target Price $21.93
| 9 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 72.35% | Avg. Invested days 39 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 07/07/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.46B USD | Price to earnings Ratio 111.5 | 1Y Target Price 21.93 |
Price to earnings Ratio 111.5 | 1Y Target Price 21.93 | ||
Volume (30-day avg) 13 | Beta 2.87 | 52 Weeks Range 8.22 - 25.27 | Updated Date 07/7/2025 |
52 Weeks Range 8.22 - 25.27 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-12 | When After Market | Estimate 0.055 | Actual 0.12 |
Profitability
Profit Margin 4.58% | Operating Margin (TTM) -0.88% |
Management Effectiveness
Return on Assets (TTM) 1.55% | Return on Equity (TTM) 4.3% |
Valuation
Trailing PE 111.5 | Forward PE 24.51 | Enterprise Value 3648291012 | Price to Sales(TTM) 5.13 |
Enterprise Value 3648291012 | Price to Sales(TTM) 5.13 | ||
Enterprise Value to Revenue 5.41 | Enterprise Value to EBITDA 28.7 | Shares Outstanding 141111008 | Shares Floating 139020712 |
Shares Outstanding 141111008 | Shares Floating 139020712 | ||
Percent Insiders 1.27 | Percent Institutions 96.08 |
Upturn AI SWOT
Magnite Inc
Company Overview
History and Background
Magnite Inc. was formed in 2020 through the merger of Rubicon Project and Telaria. Rubicon Project, founded in 2007, focused on programmatic advertising, while Telaria specialized in connected TV (CTV) advertising. The merger aimed to create a leading independent advertising platform.
Core Business Areas
- Sell-Side Platform: Magnite operates a sell-side platform (SSP) that enables publishers to manage and monetize their advertising inventory across various channels, including desktop, mobile, and connected TV (CTV).
- Connected TV (CTV): Magnite provides specialized solutions for CTV advertising, including ad serving, video ad formats, and programmatic buying and selling of CTV inventory.
- Digital Advertising: The company facilitates programmatic advertising transactions through its platform, connecting publishers with advertisers to optimize ad placement and revenue generation.
Leadership and Structure
Michael G. Barrett is the CEO. The company has a typical corporate structure with departments for technology, sales, marketing, finance, and operations. Board of directors provides oversight and strategic direction.
Top Products and Market Share
Key Offerings
- CTV Platform: Magnite's CTV platform facilitates programmatic advertising on connected TVs, enabling publishers and advertisers to reach a growing audience. While precise market share data fluctuates, Magnite is considered a significant player in the CTV advertising space. Competitors include Google, FreeWheel (Comcast), and PubMatic.
- Demand Manager: Demand Manager is a self-service platform designed to provide agencies and advertisers complete control over their programmatic campaigns. It provides real-time reporting and performance metrics. Magnite is competing against Google (DV360) and The Trade Desk.
- Supply Side Platform (SSP): Magniteu2019s SSP enables publishers to manage and monetize their advertising inventory across various digital channels. Magnite competes with Google Ad Manager, Pubmatic and Index Exchange. Market share data fluctuates, but Magnite is a significant player.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing growth, driven by the increasing adoption of programmatic advertising and the rise of connected TV. The industry is competitive, with major players vying for market share.
Positioning
Magnite is positioned as an independent sell-side platform, offering publishers a neutral alternative to large, integrated advertising ecosystems. Its focus on CTV and programmatic advertising provides a competitive advantage.
Total Addressable Market (TAM)
The total addressable market for digital advertising is substantial. eMarketer estimates global digital ad spending will reach over $645 billion in 2024. Magnite, as an independent SSP with a strong CTV focus, is positioned to capture a share of this growing market. They estimated in 2022 that their TAM was more than 100Billion USD and it continues to grow
Upturn SWOT Analysis
Strengths
- Independent SSP
- Strong CTV focus
- Technology platform
- Experienced management team
- Global presence
Weaknesses
- Reliance on the advertising market trends
- Smaller scale compared to larger competitors
- Integration risks from acquisitions
- Dependence on third-party data for ad targeting
- Highly competitive market
Opportunities
- Growth in CTV advertising
- Expansion into new geographies
- Development of new advertising formats
- Partnerships with publishers and advertisers
- Increased adoption of programmatic advertising
Threats
- Economic downturns
- Changes in data privacy regulations
- Increased competition
- Technological disruptions
- Decreased advertising spend
Competitors and Market Share
Key Competitors
- GOOG
- PUBM
- TTD
- MGNI
Competitive Landscape
Magnite's independence and CTV focus are advantages, but it faces intense competition from larger, well-established players with more resources.
Major Acquisitions
SpotX
- Year: 2021
- Acquisition Price (USD millions): 1170
- Strategic Rationale: Strengthen Magnite's position in the CTV advertising market by adding SpotX's video advertising platform and technology.
Growth Trajectory and Initiatives
Historical Growth: Magnite's historical growth has been driven by acquisitions and the organic growth of its core business segments.
Future Projections: Future growth is projected to be fueled by the continued expansion of CTV advertising and the adoption of programmatic advertising, but will depend on the overall digital advertising trends.
Recent Initiatives: Magnite has recently focused on expanding its CTV capabilities through acquisitions and partnerships.
Summary
Magnite is a key player in the growing programmatic advertising industry, especially in CTV. Its independence is a strong selling point. It faces competition from larger players. The financial stability and future success depend heavily on overall advertising trends and continued innovation in the CTV space.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Magnite Inc. Investor Relations
- Industry reports (eMarketer, etc.)
- Third-party financial data providers
- Company Filings (SEC)
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Magnite Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2014-04-02 | CEO & Director Mr. Michael G. Barrett | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 905 | Website https://www.magnite.com |
Full time employees 905 | Website https://www.magnite.com | ||
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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