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Upturn AI SWOT - About
IRBT 
iRobot Corporation (IRBT)
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Upturn Advisory Summary
07/02/2025: IRBT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11.94
1 Year Target Price $11.94
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -86.89% | Avg. Invested days 20 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 97.67M USD | Price to earnings Ratio - | 1Y Target Price 11.94 |
Price to earnings Ratio - | 1Y Target Price 11.94 | ||
Volume (30-day avg) 2 | Beta 1.19 | 52 Weeks Range 1.76 - 13.45 | Updated Date 07/1/2025 |
52 Weeks Range 1.76 - 13.45 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.94% | Operating Margin (TTM) -37.33% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 276666625 | Price to Sales(TTM) 0.06 |
Enterprise Value 276666625 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA -1.19 | Shares Outstanding 31105500 | Shares Floating 26579706 |
Shares Outstanding 31105500 | Shares Floating 26579706 | ||
Percent Insiders 1.68 | Percent Institutions 54.66 |
Upturn AI SWOT
iRobot Corporation
Company Overview
History and Background
iRobot Corporation, founded in 1990 by MIT roboticists, initially focused on developing robots for military and industrial applications. The company's focus shifted towards consumer robotics in the early 2000s, leading to the introduction of the Roomba in 2002. Since then, iRobot has expanded its product line to include other robotic vacuum cleaners, mops, and outdoor robots.
Core Business Areas
- Home Robots: This segment focuses on designing, manufacturing, and selling robotic vacuum cleaners, mops, and pool cleaners for residential use. The Roomba is the flagship product of this segment.
- Other: This includes legacy products and revenue streams not directly related to the home robot segment. This is a smaller portion of their overall business.
Leadership and Structure
iRobot's leadership team consists of experienced executives in robotics, engineering, and business management. The company has a functional organizational structure with departments dedicated to research and development, product management, marketing, sales, and operations. Colin Angle, former CEO, recently stepped down after the cancelled Amazon acquisition. The interim CEO is Glen Weinstein.
Top Products and Market Share
Key Offerings
- Roomba Robot Vacuum: The Roomba is a robotic vacuum cleaner that autonomously navigates and cleans floors. iRobot is generally regarded as having the largest market share in robotic vacuums, estimated to be 50% at peak but now around 25%. Competitors include SharkNinja, Ecovacs, Samsung, and Neato.
- Braava Robot Mop: The Braava is a robotic mop that uses microfiber cleaning cloths to clean hard floors. The market share is harder to quantify separately, but is substantial. Competitors include SharkNinja, Ecovacs, Bissell, and Swiffer.
Market Dynamics
Industry Overview
The robotic vacuum cleaner market is experiencing growth, driven by increasing demand for automated home cleaning solutions, technological advancements, and growing consumer awareness. The market is becoming increasingly competitive, with new entrants and established players offering a wide range of products at various price points.
Positioning
iRobot is positioned as a premium brand in the robotic vacuum cleaner market, known for its innovative technology, performance, and reliability. The company faces increasing competition from lower-priced alternatives.
Total Addressable Market (TAM)
Estimates suggest the global smart home market could reach $620 Billion by 2026. iRobot addresses the robotic vacuum cleaner subset. iRobot's position within the TAM is currently substantial, but threatened by competitors.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation
- Extensive patent portfolio
- Established distribution network
- Advanced robotics technology
Weaknesses
- High price point compared to competitors
- Reliance on a single product category
- Susceptible to commoditization of technology
- High operating expenses
Opportunities
- Expansion into new product categories (e.g., lawn mowing robots)
- Geographic expansion into emerging markets
- Partnerships and collaborations with other smart home companies
- Development of new and advanced robotics technologies
Threats
- Intense competition from established players and new entrants
- Price pressure from lower-cost alternatives
- Technological obsolescence
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- SN (SharkNinja)
- ECOVACS
- SSNLF (Samsung)
Competitive Landscape
iRobot's competitive advantage lies in its strong brand reputation and advanced robotics technology. However, the company faces increasing competition from lower-priced alternatives and new entrants.
Major Acquisitions
Salesforce.com Robotics Cloud
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired key engineering talent and technology in the cloud robotics area, despite the negligible financial impact. The team brought cloud expertise to iRobot's smart home platform.
Growth Trajectory and Initiatives
Historical Growth: iRobot experienced significant growth in the early to mid-2010s, driven by strong demand for Roomba and other robotic vacuum cleaners. However, growth has slowed down in recent years due to increased competition and changing consumer preferences.
Future Projections: Future growth projections vary depending on analyst estimates. Factors that could influence future growth include the success of new product launches, expansion into new markets, and partnerships with other companies.
Recent Initiatives: Recent strategic initiatives include expanding the product line to include new robotic mops and outdoor robots, focusing on software and connectivity features, and partnering with other smart home companies.
Summary
iRobot, while possessing a strong brand and robotic expertise, faces challenges in a competitive market. Its high price point and increasing competition put pressure on margins. Expanding into new markets and product categories will be crucial for sustained growth, but they face aggressive competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Industry reports
- Analyst estimates
- Press releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iRobot Corporation
Exchange NASDAQ | Headquaters Bedford, MA, United States | ||
IPO Launch date 2005-11-09 | CEO & Director Mr. Gary S. Cohen | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1372 | Website https://www.irobot.com |
Full time employees 1372 | Website https://www.irobot.com | ||
iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping pad, empties debris, and self-cleans; and Roomba Combo which performs both mopping and vacuuming. It also provides Roomba floor vacuuming robots; accessories and consumables, such as the Clean Base Automatic Dirt Disposal system, replacement dirt disposal bags, mop pads, floor cleaning solution, filters, brushes, and other replacement parts; and service plans for floorcare robots, including an option to cover accidental damage, as well as subscription services. The company sells its products through chain stores and other national retailers, value- added distributors, and resellers, as well as through its website and app, and e-commerce websites. iRobot Corporation was incorporated in 1990 and is headquartered in Bedford, Massachusetts.
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