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Upturn AI Summary - About
DoubleVerify Holdings Inc(DV)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DV
09/25/2026: DV (2-star) has a low Upturn Star Rating. Not recommended to BUY.
DoubleVerify Holdings Inc is a growth-oriented company providing essential verification and analytics software for digital advertising. Its primary strength lies in its 'DV Authentic Ad' suite, which is widely used to ensure campaign quality across major digital platforms. The company's growth story is driven by the shift toward CTV and AI-powered ad performance optimization. However, it faces risks from potential regulatory changes in data privacy, competition from platform-native tools, and cyclical advertising spend. DoubleVerify may suit growth-oriented investors looking for exposure to the digital media quality sector, with the outlook depending on successful product innovation and expanding its share in emerging ad channels.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company operates in a high-growth sector with a scalable model. |
| Momentum investor | Mixed fit | Momentum depends on broader tech market cycles and quarterly execution. |
| Value investor | Weak fit | The stock often trades at a premium valuation typical of growth software. |
| Dividend investor | Weak fit | The company does not pay dividends and reinvests for growth. |
| Low-risk investor | Weak fit | High growth stocks are subject to significant price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Technology growth stocks often experience sharp price swings based on sentiment. |
| Valuation risk | Medium / high | Future growth expectations are often baked into the current stock price. |
| Competition risk (AI competition) | Medium | New AI-driven entrants or platform native tools could challenge DV's moats. |
| Business quality | Strong | The company benefits from strong recurring revenue and high switching costs. |
| Dividend income | Low / none | Investors should not expect income from this investment. |
| Execution risk | Medium | Maintaining product superiority in a shifting digital landscape is operationally demanding. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -45.87% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.07B USD | Price to earnings Ratio 38.2 | 1Y Target Price 13.48 |
Price to earnings Ratio 38.2 | 1Y Target Price 13.48 | ||
Volume (30-day avg) 3.3M shares | Beta 1 | 52 Weeks Range 7.64 - 13.65 | Updated Date 09/25/2026 |
52 Weeks Range 7.64 - 13.65 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.35 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Measurement and Analytics | Subscription and usage-based fees for the DV Authentic Ad suite. | Revenue is earned primarily through usage-based contracts where clients pay based on the volume of media verified. |
Valuation
Trailing PE 38.2 | Forward PE 23.53 | Enterprise Value 1.98B | Price to Sales(TTM) 2.7 |
Enterprise Value 1.98B | Price to Sales(TTM) 2.7 | ||
Enterprise Value to Revenue 2.57 | Enterprise Value to EBITDA 12.57 | Shares Outstanding 154.99M | Shares Floating 134.99M |
Shares Outstanding 154.99M | Shares Floating 134.99M | ||
Percent Insiders 1.21 | Percent Institutions 107.39 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquarters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 1231 | Website https://www.doubleverify.com |
Full time employees 1231 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States. The company offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand suitability, viewability and geography for each digital ad; DV Authentic Attention that provides data to drive campaign performance; Custom Contextual solution, which allows advertisers to match ads to relevant content to maximize user engagement and drive campaign performance; and Scibids AI, an AI-powered digital campaign optimization solution. It also provides Rockerbox, enables advertisers to unify cross-channel conversion and spend data and apply multi-touch attribution, marketing mix modeling, and incrementality testing to measure and optimize the impact of advertising; DV Authentic AdVantage, an AI-powered performance optimization solution for advertisers to improve campaign outcomes across proprietary video platforms; DV Publisher Suite, a unified solution for digital publishers to manage revenue and increase inventory yield, identifying lost or unfilled sales, and aggregate data across inventory sources; and DV Pinnacle which provides detailed insights into customers' media performance on both direct and programmatic media buying platforms and across all key digital media channels, formats, and devices. Its solutions are integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare industry verticals. The company was founded in 2008 and is headquartered in New York, New York.
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