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Upturn AI SWOT - About
IRBT 
iRobot Corporation (IRBT)
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Upturn Advisory Summary
09/12/2025: IRBT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11.94
1 Year Target Price $11.94
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -84.03% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 107.28M USD | Price to earnings Ratio - | 1Y Target Price 11.94 |
Price to earnings Ratio - | 1Y Target Price 11.94 | ||
Volume (30-day avg) 2 | Beta 1.19 | 52 Weeks Range 1.76 - 13.06 | Updated Date 09/14/2025 |
52 Weeks Range 1.76 - 13.06 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.94% | Operating Margin (TTM) -27.98% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 293586207 | Price to Sales(TTM) 0.07 |
Enterprise Value 293586207 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA -1.19 | Shares Outstanding 31367900 | Shares Floating 26579706 |
Shares Outstanding 31367900 | Shares Floating 26579706 | ||
Percent Insiders 3.72 | Percent Institutions 44.54 |
Upturn AI SWOT
iRobot Corporation
Company Overview
History and Background
iRobot Corporation was founded in 1990 by Massachusetts Institute of Technology roboticists. Initially, it focused on developing robots for military and research purposes. The company gained prominence with the release of the Roomba robotic vacuum cleaner in 2002, marking its entry into the consumer robotics market. Since then, iRobot has evolved to focus primarily on home cleaning robots, continuously innovating and expanding its product line.
Core Business Areas
- Home Cleaning Robots: This segment focuses on the design, manufacture, and sale of robotic vacuum cleaners (Roomba) and robotic mops (Braava). These products are designed to autonomously clean floors in residential settings.
Leadership and Structure
iRobot's leadership includes executives in roles such as CEO, CFO, CTO, and heads of various departments like engineering, marketing, and sales. The organizational structure is typically hierarchical with functional departments reporting to senior management.
Top Products and Market Share
Key Offerings
- Market Share (%): 40
- Roomba: Roomba is a robotic vacuum cleaner designed for automated floor cleaning. It has evolved over the years with features like smart mapping, self-emptying capabilities, and integration with voice assistants. iRobot holds a significant share of the robotic vacuum market. Competitors include SharkNinja, Ecovacs, and Samsung.
- Braava: Braava is a robotic mop that cleans hard floors using various mopping modes. Like Roomba, Braava has been updated with smart features. Competitors include SharkNinja, Ecovacs, and Bissell.
- Market Share (%): 30
Market Dynamics
Industry Overview
The robotic vacuum cleaner market is growing due to increasing demand for automated home cleaning solutions. Factors like urbanization, rising disposable incomes, and technological advancements are driving this growth. The industry is becoming more competitive with new entrants and established players offering a wider range of products.
Positioning
iRobot is positioned as a leading innovator in the robotic vacuum cleaner market. Its competitive advantages include brand recognition, a large installed base, and a focus on technological innovation and product quality.
Total Addressable Market (TAM)
The global robotic vacuum cleaner market is estimated at tens of billions of dollars. iRobot, despite being a market leader, only captures a fraction of the total market, indicating significant growth potential.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large installed base
- Innovative technology
- Extensive patent portfolio
- Established distribution network
Weaknesses
- High price point compared to some competitors
- Dependence on a limited product range
- Competition from lower-priced alternatives
- Supply chain vulnerabilities
Opportunities
- Expanding product line into other home robots
- Geographic expansion into emerging markets
- Partnerships with smart home ecosystem providers
- Increasing adoption of robotic cleaning solutions
- Development of more sophisticated AI and navigation technologies
Threats
- Intensifying competition from established and new players
- Price wars and margin pressure
- Technological obsolescence
- Economic downturns affecting consumer spending
- Tariffs and trade restrictions
Competitors and Market Share
Key Competitors
- SN
- ECOVACS
- SSNLF
- BISSE
Competitive Landscape
iRobot benefits from strong brand recognition and an established customer base. However, competitors are increasingly offering similar products at lower price points. The competitive landscape is characterized by technological innovation, price competition, and marketing efforts to attract consumers.
Growth Trajectory and Initiatives
Historical Growth: iRobot has experienced strong growth in revenue over the past decade, driven by increasing demand for its Roomba and Braava products. This growth has been fueled by product innovation and market expansion.
Future Projections: Analyst projections vary depending on market conditions and competitive pressures. However, the overall consensus is for continued growth in the robotic vacuum cleaner market, with iRobot expected to maintain its leadership position. (Specific numerical projection data not available without access to analyst reports).
Recent Initiatives: Recent initiatives include the development of new Roomba and Braava models with advanced features, expansion into new geographic markets, and partnerships with smart home platform providers.
Summary
iRobot is a leader in the robotic vacuum market, leveraging a strong brand and continuous innovation. Competition is increasing, putting pressure on pricing. Expansion into adjacent markets and maintaining technological leadership are crucial for future success. Supply chain considerations and economic pressures are potential headwinds for this company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iRobot Corporation
Exchange NASDAQ | Headquaters Bedford, MA, United States | ||
IPO Launch date 2005-11-09 | CEO & Director Mr. Gary S. Cohen | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1372 | Website https://www.irobot.com |
Full time employees 1372 | Website https://www.irobot.com | ||
iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping pad, empties debris, and self-cleans; and Roomba Combo which performs both mopping and vacuuming. It also provides Roomba floor vacuuming robots; accessories and consumables, such as the Clean Base Automatic Dirt Disposal system, replacement dirt disposal bags, mop pads, floor cleaning solution, filters, brushes, and other replacement parts; and service plans for floorcare robots, including an option to cover accidental damage, as well as subscription services. The company sells its products through chain stores and other national retailers, value- added distributors, and resellers, as well as through its website and app, and e-commerce websites. iRobot Corporation was incorporated in 1990 and is headquartered in Bedford, Massachusetts.
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