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Upturn AI SWOT - About
MGNI 
Magnite Inc (MGNI)
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Upturn Advisory Summary
08/08/2025: MGNI (5-star) is a STRONG-BUY. BUY since 61 days. Profits (37.77%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $27.58
1 Year Target Price $27.58
| 9 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 59.44% | Avg. Invested days 42 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/08/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.20B USD | Price to earnings Ratio 74.9 | 1Y Target Price 27.58 |
Price to earnings Ratio 74.9 | 1Y Target Price 27.58 | ||
Volume (30-day avg) 13 | Beta 3.05 | 52 Weeks Range 8.22 - 25.27 | Updated Date 08/9/2025 |
52 Weeks Range 8.22 - 25.27 | Updated Date 08/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.1664 | Actual 0.2 |
Profitability
Profit Margin 6.3% | Operating Margin (TTM) 12.67% |
Management Effectiveness
Return on Assets (TTM) 1.7% | Return on Equity (TTM) 5.82% |
Valuation
Trailing PE 74.9 | Forward PE 24.69 | Enterprise Value 3392915383 | Price to Sales(TTM) 4.67 |
Enterprise Value 3392915383 | Price to Sales(TTM) 4.67 | ||
Enterprise Value to Revenue 4.95 | Enterprise Value to EBITDA 25.85 | Shares Outstanding 141111008 | Shares Floating 140540994 |
Shares Outstanding 141111008 | Shares Floating 140540994 | ||
Percent Insiders 1.15 | Percent Institutions 95.32 |
Upturn AI SWOT
Magnite Inc
Company Overview
History and Background
Magnite Inc. was formed in 2020 through the merger of Rubicon Project (founded in 2007) and Telaria (founded as Tremor Video in 2005). The merger aimed to create the largest independent sell-side advertising platform.
Core Business Areas
- Connected TV (CTV): Provides a platform for publishers to monetize their CTV inventory and for advertisers to reach viewers across streaming devices and services. This includes server-side ad insertion (SSAI) and dynamic ad insertion (DAI).
- Display Advertising: Offers tools and solutions for publishers to manage and optimize their display advertising inventory across desktop and mobile web, reaching a broader audience beyond CTV.
Leadership and Structure
Michael Barrett serves as the CEO. The organizational structure involves various teams focused on engineering, sales, marketing, and operations, structured around CTV and display advertising units.
Top Products and Market Share
Key Offerings
- Product Name 1: CTV Platform: Allows publishers to manage and monetize their video ad inventory on connected TVs. Magnite is a leading player in CTV, but specific market share figures fluctuate. Competitors include Google Ad Manager, PubMatic, and FreeWheel.
- Product Name 2: DV+ (Display Video Plus): This is a unified platform for display and video advertising, allowing publishers to sell their inventory across various formats. Competitors include PubMatic, OpenX, and Google Ad Manager. Market share varies depending on the specific segment of display advertising.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing rapid growth, particularly in the CTV sector. Programmatic advertising, which automates the buying and selling of ads, is becoming increasingly prevalent.
Positioning
Magnite is positioned as a leading independent sell-side platform (SSP), offering publishers control and transparency. Its focus on CTV gives it a competitive edge in a rapidly expanding market.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be hundreds of billions of dollars, with CTV representing a significant and growing portion. Magnite is positioned to capture a share of this market by facilitating efficient ad transactions between publishers and advertisers.
Upturn SWOT Analysis
Strengths
- Leading independent SSP
- Strong presence in CTV
- Technological expertise
- Publisher-focused approach
Weaknesses
- Reliance on key partnerships
- Competition from larger players
- Dependence on economic cycles
Opportunities
- Growth in CTV advertising
- Expansion into new markets
- Development of new ad formats
- Increased adoption of programmatic advertising
Threats
- Increased competition
- Changes in privacy regulations
- Economic downturn
- Technological disruption
Competitors and Market Share
Key Competitors
- GOOGL
- PUBM
- MGNI
Competitive Landscape
Magnite's advantage lies in its independence and focus on the sell-side. However, it faces competition from larger, more diversified players like Google and PubMatic, which have more resources and broader offerings.
Major Acquisitions
SpotX
- Year: 2021
- Acquisition Price (USD millions): 1170
- Strategic Rationale: The acquisition of SpotX expanded Magnite's CTV capabilities and increased its scale and reach.
Growth Trajectory and Initiatives
Historical Growth: Magnite has experienced growth due to the increasing adoption of programmatic advertising and the growth of CTV.
Future Projections: Future growth is projected to be driven by the continued expansion of CTV and programmatic advertising. Analyst estimates vary.
Recent Initiatives: Recent initiatives include partnerships with major streaming platforms and the development of new ad formats for CTV.
Summary
Magnite Inc. is a leading independent sell-side advertising platform with a strong position in the rapidly growing CTV market. While the company faces competition from larger players and economic uncertainties, its focus on innovation and publisher relationships positions it well for future growth. The acquisition of SpotX significantly boosted its capabilities, and its ongoing strategic initiatives show a commitment to staying ahead. The long term profitability is unknown, however the stock has potential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market share and other estimates are approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Magnite Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2014-04-02 | CEO & Director Mr. Michael G. Barrett | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 905 | Website https://www.magnite.com |
Full time employees 905 | Website https://www.magnite.com | ||
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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