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Upturn AI SWOT - About
Aurora Mobile Ltd (JG)

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Upturn Advisory Summary
10/27/2025: JG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $7.12
1 Year Target Price $7.12
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.12% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 50.59M USD | Price to earnings Ratio - | 1Y Target Price 7.12 |
Price to earnings Ratio - | 1Y Target Price 7.12 | ||
Volume (30-day avg) 1 | Beta 1.4 | 52 Weeks Range 4.25 - 20.94 | Updated Date 10/26/2025 |
52 Weeks Range 4.25 - 20.94 | Updated Date 10/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.77% | Operating Margin (TTM) -1.05% |
Management Effectiveness
Return on Assets (TTM) -1.11% | Return on Equity (TTM) -3.98% |
Valuation
Trailing PE - | Forward PE 7.29 | Enterprise Value 34132391 | Price to Sales(TTM) 0.14 |
Enterprise Value 34132391 | Price to Sales(TTM) 0.14 | ||
Enterprise Value to Revenue 0.69 | Enterprise Value to EBITDA 312.77 | Shares Outstanding 4698424 | Shares Floating 32887557 |
Shares Outstanding 4698424 | Shares Floating 32887557 | ||
Percent Insiders 9.1 | Percent Institutions 0.43 |
Upturn AI SWOT
Aurora Mobile Ltd

Company Overview
History and Background
Aurora Mobile Ltd. (formerly known as iDreamsky Technology Limited) was founded in 2011. It started as a mobile app developer and publisher and has evolved into a mobile big data solutions platform provider in China.
Core Business Areas
- Developer Services: Provides application programming interface (API) and software development kits (SDKs) to enable developers to build, operate, and enhance their mobile applications. Includes push notification, instant messaging, analytics, and other developer tools.
- Vertical Applications: Offers data-driven solutions to specific industry verticals, such as finance, real estate, and e-commerce. These solutions help businesses improve their operations, marketing, and risk management through data insights.
- Marketing Technology: Provides targeted marketing solutions, including customer acquisition, advertising optimization, and marketing automation.
Leadership and Structure
The company is led by its Chairman and CEO, Weidong Luo. The organizational structure includes departments focused on engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Aurora Push: A leading push notification service in China. It enables developers to send targeted notifications to users of their mobile apps. Market share is estimated to be a significant portion of the Chinese push notification market. Competitors include Tencent Push Notification Service (TPNS) and Umeng+.
- Aurora Analytics: Provides mobile app analytics to help developers understand user behavior, app performance, and marketing effectiveness. Competitors include TalkingData and Flurry (Yahoo).
- Aurora iMarketing: AI-powered marketing platform that helps clients precisely and intelligently reach their target audience. Competitors include AdMaster and Miaozhen Systems.
Market Dynamics
Industry Overview
The mobile big data solutions industry in China is rapidly growing, driven by the increasing adoption of mobile devices and the growing need for data-driven insights. The market is competitive and fragmented.
Positioning
Aurora Mobile is positioned as a leading mobile big data solutions platform provider in China. Its competitive advantages include its established brand, large user base, and comprehensive suite of products and services.
Total Addressable Market (TAM)
The TAM for mobile big data solutions in China is estimated to be multi-billion USD. Aurora Mobile is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Large developer and user base
- Comprehensive suite of products and services
- Strong technology platform
- Focus on innovation and R&D
Weaknesses
- Concentration of revenue in China
- Reliance on key partners and channels
- Negative profitability
- Limited international presence
- Exposure to regulatory changes in China
Opportunities
- Expansion into new industry verticals
- Development of new products and services
- Strategic partnerships and acquisitions
- International expansion
- Growth in the mobile big data market
Threats
- Intense competition
- Rapid technological changes
- Regulatory risks in China
- Economic downturn
- Security and privacy concerns
Competitors and Market Share
Key Competitors
- TCEHY
- TAL
- YY
Competitive Landscape
Aurora Mobile competes with a mix of established tech companies and smaller startups. Its competitive advantages include its strong brand recognition in China and its comprehensive suite of products and services. Disadvantages include its relatively small size and its concentration of revenue in China.
Growth Trajectory and Initiatives
Historical Growth: Data for Historical Growth needs to be validated with the company profile in a financial data service such as Bloomberg Terminal or FactSet.
Future Projections: Data for Future Projections needs to be validated with the company profile in a financial data service such as Bloomberg Terminal or FactSet.
Recent Initiatives: Recent initiatives include expansion into new industry verticals and the development of AI-powered marketing solutions.
Summary
Aurora Mobile is a leading mobile big data solutions provider in China with a strong brand and a comprehensive suite of products. While the company faces intense competition and regulatory risks, it is well-positioned to benefit from the growth in the mobile big data market. A weakness is that the company does not have revenue diversification, as it is mainly concentrated in China. The company must look out for technological changes in the fast paced tech industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Data may be subject to change. Market share figures are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Mobile Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-07-26 | Co-Founder, Chairman & CEO Mr. Weidong Luo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 393 | Website https://www.jiguang.cn |
Full time employees 393 | Website https://www.jiguang.cn | ||
Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China and Japan. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions. Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. It also provides advanced omnichannel and AI solutions tailored for Japanese enterprises. Aurora Mobile Limited was founded in 2011 and is headquartered in Shenzhen, China.

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