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DV
Upturn stock ratingUpturn stock rating

DoubleVerify Holdings Inc (DV)

Upturn stock ratingUpturn stock rating
$14.97
Last Close (24-hour delay)
Profit since last BUY0.27%
upturn advisory
Consider higher Upturn Star rating
BUY since 14 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

06/30/2025: DV (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

20 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $18.42

1 Year Target Price $18.42

Analysts Price Target For last 52 week
$18.42Target price
Low$11.52
Current$14.97
high$23.11

Analysis of Past Performance

Type Stock
Historic Profit -46.5%
Avg. Invested days 28
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.41B USD
Price to earnings Ratio 51.17
1Y Target Price 18.42
Price to earnings Ratio 51.17
1Y Target Price 18.42
Volume (30-day avg) 20
Beta 1.03
52 Weeks Range 11.52 - 23.11
Updated Date 06/30/2025
52 Weeks Range 11.52 - 23.11
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.29

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 7.55%
Operating Margin (TTM) 4.1%

Management Effectiveness

Return on Assets (TTM) 4.1%
Return on Equity (TTM) 4.83%

Valuation

Trailing PE 51.17
Forward PE 44.25
Enterprise Value 2342588598
Price to Sales(TTM) 3.54
Enterprise Value 2342588598
Price to Sales(TTM) 3.54
Enterprise Value to Revenue 3.44
Enterprise Value to EBITDA 17.05
Shares Outstanding 162503008
Shares Floating 134891784
Shares Outstanding 162503008
Shares Floating 134891784
Percent Insiders 0.69
Percent Institutions 101.17

Analyst Ratings

Rating 5
Target Price 18.42
Buy 7
Strong Buy 3
Buy 7
Strong Buy 3
Hold 9
Sell -
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

DoubleVerify Holdings Inc

stock logo

Company Overview

overview logo History and Background

DoubleVerify was founded in 2008. It provides a software platform for digital media measurement, data, and analytics. It went public in 2021.

business area logo Core Business Areas

  • Verification: Provides ad verification services to ensure ads are viewable by a real person, appear in a brand-safe environment, and are free from fraud.
  • Optimization: Helps advertisers optimize their campaigns to improve performance and reduce waste, improving return on investment.
  • Analytics: Offers data and analytics solutions that enable advertisers to gain insights into their campaigns and make informed decisions.

leadership logo Leadership and Structure

Mark Zagorski is the CEO. The company has a board of directors and is structured into various functional departments such as sales, marketing, engineering, and operations.

Top Products and Market Share

overview logo Key Offerings

  • DV Authentic Ad: Measures and protects ad quality across channels. Market share data is difficult to pinpoint exactly as reports vary, but it is estimated to be around 25%. Competitors include Integral Ad Science (IAS), Comscore (SCOR), and Oracle Moat. Significant revenue driver, however exact figures are not available publicly. Market share estimated to be 25%.
  • DV Campaign Automator: A platform that automates campaign setup and management. Exact market share data is not available, however it streamlines workflow, thereby giving efficiency in the market. Primary competitors are centralized marketing platforms offered by Google, Amazon, and similar tech companies.

Market Dynamics

industry overview logo Industry Overview

The digital advertising industry is experiencing increased scrutiny regarding ad fraud, brand safety, and viewability. Advertisers are demanding greater transparency and accountability from their media investments.

Positioning

DoubleVerify is positioned as a leading independent provider of digital ad verification and measurement solutions. Its competitive advantages include its comprehensive product suite, global reach, and strong reputation.

Total Addressable Market (TAM)

The total addressable market (TAM) for digital ad verification is estimated to be in the billions of dollars. DoubleVerify is well positioned to capture a significant share of this market.

Upturn SWOT Analysis

Strengths

  • Strong Brand Reputation
  • Comprehensive Product Suite
  • Global Reach
  • Independent Verification
  • Strong Technology Platform

Weaknesses

  • Dependence on Digital Advertising Spend
  • Competition from Larger Players
  • Potential for Technological Disruption
  • Reliance on third party data vendors

Opportunities

  • Expansion into New Geographies
  • Development of New Products and Services
  • Increased Adoption of Programmatic Advertising
  • Growing Demand for Ad Verification

Threats

  • Ad Blocking
  • Ad Fraud
  • Changing Privacy Regulations
  • Economic Downturn

Competitors and Market Share

competitor logo Key Competitors

  • IAS
  • SCOR
  • ORCL

Competitive Landscape

DoubleVerify is a leading player in the ad verification market. It has a strong technology platform and a comprehensive product suite. Its main competitors include Integral Ad Science (IAS), Comscore (SCOR), and Oracle Moat (ORCL).

Major Acquisitions

OpenSlate

  • Year: 2021
  • Acquisition Price (USD millions): 150
  • Strategic Rationale: Enhance brand safety and suitability capabilities.

Growth Trajectory and Initiatives

Historical Growth: DoubleVerify has experienced strong revenue growth due to the increased demand for ad verification services.

Future Projections: Analyst estimates project continued revenue growth for DoubleVerify due to the ongoing expansion of the digital advertising market and the growing importance of ad verification.

Recent Initiatives: Recent initiatives include expanding into new markets, developing new products, and forming strategic partnerships.

Summary

DoubleVerify is a strong player in the ad verification market, benefiting from increasing demand for transparency and accountability in digital advertising. They have a comprehensive product suite and a global reach. Their growth depends on the continued expansion of digital advertising and their ability to innovate and compete with larger players. Investors need to keep in mind, it is a high growth stock which is riskier than your everyday dividend paying stock.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • DoubleVerify's Investor Relations Website
  • Industry Reports
  • Analyst Reports
  • Company Press Releases

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About DoubleVerify Holdings Inc

Exchange NYSE
Headquaters New York, NY, United States
IPO Launch date 2021-04-21
CEO & Director Mr. Mark S. Zagorski
Sector Technology
Industry Software - Application
Full time employees 1197
Full time employees 1197

DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.