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Upturn AI SWOT - About
DoubleVerify Holdings Inc (DV)
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Upturn Advisory Summary
09/12/2025: DV (1-star) is a SELL. SELL since 3 days. Simulated Profits (-7.57%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $19.39
1 Year Target Price $19.39
| 3 | Strong Buy |
| 7 | Buy |
| 9 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.68% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.13B USD | Price to earnings Ratio 42 | 1Y Target Price 19.39 |
Price to earnings Ratio 42 | 1Y Target Price 19.39 | ||
Volume (30-day avg) 20 | Beta 1.06 | 52 Weeks Range 11.52 - 23.11 | Updated Date 09/14/2025 |
52 Weeks Range 11.52 - 23.11 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.31 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.38% | Operating Margin (TTM) 7.17% |
Management Effectiveness
Return on Assets (TTM) 4.13% | Return on Equity (TTM) 4.8% |
Valuation
Trailing PE 42 | Forward PE 28.9 | Enterprise Value 2017282494 | Price to Sales(TTM) 2.98 |
Enterprise Value 2017282494 | Price to Sales(TTM) 2.98 | ||
Enterprise Value to Revenue 2.82 | Enterprise Value to EBITDA 14.05 | Shares Outstanding 163628000 | Shares Floating 135949002 |
Shares Outstanding 163628000 | Shares Floating 135949002 | ||
Percent Insiders 0.68 | Percent Institutions 102.75 |
Upturn AI SWOT
DoubleVerify Holdings Inc
Company Overview
History and Background
DoubleVerify (DV) was founded in 2008. It has grown from a startup to a leading independent platform for digital media measurement and analytics, verifying the quality and effectiveness of digital advertising for advertisers.
Core Business Areas
- Verification Solutions: Provides independent measurement and verification of digital advertising, ensuring ads are viewable by real people, in the right geography, and brand-safe environments.
- Analytics and Reporting: Offers comprehensive analytics and reporting tools to help advertisers understand the performance of their digital campaigns and optimize their media investments.
- Supply-Side Platform (SSP) and Exchange Integrations: Partners with leading SSPs and ad exchanges to ensure the quality and effectiveness of inventory across the digital advertising ecosystem.
- Custom Solutions: Offers tailored solutions to meet the specific needs of advertisers, including custom integrations, reports, and analytics.
Leadership and Structure
Mark Zagorski is the CEO. The company has a typical corporate structure with departments covering engineering, sales, marketing, product, and finance.
Top Products and Market Share
Key Offerings
- DV Authentic Ad: Measures ad viewability, fraud, and brand safety. Competitors include IAS and MOAT. Data is difficult to find for exact market share, but DoubleVerify is considered a market leader.
- DV Campaign Automator: Automates campaign setup, execution, and optimization to improve performance. Competitors include similar automated solutions from IAS and Oracle Advertising. This product does not have a public market share.
- DV Custom Contextual: Provides contextual targeting based on custom keywords and content categories to improve relevance and brand suitability. Competitors include Grapeshot (Oracle) and Comscore.
Market Dynamics
Industry Overview
The digital advertising verification industry is experiencing rapid growth, driven by the increasing importance of transparency and accountability in digital advertising. Advertisers are seeking independent solutions to ensure their media investments are effective and protect their brand reputation.
Positioning
DoubleVerify is positioned as a leading independent provider of digital media measurement and analytics. It has a strong reputation for its technology, innovation, and customer service. Its competitive advantages include brand reputation and independent solutions.
Total Addressable Market (TAM)
The total addressable market for digital ad verification is estimated to be billions of dollars annually and growing. DoubleVerify is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Leading independent provider
- Strong technology platform
- Established brand reputation
- Extensive integrations
- Strong client relationships
Weaknesses
- Reliance on the digital advertising market
- Potential for technological disruption
- Competition from larger companies
- Data privacy concerns
- Vulnerable to bad actors in the adtech ecosystem
Opportunities
- Expanding into new geographies
- Developing new products and services
- Acquiring complementary businesses
- Partnering with other technology providers
- Increased demand for ad verification due to regulatory changes.
Threats
- Increasing competition
- Changing technology landscape
- Economic downturn
- Data privacy regulations
- Ad fraud
Competitors and Market Share
Key Competitors
- IAS (IAS)
- Oracle (ORCL)
- Comscore (SCOR)
Competitive Landscape
DoubleVerify has a strong competitive position in the digital advertising verification market. It competes with other independent providers and larger companies that offer verification solutions as part of a broader suite of marketing technology products. DoubleVerify's advantages include its independent stance and specialization.
Major Acquisitions
OpenSlate
- Year: 2021
- Acquisition Price (USD millions): 150
- Strategic Rationale: Enhanced DoubleVerify's brand safety and suitability capabilities by integrating OpenSlate's pre-campaign targeting solutions.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced strong revenue growth in recent years, driven by the increasing adoption of digital advertising verification and its expansion into new markets.
Future Projections: Future growth projections depend on various factors, including market trends, competition, and the company's ability to innovate and execute its growth strategy.
Recent Initiatives: Recent initiatives include expanding into new geographies, developing new products and services, and strengthening partnerships with other technology providers.
Summary
DoubleVerify is a leading player in the growing digital ad verification market. Its independent position and strong technology are key strengths. It needs to be prepared for evolving ad fraud techniques and increasing data privacy regulations, while its focus on automation and strategic partnerships will be crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share and financial data are estimates and may not be precise. Always conduct your own research and consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DoubleVerify Holdings Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-04-21 | CEO & Director Mr. Mark S. Zagorski | ||
Sector Technology | Industry Software - Application | Full time employees 1197 | Website https://www.doubleverify.com |
Full time employees 1197 | Website https://www.doubleverify.com | ||
DoubleVerify Holdings, Inc. provides media effectiveness platforms in the United States and internationally. The company provides data analytics that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud, brand safety and suitability, viewability and geography for each digital ad; DV Authentic Attention that provides actionable and comprehensive data to drive campaign performance; Scibids AI, an AI-powered digital campaign optimization solutions. and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software platform that is integrated across digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
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