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JG 
Aurora Mobile Ltd (JG)
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Upturn Advisory Summary
12/18/2025: JG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.12
1 Year Target Price $7.12
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.12% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 39.86M USD | Price to earnings Ratio - | 1Y Target Price 7.12 |
Price to earnings Ratio - | 1Y Target Price 7.12 | ||
Volume (30-day avg) 1 | Beta 0.59 | 52 Weeks Range 5.74 - 20.94 | Updated Date 12/18/2025 |
52 Weeks Range 5.74 - 20.94 | Updated Date 12/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.01% | Operating Margin (TTM) 0.48% |
Management Effectiveness
Return on Assets (TTM) -0.38% | Return on Equity (TTM) -1.17% |
Valuation
Trailing PE - | Forward PE 7.29 | Enterprise Value 22458656 | Price to Sales(TTM) 0.11 |
Enterprise Value 22458656 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 312.77 | Shares Outstanding 4698424 | Shares Floating 34629919 |
Shares Outstanding 4698424 | Shares Floating 34629919 | ||
Percent Insiders 8.99 | Percent Institutions 0.41 |
Upturn AI SWOT
Aurora Mobile Ltd
Company Overview
History and Background
Aurora Mobile Ltd. was founded in 2010 in China. It initially focused on providing mobile analytics and targeted advertising services. Over time, it expanded its offerings to include intelligent operating systems and developer services, aiming to become a comprehensive platform for the mobile internet ecosystem. Key milestones include its IPO on the NASDAQ in 2014 and subsequent expansions into areas like vertical SaaS and AI-driven solutions.
Core Business Areas
- Mobile Analytics and Marketing Services: Provides data analytics and targeted advertising solutions to help businesses understand user behavior and optimize marketing campaigns on mobile platforms.
- Intelligent Operating System: Develops and offers an intelligent operating system aimed at enhancing user experience and providing a platform for app distribution and services.
- Developer Services: Offers tools and services to mobile developers, assisting them in app development, promotion, and monetization.
- Vertical SaaS Solutions: Developing and deploying Software-as-a-Service solutions tailored for specific industries, leveraging its data and technology capabilities.
Leadership and Structure
Aurora Mobile Ltd. is led by a management team including its CEO and other senior executives responsible for overseeing different business segments and functions. The company operates with a divisional structure, aligning teams with its core business areas.
Top Products and Market Share
Key Offerings
- Description: A comprehensive suite of tools for mobile app analytics, user behavior tracking, and performance monitoring. It helps businesses gain insights into their user base and app usage. Competitors include Google Analytics, Mixpanel, Amplitude.
- Product Name 1: Aurora Analytics Platform
- Description: A targeted advertising platform that leverages user data from its analytics services to deliver personalized ad campaigns to mobile users. Competitors include Meta Ads, Google Ads, TikTok Ads.
- Product Name 2: Aurora Ad Platform
- Description: An intelligent operating system designed to enhance mobile device functionality and provide a unified platform for services and applications. Market share data is not readily available but it competes with established OS providers like Android and iOS indirectly, and with custom ROMs and OEM skins more directly.
- Product Name 3: Aurora OS
Market Dynamics
Industry Overview
Aurora Mobile operates within the rapidly evolving mobile internet and digital advertising industries. This sector is characterized by high growth, intense competition, and continuous technological advancements, particularly in areas like AI, big data, and personalized user experiences.
Positioning
Aurora Mobile positions itself as a provider of data-driven solutions for the mobile ecosystem. Its strengths lie in its ability to collect and analyze vast amounts of mobile user data, enabling targeted marketing and intelligent service delivery. It aims to bridge the gap between data insights and actionable business strategies for its clients.
Total Addressable Market (TAM)
The TAM for mobile analytics and advertising is in the hundreds of billions of USD globally. Aurora Mobile is positioned to capture a share of this market by focusing on the Chinese market and offering specialized solutions, though its overall market share is a fraction of the global leaders.
Upturn SWOT Analysis
Strengths
- Extensive mobile user data collection and analysis capabilities.
- Established presence in the Chinese mobile internet market.
- Diverse product and service portfolio covering analytics, advertising, and OS.
- Experience in developing and deploying AI-driven solutions.
Weaknesses
- Dependence on the Chinese market, subject to regulatory changes.
- Competition from global tech giants with larger resources and broader reach.
- Challenges in differentiating from competitors in a crowded market.
- Potential for data privacy concerns and regulatory scrutiny.
Opportunities
- Growing demand for personalized digital advertising and user insights.
- Expansion into new vertical SaaS markets.
- Leveraging AI and machine learning for enhanced product offerings.
- Potential for strategic partnerships and international market expansion.
Threats
- Increasingly stringent data privacy regulations worldwide.
- Intensifying competition and price wars in the ad tech industry.
- Economic downturns impacting advertising budgets.
- Rapid technological shifts requiring constant innovation.
Competitors and Market Share
Key Competitors
- Tencent Holdings (0700.HK)
- Alibaba Group (BABA)
- ByteDance (Private)
- Baidu Inc. (BIDU)
Competitive Landscape
Aurora Mobile faces intense competition from well-established Chinese tech giants with significantly larger user bases, financial resources, and diverse business ecosystems. Its competitive advantages lie in its specialized focus on mobile analytics and targeted advertising, and its ability to serve the specific needs of the Chinese market. However, it struggles against the scale and brand recognition of its larger rivals.
Growth Trajectory and Initiatives
Historical Growth: Aurora Mobile has demonstrated growth in its user base and service offerings since its inception, particularly within the Chinese mobile market. However, revenue growth has been subject to market fluctuations and evolving regulatory landscapes.
Future Projections: Future growth projections for Aurora Mobile Ltd. are contingent on its ability to innovate, adapt to regulatory changes, and effectively compete in the digital advertising and SaaS markets. Analyst estimates would provide specific quantitative outlooks.
Recent Initiatives: Recent initiatives have focused on developing vertical SaaS solutions, enhancing its AI capabilities, and exploring opportunities in emerging technologies to diversify its revenue streams and strengthen its market position.
Summary
Aurora Mobile Ltd. is a Chinese mobile internet technology company with a focus on data analytics and targeted advertising. While it has established a presence in its domestic market and diversified its offerings, it faces significant competition from larger tech giants. Its growth trajectory is closely tied to the dynamic Chinese digital economy and its ability to navigate evolving regulations. Key challenges include differentiating its services and expanding its market reach beyond its current niche.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company investor relations website (Aurora Mobile Ltd.)
- Financial news outlets and market data providers (e.g., Yahoo Finance, Bloomberg - for general industry trends and competitor information).
- Industry research reports (general market size and trends).
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data on market share and financial performance is estimated and based on publicly available information at the time of generation, which may not be exhaustive or perfectly up-to-date. Users should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Mobile Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-07-26 | Co-Founder, Chairman & CEO Mr. Weidong Luo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 393 | Website https://www.jiguang.cn |
Full time employees 393 | Website https://www.jiguang.cn | ||
Aurora Mobile Limited, through its subsidiaries, provides a range of developer services and vertical applications in China and Japan. The company provides push notification, instant messaging, analytics, sharing and short message service, one-click verification, and other services. It also offers real-time market intelligence solutions, such as product iApp, which provides analysis and statistical results on the usage and trends of mobile apps to investment funds and corporations. In addition, the company provides financial risk management solutions to assist financial institutions, licensed lenders, and credit card companies in making informed lending and credit decisions. Further, it offers application programming interfaces that create connectivity and automate the process of message exchange between the mobile apps and its backend network; an interactive web-based service dashboard that allows app developers to utilize and monitor its services through controls on an ongoing basis; and value added services, such as Advertisement SAAS, a data management platform service, which provides tagged and de-identified population data package; JG Alliance, an integrated marketing campaign services to advertising customers; and AD Mediation Platform to help mobile app developers access other mainstream advertising platforms. The company primarily serves mobile app developers in a range of industries, such as media, entertainment, gaming, financial services, tourism, ecommerce, education, and healthcare. It also provides advanced omnichannel and AI solutions tailored for Japanese enterprises. Aurora Mobile Limited was founded in 2011 and is headquartered in Shenzhen, China.
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