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JG 
Aurora Mobile Ltd (JG)
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Upturn Advisory Summary
12/09/2025: JG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.12
1 Year Target Price $7.12
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.12% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 41.12M USD | Price to earnings Ratio - | 1Y Target Price 7.12 |
Price to earnings Ratio - | 1Y Target Price 7.12 | ||
Volume (30-day avg) 1 | Beta 0.59 | 52 Weeks Range 5.74 - 20.94 | Updated Date 12/9/2025 |
52 Weeks Range 5.74 - 20.94 | Updated Date 12/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When - | Estimate - | Actual -0.0003 |
Profitability
Profit Margin -1.01% | Operating Margin (TTM) 0.48% |
Management Effectiveness
Return on Assets (TTM) -0.38% | Return on Equity (TTM) -1.17% |
Valuation
Trailing PE - | Forward PE 7.29 | Enterprise Value 24069523 | Price to Sales(TTM) 0.11 |
Enterprise Value 24069523 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 312.77 | Shares Outstanding 4698424 | Shares Floating 34629919 |
Shares Outstanding 4698424 | Shares Floating 34629919 | ||
Percent Insiders 8.99 | Percent Institutions 0.41 |
Upturn AI SWOT
Aurora Mobile Ltd
Company Overview
History and Background
Aurora Mobile Ltd. (NASDAQ: AUR) was founded in 2014 and is a leading mobile operating system-based product and service provider in China. Initially focused on providing intelligent operating system-level services for smartphones, it has evolved to offer a broader suite of solutions for app developers and businesses. Significant milestones include its IPO on NASDAQ in 2018. The company aims to empower app developers with tools to enhance user engagement and monetization, and to help businesses leverage data analytics for strategic decision-making.
Core Business Areas
- Intelligent Operating System Services: Provides OS-level services to smartphone users, enhancing user experience and enabling data collection for targeted services. This forms the foundation for its other offerings.
- Developer Services Platform: Offers a comprehensive suite of tools and services for mobile app developers, including push notification, analytics, cloud services, and monetization solutions, helping them to improve user engagement and revenue.
- Business Big Data Services: Leverages its extensive data resources to provide big data analysis and intelligent services to enterprises, assisting them in market research, user profiling, and business strategy development.
Leadership and Structure
Aurora Mobile Ltd.'s leadership includes its Chairman and CEO, and its organizational structure is segmented to align with its core business areas, focusing on product development, sales and marketing, and data analytics.
Top Products and Market Share
Key Offerings
- Push Notification Service: A core offering that allows app developers to send targeted messages to users, enhancing engagement. Competitors include Firebase Cloud Messaging (Google), APNs (Apple), and other third-party push notification providers. Specific market share for this standalone service is not publicly detailed but is a significant component of their developer services. Number of covered users is in the hundreds of millions.
- Mobile Analytics Platform: Provides developers with insights into user behavior, app performance, and market trends. Competitors include Google Analytics for Firebase, Mixpanel, and Amplitude. Market share is not precisely defined but is a competitive segment of the mobile analytics market.
- Intelligent Big Data Solutions: Offers customized big data services for enterprises, leveraging Aurora's vast datasets for market intelligence and operational efficiency. Competitors are diverse, ranging from large cloud providers offering analytics services (e.g., Alibaba Cloud, Tencent Cloud) to specialized data analytics firms.
Market Dynamics
Industry Overview
Aurora Mobile operates within the rapidly evolving mobile internet and big data analytics industry, particularly in China. This sector is characterized by high competition, rapid technological advancements, and increasing demand for data-driven insights and personalized user experiences. The regulatory environment in China also plays a significant role.
Positioning
Aurora Mobile is positioned as a comprehensive provider of mobile operating system-level services and developer tools in China. Its key competitive advantage lies in its deep integration with the mobile OS, allowing it to collect unique data and offer services that enhance user engagement and provide valuable insights to businesses. Its established user base and developer ecosystem are also significant strengths.
Total Addressable Market (TAM)
The TAM for mobile analytics, developer services, and big data solutions in China is substantial and growing, driven by the massive smartphone user base and the increasing digitalization of businesses. While specific TAM figures for Aurora's precise niche are hard to isolate, the broader markets they address are in the tens of billions of USD. Aurora Mobile is positioned to capture a significant portion of this market by focusing on its core strengths of OS-level integration and data analytics.
Upturn SWOT Analysis
Strengths
- Strong OS-level integration providing unique data access.
- Established developer ecosystem and user base in China.
- Comprehensive suite of developer services for engagement and monetization.
- Expertise in big data analytics and intelligent services.
- Listed on NASDAQ providing international exposure.
Weaknesses
- Heavy reliance on the Chinese market, subject to regulatory changes.
- Intense competition from both domestic and international players.
- Potential for privacy concerns related to data collection.
- Brand recognition outside of China may be limited.
Opportunities
- Expansion into new service areas and industries within big data.
- Potential for international market expansion.
- Leveraging AI and machine learning to enhance service offerings.
- Strategic partnerships and collaborations.
- Increasing demand for data-driven decision-making across businesses.
Threats
- Evolving data privacy regulations in China and globally.
- Intensifying competition and price wars.
- Technological disruption from new platforms or solutions.
- Economic slowdowns impacting advertising and enterprise spending.
- Geopolitical tensions affecting international operations.
Competitors and Market Share
Key Competitors
- Tencent Holdings (0700.HK)
- Alibaba Group Holding (BABA)
- Baidu, Inc. (BIDU)
Competitive Landscape
Aurora Mobile faces intense competition from tech giants like Tencent, Alibaba, and Baidu, which have vast resources and diversified product portfolios. Aurora's advantage lies in its focused OS-level integration and specialized developer services, allowing it to cater to specific needs not always prioritized by larger conglomerates. However, these larger competitors can leverage their extensive ecosystems and financial power to compete aggressively in related markets.
Growth Trajectory and Initiatives
Historical Growth: Aurora Mobile has demonstrated historical growth in revenue, particularly driven by the expansion of its developer services and the increasing adoption of its big data solutions by enterprises in China. The company has also focused on technological innovation to maintain its competitive edge.
Future Projections: Future growth projections are likely dependent on the continued expansion of the Chinese mobile internet market, the company's ability to innovate its product offerings, and its success in penetrating new business segments. Analyst estimates would provide specific growth rate projections, typically focusing on revenue and earnings growth.
Recent Initiatives: Recent initiatives may include the development of new AI-powered services, strategic partnerships to expand its market reach, and enhancements to its existing platforms to improve user experience and data analytics capabilities.
Summary
Aurora Mobile Ltd. is a key player in China's mobile ecosystem, offering essential services to app developers and enterprises through its OS-level integration and big data analytics. Its strengths lie in its established user base and specialized offerings. However, it faces significant challenges from intense competition and evolving regulatory landscapes. Continued innovation and strategic market penetration are crucial for its sustained growth and profitability.
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Sources and Disclaimers
Data Sources:
- Company investor relations filings (SEC)
- Financial news outlets
- Industry analysis reports
- Market research data
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Investment decisions should be made after consulting with a qualified financial advisor and conducting thorough personal research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Mobile Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-07-26 | Co-Founder, Chairman & CEO Mr. Weidong Luo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 393 | Website https://www.jiguang.cn |
Full time employees 393 | Website https://www.jiguang.cn | ||
Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China and Japan. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions. Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. It also provides advanced omnichannel and AI solutions tailored for Japanese enterprises. Aurora Mobile Limited was founded in 2011 and is headquartered in Shenzhen, China.
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