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Lulu\'s Fashion Lounge Holdings Inc (LVLU)



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Upturn Advisory Summary
08/28/2025: LVLU (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $1
1 Year Target Price $1
0 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.57% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.49M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.31 | 52 Weeks Range 2.98 - 28.05 | Updated Date 08/29/2025 |
52 Weeks Range 2.98 - 28.05 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.03 | Actual -1.08 |
Profitability
Profit Margin -17.02% | Operating Margin (TTM) -3.22% |
Management Effectiveness
Return on Assets (TTM) -12.25% | Return on Equity (TTM) -187.85% |
Valuation
Trailing PE - | Forward PE 17.36 | Enterprise Value 35181527 | Price to Sales(TTM) 0.04 |
Enterprise Value 35181527 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 11.84 | Shares Outstanding 2748930 | Shares Floating 1063781 |
Shares Outstanding 2748930 | Shares Floating 1063781 | ||
Percent Insiders 9.7 | Percent Institutions 80.33 |
Upturn AI SWOT
Lulu's Fashion Lounge Holdings Inc

Company Overview
History and Background
Lulu's Fashion Lounge Holdings Inc. was founded in 1996 as a vintage boutique. It transitioned to online retail, focusing on affordable, on-trend women's clothing and accessories. The company went public in 2021.
Core Business Areas
- Apparel: Offers a wide range of dresses, tops, bottoms, outerwear, and swimwear for women.
- Accessories: Sells jewelry, shoes, handbags, and other accessories to complement apparel offerings.
- Bridal and Special Occasion: Provides dresses and accessories specifically designed for weddings, proms, and other special events.
Leadership and Structure
David McCreight serves as the Chief Executive Officer. The company has a traditional corporate structure with various departments including merchandising, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Dresses: Lulu's offers a wide variety of dresses for various occasions. Market share data specific to Lulu's dresses is unavailable. Competitors include ASOS, Revolve, and H&M.
- Estimated Revenue (%): 40
- Estimated Revenue (%): 25
- Tops: Lulu's sells a variety of tops including blouses, sweaters, and t-shirts. Market share data unavailable. Competitors include Zara, Forever 21, and Nordstrom.
- Estimated Revenue (%): 10
- Shoes: Lulu's shoes and other accessories for women. Market share data unavailable. Competitors include DSW and Steve Madden.
Market Dynamics
Industry Overview
The online fashion retail industry is highly competitive and fragmented. It is driven by changing fashion trends, consumer preferences, and macroeconomic conditions.
Positioning
Lulu's positions itself as a provider of affordable, on-trend fashion for young women. Its competitive advantages include its strong brand reputation, focus on customer service, and data-driven merchandising approach.
Total Addressable Market (TAM)
The global online fashion retail market is estimated to be in the hundreds of billions of dollars. Lulu's is positioned to capture a share of this market by focusing on its target demographic and offering competitive pricing.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among target demographic
- Data-driven merchandising approach
- Focus on customer service
- Affordable pricing
Weaknesses
- High dependence on fashion trends
- Limited brand awareness outside of target demographic
- Susceptibility to supply chain disruptions
- Lower profit margins compared to luxury brands
Opportunities
- Expansion into new product categories
- International expansion
- Increased marketing efforts to reach new customers
- Leveraging social media and influencer marketing
Threats
- Increased competition from other online retailers
- Changes in consumer preferences
- Economic downturn
- Rising shipping costs
Competitors and Market Share
Key Competitors
- ASOS PLC (ASC.L)
- Revolve Group Inc (RVLV)
- H & M Hennes & Mauritz AB (HNNMY)
Competitive Landscape
Lulu's competes with a variety of online fashion retailers, including fast-fashion brands, specialty retailers, and department stores. Its competitive advantage lies in its affordable pricing, trendy styles, and strong customer service.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends unavailable.
Future Projections: Future growth projections unavailable
Recent Initiatives: Recent strategic initiatives data unavailable.
Summary
Lulu's Fashion Lounge Holdings Inc. is a growing online retailer with a strong brand reputation and a loyal customer base. The company's focus on affordable, on-trend fashion and customer service has helped it to differentiate itself from its competitors. However, Lulu's faces challenges from increased competition, changing consumer preferences, and economic uncertainty. Successful navigation of these challenges will dictate Lulu's ultimate success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, industry analysis
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates and may not be precise. The AI-based rating is based on publicly available information and should not be the sole basis for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lulu's Fashion Lounge Holdings Inc
Exchange NASDAQ | Headquaters Chico, CA, United States | ||
IPO Launch date 2021-11-11 | CEO, Interim CFO & Director Ms. Crystal Landsem | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 580 | Website https://www.lulus.com |
Full time employees 580 | Website https://www.lulus.com |
Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's apparel, footwear, and accessories in the United State. The company offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.

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