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Upturn AI SWOT - About
KEYS 
Keysight Technologies Inc (KEYS)
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Upturn Advisory Summary
07/10/2025: KEYS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $183.44
1 Year Target Price $183.44
| 6 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.02% | Avg. Invested days 47 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.53B USD | Price to earnings Ratio 38.69 | 1Y Target Price 183.44 |
Price to earnings Ratio 38.69 | 1Y Target Price 183.44 | ||
Volume (30-day avg) 13 | Beta 1.1 | 52 Weeks Range 119.72 - 186.20 | Updated Date 07/11/2025 |
52 Weeks Range 119.72 - 186.20 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.53% | Operating Margin (TTM) 20.52% |
Management Effectiveness
Return on Assets (TTM) 5.69% | Return on Equity (TTM) 14.3% |
Valuation
Trailing PE 38.69 | Forward PE 19.88 | Enterprise Value 27855641990 | Price to Sales(TTM) 5.59 |
Enterprise Value 27855641990 | Price to Sales(TTM) 5.59 | ||
Enterprise Value to Revenue 5.45 | Enterprise Value to EBITDA 20.94 | Shares Outstanding 172108992 | Shares Floating 170904097 |
Shares Outstanding 172108992 | Shares Floating 170904097 | ||
Percent Insiders 0.6 | Percent Institutions 91.63 |
Upturn AI SWOT
Keysight Technologies Inc
Company Overview
History and Background
Keysight Technologies Inc. was founded in 1939 as Hewlett-Packard's test and measurement division. In 1999, it became Agilent Technologies. In 2014, Agilent spun off its electronic measurement business, creating Keysight Technologies. It's focused on electronic test and measurement equipment and software.
Core Business Areas
- Communications Solutions Group (CSG): Provides test and measurement solutions for the communications ecosystem, including wireless, 5G, and optical communications.
- Electronic Industrial Solutions Group (EISG): Offers solutions for the electronics, automotive, energy, and general-purpose markets, including oscilloscopes, signal generators, and network analyzers.
- Services Solutions Group (SSG): Offers consulting, optimization and lifecycle support services.
Leadership and Structure
Keysight is led by CEO Satish Dhanasekaran. It operates with a global structure, organized around its three core business segments.
Top Products and Market Share
Key Offerings
- Oscilloscopes: Keysight is a leading provider of oscilloscopes, used for analyzing electronic signals. They hold a significant portion of the market, approximately 30%. Competitors: Tektronix, Rohde & Schwarz.
- Signal Generators: Keysight offers a range of signal generators used in research, development, and manufacturing. Competitors: Rohde & Schwarz, Anritsu.
- Network Analyzers: These instruments are used for characterizing the performance of electronic networks. Competitors: Rohde & Schwarz, Anritsu.
- Software and Automation: Keysight provides a suite of software solutions for test automation, data analysis, and design simulation. Revenue contribution is significant with increasing focus in recurring subscriptions.
Market Dynamics
Industry Overview
The electronic test and measurement industry is driven by technological advancements in communications, electronics, and automotive sectors. The increasing complexity of electronic devices drives demand for advanced testing solutions.
Positioning
Keysight holds a leading position in the high-end test and measurement market, known for its innovation and comprehensive solutions. It maintains a competitive advantage through its focus on technology leadership and strategic partnerships.
Total Addressable Market (TAM)
The TAM for electronic test and measurement is estimated to be around $12 billion. Keysight is well-positioned to capture a significant portion of this market, particularly in 5G, automotive, and aerospace/defense sectors.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Technological leadership
- Diverse product portfolio
- Global presence
- High customer retention rates
Weaknesses
- High product prices
- Dependence on cyclical industries
- Complex product offerings
- Slow to react to rapid technological change at times
Opportunities
- Expansion into emerging markets
- Development of new software-defined solutions
- Growth in 5G and automotive testing
- Strategic acquisitions
- Increased focus on subscription-based services
Threats
- Intense competition
- Economic downturns
- Technological obsolescence
- Geopolitical risks
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- ROHDE & SCHWARZ (Private)
- ANRITSU CORP (6754.T)
- TEKTRONIX (Fortive FTV)
Competitive Landscape
Keysight has a strong position in high-end testing and measurement. Key advantages include a strong brand, leading technology, and diverse product portfolio. Disadvantages include higher prices and dependence on cyclical industries.
Major Acquisitions
Ixia Solutions Group
- Year: 2017
- Acquisition Price (USD millions): 1600
- Strategic Rationale: Expanded Keysight's network visibility and security capabilities.
Eggplant
- Year: 2020
- Acquisition Price (USD millions): 330
- Strategic Rationale: Strengthened Keysight's software test automation capabilities.
Growth Trajectory and Initiatives
Historical Growth: Keysight has experienced steady growth, driven by its focus on technological innovation and strategic acquisitions.
Future Projections: Analysts project continued growth for Keysight, driven by increasing demand for its test and measurement solutions in the 5G, automotive, and aerospace/defense sectors. Expected growth rate is 6-8% annually over the next 3-5 years.
Recent Initiatives: Keysight has focused on expanding its software and services offerings, investing in R&D, and making strategic acquisitions to strengthen its market position.
Summary
Keysight Technologies is a leading player in the electronic test and measurement industry with robust technological capabilities and a strong brand. The company's diverse product portfolio and strategic acquisitions have fueled its growth. Challenges include cyclical industry dynamics and intense competition. With continued investment in R&D and expansion into emerging markets, Keysight is well-positioned for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Keysight Technologies Inc
Exchange NYSE | Headquaters Santa Rosa, CA, United States | ||
IPO Launch date 2014-11-03 | President, CEO & Director Mr. Satish C. Dhanasekaran | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 15400 | Website https://www.keysight.com |
Full time employees 15400 | Website https://www.keysight.com | ||
Keysight Technologies, Inc. offers electronic design and test solutions worldwide. It operates in two segments, Communications Solutions Group and Electronic Industrial Solutions Group. It offers oscilloscopes; electronic design automation software; instrument measurement software, instrument workflow software, application software testing, keysight instrument control software and connectivity, and software testing; modular instruments; digital multimeter, phase noise measurement, power meters and power sensors, counters, LCR meters and impedance measurement products, and electrometers; spectrum, logic, noise figure, and network analyzers; and protocol analyzers and exercisers, bit error ratio testers, AC and DC power analyzers, materials test equipment, device current waveform analyzers, and curve tracers. It also provides signal, waveform, and function generators; arbitrary waveform generators, DC power supplies, and DC electronic loads; wireless drive test, radio access and core network test, wireless analyzers, wireless network emulators, channel emulation, and over-the-air test; application and threat intelligence, cloud test, 5G NR base station test, cyber training simulator, network test hardware, protocol and load test, network security test, and network modeling; bypass switches, cloud visibility and synchronization, network and application monitoring, network packet brokers and taps; and application-specific test systems, in-circuit test systems, parametric test, laser interferometers and calibration systems, monolithic laser combiners and precision optics, photonic test and measurement products, MMIC millimeter-wave and microwave devices, and accessories. In addition, it offers product support, technical and application support, installation, training, engineering, and integration services. The company was founded in 1939 and is headquartered in Santa Rosa, California.
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