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Kelly Services B Inc (KELYB)



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Upturn Advisory Summary
08/28/2025: KELYB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 20.03% | Avg. Invested days 47 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 417.29M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.96 | 52 Weeks Range 10.98 - 22.52 | Updated Date 06/29/2025 |
52 Weeks Range 10.98 - 22.52 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.48% | Basic EPS (TTM) -0.57 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.46% | Operating Margin (TTM) 1.85% |
Management Effectiveness
Return on Assets (TTM) 1.86% | Return on Equity (TTM) -1.64% |
Valuation
Trailing PE - | Forward PE 5.91 | Enterprise Value 646981507 | Price to Sales(TTM) 0.09 |
Enterprise Value 646981507 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.15 | Enterprise Value to EBITDA 26.3 | Shares Outstanding 3295940 | Shares Floating 30665033 |
Shares Outstanding 3295940 | Shares Floating 30665033 | ||
Percent Insiders 93.56 | Percent Institutions 1.32 |
Upturn AI SWOT
Kelly Services B Inc

Company Overview
History and Background
Kelly Services was founded in 1946 as Russell Kelly Office Services. It was a pioneer in the temporary staffing industry and has evolved to offer a broad range of workforce solutions. Significant milestones include international expansion, diversification into specialized staffing areas, and technological adaptations.
Core Business Areas
- Professional & Industrial: Provides staffing solutions for engineering, science, IT, finance, and skilled trades.
- Science, Engineering, Technology & Telecom: Focuses on placing scientific, engineering, technology and telecom professionals into contract and direct-hire roles.
- Education: Offers educational staffing solutions, including substitute teachers and paraprofessionals.
- Outsourcing and Consulting: Provides outsourcing and consulting services, including business process outsourcing (BPO) and workforce management solutions.
- International Staffing: Provides global staffing services in various countries.
Leadership and Structure
Peter W. Quigley serves as the President and Chief Executive Officer. The organizational structure is hierarchical, with regional and functional divisions reporting to the executive leadership team.
Top Products and Market Share
Key Offerings
- Market Share (%):
- Temporary Staffing: Provides temporary employees for various industries and roles. The staffing industry is competitive with high fragmentation, and Kelly's market share varies greatly by region and industry specialization. Competitors include ManpowerGroup, Robert Half, and Adecco.
- Permanent Placement: Facilitates the placement of permanent employees for client companies. Market share data is fragmented, but larger firms have competitive advantages. Competitors include Robert Half, Korn Ferry, and Heidrick & Struggles.
- Outsourcing Services: Offers outsourcing services such as payroll management, HR solutions, and recruitment process outsourcing (RPO). Competitors include ADP, Paychex, and other large BPO providers.
Market Dynamics
Industry Overview
The staffing industry is cyclical and highly competitive, influenced by economic conditions, technological advancements, and changing workforce demographics. The industry is shifting towards more flexible and specialized staffing solutions.
Positioning
Kelly Services is a global provider of workforce solutions, positioned as a full-service staffing and outsourcing firm. It aims to provide comprehensive talent solutions to businesses of all sizes. Its competitive advantages include brand recognition and a broad service portfolio.
Total Addressable Market (TAM)
The global staffing market is estimated to be hundreds of billions of dollars annually. Kelly Services captures a fraction of this TAM, focusing on specific segments and geographies. The TAM is expected to grow with the increasing demand for flexible workforce solutions.
Upturn SWOT Analysis
Strengths
- Global Brand Recognition
- Diversified Service Portfolio
- Established Client Relationships
- Extensive Network of Branches and Recruiters
Weaknesses
- Cyclical Revenue Streams
- Dependence on Economic Conditions
- Highly Competitive Market
- Need for Continuous Technological Adaptation
Opportunities
- Growth in Specialized Staffing Segments (e.g., IT, Healthcare)
- Expansion into Emerging Markets
- Increased Demand for Flexible Workforce Solutions
- Adoption of Digital and AI-Driven Technologies
Threats
- Economic Downturns
- Increased Competition from Online Staffing Platforms
- Changes in Labor Laws and Regulations
- Automation Reducing Demand for Certain Roles
Competitors and Market Share
Key Competitors
- MAN
- RHI
- ADEO.PA
Competitive Landscape
Kelly Services faces intense competition from larger global players and smaller specialized firms. Its advantages include brand recognition, a diversified service portfolio, and established client relationships. Its disadvantages include cyclical revenue streams and dependence on economic conditions.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends have been impacted by economic cycles and industry shifts. Kelly Services has adapted by expanding into specialized areas and investing in technology.
Future Projections: Future growth projections are dependent on economic growth, industry trends, and the company's ability to capitalize on opportunities in specialized staffing and outsourcing.
Recent Initiatives: Recent initiatives include investments in technology platforms, expansion into new geographic markets, and partnerships with technology companies.
Summary
Kelly Services is a global staffing and workforce solutions provider facing a cyclical and competitive market. Its strengths include a recognizable brand and diverse services. However, economic fluctuations and growing online platforms present ongoing challenges. The company should continue focusing on specialized segments and adapting to technological advancements for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Sources
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not financial advice, and the accuracy of the data cannot be guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kelly Services B Inc
Exchange NASDAQ | Headquaters Troy, MI, United States | ||
IPO Launch date 1995-08-18 | President, CEO & Director Mr. Peter W. Quigley | ||
Sector Industrials | Industry Staffing & Employment Services | Full time employees 5570 | Website https://www.kellyservices.com |
Full time employees 5570 | Website https://www.kellyservices.com |
Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries. The company operates through four segments: Professional & Industrial; Science, Engineering & Technology; Education; and Outsourcing & Consulting. The Professional & Industrial segment delivers staffing, outcome-based, and permanent placement services providing administrative, accounting, and finance; light industrial; contact center staffing; and other workforce solutions. The Science, Engineering & Technology segment offers staffing, outcome-based, and permanent placement services in the areas of science and clinical research, engineering, technology, and telecommunications specialties. The Education segment provides staffing, permanent placement, and executive search services to pre-K-12 school districts and education organizations. The Outsourcing & Consulting segment offers managed service provider, recruitment process outsourcing, payroll process outsourcing, and executive coaching programs to customers on a global basis that includes its RocketPower brand, as well as permanent placement services. The company serves customers in the United States, Canada, Mexico, Puerto Rico, France, Switzerland, Portugal, Russia, Italy, rest of Europe, and the Asia-Pacific region. Kelly Services, Inc. was founded in 1946 and is headquartered in Troy, Michigan.

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