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Upturn AI SWOT - About
PUBM 
Pubmatic Inc (PUBM)
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Upturn Advisory Summary
08/14/2025: PUBM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $10.44
1 Year Target Price $10.44
| 4 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.19% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 378.59M USD | Price to earnings Ratio - | 1Y Target Price 10.44 |
Price to earnings Ratio - | 1Y Target Price 10.44 | ||
Volume (30-day avg) 11 | Beta 1.54 | 52 Weeks Range 7.01 - 17.74 | Updated Date 08/15/2025 |
52 Weeks Range 7.01 - 17.74 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate -0.16 | Actual 0.05 |
Profitability
Profit Margin -0.58% | Operating Margin (TTM) -7.68% |
Management Effectiveness
Return on Assets (TTM) -0.36% | Return on Equity (TTM) -0.65% |
Valuation
Trailing PE - | Forward PE 53.48 | Enterprise Value 306269704 | Price to Sales(TTM) 1.3 |
Enterprise Value 306269704 | Price to Sales(TTM) 1.3 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 7.22 | Shares Outstanding 37459800 | Shares Floating 34357201 |
Shares Outstanding 37459800 | Shares Floating 34357201 | ||
Percent Insiders 0.78 | Percent Institutions 68.07 |
Upturn AI SWOT
Pubmatic Inc
Company Overview
History and Background
PubMatic was founded in 2006. It is a digital advertising technology company that provides a platform for publishers to manage and monetize their digital advertising inventory. It went public in December 2020.
Core Business Areas
- Sell-Side Platform: PubMatic's core offering, a sell-side platform (SSP) that helps publishers manage their ad inventory, set pricing, and connect with demand-side platforms (DSPs) and ad networks.
- OpenWrap: A header bidding solution that allows publishers to conduct auctions in real-time, increasing competition for their ad inventory and potentially increasing revenue.
- Connect: A platform that enables publishers to connect directly with advertisers and agencies, bypassing traditional intermediaries.
- Activate: Activate is PubMaticu2019s supply chain optimization platform designed to empower media buyers with transparency and control to drive better business outcomes.
Leadership and Structure
Rajeev Goel is the Co-Founder and CEO. The company has a typical corporate structure with departments such as engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Sell-Side Platform: PubMatic's SSP is their flagship product, enabling publishers to manage and monetize their digital ad inventory programmatically. While specific market share data is variable, Pubmatic is among the largest independent SSPs, competing with Google Ad Manager and Magnite. Competitors: Google Ad Manager, Magnite, Xandr.
- OpenWrap: A header bidding solution that integrates with PubMatic's SSP, increasing competition for ad impressions. Market share data for specific header bidding solutions is difficult to obtain, but OpenWrap is a prominent player. Competitors: Prebid.org, Index Exchange.
- Activate: Activate is PubMaticu2019s supply chain optimization platform designed to empower media buyers with transparency and control to drive better business outcomes. Competitors: MediaMath, Adform
Market Dynamics
Industry Overview
The digital advertising industry is experiencing growth, driven by the shift of advertising budgets from traditional media to online channels. Programmatic advertising is a major segment of this industry.
Positioning
PubMatic is positioned as an independent SSP, offering publishers an alternative to larger, integrated platforms like Google Ad Manager. Its focus on transparency and publisher control are its competitive advantages.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be hundreds of billions of dollars, with programmatic ad spending accounting for a significant portion. PubMatic is positioned to capture a part of this TAM through its SSP and related solutions.
Upturn SWOT Analysis
Strengths
- Independent SSP
- Strong publisher relationships
- Innovative technology (e.g., OpenWrap)
- Global presence
- Focus on transparency
Weaknesses
- Smaller scale compared to Google and Magnite
- Reliance on the health of the digital advertising market
- Susceptible to changes in data privacy regulations
Opportunities
- Growth in programmatic advertising
- Expansion into new markets (e.g., CTV)
- Increased adoption of header bidding
- Development of new advertising technologies
Threats
- Competition from larger players (Google, Magnite)
- Changes in data privacy regulations (e.g., GDPR, CCPA)
- Economic downturns impacting advertising budgets
- Technological disruptions
Competitors and Market Share
Key Competitors
- MGNI
- GOOGL
- XAND
Competitive Landscape
PubMatic is a smaller player compared to Google and Magnite, but it competes effectively by focusing on its independent SSP, strong publisher relationships, and innovative technology. It's more transparent and publisher-centric than larger, integrated platforms.
Major Acquisitions
Martin
- Year: 2014
- Acquisition Price (USD millions): 11
- Strategic Rationale: Acquisition to expand in real time bidding
Growth Trajectory and Initiatives
Historical Growth: PubMatic has experienced solid growth in recent years, driven by the increasing adoption of programmatic advertising.
Future Projections: Analyst estimates vary, but generally project continued growth for PubMatic, although growth rates may be impacted by market conditions.
Recent Initiatives: Recent initiatives include expansion into CTV (Connected TV) advertising and development of new advertising technologies.
Summary
PubMatic is a solid player in the programmatic advertising ecosystem, offering a valuable service to publishers. Its focus on transparency is a key strength, but it faces competition from larger, integrated platforms. Continued innovation and expansion into new markets are critical for its long-term success. Market conditions will continue to impact revenue growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and represents a general overview. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pubmatic Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 2020-12-09 | Co-Founder, CEO & Director Mr. Rajeev K. Goel | ||
Sector Technology | Industry Software - Application | Full time employees 1049 | Website https://www.pubmatic.com |
Full time employees 1049 | Website https://www.pubmatic.com | ||
PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology"infrastructure"to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.
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