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Upturn AI SWOT - About
KEYS 
Keysight Technologies Inc (KEYS)
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Upturn Advisory Summary
09/02/2025: KEYS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $187.6
1 Year Target Price $187.6
| 6 | Strong Buy |
| 5 | Buy |
| 1 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.03% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/02/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.09B USD | Price to earnings Ratio 51.88 | 1Y Target Price 187.6 |
Price to earnings Ratio 51.88 | 1Y Target Price 187.6 | ||
Volume (30-day avg) 13 | Beta 1.12 | 52 Weeks Range 121.43 - 186.20 | Updated Date 09/2/2025 |
52 Weeks Range 121.43 - 186.20 | Updated Date 09/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-19 | When After Market | Estimate 1.67 | Actual 1.72 |
Profitability
Profit Margin 10.38% | Operating Margin (TTM) 18.12% |
Management Effectiveness
Return on Assets (TTM) 5.78% | Return on Equity (TTM) 9.98% |
Valuation
Trailing PE 51.88 | Forward PE 20.41 | Enterprise Value 28214466774 | Price to Sales(TTM) 5.36 |
Enterprise Value 28214466774 | Price to Sales(TTM) 5.36 | ||
Enterprise Value to Revenue 5.38 | Enterprise Value to EBITDA 20.62 | Shares Outstanding 171856000 | Shares Floating 170715124 |
Shares Outstanding 171856000 | Shares Floating 170715124 | ||
Percent Insiders 0.58 | Percent Institutions 91.79 |
Upturn AI SWOT
Keysight Technologies Inc
Company Overview
History and Background
Keysight Technologies, Inc. was spun off from Agilent Technologies in 2014, which itself was spun off from Hewlett-Packard in 1999. Keysight focuses on electronic test and measurement equipment and software, building on HP's legacy in this area.
Core Business Areas
- Communications Solutions Group (CSG): Provides solutions for testing and validating communication systems and devices, including 5G, 6G, and optical technologies. Includes network emulation, protocol testing, and signal analysis.
- Electronic Industrial Solutions Group (EISG): Offers test and measurement solutions for the electronic industrial, automotive, energy, and semiconductor markets. Includes power supplies, oscilloscopes, and component testers.
- Software and Services: Provides software tools and services that complement Keysight's hardware offerings, including test automation software, data analytics, and consulting services.
Leadership and Structure
Satish Dhanasekaran is the President and CEO. The organizational structure is based on the business segments (CSG, EISG) and functional areas like R&D, Sales, and Marketing.
Top Products and Market Share
Key Offerings
- Oscilloscopes: Keysight's oscilloscopes are used for signal analysis and debugging in various industries. The company holds a significant share of the high-performance oscilloscope market, estimated around 30%. Competitors include Tektronix (Tek) and Rohde & Schwarz.
- Signal Generators: Keysight's signal generators are used for creating and simulating various types of signals for testing electronic devices and systems. The market share varies depending on the specific type of signal generator, but Keysight is a major player. Competitors include Rohde & Schwarz and Anritsu.
- Network Analyzers: Keysight's network analyzers are used for characterizing the performance of electronic networks and components. Keysight holds a leading position in the network analyzer market. Competitors include Rohde & Schwarz and Anritsu.
Market Dynamics
Industry Overview
The electronic test and measurement industry is driven by technological advancements in communications, electronics, and automotive sectors. Key trends include 5G/6G development, electric vehicle (EV) adoption, and increasing demand for high-speed data and automation.
Positioning
Keysight is positioned as a leading provider of high-performance test and measurement solutions. Its competitive advantages include its technology leadership, strong brand reputation, and comprehensive product portfolio.
Total Addressable Market (TAM)
The total addressable market for electronic test and measurement equipment is expected to reach $13 Billion in 2024. Keysight is well-positioned to capture a significant portion of this TAM due to its diverse portfolio and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Technological leadership
- Diverse product portfolio
- Global presence
- High R&D investment
Weaknesses
- Dependence on specific industries (e.g., communications)
- Relatively high product prices
- Vulnerability to economic cycles
Opportunities
- Growth in 5G/6G and wireless communications
- Increasing adoption of EVs and autonomous driving
- Expansion into new markets (e.g., quantum computing)
- Growing demand for software-defined test solutions
Threats
- Intense competition
- Economic downturns
- Supply chain disruptions
- Rapid technological changes
Competitors and Market Share
Key Competitors
- TXT
- KEYS
- ROHDE&SCHWARZ
- ANRITSU
Competitive Landscape
Keysight competes with other test and measurement equipment vendors based on product performance, features, price, and customer service. Keysight's strong brand and technology leadership provide a competitive advantage, but the company faces pressure from lower-cost competitors.
Major Acquisitions
Eggplant
- Year: 2020
- Acquisition Price (USD millions): 330
- Strategic Rationale: Acquisition of Eggplant provided Keysight with enhanced software test automation capabilities, particularly in the area of AI-driven testing.
Ixia
- Year: 2017
- Acquisition Price (USD millions): 1600
- Strategic Rationale: Ixia was acquired to expand Keysight's network visibility and security testing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Keysight has experienced strong growth in recent years, driven by demand for its solutions in the communications and electronics industries.
Future Projections: Analysts project continued growth for Keysight, with revenue expected to increase by 8-12% per year over the next few years.
Recent Initiatives: Recent initiatives include strategic acquisitions, investments in R&D, and partnerships with key industry players.
Summary
Keysight Technologies is a strong company with a leading position in the electronic test and measurement market. The company's strengths lie in its technological leadership, brand reputation, and diverse product portfolio. Keysight needs to be mindful of intense competition and potential economic downturns. Keysight is doing well and has a positive outlook due to future initiatives and acquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Industry Analyst Reports
- Market Research Reports
- Company Website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change, and actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Keysight Technologies Inc
Exchange NYSE | Headquaters Santa Rosa, CA, United States | ||
IPO Launch date 2014-11-03 | President, CEO & Director Mr. Satish C. Dhanasekaran | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 15500 | Website https://www.keysight.com |
Full time employees 15500 | Website https://www.keysight.com | ||
Keysight Technologies, Inc. provides electronic design and test solutions worldwide. The company operates in two segments, Communications Solutions Group and Electronic Industrial Solutions Group. It offers oscilloscopes; electronic design automation software; instrument measurement and workflow software, application software testing, instrument control software and connectivity, and software testing; modular instruments; digital multimeters, phase noise measurement, power meters and power sensors, counters, LCR meters and impedance measurement products, and electrometers; spectrum, logic, noise figure, and network analyzers; and protocol analyzers and exercisers, bit error ratio testers, AC and DC power analyzers, materials test equipment, device current waveform analyzers, and curve tracers. It also provides signal, waveform, and function generators; arbitrary waveform generators, DC power supplies, and DC electronic loads; wireless drive test, radio access and core network test, wireless analyzers, wireless network emulators, channel emulations, and over-the-air test; application and threat intelligence, cloud test, 5G NR base station test, cyber training simulators, network test hardware, protocol and load test, network security test, and network modeling; bypass switches, cloud visibility and synchronization, network and application monitoring, and network packet brokers and taps; and application-specific test systems, in-circuit test systems, parametric test, laser interferometers and calibration systems, monolithic laser combiners and precision optics, photonic test and measurement products, MMIC millimeter-wave and microwave devices, and accessories. In addition, it offers product support, technical and application support, installation, training, engineering, and integration services. The company was founded in 1939 and is headquartered in Santa Rosa, California.
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