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Upturn AI SWOT - About
DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
08/28/2025: DV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $19.39
1 Year Target Price $19.39
| 3 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -41.86% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.66B USD | Price to earnings Ratio 52.48 | 1Y Target Price 19.39 |
Price to earnings Ratio 52.48 | 1Y Target Price 19.39 | ||
Volume (30-day avg) 20 | Beta 1.05 | 52 Weeks Range 11.52 - 23.11 | Updated Date 08/29/2025 |
52 Weeks Range 11.52 - 23.11 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Earnings Date
Report Date 2025-08-05 | When - | Estimate 0.06 | Actual 0.05 |
Profitability
Profit Margin 7.38% | Operating Margin (TTM) 7.17% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 52.48 | Forward PE 47.85 | Enterprise Value 2549074726 | Price to Sales(TTM) 3.73 |
Enterprise Value 2549074726 | Price to Sales(TTM) 3.73 | ||
Enterprise Value to Revenue 3.57 | Enterprise Value to EBITDA 17.75 | Shares Outstanding 163628000 | Shares Floating 135998091 |
Shares Outstanding 163628000 | Shares Floating 135998091 | ||
Percent Insiders 0.68 | Percent Institutions 102.74 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify was founded in 2008 by Armand Nicoara and offers services for digital media measurement, data and analytics, with a focus on verification of advertising.
Core Business Areas
- Verification Solutions: Provide impression-level data to ensure ads are viewable by a real person, appear in a brand-safe environment, and are delivered to the intended geographic location and demographic.
- Analytics and Reporting: Offer analytics and reporting tools to help advertisers understand campaign performance and optimize their ad spend. They provide insights into ad fraud, viewability, brand safety, and other metrics.
- Supply-Side Solutions: Provide solutions for publishers and ad exchanges to help them improve the quality of their inventory and increase its value to advertisers. These solutions help publishers identify and prevent ad fraud, improve viewability, and ensure brand safety.
Leadership and Structure
Mark Zagorski is the CEO. The company has a board of directors and operates with a functional organizational structure, with departments for engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- DV Authentic Ad: A suite of solutions designed to verify the quality of digital ads. It provides metrics such as viewability, brand safety, and fraud detection. Competitors include IAS, MOAT, Comscore. Data on market share is difficult to obtain precisely, but DV is considered a leader in this space and some estimates put them in the top 20% of the market.
- DV Campaign Automator: Helps advertisers automate campaign optimization based on DoubleVerify's verification data. Competitors include IAS, Google Campaign Manager. Precise revenue figures are not typically disclosed.
Market Dynamics
Industry Overview
The digital advertising verification industry is growing rapidly due to increasing concerns about ad fraud, brand safety, and viewability. Advertisers are demanding greater transparency and accountability from their media buys, driving demand for verification solutions.
Positioning
DoubleVerify is positioned as a leading independent provider of digital advertising verification solutions. Its competitive advantages include its comprehensive suite of products, its global reach, and its partnerships with major ad platforms and publishers.
Total Addressable Market (TAM)
Estimates vary, but the digital ad verification market is expected to reach tens of billions of dollars in the coming years. DoubleVerify is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive product suite
- Global reach
- Partnerships with major ad platforms
- Advanced technology
Weaknesses
- Reliance on third-party data
- Competition from larger players
- Potential for technological disruption
- Dependence on ad spending trends
Opportunities
- Expansion into new markets
- Development of new products and services
- Increased adoption of programmatic advertising
- Growing demand for transparency and accountability
- Strategic acquisitions
Threats
- Increasing competition
- Technological changes
- Ad fraud
- Privacy regulations
- Economic downturns
Competitors and Market Share
Key Competitors
- IAS (IAS)
- Comscore (SCOR)
- Oracle Moat (ORCL)
Competitive Landscape
DoubleVerify competes on the basis of its technology, product suite, and customer service. It faces competition from larger players with more resources.
Major Acquisitions
OpenSlate
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: To enhance DoubleVerify's brand safety and suitability capabilities by incorporating OpenSlate's pre-campaign targeting and post-campaign measurement tools.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong due to the increasing demand for digital ad verification.
Future Projections: Analyst estimates vary, but the consensus is for continued growth in the coming years.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, and acquisitions.
Summary
DoubleVerify is a strong player in the growing digital ad verification market, benefiting from increasing demands for transparency and accountability. Its comprehensive product suite and strategic partnerships position it well for future growth. However, it faces competition from larger companies and must adapt to technological changes and evolving privacy regulations. Recent acquisitions indicate a commitment to expanding its capabilities and market reach.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- DoubleVerify Website
- Public news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Technology | Industry Software - Application | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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