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Upturn AI SWOT - About
PUBM 
Pubmatic Inc (PUBM)
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Upturn Advisory Summary
10/10/2025: PUBM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $11.28
1 Year Target Price $11.28
| 4 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -42.19% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 365.33M USD | Price to earnings Ratio - | 1Y Target Price 11.28 |
Price to earnings Ratio - | 1Y Target Price 11.28 | ||
Volume (30-day avg) 11 | Beta 1.5 | 52 Weeks Range 7.01 - 17.74 | Updated Date 10/12/2025 |
52 Weeks Range 7.01 - 17.74 | Updated Date 10/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.58% | Operating Margin (TTM) -7.68% |
Management Effectiveness
Return on Assets (TTM) -0.36% | Return on Equity (TTM) -0.65% |
Valuation
Trailing PE - | Forward PE 53.48 | Enterprise Value 306269704 | Price to Sales(TTM) 1.25 |
Enterprise Value 306269704 | Price to Sales(TTM) 1.25 | ||
Enterprise Value to Revenue 1.05 | Enterprise Value to EBITDA 7.22 | Shares Outstanding 37459793 | Shares Floating 34351257 |
Shares Outstanding 37459793 | Shares Floating 34351257 | ||
Percent Insiders 0.77 | Percent Institutions 70.09 |
Upturn AI SWOT
Pubmatic Inc
Company Overview
History and Background
Pubmatic was founded in 2006. It provides a cloud infrastructure platform that powers the programmatic advertising ecosystem. Initially focused on publisher yield optimization, it has expanded its offerings to cater to both publishers and advertisers.
Core Business Areas
- Sell-Side Platform (SSP): Pubmatic provides a platform for publishers to manage and sell their digital advertising inventory programmatically. This includes tools for yield optimization, ad quality control, and audience segmentation.
- Buy-Side Platform (DSP) Connectivity: Pubmatic integrates with various DSPs, allowing advertisers to access publisher inventory through the platform. This facilitates efficient and targeted ad buying.
Leadership and Structure
Rajeev Goel is the co-founder and CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, and finance. The Board of Directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- OpenWrap: OpenWrap is Pubmatic's header bidding solution, allowing publishers to maximize revenue by simultaneously auctioning ad inventory to multiple demand partners. Competitors include Magnite, Index Exchange, and Google Ad Manager. Market share data is fragmented across header bidding solutions, but OpenWrap is a significant player. Specific revenue figures are not publicly broken down.
- Connect: Connect is Pubmatic's platform for connecting advertisers with audiences across various channels. It competes with offerings from The Trade Desk, DV360, and Xandr. Data on market share or number of users are fragmented.
Market Dynamics
Industry Overview
The programmatic advertising industry is experiencing growth driven by increased digital ad spending and the demand for efficient ad buying and selling. It is dynamic and changing very rapidly with new technologies and solutions coming to market regularly.
Positioning
Pubmatic positions itself as an independent technology provider focused on transparency and publisher success. Its competitive advantages include its focus on the sell-side, its OpenWrap header bidding solution, and a global infrastructure.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be hundreds of billions of dollars. Programmatic advertising accounts for a significant portion of that market, and Pubmatic is positioned to capture a share of this growing TAM. The specific total market value of advertising is reported in various sources. Pubmatic is positioned to have a small, but meaningful share of this total.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Focus on publisher needs
- Global infrastructure
- Transparent business model
Weaknesses
- Reliance on third-party demand
- Smaller scale compared to larger competitors
- Potential vulnerability to ad fraud
- Competition from companies with better brand recognition
Opportunities
- Growth in programmatic advertising
- Expansion into new markets and channels
- Development of new products and services
- Partnerships with other technology providers
Threats
- Increased competition
- Changes in industry regulations
- Ad fraud and brand safety concerns
- Economic downturn
Competitors and Market Share
Key Competitors
- MGNI
- PUBM
- GOOGL
Competitive Landscape
Pubmatic competes with larger, more established players in the programmatic advertising space. Its advantages include its focus on the sell-side and its transparent business model. Disadvantages include its smaller scale and reliance on third-party demand.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data not available without recent financial data. Review Pubmatic's investor relations page.
Future Projections: Future growth projections based on analyst estimates vary. Refer to financial analysis websites for projections.
Recent Initiatives: Recent initiatives include expansion into CTV and retail media, and continued investment in its technology platform.
Summary
Pubmatic operates in the competitive programmatic advertising market. The company has a focus on sell-side solutions and has strong technology. However, it is smaller than its main competitors. While Pubmatic does not control most things on the market, it should continue innovating with new technologies to stay relevant.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Sources
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are very dynamic and can change rapidly. Please do your own research before making any investment decisions. Market share data is approximate and based on available reports. Financial data is based on publicly available data, where possible, and may not be completely up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pubmatic Inc
Exchange NASDAQ | Headquaters Redwood City, CA, United States | ||
IPO Launch date 2020-12-09 | Co-Founder, CEO & Director Mr. Rajeev K. Goel | ||
Sector Technology | Industry Software - Application | Full time employees 1049 | Website https://www.pubmatic.com |
Full time employees 1049 | Website https://www.pubmatic.com | ||
PubMatic, Inc., a technology company, engages in the provision of a cloud infrastructure platform that enables real time programmatic advertising transactions for digital content creators, advertisers, agencies, agency trading desks, and demand side platforms worldwide. Its PubMatic SSP, a sell side platform for the purchase and sale of digital advertising inventory for publishers and buyers. The company also provides OpenWrap, a header bidding solution; Connect, a solution that provides additional data and insights to publishers and buyers; Activate, which allows buyers to execute direct deals on its platform across publisher inventory; Convert, a commerce media solution; and Identity Hub, an ID management tool for publishers that leverages specialized technology infrastructure to simplify alternative identifier marketplace. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over the top, connected television, and media. The company was incorporated in 2006 and is based in Redwood City, California.
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