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Upturn AI SWOT - About
DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
10/15/2025: DV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $19.13
1 Year Target Price $19.13
| 3 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.68% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.84B USD | Price to earnings Ratio 36.26 | 1Y Target Price 19.13 |
Price to earnings Ratio 36.26 | 1Y Target Price 19.13 | ||
Volume (30-day avg) 20 | Beta 0.99 | 52 Weeks Range 10.86 - 23.11 | Updated Date 10/15/2025 |
52 Weeks Range 10.86 - 23.11 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.38% | Operating Margin (TTM) 7.17% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 36.26 | Forward PE 25.19 | Enterprise Value 1740750534 | Price to Sales(TTM) 2.58 |
Enterprise Value 1740750534 | Price to Sales(TTM) 2.58 | ||
Enterprise Value to Revenue 2.44 | Enterprise Value to EBITDA 12.12 | Shares Outstanding 163628379 | Shares Floating 143722987 |
Shares Outstanding 163628379 | Shares Floating 143722987 | ||
Percent Insiders 0.75 | Percent Institutions 103.43 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify (DV) was founded in 2008. It has evolved from a verification provider to a software platform for digital media measurement, data and analytics. DV went public in April 2021.
Core Business Areas
- Verification Solutions: Provides measurement and analytics of digital ad impressions, covering viewability, fraud, and brand safety.
- DV Authentic Brand Suitability: Offers brand safety solutions to ensure ads appear in appropriate contexts.
- Supply-Side Platform (SSP) Activation: Allows advertisers to leverage DV data within SSPs to improve ad placement.
Leadership and Structure
Mark Zagorski is the CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- DV Authentic Ad: Flags fraudulent or non-human traffic that is not viewable or in-region, preventing ad waste. Market share is estimated at 25-30% within independent verification based on revenue and analyst estimates. Competitors include Integral Ad Science (IAS) and Comscore (SCOR).
- DV Authentic Brand Suitability: Protects brand reputation by ensuring ads appear in safe and relevant contexts. Offers customizable settings. Market share within brand safety is difficult to pinpoint precisely, but DV is a significant player. Competitors include Integral Ad Science (IAS) and Oracle Moat.
- DV Campaign Automator: Automated solution that combines pre-bid avoidance, real-time blocking and reporting data for streamlined media buying. Not enough information to give revenue or user data on this product alone but it adds to total revenue. Competitors include IAS and similar automation features within demand-side platforms (DSPs).
Market Dynamics
Industry Overview
The digital ad verification market is growing rapidly, driven by increasing concerns about ad fraud, brand safety, and viewability. The shift to programmatic advertising and increased digital ad spend fuels demand.
Positioning
DoubleVerify is positioned as a leading independent provider of digital ad verification services. Its competitive advantages include its comprehensive platform, strong brand reputation, and data-driven approach.
Total Addressable Market (TAM)
The total addressable market (TAM) is estimated in tens of billions, with the global digital ad spend reaching over $600 billion. DV captures a small but growing percentage of this vast market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Comprehensive platform
- Data-driven approach
- Independent verification status
- Scalable technology
Weaknesses
- Reliance on digital advertising spend
- Potential for technological disruption
- Competition from larger, diversified companies
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Acquiring complementary businesses
- Increasing adoption of programmatic advertising
Threats
- Increased competition
- Changes in digital advertising regulations
- Economic downturn
- Emergence of new ad fraud techniques
Competitors and Market Share
Key Competitors
- IAS
- SCOR
- ORCL
Competitive Landscape
DoubleVerify's advantages include its independent verification status and comprehensive platform. Disadvantages include its smaller size compared to larger, diversified competitors.
Major Acquisitions
Meetrics
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded presence in Europe and enhanced viewability measurement capabilities.
Growth Trajectory and Initiatives
Historical Growth: DoubleVerify has experienced strong revenue growth in recent years, driven by increased demand for its services.
Future Projections: Analyst estimates for future growth vary, but generally project continued revenue growth.
Recent Initiatives: Recent initiatives include expanding into new markets, launching new products, and acquiring complementary businesses.
Summary
DoubleVerify is a prominent player in the growing digital ad verification market, benefiting from increased concerns regarding ad fraud and brand safety. Its independent verification status and comprehensive platform are key strengths. However, it faces competition from larger companies and must navigate evolving industry regulations and technological advancements to maintain its growth trajectory. Ongoing expansion and product development are critical.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary. Please use independently verified sources of financial information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Technology | Industry Software - Application | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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