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DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
12/26/2025: DV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $13.92
1 Year Target Price $13.92
| 3 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.68% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.88B USD | Price to earnings Ratio 44.23 | 1Y Target Price 13.92 |
Price to earnings Ratio 44.23 | 1Y Target Price 13.92 | ||
Volume (30-day avg) 20 | Beta 0.99 | 52 Weeks Range 7.64 - 23.11 | Updated Date 12/29/2025 |
52 Weeks Range 7.64 - 23.11 | Updated Date 12/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.26 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.1% | Operating Margin (TTM) 11.19% |
Management Effectiveness
Return on Assets (TTM) 3.91% | Return on Equity (TTM) 4.05% |
Valuation
Trailing PE 44.23 | Forward PE 21.1 | Enterprise Value 1755117961 | Price to Sales(TTM) 2.57 |
Enterprise Value 1755117961 | Price to Sales(TTM) 2.57 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 12.69 | Shares Outstanding 161107214 | Shares Floating 141324859 |
Shares Outstanding 161107214 | Shares Floating 141324859 | ||
Percent Insiders 0.85 | Percent Institutions 102.94 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify Holdings Inc. was founded in 2008 by Joshua, and subsequently merged with Sourcepoint in 2021, a significant milestone in its growth and expansion. The company has evolved into a leading digital verification company, providing solutions to ensure ad quality and performance for publishers and advertisers.
Core Business Areas
- Ad Verification and Measurement: Offers solutions to authenticate the quality of digital advertising inventory, measure ad performance, and combat ad fraud, ensuring ads are seen by real people in brand-safe environments.
- Publisher Solutions: Provides tools and services to publishers to help them monetize their inventory more effectively by demonstrating ad quality and performance to advertisers and agencies.
- Advertiser Solutions: Offers a suite of products for advertisers and agencies to verify the quality of their digital ad spend, optimize campaign performance, and gain transparency into their media buys.
Leadership and Structure
DoubleVerify Holdings Inc. is led by a management team with extensive experience in digital advertising and technology. The company operates with a functional structure, with divisions focused on product development, sales, marketing, and operations. Key leadership roles include the Chief Executive Officer, Chief Financial Officer, and various VPs overseeing product and engineering.
Top Products and Market Share
Key Offerings
- Product Name 1: Smarter Supply: This product suite helps publishers identify and attract high-quality advertisers by providing detailed insights into their inventory's performance and brand safety. Competitors include IAS (Integral Ad Science) and Moat (Oracle Advertising).
- Product Name 2: Authentic View: This offering ensures that digital advertisements are viewed by actual humans in brand-safe and suitable environments. It provides metrics on viewability, fraud, and brand suitability. Competitors include IAS (Integral Ad Science) and Moat (Oracle Advertising).
- Product Name 3: Omni: DoubleVerify's integrated platform designed to provide transparency and measurement across all digital channels and formats, including CTV, display, video, and audio. Competitors include IAS (Integral Ad Science) and Moat (Oracle Advertising).
Market Dynamics
Industry Overview
The digital advertising industry is characterized by rapid technological advancements, increasing complexity, and a growing demand for transparency and accountability. Key trends include the rise of programmatic advertising, the proliferation of ad fraud, and the increasing importance of data privacy and brand safety.
Positioning
DoubleVerify is a leading player in the digital verification market, known for its robust technology, comprehensive data, and commitment to industry standards. Its competitive advantages include its independent verification capabilities, broad platform coverage, and strong relationships with advertisers, agencies, and publishers.
Total Addressable Market (TAM)
The Total Addressable Market (TAM) for digital ad verification and measurement is estimated to be in the tens of billions of dollars globally and continues to grow with the expansion of digital advertising. DoubleVerify is well-positioned to capture a significant share of this market due to its established reputation, innovative solutions, and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand reputation and market leadership in digital verification.
- Advanced proprietary technology and data analytics capabilities.
- Comprehensive product suite addressing a wide range of advertiser and publisher needs.
- Extensive global reach and established relationships with key industry players.
- Commitment to industry standards and certifications.
Weaknesses
- Dependence on third-party data sources for some verification metrics.
- Potential for intense competition from established and emerging players.
- Challenges in keeping pace with the rapidly evolving digital advertising landscape.
- Reliance on large advertising platforms, which can introduce external risks.
Opportunities
- Growth in emerging digital advertising channels like Connected TV (CTV) and audio.
- Increasing advertiser demand for transparency and ROI measurement.
- Expansion into new geographic markets and product lines through innovation and acquisition.
- Leveraging AI and machine learning for more sophisticated fraud detection and measurement.
- Partnerships with ad tech platforms to integrate verification solutions.
Threats
- Changes in data privacy regulations (e.g., GDPR, CCPA) impacting data collection and usage.
- Economic downturns affecting advertising spend.
- Advancements in ad fraud techniques that can outpace detection methods.
- Increased competition and potential price wars.
- Shifts in media consumption patterns impacting digital ad formats.
Competitors and Market Share
Key Competitors
- Integral Ad Science (IAS)
- Comscore, Inc. (SCOR)
- Oracle Advertising (Moat)
Competitive Landscape
DoubleVerify holds a strong position in the digital verification market, often considered a leader alongside Integral Ad Science. Its advantages lie in its comprehensive platform, robust technology, and strong relationships. However, it faces intense competition, with companies like Oracle Advertising and Comscore also offering various measurement and analytics solutions. The landscape is dynamic, with ongoing innovation and consolidation.
Major Acquisitions
Sourcepoint
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: The acquisition of Sourcepoint was aimed at creating a more comprehensive ad tech platform, combining Sourcepoint's expertise in publisher-centric solutions and audience engagement with DoubleVerify's strength in ad verification and measurement. This move sought to enhance its value proposition to both publishers and advertisers.
Growth Trajectory and Initiatives
Historical Growth: DoubleVerify has experienced significant historical growth, fueled by its strong market position, strategic acquisitions, and the increasing demand for digital ad verification. Revenue has shown a consistent upward trend, driven by both organic growth and expansion into new product areas.
Future Projections: Analyst estimates for DoubleVerify's future growth are generally positive, projecting continued revenue increases driven by market expansion, new product launches, and the increasing importance of ad quality and transparency in the digital ecosystem. Forward-looking revenue and EPS growth rates would be cited here based on consensus analyst estimates.
Recent Initiatives: Recent initiatives include the integration of Sourcepoint to enhance its offering, expansion into new markets and product categories (e.g., Connected TV), and ongoing investments in data science and AI to further improve its verification and measurement capabilities.
Summary
DoubleVerify Holdings Inc. is a strong player in the digital ad verification market, benefiting from increasing demand for transparency and ad quality. Its robust technology, comprehensive offerings, and strategic partnerships are key strengths. However, it must navigate a competitive landscape, evolving privacy regulations, and the constant threat of sophisticated ad fraud. Continued innovation and expansion into emerging channels like CTV will be crucial for sustained growth and market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Financial Reports (SEC filings)
- Industry Analyst Reports
- Financial Data Providers (e.g., Refinitiv, Bloomberg)
- Company Investor Relations
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data and TAM estimates are based on industry reports and may vary. Specific financial figures are subject to change based on the latest available data. Investing in stocks involves risks, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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