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Upturn AI SWOT - About
SU 
Suncor Energy Inc (SU)
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Upturn Advisory Summary
10/10/2025: SU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $41.11
1 Year Target Price $41.11
| 7 | Strong Buy |
| 5 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.41% | Avg. Invested days 50 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 47.91B USD | Price to earnings Ratio 12.15 | 1Y Target Price 41.11 |
Price to earnings Ratio 12.15 | 1Y Target Price 41.11 | ||
Volume (30-day avg) 21 | Beta 1.15 | 52 Weeks Range 30.13 - 43.48 | Updated Date 10/12/2025 |
52 Weeks Range 30.13 - 43.48 | Updated Date 10/12/2025 | ||
Dividends yield (FY) 5.56% | Basic EPS (TTM) 3.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.38% | Operating Margin (TTM) 10.65% |
Management Effectiveness
Return on Assets (TTM) 5.76% | Return on Equity (TTM) 12.71% |
Valuation
Trailing PE 12.15 | Forward PE 17.04 | Enterprise Value 58578852218 | Price to Sales(TTM) 0.96 |
Enterprise Value 58578852218 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 1.52 | Enterprise Value to EBITDA 5.38 | Shares Outstanding 1213246632 | Shares Floating 1212118313 |
Shares Outstanding 1213246632 | Shares Floating 1212118313 | ||
Percent Insiders 0.02 | Percent Institutions 72.8 |
Upturn AI SWOT
Suncor Energy Inc
Company Overview
History and Background
Suncor Energy Inc. was founded in 1917 as Sun Company of Canada. It initially focused on conventional oil and gas but later became a pioneer in oil sands development. A significant milestone was the opening of the first commercial oil sands plant in 1967. Over time, Suncor has evolved into an integrated energy company with operations across the energy value chain.
Core Business Areas
- Oil Sands: Suncor's primary focus is the extraction and upgrading of bitumen from oil sands deposits. They operate several large-scale mining and in-situ projects.
- Exploration and Production: Suncor engages in exploration, development, and production of conventional oil and gas, both onshore and offshore.
- Refining and Marketing: Suncor operates refineries that process crude oil into refined petroleum products such as gasoline, diesel, and jet fuel. It markets these products through its Petro-Canada retail network.
Leadership and Structure
Suncor Energy is led by Rich Kruger as President and CEO. The organizational structure includes various executive vice presidents overseeing different business units and functional areas. The company has a board of directors responsible for governance and strategic oversight.
Top Products and Market Share
Key Offerings
- Synthetic Crude Oil: Synthetic crude oil produced from oil sands is Suncor's primary product. Market share data varies but Suncor is a major player in the Canadian oil sands market. Competitors include Canadian Natural Resources Limited (CNQ), Cenovus Energy (CVE).
- Refined Petroleum Products: Suncor produces gasoline, diesel, jet fuel, and other refined products. Market share is significant in Canada, particularly through its Petro-Canada retail network. Competitors include Imperial Oil (IMO), Parkland Corporation (PKIUF).
Market Dynamics
Industry Overview
The energy industry is characterized by fluctuating commodity prices, geopolitical risks, environmental concerns, and increasing demand for cleaner energy sources. Oil sands production faces scrutiny due to its environmental impact.
Positioning
Suncor is a leading integrated energy company in Canada with a strong presence in oil sands. Its competitive advantages include its large resource base, integrated operations, and established infrastructure. However, it faces challenges related to environmental regulations and cost competitiveness.
Total Addressable Market (TAM)
The global crude oil market is multi-trillion dollar market. Suncor is positioned to capture a portion of this revenue through its oil sands and conventional production operations. The global refined product market is also multi-trillion dollar market. With their Petro-Canada stores, Suncor is well-positioned in the Canadian market.
Upturn SWOT Analysis
Strengths
- Large oil sands resource base
- Integrated operations (upstream, midstream, downstream)
- Established infrastructure
- Strong brand recognition (Petro-Canada)
- Experienced workforce
Weaknesses
- High operating costs for oil sands production
- Environmental concerns related to oil sands
- Exposure to volatile commodity prices
- Geopolitical risks
- Reliance on pipeline infrastructure
Opportunities
- Technological advancements to reduce costs and emissions
- Expansion of renewable energy investments
- Growth in demand for refined products in emerging markets
- Development of carbon capture and storage technologies
- Increasing focus on ESG (Environmental, Social, and Governance) factors
Threats
- Fluctuations in oil prices
- Stringent environmental regulations
- Opposition from environmental groups
- Competition from other oil producers
- Transition to a low-carbon economy
Competitors and Market Share
Key Competitors
- CVX
- XOM
- CNQ
- CVE
Competitive Landscape
Suncor's competitive advantages include its integrated operations and large oil sands resource base. Disadvantages include higher operating costs compared to conventional oil producers and environmental concerns. They have strong competition from the major O&G players in the US and Canada.
Major Acquisitions
Canadian Oil Sands Limited
- Year: 2016
- Acquisition Price (USD millions): 4.1
- Strategic Rationale: Acquisition of Canadian Oil Sands Limited provided Suncor with increased ownership in the Syncrude oil sands project and expanded its resource base.
Growth Trajectory and Initiatives
Historical Growth: Suncor's historical growth has been driven by the expansion of its oil sands operations and acquisitions. Growth rates have varied due to commodity price cycles.
Future Projections: Future growth is projected to be driven by increased oil sands production and potential investments in renewable energy. Analyst estimates vary based on market conditions and company strategy.
Recent Initiatives: Recent initiatives include investments in cost reduction, efficiency improvements, and renewable energy projects. Suncor is also focused on reducing its carbon footprint.
Summary
Suncor is a large, integrated energy company with a significant presence in the Canadian oil sands. Its strengths include its resource base and integrated operations; however, it faces challenges related to high operating costs and environmental concerns. Future growth will depend on its ability to reduce costs, improve efficiency, and adapt to a low-carbon economy. Volatile oil prices and increasing pressure to reduce carbon emissions remain key challenges for Suncor.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- News Articles
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data and market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Suncor Energy Inc
Exchange NYSE | Headquaters Calgary, AB, Canada | ||
IPO Launch date 1993-12-01 | President, CEO & Director Mr. Richard M. Kruger | ||
Sector Energy | Industry Oil & Gas Integrated | Full time employees 15010 | Website https://www.suncor.com |
Full time employees 15010 | Website https://www.suncor.com | ||
Suncor Energy Inc. operates as an integrated energy company in Canada, the United States, and internationally. It operates through Oil Sands; Exploration and Production; and Refining and Marketing segments. The Oil Sands segment produces bitumen; and markets, supplies, and transports and manages crude oil, power, and byproducts. The Exploration and Production segment is involved in the offshore operations on the east coast of Canada, and onshore assets in Libya and Syria; and marketing and risk management of crude oil. The Refining and Marketing segment refines and supplies crude oil and intermediate feedstock into a range of petroleum and petrochemical products, as well as sells refined petroleum products to retail customers. This segment is also involved in the trading of crude oil and refined products, natural gas, and power. The company was formerly known as Suncor Inc. and changed its name to Suncor Energy Inc. in April 1997. Suncor Energy Inc. was founded in 1917 and is headquartered in Calgary, Canada.
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