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Upturn AI Summary - About
Kelly Services B Inc(KELYB)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for KELYB
11/13/2026: KELYB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Kelly Services B Inc is a mature global staffing provider that has pivoted its strategy to focus on higher-margin specialty talent, particularly in the science, engineering, and education sectors. The company’s strength lies in its long-standing brand reputation and robust enterprise-level workforce solutions. Its primary growth story revolves around capitalizing on the increasing demand for high-skill labor. However, the company faces risks from economic cyclicality, rising competition from digital talent platforms, and the pressure to maintain margins in a competitive industry. It is a potential fit for value and dividend-focused investors, who should monitor the firm’s success in expanding its specialized segments and managing digital transformation.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is tied to cyclical economic demand rather than high-growth disruption. |
| Momentum investor | Mixed fit | Momentum is highly dependent on macroeconomic cycles and staffing demand trends. |
| Value investor | Strong fit | The stock often trades at valuations that appeal to value investors looking for steady, mature operations. |
| Dividend investor | Strong fit | The company has a history of returning capital through dividends to its shareholders. |
| Low-risk investor | Mixed fit | Staffing is a cyclical industry, which introduces volatility to the business and stock price. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | As a cyclical staffing company, KELYB is susceptible to market sentiment shifts regarding the economy. |
| Valuation risk | Medium | Valuation is often tied to cyclical earnings peaks, creating potential downside if economic growth slows. |
| Competition risk (Digital talent platforms) | High | The rise of AI-driven and digital-first talent platforms threatens traditional staffing models. |
| Business quality | Medium | The business has established strong niches but faces margin pressure in general staffing segments. |
| Dividend income | Medium | Dividends are reliable but susceptible to earnings pressure during economic downturns. |
| Execution risk | Medium | Successful growth depends on effectively integrating acquisitions and pivoting to higher-margin professional services. |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 901.69M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 1.2K shares | Beta 0.92 | 52 Weeks Range 8.27 - 37.48 | Updated Date 11/13/2026 |
52 Weeks Range 8.27 - 37.48 | Updated Date 11/13/2026 | ||
Dividends yield (FY) 1.16% | Basic EPS (TTM) -3.58 |
Sector & Industry Intelligence
Sector
Industrials
Constructive- Sentiment
- Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 39.5%
- Active BUY / eligible
- 30 / 76
- 30-Day BUY Count Change
- +12
- Market state
- Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Industry classification is unavailable for this snapshot.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -11.29% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Specialty Talent | Staffing for science, engineering, and clinical roles. | This is the higher-margin part of the business that focuses on hard-to-find, skilled workers. |
| Workforce Solutions | MSP and RPO outsourcing programs. | This provides recurring revenue by helping big companies manage their overall staffing needs. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate - | Actual 0.07 |
Profitability
Profit Margin -3.08% | Operating Margin (TTM) 0.82% |
Management Effectiveness
Return on Assets (TTM) 0.88% | Return on Equity (TTM) -11.93% |
Valuation
Trailing PE - | Forward PE 13.83 | Enterprise Value 670.41M | Price to Sales(TTM) 0.22 |
Enterprise Value 670.41M | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 0.17 | Enterprise Value to EBITDA 10.04 | Shares Outstanding 3.30M | Shares Floating 29.65M |
Shares Outstanding 3.30M | Shares Floating 29.65M | ||
Percent Insiders 93.55 | Percent Institutions 1.36 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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