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Upturn AI SWOT - About
KLG 
WK Kellogg Co (KLG)
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Upturn Advisory Summary
08/29/2025: KLG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $23.16
1 Year Target Price $23.16
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.58% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.99B USD | Price to earnings Ratio 67.41 | 1Y Target Price 23.16 |
Price to earnings Ratio 67.41 | 1Y Target Price 23.16 | ||
Volume (30-day avg) 11 | Beta - | 52 Weeks Range 14.55 - 23.39 | Updated Date 08/30/2025 |
52 Weeks Range 14.55 - 23.39 | Updated Date 08/30/2025 | ||
Dividends yield (FY) 2.84% | Basic EPS (TTM) 0.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When Before Market | Estimate 0.27 | Actual 0.24 |
Profitability
Profit Margin 1.15% | Operating Margin (TTM) 5.87% |
Management Effectiveness
Return on Assets (TTM) 5.69% | Return on Equity (TTM) 8.81% |
Valuation
Trailing PE 67.41 | Forward PE 12.45 | Enterprise Value 2719663750 | Price to Sales(TTM) 0.76 |
Enterprise Value 2719663750 | Price to Sales(TTM) 0.76 | ||
Enterprise Value to Revenue 1.04 | Enterprise Value to EBITDA 20.6 | Shares Outstanding 86416400 | Shares Floating 75835571 |
Shares Outstanding 86416400 | Shares Floating 75835571 | ||
Percent Insiders 11.59 | Percent Institutions 98.74 |
Upturn AI SWOT
WK Kellogg Co
Company Overview
History and Background
WK Kellogg Co was spun off from Kellogg Company in October 2023, becoming a standalone North American cereal company. It continues the legacy of W.K. Kellogg, who founded the Kellogg Company in 1906 after discovering the process for making flaked corn. The company focuses on ready-to-eat cereals in the United States, Canada, and the Caribbean.
Core Business Areas
- North America Cereal: WK Kellogg Co's core business revolves around the production, marketing, and distribution of ready-to-eat cereals in North America. This includes a wide range of well-known cereal brands.
Leadership and Structure
Gary Pilnick is the CEO. The company operates with a functional organizational structure focused on North American cereal operations.
Top Products and Market Share
Key Offerings
- Frosted Flakes: Sugar-frosted corn flakes. A leading cereal brand with significant market share within the frosted flakes category. Competitors include Post's Honey Bunches of Oats, Malt-O-Meal's Golden Puffs and store brands.
- Froot Loops: Ring-shaped, multi-colored cereal with a fruity flavor. Competes primarily within the children's cereal segment. Competitors include General Mills' Trix, Post's Fruity Pebbles and store brands.
- Raisin Bran: A high-fiber cereal made with bran flakes and raisins. Competes in the adult cereal segment, emphasizing health and fiber content. Competitors include Post Raisin Bran, General Mills Raisin Nut Bran, and store brands.
- Rice Krispies: A crispy rice cereal, famous for its snap, crackle, and pop sounds. Competes within the general cereal category and is often used in recipes. Competitors include Malt-O-Meal's Crispy Rice, store brand rice cereals.
Market Dynamics
Industry Overview
The ready-to-eat cereal industry is a mature market characterized by intense competition, evolving consumer preferences (e.g., demand for healthier options), and pricing pressures. It's experiencing moderate growth with innovation driving new demand.
Positioning
WK Kellogg Co holds a significant position in the North American cereal market, leveraging strong brand recognition and distribution networks. Its competitive advantages stem from its established brands and scale of operations.
Total Addressable Market (TAM)
The global breakfast cereal market is estimated at over $40 billion. WK Kellogg Co, focused on North America, is positioned to capture a significant portion of this market, estimated to be ~$10 billion. Market share position will determine TAM capture.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Distribution Network
- Established Market Presence
- Brand Recognition
- Scalable Operations
Weaknesses
- Limited Product Diversification (Primarily Cereal)
- Exposure to Commodity Price Fluctuations
- High Reliance on North American Market
- Brand reputation challenges due to nutritional trends
Opportunities
- Product Innovation (Healthier Options)
- Expansion into Adjacent Categories (e.g., breakfast bars)
- Increased Marketing Focus on Health Benefits
- Capitalizing on evolving dietary trends
Threats
- Intense Competition
- Changing Consumer Preferences
- Rising Input Costs
- Private Label Competition
- Declining Cereal Consumption Trends
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- GIS
- POST
- MORN
Competitive Landscape
WK Kellogg Co competes primarily on brand recognition and distribution scale. Its competitors have varied strategies, including a focus on innovation (GIS), value pricing (POST), and private label development (MORN). WK Kellogg Co needs to balance protecting its core brands with adapting to consumer trends.
Major Acquisitions
None as of Nov 2024
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: None
Growth Trajectory and Initiatives
Historical Growth: Historical growth data reflects performance as part of the broader Kellogg Company. Future growth will be determined by WK Kellogg Co's strategy as a standalone entity.
Future Projections: Analyst projections are emerging and will need to be monitored for revenue growth, profit margins, and EPS. Focus is on revitalizing cereal consumption and managing costs effectively.
Recent Initiatives: Recent initiatives include streamlining operations post-spinoff, focusing on core brands, and exploring product innovation to cater to evolving consumer preferences.
Summary
WK Kellogg Co, a newly independent cereal company, possesses a strong brand portfolio and established market presence. Its focus on North American cereal consumption provides opportunities for innovation and targeted marketing. However, intense competition and changing consumer preferences present significant challenges. Successful cost management and product revitalization are crucial for its long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q)
- Analyst Reports
- Industry Reports
- Company Press Releases
- Market Research Reports
Disclaimers:
This analysis is based on available information and represents an opinion only. It is not financial advice. Past performance is not indicative of future results. Consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WK Kellogg Co
Exchange NYSE | Headquaters Battle Creek, MI, United States | ||
IPO Launch date 2023-09-27 | Chairman & CEO Mr. Gary H. Pilnick J.D. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 3280 | Website https://www.wkkellogg.com |
Full time employees 3280 | Website https://www.wkkellogg.com | ||
WK Kellogg Co operates as a food company in the United States, Canada, Mexico, and the Caribbean. The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, and Apple Jacks brand names. It serves supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels, and other retail food outlets through its own sales forces, broker, and distributor arrangements. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was founded in 1894 and is headquartered in Battle Creek, Michigan.
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