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Upturn AI SWOT - About
MGNI 
Magnite Inc (MGNI)
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Upturn Advisory Summary
10/17/2025: MGNI (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $28.04
1 Year Target Price $28.04
| 9 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 63.69% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.61B USD | Price to earnings Ratio 59.6 | 1Y Target Price 28.04 |
Price to earnings Ratio 59.6 | 1Y Target Price 28.04 | ||
Volume (30-day avg) 13 | Beta 3.02 | 52 Weeks Range 8.22 - 26.65 | Updated Date 10/18/2025 |
52 Weeks Range 8.22 - 26.65 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.3% | Operating Margin (TTM) 12.67% |
Management Effectiveness
Return on Assets (TTM) 1.7% | Return on Equity (TTM) 5.82% |
Valuation
Trailing PE 59.6 | Forward PE 14.58 | Enterprise Value 3058277016 | Price to Sales(TTM) 3.81 |
Enterprise Value 3058277016 | Price to Sales(TTM) 3.81 | ||
Enterprise Value to Revenue 4.46 | Enterprise Value to EBITDA 23.3 | Shares Outstanding 142399305 | Shares Floating 140489730 |
Shares Outstanding 142399305 | Shares Floating 140489730 | ||
Percent Insiders 1.38 | Percent Institutions 113.46 |
Upturn AI SWOT
Magnite Inc
Company Overview
History and Background
Magnite Inc. was formed in 2020 through the merger of Rubicon Project and Telaria. Rubicon Project, founded in 2007, pioneered advertising automation, while Telaria focused on connected TV (CTV) advertising. The merger created the world's largest independent sell-side advertising platform.
Core Business Areas
- Sell-Side Platform: Magnite operates a sell-side platform (SSP) that enables publishers and media owners to manage and monetize their advertising inventory across various channels, including display, video, mobile, and connected TV (CTV).
- Connected TV (CTV): A significant portion of Magnite's business is focused on CTV advertising, providing solutions for publishers and advertisers to buy and sell inventory in the rapidly growing CTV space.
Leadership and Structure
Michael G. Barrett is the CEO. The company has a board of directors overseeing its operations. Its organizational structure is divided into technology, sales, marketing, and finance departments.
Top Products and Market Share
Key Offerings
- Magnite SSP: The core product, enabling publishers to monetize inventory across various formats. The market share is fragmented, but Magnite is a leading independent player. Competitors include Google Ad Manager, PubMatic, and Xandr. Revenue from this core product makes up a significant portion of Magnite's total revenue.
- Demand Manager: A product designed to help publishers manage their direct deals and private marketplaces. Precise market share data is unavailable, but it complements the SSP offering. Competitors include Google Ad Manager.
Market Dynamics
Industry Overview
The advertising technology industry is dynamic and competitive, with increasing demand for programmatic advertising, especially in CTV. Consolidation is a trend.
Positioning
Magnite is positioned as an independent SSP, offering a neutral platform for publishers. Its focus on CTV gives it a competitive edge.
Total Addressable Market (TAM)
The global digital advertising market is projected to reach hundreds of billions of dollars. CTV represents a rapidly growing portion of this, with estimates varying based on sources. Magnite is positioned to capture a significant share of the SSP market by focusing on premium video.
Upturn SWOT Analysis
Strengths
- Independent SSP
- CTV Expertise
- Strong Publisher Relationships
- Technology Platform
Weaknesses
- Reliance on Third-Party Data
- Integration Complexity
- Smaller Scale Compared to Google
- Dependence on the broader advertising market
Opportunities
- CTV Growth
- Data Privacy Solutions
- Expanding into New Geographies
- Further platform innovation
Threats
- Increased Competition
- Data Privacy Regulations
- Economic Downturn
- Changes in Advertising Ecosystem (e.g., cookie deprecation)
Competitors and Market Share
Key Competitors
- GOOG
- PUBM
- MGNI
Competitive Landscape
Magnite competes with large, established players. It benefits from its independence and CTV focus, but faces scale disadvantages.
Major Acquisitions
SpotX
- Year: 2021
- Acquisition Price (USD millions): 1170
- Strategic Rationale: Expanded Magnite's CTV footprint and capabilities.
SpringServe
- Year: 2021
- Acquisition Price (USD millions): 31
- Strategic Rationale: Helped to enhance Magnite's ad serving capabilities.
Growth Trajectory and Initiatives
Historical Growth: Magnite has grown through acquisitions and organic expansion, especially in CTV.
Future Projections: Analyst projections vary but generally anticipate continued growth, particularly in CTV. Estimates change rapidly based on market conditions.
Recent Initiatives: Recent initiatives include platform enhancements, strategic partnerships, and continued focus on CTV solutions.
Summary
Magnite, formed through a merger and acquisitions, is a key player in the ad tech space, particularly in the growing CTV market. Its independence is a strength, but it faces fierce competition from larger companies like Google. Growth is expected to continue, although its profitability fluctuates with market conditions. Strategic initiatives and a focus on CTV are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Magnite Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2014-04-02 | CEO & Director Mr. Michael G. Barrett | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 905 | Website https://www.magnite.com |
Full time employees 905 | Website https://www.magnite.com | ||
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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