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MGNI 
Magnite Inc (MGNI)
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Upturn Advisory Summary
12/02/2025: MGNI (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $26.86
1 Year Target Price $26.86
| 9 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 63.69% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.07B USD | Price to earnings Ratio 36.92 | 1Y Target Price 26.86 |
Price to earnings Ratio 36.92 | 1Y Target Price 26.86 | ||
Volume (30-day avg) 13 | Beta 2.47 | 52 Weeks Range 8.22 - 26.65 | Updated Date 12/2/2025 |
52 Weeks Range 8.22 - 26.65 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate 0.2 | Actual 0.2 |
Profitability
Profit Margin 8.25% | Operating Margin (TTM) 13.95% |
Management Effectiveness
Return on Assets (TTM) 1.9% | Return on Equity (TTM) 7.56% |
Valuation
Trailing PE 36.92 | Forward PE 12.89 | Enterprise Value 2266210503 | Price to Sales(TTM) 2.94 |
Enterprise Value 2266210503 | Price to Sales(TTM) 2.94 | ||
Enterprise Value to Revenue 3.21 | Enterprise Value to EBITDA 15.97 | Shares Outstanding 143647869 | Shares Floating 141728733 |
Shares Outstanding 143647869 | Shares Floating 141728733 | ||
Percent Insiders 1.33 | Percent Institutions 98.54 |
Upturn AI SWOT
Magnite Inc
Company Overview
History and Background
Magnite Inc. was formed in 2020 through the merger of Rubicon Project and Telaria. Rubicon Project, founded in 2007, pioneered real-time bidding in advertising. Telaria focused on connected TV (CTV) advertising. The merger aimed to create a leading independent sell-side advertising platform.
Core Business Areas
- Sell-Side Platform (SSP): Magnite's core business is operating a sell-side platform (SSP) that helps publishers and media owners monetize their ad inventory. They connect publishers with advertisers and agencies through programmatic advertising.
- Connected TV (CTV): A significant focus is on CTV advertising, enabling publishers to sell ad space on streaming services and connected devices.
- Digital Video: Magnite offers solutions for video advertising across various digital channels, including desktop, mobile, and OTT.
Leadership and Structure
Michael Barrett is the CEO. The company has a structured organization with departments focused on technology, sales, marketing, and finance. The Board of Directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Demand Manager: Demand Manager is a cloud-based, self-service platform designed for agencies and trading desks to manage their programmatic advertising campaigns. Competitors include Google Ad Manager and Xandr. No specific market share available.
- Streaming Ad Insertion: A technology to dynamically insert ads into live and on-demand video streams. Competitors include Innovid and Brightcove. No specific market share available.
- Supply Side Platform: Magnite's core SSP connects publishers with programmatic demand. Key competitors are Google Ad Manager, Xandr and PubMatic. No specific market share available.
Market Dynamics
Industry Overview
The programmatic advertising industry is growing rapidly, driven by the increasing digitalization of media consumption and the demand for efficient ad buying and selling. CTV advertising is a particularly high-growth area.
Positioning
Magnite is positioned as a leading independent SSP, providing a neutral platform for publishers to maximize their revenue. Their focus on CTV gives them a competitive edge in this rapidly expanding market.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be worth hundreds of billions of dollars and growing. Programmatic advertising accounts for a significant portion of this. Magnite is well-positioned to capture a portion of this TAM with its focus on CTV and independent SSP capabilities.
Upturn SWOT Analysis
Strengths
- Leading independent SSP
- Strong focus on CTV advertising
- Advanced technology platform
- Established relationships with publishers
Weaknesses
- Dependence on the programmatic advertising market
- Intense competition
- Potential for consolidation in the industry
- Reliance on third party data
Opportunities
- Continued growth in CTV advertising
- Expansion into new geographic markets
- Development of new advertising formats
- Increased adoption of programmatic advertising by smaller publishers
Threats
- Competition from larger, well-funded companies
- Changes in privacy regulations
- Economic downturn
- Technological disruptions
Competitors and Market Share
Key Competitors
- GOOGL
- PUBM
- TTD
Competitive Landscape
Magnite faces competition from larger, well-funded companies like Google and The Trade Desk. Its independence and focus on CTV are key advantages. It needs to continue innovating and expanding its offerings to remain competitive.
Major Acquisitions
SpotX
- Year: 2021
- Acquisition Price (USD millions): 1170
- Strategic Rationale: The acquisition of SpotX expanded Magnite's CTV footprint and added more premium video inventory to its platform.
Growth Trajectory and Initiatives
Historical Growth: Magnite has experienced significant growth in recent years, driven by the growth of programmatic advertising and its focus on CTV. The merger of Rubicon Project and Telaria has also contributed to its growth.
Future Projections: Future growth depends on maintaining market share, successful innovation, and macro-economic effects. Analyst expectations vary, but are generally positive for the near future, assuming industry trends continue.
Recent Initiatives: Recent initiatives include expanding its CTV offerings, investing in new technologies, and forming strategic partnerships.
Summary
Magnite is a leading independent SSP, particularly strong in the CTV space. Its growth has been driven by the increasing adoption of programmatic advertising. Competition from larger players remains a challenge, but Magnite's focused strategy and recent acquisitions position it for continued success. However, it needs to carefully manage its debt and maintain its technological edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Always conduct thorough research before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Magnite Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2014-04-02 | CEO & Director Mr. Michael G. Barrett | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 905 | Website https://www.magnite.com |
Full time employees 905 | Website https://www.magnite.com | ||
Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally. The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together. It markets its solutions through sales teams that operate from various locations. The company was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. Magnite, Inc. was incorporated in 2007 and is headquartered in New York, New York.
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