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Upturn AI SWOT - About
MGNI 
Magnite Inc (MGNI)
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Upturn Advisory Summary
04/22/2025: MGNI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -11.44% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.73B USD | Price to earnings Ratio 76.38 | 1Y Target Price 19.54 |
Price to earnings Ratio 76.38 | 1Y Target Price 19.54 | ||
Volume (30-day avg) 2947526 | Beta 2.69 | 52 Weeks Range 8.22 - 21.29 | Updated Date 04/25/2025 |
52 Weeks Range 8.22 - 21.29 | Updated Date 04/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.41% | Operating Margin (TTM) 20.73% |
Management Effectiveness
Return on Assets (TTM) 1.15% | Return on Equity (TTM) 3.1% |
Valuation
Trailing PE 76.38 | Forward PE 13.89 | Enterprise Value 1853210418 | Price to Sales(TTM) 2.59 |
Enterprise Value 1853210418 | Price to Sales(TTM) 2.59 | ||
Enterprise Value to Revenue 2.77 | Enterprise Value to EBITDA 16.54 | Shares Outstanding 141376000 | Shares Floating 140558368 |
Shares Outstanding 141376000 | Shares Floating 140558368 | ||
Percent Insiders 1.8 | Percent Institutions 90.61 |
Analyst Ratings
Rating 4.62 | Target Price 19.04 | Buy 3 | Strong Buy 9 |
Buy 3 | Strong Buy 9 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Magnite Inc
Company Overview
History and Background
Magnite Inc. was formed in 2020 through the merger of Rubicon Project (founded in 2007) and Telaria (founded as Tremor Video in 2005). The company provides advertising technology solutions.
Core Business Areas
- Sell-Side Platform (SSP): Magnite's core offering is a sell-side platform that enables publishers and media owners to manage and monetize their ad inventory across various formats and channels.
- Connected TV (CTV): Magnite has a strong focus on CTV advertising, offering solutions for publishers and advertisers to transact in this rapidly growing market.
- Digital Video: Magnite facilitates the buying and selling of digital video advertising across desktop, mobile, and CTV environments.
Leadership and Structure
Michael Barrett serves as the CEO. The company has a board of directors and operates with a typical corporate structure including executive, sales, engineering and financial teams.
Top Products and Market Share
Key Offerings
- SSP: Magnite's SSP allows publishers to optimize yield and connect with a wide range of buyers. Market share data varies by region and format but Magnite is considered to be in the top 3 or 4 SSPs for digital advertising, with a strong presence in CTV. Competitors include Google Ad Manager, PubMatic, OpenX, and Index Exchange. Market share is in constant flux, difficult to get a precise current calculation, and varies considerably by channel and geography. Industry estimates suggest in CTV they could be in the ~20% range.
- CTV Platform: Magnite's CTV platform facilitates programmatic advertising on connected TV devices. Again, accurate market share data is difficult to obtain and varies by region, but Magnite has been a leader in CTV advertising. Competitors include Google Ad Manager, The Trade Desk, and other DSPs and SSPs that support CTV advertising.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing continued growth, driven by the increasing adoption of connected devices and the shift of advertising budgets from traditional to digital channels. The CTV market is a particularly strong growth area.
Positioning
Magnite is positioned as an independent sell-side platform focused on providing publishers with advanced technology and control over their inventory. The company differentiates itself through its focus on CTV and its commitment to transparency and neutrality.
Total Addressable Market (TAM)
The global digital advertising market is projected to reach hundreds of billions of dollars. The portion addressable to Magnite, as a SSP focused on CTV and video, is estimated to be a substantial subset (tens of billions) of that total. Magnite's positioning within this TAM is focused on premium publishers and CTV, aiming to capture a significant portion of ad spend in those areas.
Upturn SWOT Analysis
Strengths
- Strong CTV focus
- Independent platform
- Advanced technology
- Strong relationships with publishers
Weaknesses
- Dependence on digital advertising trends
- Competition from larger, more diversified companies
- Relatively smaller scale compared to major competitors
- Integration risks from past acquisitions
Opportunities
- Growth of CTV advertising
- Expansion into new markets
- Development of new advertising formats
- Strategic partnerships
Threats
- Increasing competition
- Changes in privacy regulations
- Economic downturn
- Technological disruptions
Competitors and Market Share
Key Competitors
- GOOG
- PUBM
- TTD
Competitive Landscape
Magnite competes with larger, more established players like Google and PubMatic. Its CTV focus is a strength, but it needs to continue innovating to maintain its competitive edge. They must stay nimble and focused on superior technology to compete effectively against larger players.
Major Acquisitions
SpotX
- Year: 2021
- Acquisition Price (USD millions): 1170
- Strategic Rationale: Acquisition of SpotX significantly expanded Magnite's CTV footprint and capabilities.
Carbon
- Year: 2023
- Acquisition Price (USD millions): 33
- Strategic Rationale: Acquired advanced platform for cross-channel audience insights.
Growth Trajectory and Initiatives
Historical Growth: Discuss Magnite's past revenue growth, driven by acquisitions and organic expansion in the CTV market.
Future Projections: Refer to analyst estimates for revenue growth, earnings growth, and market share gains. These projections are usually available from financial news providers.
Recent Initiatives: Highlight recent acquisitions, product launches, and partnerships that are expected to drive future growth.
Summary
Magnite is a leading independent SSP with a strong focus on the growing CTV market. While its scale is smaller than its largest competitors, its specialization and technology provide a competitive advantage. Future success depends on continued innovation, strategic acquisitions, and navigating the evolving digital advertising landscape.
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Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may vary. Financial data is based on available information and may not be completely accurate. Please conduct your own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Magnite Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2014-04-02 | CEO & Director Mr. Michael G. Barrett | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 905 | Website https://www.magnite.com |
Full time employees 905 | Website https://www.magnite.com | ||
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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