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Upturn AI SWOT - About
Imperial Oil Ltd (IMO)

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Upturn Advisory Summary
10/27/2025: IMO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $57.94
1 Year Target Price $57.94
| 3 | Strong Buy |
| 2 | Buy |
| 10 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 18.9% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 46.33B USD | Price to earnings Ratio 14.05 | 1Y Target Price 57.94 |
Price to earnings Ratio 14.05 | 1Y Target Price 57.94 | ||
Volume (30-day avg) 18 | Beta 1.08 | 52 Weeks Range 58.00 - 96.09 | Updated Date 10/26/2025 |
52 Weeks Range 58.00 - 96.09 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 2.94% | Basic EPS (TTM) 6.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When Before Market | Estimate 1.84 | Actual - |
Profitability
Profit Margin 9.48% | Operating Margin (TTM) 10.9% |
Management Effectiveness
Return on Assets (TTM) 8.64% | Return on Equity (TTM) 19.21% |
Valuation
Trailing PE 14.05 | Forward PE 19.53 | Enterprise Value 46791302914 | Price to Sales(TTM) 0.93 |
Enterprise Value 46791302914 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.38 | Enterprise Value to EBITDA 7.97 | Shares Outstanding 509044963 | Shares Floating 165801035 |
Shares Outstanding 509044963 | Shares Floating 165801035 | ||
Percent Insiders 71.31 | Percent Institutions 30.63 |
Upturn AI SWOT
Imperial Oil Ltd

Company Overview
History and Background
Imperial Oil was founded in 1880 and is one of Canada's largest integrated oil companies. It's primarily involved in exploration, production, refining, and marketing of petroleum products. A significant portion of the company is owned by ExxonMobil.
Core Business Areas
- Upstream: Exploration and production of crude oil and natural gas. This segment is responsible for finding and extracting resources.
- Downstream: Refining and marketing of petroleum products, including gasoline, diesel, and lubricants. This involves converting crude oil into usable products and distributing them to consumers.
- Chemicals: Manufacturing and marketing of petrochemicals. This segment produces various chemical products used in industrial applications.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various vice presidents overseeing different business segments. The organizational structure is hierarchical, with clear lines of authority and responsibility.
Top Products and Market Share
Key Offerings
- Gasoline: Gasoline is a primary product, sold under the Esso and Mobil brands. Market share varies regionally within Canada, but Imperial is a leading gasoline provider. Competitors include Suncor Energy (SU) and Shell (SHEL).
- Diesel: Diesel fuel for transportation and industrial use. Similar market dynamics to gasoline, with competition from Suncor Energy (SU) and Shell (SHEL).
- Aviation Fuel: Aviation fuel for airline industry. Market share dependent on airline contracts and refinery capacities. Competitors include Shell (SHEL).
- Crude Oil: Crude oil production and sales. Revenue varies significantly with market prices. Competitors include Canadian Natural Resources (CNQ).
Market Dynamics
Industry Overview
The oil and gas industry is currently navigating a period of transition, with increased focus on sustainability and environmental concerns. Demand for fossil fuels remains strong, but there is growing pressure to reduce carbon emissions.
Positioning
Imperial Oil is a major integrated player in the Canadian oil and gas industry. Its competitive advantages include its significant reserves, refining capacity, and distribution network. The company also benefits from its close relationship with ExxonMobil.
Total Addressable Market (TAM)
The global oil and gas market is estimated to be in the trillions of dollars. Imperial Oil, focused primarily on the Canadian market, captures a significant portion of the Canadian market, but a smaller fraction of the global TAM.
Upturn SWOT Analysis
Strengths
- Integrated operations
- Large reserve base
- Strong brand recognition
- Relationship with ExxonMobil
- Advanced refining technologies
Weaknesses
- Exposure to commodity price fluctuations
- Geographic concentration in Canada
- Environmental liabilities
- High capital expenditure requirements
Opportunities
- Expansion of petrochemical business
- Development of renewable energy projects
- Increased exports of crude oil and natural gas
- Investment in carbon capture and storage technologies
Threats
- Government regulations on carbon emissions
- Declining demand for fossil fuels
- Competition from renewable energy sources
- Geopolitical risks
- Environmental activism
Competitors and Market Share
Key Competitors
- SU
- CVX
- COP
Competitive Landscape
Imperial Oil has a large integrated business with a strong brand and relationship with ExxonMobil. Competitors like Suncor Energy also have large Canadian footprints, while other competitors may have global presence and different operational strengths.
Major Acquisitions
Celtic Exploration Ltd.
- Year: 2012
- Acquisition Price (USD millions): 2.8
- Strategic Rationale: Acquired to bolster natural gas resources in Western Canada.
Growth Trajectory and Initiatives
Historical Growth: Imperial Oil's historical growth has been driven by factors such as increased oil and gas production, higher commodity prices, and expansion of its downstream and chemical businesses.
Future Projections: Future growth projections are subject to uncertainty and depend on factors such as global energy demand, government policies, and technological advancements. Analyst estimates would provide a range of potential growth scenarios.
Recent Initiatives: Recent strategic initiatives may include investments in new oil and gas projects, expansion of refining capacity, and development of renewable energy projects.
Summary
Imperial Oil is a large, integrated oil and gas company with a strong Canadian presence, bolstered by its relationship with ExxonMobil. The company benefits from its scale and refining capacity. However, it faces risks related to commodity price volatility, environmental regulations, and the transition to cleaner energy sources. IMO must look to adapt to energy market shifts and reduce carbon footprint to sustain market share and continue operations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Financial news articles
- Industry publications
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The information provided is based on available data and may be subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imperial Oil Ltd
Exchange NYSE MKT | Headquaters Calgary, AB, Canada | ||
IPO Launch date 1986-07-16 | Chairman, President & CEO Mr. John R. Whelan | ||
Sector Energy | Industry Oil & Gas Integrated | Full time employees 5100 | Website https://www.imperialoil.ca |
Full time employees 5100 | Website https://www.imperialoil.ca | ||
Imperial Oil Limited engages in exploration, production, and sale of crude oil and natural gas in Canada. It operates in three segments: Upstream, Downstream and Chemical segments. The Upstream segment explores and produces crude oil, natural gas, synthetic crude oil, and bitumen. Its Downstream segment transports and refines crude oil; blends refined products; and distributes and markets refined products. This segment also transports crude oil production and third-party crude oil to refineries by contracted and common carrier pipelines; owns and operates refineries; maintains a distribution system to move petroleum products to market by pipeline, tanker, rail, and road transport; owns and operates fuel terminals, natural gas liquids, and products pipelines in Alberta, Manitoba, and Ontario; markets petroleum products under the Esso and Mobil brands; and sells petroleum products, including fuel, asphalt, and lubricants to industrial and transportation customers, independent marketers, resellers, and other refiners, as well as the agriculture, residential heating, and commercial markets through branded fuel and lubricant resellers. The Chemical segment manufactures and markets aliphatic solvents, plasticizer intermediates, and polyethylene resins; and markets refinery grade propylene. It also provides petrochemicals. The company was incorporated in 1880 and is headquartered in Calgary, Canada. Imperial Oil Limited operates as a subsidiary of Exxon Mobil Corporation.

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