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Upturn AI SWOT - About
WK Kellogg Co (KLG)
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Upturn Advisory Summary
07/10/2025: KLG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $17.73
1 Year Target Price $17.73
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.54% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.51B USD | Price to earnings Ratio 26.92 | 1Y Target Price 17.73 |
Price to earnings Ratio 26.92 | 1Y Target Price 17.73 | ||
Volume (30-day avg) 11 | Beta - | 52 Weeks Range 14.66 - 22.96 | Updated Date 07/10/2025 |
52 Weeks Range 14.66 - 22.96 | Updated Date 07/10/2025 | ||
Dividends yield (FY) 4.14% | Basic EPS (TTM) 0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.14% | Operating Margin (TTM) 5.13% |
Management Effectiveness
Return on Assets (TTM) 6.79% | Return on Equity (TTM) 17.7% |
Valuation
Trailing PE 26.92 | Forward PE 9.51 | Enterprise Value 2199597687 | Price to Sales(TTM) 0.57 |
Enterprise Value 2199597687 | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 13.02 | Shares Outstanding 86262704 | Shares Floating 74475786 |
Shares Outstanding 86262704 | Shares Floating 74475786 | ||
Percent Insiders 13 | Percent Institutions 101.08 |
Upturn AI SWOT
WK Kellogg Co
Company Overview
History and Background
WK Kellogg Co was spun off from Kellogg Company in 2023, focusing on the North American cereal market. The legacy dates back to 1906 with the founding of the Kellogg Toasted Corn Flake Company.
Core Business Areas
- North American Cereal: Manufactures and markets ready-to-eat cereals under various brands across the United States, Canada, and Puerto Rico.
Leadership and Structure
Gary Pilnick serves as the CEO. The company operates with a focused structure on cereal production and marketing in North America.
Top Products and Market Share
Key Offerings
- Frosted Flakes: Sugar-frosted corn flakes. Competitors: General Mills' Golden Grahams, Post's Honeycomb.
- Froot Loops: Multi-colored, fruit-flavored loops. Competitors: General Mills' Trix, Post's Fruity Pebbles.
- Rice Krispies: Puffed rice cereal. Competitors: Malt-O-Meal's Rice Chex, Post's Crispy Rice.
- Special K: Variety of cereals focused on health and wellness. Competitors: General Mills' Cheerios, Quaker's Oatmeal Squares.
Market Dynamics
Industry Overview
The North American cereal market is mature and competitive, facing challenges from changing consumer preferences and alternative breakfast options.
Positioning
WK Kellogg Co is a major player in the North American cereal market, leveraging established brands and distribution networks.
Total Addressable Market (TAM)
The North American cereal market is estimated to be worth over $10 billion. WK Kellogg Co holds a significant, but not dominant, portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Loyal customer base
- Extensive product portfolio
Weaknesses
- Dependence on the mature cereal market
- Limited diversification
- Potential for commodity price volatility
- High marketing expenses
Opportunities
- Product innovation
- Expanding into new breakfast categories
- Strategic acquisitions
- E-commerce growth
Threats
- Changing consumer preferences
- Increased competition from private label brands
- Health and nutrition concerns
- Economic downturn
Competitors and Market Share
Key Competitors
- GIS
- POST
- KHC
Competitive Landscape
WK Kellogg Co competes with other large food companies in the cereal market. Its advantage lies in its established brands, while its disadvantage includes its limited diversification.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is limited due to the recent spin-off.
Future Projections: Future growth is projected to be stable with potential for innovation and expansion into adjacent categories.
Recent Initiatives: Recent initiatives include optimizing the product portfolio and improving operational efficiency.
Summary
WK Kellogg Co is a significant player in the North American cereal market with well-known brands. However, the company operates in a mature market facing changing consumer preferences and intense competition. Its strengths lie in brand recognition and distribution, while its weaknesses include limited diversification. Growth will depend on innovation and strategic initiatives.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WK Kellogg Co
Exchange NYSE | Headquaters Battle Creek, MI, United States | ||
IPO Launch date 2023-09-27 | Chairman & CEO Mr. Gary H. Pilnick J.D. | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 3280 | Website https://www.wkkellogg.com |
Full time employees 3280 | Website https://www.wkkellogg.com | ||
WK Kellogg Co operates as a food company in the United States, Canada, Mexico, and the Caribbean. The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, and Apple Jacks brand names. It serves supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels, and other retail food outlets through its own sales forces, broker, and distributor arrangements. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was founded in 1894 and is headquartered in Battle Creek, Michigan.
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