
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Imperial Oil Ltd (IMO)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: IMO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $58.84
1 Year Target Price $58.84
3 | Strong Buy |
2 | Buy |
10 | Hold |
2 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.04% | Avg. Invested days 47 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 45.72B USD | Price to earnings Ratio 13.71 | 1Y Target Price 58.84 |
Price to earnings Ratio 13.71 | 1Y Target Price 58.84 | ||
Volume (30-day avg) 18 | Beta 1.22 | 52 Weeks Range 58.34 - 90.64 | Updated Date 08/27/2025 |
52 Weeks Range 58.34 - 90.64 | Updated Date 08/27/2025 | ||
Dividends yield (FY) 3.01% | Basic EPS (TTM) 6.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When Before Market | Estimate 1.53 | Actual 1.86 |
Profitability
Profit Margin 9.48% | Operating Margin (TTM) 10.9% |
Management Effectiveness
Return on Assets (TTM) 8.64% | Return on Equity (TTM) 19.21% |
Valuation
Trailing PE 13.71 | Forward PE 16.16 | Enterprise Value 45853096331 | Price to Sales(TTM) 0.92 |
Enterprise Value 45853096331 | Price to Sales(TTM) 0.92 | ||
Enterprise Value to Revenue 1.35 | Enterprise Value to EBITDA 7.77 | Shares Outstanding 509044992 | Shares Floating 158567506 |
Shares Outstanding 509044992 | Shares Floating 158567506 | ||
Percent Insiders 69.94 | Percent Institutions 27.74 |
Upturn AI SWOT
Imperial Oil Ltd

Company Overview
History and Background
Imperial Oil Ltd. was founded in 1880. It's a leading integrated oil company in Canada and has played a significant role in the development of Canada's petroleum resources. Originally associated with Standard Oil, it became primarily owned by ExxonMobil.
Core Business Areas
- Upstream: Exploration, development, and production of crude oil and natural gas.
- Downstream: Refining, distribution, and marketing of petroleum products.
- Chemicals: Manufacturing and marketing of petrochemicals.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various vice presidents overseeing different business segments. The organizational structure is hierarchical, typical of a large integrated oil company.
Top Products and Market Share
Key Offerings
- Esso Gasoline: Esso gasoline is a major product, holding a significant market share in Canada. Market share data is variable depending on the region, but typically ranges between 15-25%. Competitors include Shell, Petro-Canada (Suncor), and Chevron (in some regions).
- Market Share (%): 15,25
- Diesel Fuel: Diesel fuel is produced for various applications including transportation, agriculture, and industrial uses. Competitors are the same as gasoline.
- Market Share (%): 15,20
- Aviation Fuel: Imperial Oil supplies aviation fuel to airlines across Canada.
- Market Share (%): 10,15
- Chemicals (e.g., polyethylene): Imperial Oil manufactures and sells petrochemicals such as polyethylene used in plastics manufacturing. Competitors include Dow and BASF. Revenue from chemicals is a smaller portion of overall revenue compared to fuels.
- Market Share (%): 5,10
Market Dynamics
Industry Overview
The oil and gas industry is currently experiencing volatility due to fluctuating prices, increasing environmental regulations, and the transition to renewable energy sources.
Positioning
Imperial Oil is a leading integrated oil company in Canada, with a strong position in both upstream and downstream operations. Its competitive advantages include its large reserves, efficient operations, and strong brand recognition.
Total Addressable Market (TAM)
The total addressable market for refined petroleum products in Canada is estimated to be in the hundreds of billions of dollars annually. Imperial Oil is well positioned to capture a significant portion of this market due to its integrated operations.
Upturn SWOT Analysis
Strengths
- Integrated operations (upstream, downstream, chemicals)
- Large reserves of crude oil and natural gas
- Strong brand recognition (Esso)
- Efficient operations and cost management
- Technological expertise
- Backed by ExxonMobil's resources
Weaknesses
- Dependence on commodity prices
- Exposure to environmental regulations
- Vulnerability to geopolitical risks
- High capital expenditure requirements
- Slower adaptation to renewable energy transition
Opportunities
- Expansion of petrochemical operations
- Investment in carbon capture and storage technologies
- Development of new energy sources (e.g., biofuels)
- Increased demand for petroleum products in developing countries
- Further optimization of existing operations
Threats
- Fluctuations in crude oil and natural gas prices
- Increasing environmental regulations and carbon taxes
- Competition from renewable energy sources
- Geopolitical instability and supply disruptions
- Changing consumer preferences and demand patterns
Competitors and Market Share
Key Competitors
- CVX
- XOM
- COP
Competitive Landscape
Imperial Oil benefits from its integration and access to Canadian resources. It needs to navigate competition from international players and the transition to renewable energy.
Major Acquisitions
Celtic Exploration Ltd.
- Year: 2012
- Acquisition Price (USD millions): 2.6
- Strategic Rationale: Acquisition of Celtic Exploration increased Imperial Oil's access to unconventional natural gas resources in Western Canada.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been tied to commodity prices and expansion projects.
Future Projections: Future growth will depend on factors such as project development, market conditions, and the company's ability to adapt to the energy transition.
Recent Initiatives: Recent initiatives have focused on improving operational efficiency, reducing emissions, and investing in new technologies.
Summary
Imperial Oil is a well-established, integrated oil company with significant Canadian assets, providing relatively stable returns. It benefits from strong refining capabilities and a recognizable brand. The company needs to proactively manage environmental regulations and adapt to the global energy transition. Maintaining financial discipline is key for navigating commodity price volatility and funding future growth projects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Imperial Oil Investor Relations
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Imperial Oil Ltd
Exchange NYSE MKT | Headquaters Calgary, AB, Canada | ||
IPO Launch date 1986-07-16 | Chairman, President & CEO Mr. John R. Whelan | ||
Sector Energy | Industry Oil & Gas Integrated | Full time employees 5100 | Website https://www.imperialoil.ca |
Full time employees 5100 | Website https://www.imperialoil.ca |
Imperial Oil Limited engages in exploration, production, and sale of crude oil and natural gas in Canada. It operates in three segments: Upstream, Downstream and Chemical segments. The Upstream segment explores and produces crude oil, natural gas, synthetic crude oil, and bitumen. Its Downstream segment transports and refines crude oil; blends refined products; and distributes and markets refined products. This segment also transports crude oil production and third-party crude oil to refineries by contracted and common carrier pipelines; owns and operates refineries; maintains a distribution system to move petroleum products to market by pipeline, tanker, rail, and road transport; owns and operates fuel terminals, natural gas liquids, and products pipelines in Alberta, Manitoba, and Ontario; markets petroleum products under the Esso and Mobil brands; and sells petroleum products, including fuel, asphalt, and lubricants to industrial and transportation customers, independent marketers, resellers, and other refiners, as well as the agriculture, residential heating, and commercial markets through branded fuel and lubricant resellers. The Chemical segment manufactures and markets aliphatic solvents, plasticizer intermediates, and polyethylene resins; and markets refinery grade propylene. It also provides petrochemicals. The company was incorporated in 1880 and is headquartered in Calgary, Canada. Imperial Oil Limited operates as a subsidiary of Exxon Mobil Corporation.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.