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Upturn AI SWOT - About
DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
07/08/2025: DV (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $18.42
1 Year Target Price $18.42
| 3 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.86% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.51B USD | Price to earnings Ratio 53.17 | 1Y Target Price 18.42 |
Price to earnings Ratio 53.17 | 1Y Target Price 18.42 | ||
Volume (30-day avg) 20 | Beta 1.03 | 52 Weeks Range 11.52 - 23.11 | Updated Date 07/8/2025 |
52 Weeks Range 11.52 - 23.11 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.29 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.55% | Operating Margin (TTM) 4.1% |
Management Effectiveness
Return on Assets (TTM) 4.1% | Return on Equity (TTM) 4.83% |
Valuation
Trailing PE 53.17 | Forward PE 46.08 | Enterprise Value 2436840107 | Price to Sales(TTM) 3.68 |
Enterprise Value 2436840107 | Price to Sales(TTM) 3.68 | ||
Enterprise Value to Revenue 3.58 | Enterprise Value to EBITDA 17.74 | Shares Outstanding 162503008 | Shares Floating 134891784 |
Shares Outstanding 162503008 | Shares Floating 134891784 | ||
Percent Insiders 0.69 | Percent Institutions 100.86 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify was founded in 2008. It provides a software platform for digital media measurement, data, and analytics. It went public in 2021.
Core Business Areas
- Verification: Provides ad verification services to ensure ads are viewable by a real person, appear in a brand-safe environment, and are free from fraud.
- Optimization: Helps advertisers optimize their campaigns to improve performance and reduce waste, improving return on investment.
- Analytics: Offers data and analytics solutions that enable advertisers to gain insights into their campaigns and make informed decisions.
Leadership and Structure
Mark Zagorski is the CEO. The company has a board of directors and is structured into various functional departments such as sales, marketing, engineering, and operations.
Top Products and Market Share
Key Offerings
- DV Authentic Ad: Measures and protects ad quality across channels. Market share data is difficult to pinpoint exactly as reports vary, but it is estimated to be around 25%. Competitors include Integral Ad Science (IAS), Comscore (SCOR), and Oracle Moat. Significant revenue driver, however exact figures are not available publicly. Market share estimated to be 25%.
- DV Campaign Automator: A platform that automates campaign setup and management. Exact market share data is not available, however it streamlines workflow, thereby giving efficiency in the market. Primary competitors are centralized marketing platforms offered by Google, Amazon, and similar tech companies.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing increased scrutiny regarding ad fraud, brand safety, and viewability. Advertisers are demanding greater transparency and accountability from their media investments.
Positioning
DoubleVerify is positioned as a leading independent provider of digital ad verification and measurement solutions. Its competitive advantages include its comprehensive product suite, global reach, and strong reputation.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital ad verification is estimated to be in the billions of dollars. DoubleVerify is well positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Comprehensive Product Suite
- Global Reach
- Independent Verification
- Strong Technology Platform
Weaknesses
- Dependence on Digital Advertising Spend
- Competition from Larger Players
- Potential for Technological Disruption
- Reliance on third party data vendors
Opportunities
- Expansion into New Geographies
- Development of New Products and Services
- Increased Adoption of Programmatic Advertising
- Growing Demand for Ad Verification
Threats
- Ad Blocking
- Ad Fraud
- Changing Privacy Regulations
- Economic Downturn
Competitors and Market Share
Key Competitors
- IAS
- SCOR
- ORCL
Competitive Landscape
DoubleVerify is a leading player in the ad verification market. It has a strong technology platform and a comprehensive product suite. Its main competitors include Integral Ad Science (IAS), Comscore (SCOR), and Oracle Moat (ORCL).
Major Acquisitions
OpenSlate
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: Enhance brand safety and suitability capabilities.
Growth Trajectory and Initiatives
Historical Growth: DoubleVerify has experienced strong revenue growth due to the increased demand for ad verification services.
Future Projections: Analyst estimates project continued revenue growth for DoubleVerify due to the ongoing expansion of the digital advertising market and the growing importance of ad verification.
Recent Initiatives: Recent initiatives include expanding into new markets, developing new products, and forming strategic partnerships.
Summary
DoubleVerify is a strong player in the ad verification market, benefiting from increasing demand for transparency and accountability in digital advertising. They have a comprehensive product suite and a global reach. Their growth depends on the continued expansion of digital advertising and their ability to innovate and compete with larger players. Investors need to keep in mind, it is a high growth stock which is riskier than your everyday dividend paying stock.
Peer Comparison
Sources and Disclaimers
Data Sources:
- DoubleVerify's Investor Relations Website
- Industry Reports
- Analyst Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Technology | Industry Software - Application | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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