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Upturn AI SWOT - About
IRBT 
iRobot Corporation (IRBT)
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Upturn Advisory Summary
10/15/2025: IRBT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11.94
1 Year Target Price $11.94
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -79.77% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 123.59M USD | Price to earnings Ratio - | 1Y Target Price 11.94 |
Price to earnings Ratio - | 1Y Target Price 11.94 | ||
Volume (30-day avg) 2 | Beta 1.19 | 52 Weeks Range 1.76 - 13.06 | Updated Date 10/14/2025 |
52 Weeks Range 1.76 - 13.06 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.94% | Operating Margin (TTM) -27.98% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 311465909 | Price to Sales(TTM) 0.08 |
Enterprise Value 311465909 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA -1.19 | Shares Outstanding 31367897 | Shares Floating 26579706 |
Shares Outstanding 31367897 | Shares Floating 26579706 | ||
Percent Insiders 3.72 | Percent Institutions 44.49 |
Upturn AI SWOT
iRobot Corporation
Company Overview
History and Background
iRobot Corporation was founded in 1990 by MIT roboticists with the vision of making practical robots a reality. Initially focused on government contracts and defense applications, iRobot shifted its focus to consumer robotics in the early 2000s with the launch of the Roomba vacuum cleaner. Since then, it has expanded its product line to include mopping robots and other home robots.
Core Business Areas
- Home Robots: iRobot designs and builds robots for home cleaning, including the Roomba vacuuming robot and the Braava mopping robot. This constitutes the vast majority of iRobot's revenue.
Leadership and Structure
iRobot is led by a Chief Executive Officer, and the organizational structure includes departments for engineering, marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Roomba Robot Vacuum: Roomba is iRobot's flagship product, an autonomous vacuum cleaning robot. Market share varies geographically, but Roomba holds a significant portion of the robotic vacuum cleaner market. Competitors include SharkNinja (Shark ION Robot), Ecovacs (Deebot), and Samsung (Jet Bot).
- Braava Robot Mop: Braava is iRobot's line of mopping robots, designed to clean hard floors. Competitors include SharkNinja (Shark VacMop Robot), Ecovacs (Deebot), and Bissell (SpinWave).
Market Dynamics
Industry Overview
The robotic vacuum cleaner market is experiencing growth, driven by increasing adoption of smart home devices and consumer demand for automated cleaning solutions.
Positioning
iRobot is a leader in the robotic vacuum cleaner market, known for its Roomba brand. Its competitive advantages include brand recognition, technology, and extensive distribution channels.
Total Addressable Market (TAM)
The global robotic vacuum cleaner market is projected to reach billions of dollars. iRobot is well-positioned to capture a significant share of this market with its established brand and product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Roomba)
- Established market presence
- Extensive patent portfolio
- Focus on innovation
Weaknesses
- High price point compared to competitors
- Dependence on a single product category (home robots)
- Vulnerability to imitation by competitors
- Supply chain issues
Opportunities
- Expansion into new product categories (e.g., lawn mowing robots)
- Growth in international markets
- Partnerships with smart home platforms
- Development of new technologies (e.g., AI-powered cleaning)
Threats
- Increased competition from lower-priced competitors
- Economic downturn impacting consumer spending
- Technological advancements rendering existing products obsolete
- Tariffs and trade restrictions
Competitors and Market Share
Key Competitors
- SN
- ECOVACS
- Samsung
Competitive Landscape
iRobot has a strong brand and a technological edge, but faces increasing competition from lower-priced competitors and established appliance manufacturers. Success depends on innovation and efficient manufacturing.
Growth Trajectory and Initiatives
Historical Growth: iRobot has experienced revenue growth over the past decade, driven by the increasing popularity of its Roomba and Braava robots.
Future Projections: Future Projections needs real-time data pulled. Replace this filler text
Recent Initiatives: Recent initiatives include expanding its product line with new Roomba models and Braava models, investing in AI and robotics research, and expanding its international presence.
Summary
iRobot is a leading player in the home robotics market, particularly with its Roomba vacuum. Its brand strength and technological advancements position it well for future growth. However, increased competition, high price points, and supply chain vulnerabilities are areas of concern. The company needs to continue to innovate to maintain its edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, market research reports, analyst estimates, public filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iRobot Corporation
Exchange NASDAQ | Headquaters Bedford, MA, United States | ||
IPO Launch date 2005-11-09 | CEO & Director Mr. Gary S. Cohen | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1372 | Website https://www.irobot.com |
Full time employees 1372 | Website https://www.irobot.com | ||
iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping pad, empties debris, and self-cleans; and Roomba Combo which performs both mopping and vacuuming. It also provides Roomba floor vacuuming robots; accessories and consumables, such as the Clean Base Automatic Dirt Disposal system, replacement dirt disposal bags, mop pads, floor cleaning solution, filters, brushes, and other replacement parts; and service plans for floorcare robots, including an option to cover accidental damage, as well as subscription services. The company sells its products through chain stores and other national retailers, value- added distributors, and resellers, as well as through its website and app, and e-commerce websites. iRobot Corporation was incorporated in 1990 and is headquartered in Bedford, Massachusetts.
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