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Aurora Mobile Ltd (JG)



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Upturn Advisory Summary
08/14/2025: JG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $7.12
1 Year Target Price $7.12
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.12% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 53.77M USD | Price to earnings Ratio - | 1Y Target Price 7.12 |
Price to earnings Ratio - | 1Y Target Price 7.12 | ||
Volume (30-day avg) 1 | Beta 1.4 | 52 Weeks Range 3.27 - 20.94 | Updated Date 08/15/2025 |
52 Weeks Range 3.27 - 20.94 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.11% | Operating Margin (TTM) -1.74% |
Management Effectiveness
Return on Assets (TTM) -1.13% | Return on Equity (TTM) -5.74% |
Valuation
Trailing PE - | Forward PE 7.29 | Enterprise Value 41339306 | Price to Sales(TTM) 0.16 |
Enterprise Value 41339306 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.87 | Enterprise Value to EBITDA -0.05 | Shares Outstanding 4728120 | Shares Floating 33329838 |
Shares Outstanding 4728120 | Shares Floating 33329838 | ||
Percent Insiders 8.99 | Percent Institutions 0.39 |
Upturn AI SWOT
Aurora Mobile Ltd

Company Overview
History and Background
Aurora Mobile Ltd. was founded in 2011, initially focusing on providing app developers with essential development tools, particularly push notification services. Over time, it has expanded its offerings to include data analytics, marketing, and other mobile-related solutions, evolving into a comprehensive mobile big data solutions provider.
Core Business Areas
- Developer Services: Offers a suite of developer tools, including push notification, instant messaging, analytics, and other services to help developers build and operate their mobile applications.
- Marketing Technology: Provides targeted marketing solutions leveraging Aurora's data analytics capabilities. This includes audience insights and precision marketing tools.
- Financial Risk Management: Offers data-driven solutions for financial institutions, including risk assessment, fraud detection, and credit scoring.
- Location-Based Intelligence: Provides solutions that utilize location data to derive insights for various industries, such as retail, transportation, and urban planning.
Leadership and Structure
Aurora Mobile is led by CEO Chen Fei. The organizational structure includes departments for engineering, sales, marketing, finance, and operations. It operates with a board of directors that oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- JPush: Push notification service for mobile apps. Competitors include Braze and Airship. No reliable and public market share data is available for this specific product.
- JAnalytics: Mobile app analytics platform. Competitors include Mixpanel and Amplitude. No reliable and public market share data is available for this specific product.
- iApp Solutions: Vertical applications tailored for various industries, including finance, insurance, and retail, offering data-driven insights and decision-making support. Competitors vary across different verticals; examples include Experian and TransUnion in the financial sector. No reliable and public market share data is available for this specific product.
Market Dynamics
Industry Overview
The mobile big data solutions market is characterized by rapid growth, driven by increasing mobile usage and the need for data-driven decision-making across various industries. Key trends include the adoption of AI and machine learning, growing emphasis on data privacy, and the convergence of online and offline data sources.
Positioning
Aurora Mobile positions itself as a comprehensive mobile big data solutions provider, offering a wide range of services to developers and enterprises. Its competitive advantages include its large user base, extensive data coverage, and technology expertise.
Total Addressable Market (TAM)
The global big data and analytics market is expected to reach hundreds of billions USD. Aurora Mobile is positioned to capture a portion of this market through its developer services, marketing technology, and financial risk management solutions. The actual TAM specifically relevant to Aurora depends on the precise segmentation of these markets.
Upturn SWOT Analysis
Strengths
- Comprehensive suite of mobile big data solutions
- Large user base and extensive data coverage
- Strong technology expertise in data analytics and AI
- Established presence in the Chinese market
Weaknesses
- Concentration of revenue in the Chinese market
- Limited brand recognition outside of China
- Dependence on regulatory environment in China
- Profitability concerns
Opportunities
- Expansion into new geographic markets
- Development of new data-driven solutions
- Partnerships with leading technology companies
- Increased adoption of mobile analytics and marketing technologies
Threats
- Intense competition from established players
- Changing data privacy regulations
- Economic slowdown in China
- Geopolitical risks
Competitors and Market Share
Key Competitors
- APPS
- BRAZ
- ADSK
- XLNX
Competitive Landscape
Aurora faces strong competition from established players with greater resources and brand recognition. Its competitive advantage lies in its focused approach to the Chinese market and its comprehensive suite of mobile big data solutions. However, it needs to strengthen its presence outside of China and improve its profitability.
Growth Trajectory and Initiatives
Historical Growth: Growth has been volatile, influenced by market conditions and strategic shifts.
Future Projections: Future projections vary and depend on analysts' estimates regarding market growth and Aurora's ability to capitalize on opportunities. Revenue growth and profitability are key areas of focus.
Recent Initiatives: Recent initiatives include expanding its iApp solutions, focusing on specific industry verticals, and investing in new technologies like AI.
Summary
Aurora Mobile is a mobile big data solutions provider facing both opportunities and challenges. It possesses a strong technological foundation and a significant presence in the Chinese market, but it needs to improve profitability and expand globally to achieve sustained growth. The intensely competitive market and evolving regulations pose substantial risks. Long-term success depends on strategic initiatives and effective execution.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Analyst reports
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share data may be estimated and subject to change. Financial data requires real-time access for accuracy.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Mobile Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-07-26 | Co-Founder, Chairman & CEO Mr. Weidong Luo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 393 | Website https://www.jiguang.cn |
Full time employees 393 | Website https://www.jiguang.cn |
Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions. Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. Aurora Mobile Limited was founded in 2011 and is headquartered in Shenzhen, China.

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