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Upturn AI SWOT - About
IRBT 
iRobot Corporation (IRBT)
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Upturn Advisory Summary
08/28/2025: IRBT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11.94
1 Year Target Price $11.94
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -84.03% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 112.61M USD | Price to earnings Ratio - | 1Y Target Price 11.94 |
Price to earnings Ratio - | 1Y Target Price 11.94 | ||
Volume (30-day avg) 2 | Beta 1.19 | 52 Weeks Range 1.76 - 13.06 | Updated Date 08/28/2025 |
52 Weeks Range 1.76 - 13.06 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When Before Market | Estimate -1.14 | Actual -0.27 |
Profitability
Profit Margin 1.94% | Operating Margin (TTM) -27.98% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 4% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 298918750 | Price to Sales(TTM) 0.07 |
Enterprise Value 298918750 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA -1.19 | Shares Outstanding 31367900 | Shares Floating 26579706 |
Shares Outstanding 31367900 | Shares Floating 26579706 | ||
Percent Insiders 3.8 | Percent Institutions 44.06 |
Upturn AI SWOT
iRobot Corporation
Company Overview
History and Background
iRobot Corporation was founded in 1990 by MIT roboticists. Initially focusing on defense and industrial robots, it transitioned to consumer robots, most notably the Roomba vacuum cleaner, revolutionizing home cleaning.
Core Business Areas
- Home Robots: Designs and sells robotic vacuum cleaners (Roomba), robotic mops (Braava), and related accessories for residential use.
Leadership and Structure
The company is led by CEO Geoffrey P. Barker. It operates with functional departments including engineering, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Roomba: The Roomba is a robotic vacuum cleaner, iRobot's flagship product, used for automated floor cleaning. iRobot holds a significant market share in the robotic vacuum cleaner market, although specific recent figures vary. Competitors include SharkNinja (NVGN), Ecovacs, and Samsung (SSNLF). Roomba revenue is the majority of company's total revenue
- Braava: The Braava is a robotic mop designed for hard floor cleaning. It complements the Roomba by offering mopping capabilities. iRobot has a smaller but still significant share of the robotic mop market. Competitors include Ecovacs, Bissell, and SharkNinja (NVGN).
Market Dynamics
Industry Overview
The robotic vacuum cleaner market is experiencing growth driven by increasing automation and consumer demand for convenience. The industry is competitive, with multiple players offering a range of products and features.
Positioning
iRobot is a leading player in the robotic vacuum cleaner market, recognized for its Roomba brand and innovative features. However, it faces increasing competition from lower-priced alternatives and companies with broader product portfolios.
Total Addressable Market (TAM)
The global robotic vacuum cleaner market is estimated at billions of dollars, with projections for continued growth. iRobot is positioned to capture a significant portion of this TAM, but its success depends on innovation and competitive pricing.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Technology Innovation
- Established Market Presence
- Strong Patent Portfolio
Weaknesses
- High Price Point
- Dependence on Core Products (Roomba)
- Subscription Model Adoption Slow
- Past Failed Acquisition by Amazon
Opportunities
- Expansion into New Geographies
- Development of New Robotic Solutions for the Home
- Partnerships with Smart Home Ecosystems
- Expanding the product lines for pets and kids.
Threats
- Increasing Competition
- Price Pressure from Competitors
- Technological Disruption
- Supply Chain Disruptions
- Fluctuations in raw materials prices
Competitors and Market Share
Key Competitors
- NVGN
- ECOVACS
- SSNLF
Competitive Landscape
iRobot benefits from strong brand recognition and advanced technology, but it faces challenges from competitors offering lower-priced alternatives and those with more diverse product portfolios.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on the year and will be highly variable but generally trending upwards
Future Projections: Future projections are dependent on analyst expectations.
Recent Initiatives: Recent initiatives include launching new Roomba models with advanced features and expanding partnerships with retailers.
Summary
iRobot is a pioneer in the robotic vacuum cleaner market, bolstered by strong brand recognition. Intense competition and relatively high price points are risks. Expanding into new product categories and building partnerships is key for growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Company Website
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iRobot Corporation
Exchange NASDAQ | Headquaters Bedford, MA, United States | ||
IPO Launch date 2005-11-09 | CEO & Director Mr. Gary S. Cohen | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 1372 | Website https://www.irobot.com |
Full time employees 1372 | Website https://www.irobot.com | ||
iRobot Corporation designs, builds, and sells robots and home innovation products in the United States, Europe, the Middle East, Africa, Japan, and internationally. The company offers Roomba Combo 10 Max robot + AutoWash Dock, a robot vacuum and mop that vacuum and mop multiple floor types while the dock automatically refills and recharges the robot, washes and dries the mopping pad, empties debris, and self-cleans; and Roomba Combo which performs both mopping and vacuuming. It also provides Roomba floor vacuuming robots; accessories and consumables, such as the Clean Base Automatic Dirt Disposal system, replacement dirt disposal bags, mop pads, floor cleaning solution, filters, brushes, and other replacement parts; and service plans for floorcare robots, including an option to cover accidental damage, as well as subscription services. The company sells its products through chain stores and other national retailers, value- added distributors, and resellers, as well as through its website and app, and e-commerce websites. iRobot Corporation was incorporated in 1990 and is headquartered in Bedford, Massachusetts.
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