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Upturn AI SWOT - About
LVLU 
Lulu\'s Fashion Lounge Holdings Inc (LVLU)
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Upturn Advisory Summary
09/16/2025: LVLU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.57% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 14.21M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.31 | 52 Weeks Range 2.98 - 28.05 | Updated Date 09/16/2025 |
52 Weeks Range 2.98 - 28.05 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.02% | Operating Margin (TTM) -3.22% |
Management Effectiveness
Return on Assets (TTM) -12.25% | Return on Equity (TTM) -187.85% |
Valuation
Trailing PE - | Forward PE 17.36 | Enterprise Value 35923738 | Price to Sales(TTM) 0.05 |
Enterprise Value 35923738 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 11.84 | Shares Outstanding 2748930 | Shares Floating 1063781 |
Shares Outstanding 2748930 | Shares Floating 1063781 | ||
Percent Insiders 9.7 | Percent Institutions 80.22 |
Upturn AI SWOT
Lulu's Fashion Lounge Holdings Inc
Company Overview
History and Background
Lulu's Fashion Lounge Holdings Inc. was founded in 1996 as a brick-and-mortar vintage boutique. It transitioned to an online retailer in 2008, focusing on affordable and trendy fashion for women. It went public in 2021.
Core Business Areas
- Apparel: Offers a wide range of women's apparel including dresses, tops, bottoms, outerwear, and swimwear.
- Footwear: Provides various styles of footwear such as heels, sandals, boots, and flats.
- Accessories: Sells accessories like jewelry, handbags, scarves, and belts.
Leadership and Structure
The leadership team consists of David McCreight (CEO), Mark Vos (CFO), and Colleen Winter (President and Chief Brand Officer). The company has a hierarchical organizational structure typical for publicly traded companies.
Top Products and Market Share
Key Offerings
- Dresses: Lulu's is known for its wide variety of dresses, ranging from casual day dresses to formal gowns. Revenue from dresses is a significant portion of their sales. Competitors include ASOS, Revolve, and Nordstrom.
- Tops: Offers a diverse selection of tops, including blouses, tees, and sweaters. Competitors include H&M, Zara, and Forever 21.
- Shoes: Lulu's offers shoes for a variety of events, including heels, sandals, and boots. Competitors include DSW, Steve Madden, and Nordstrom.
Market Dynamics
Industry Overview
The online fashion retail industry is highly competitive and rapidly growing. It's characterized by shifting trends, evolving consumer preferences, and the increasing importance of e-commerce. Sustainability and inclusivity are growing concerns for consumers.
Positioning
Lulu's Fashion Lounge positions itself as a trend-focused, affordable online retailer targeting young women. Its competitive advantages include a data-driven merchandising approach, strong social media presence, and focus on customer service.
Total Addressable Market (TAM)
The global online fashion market is estimated to be hundreds of billions of dollars. Lulu's TAM consists of millennial and Gen Z women seeking fashionable apparel and accessories. Lulu's is positioning themselves in the fast fashion market where the TAM is very large, but the competition is also very large.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among target demographic
- Data-driven merchandising approach
- Effective social media marketing
- Focus on customer service
Weaknesses
- Reliance on third-party manufacturers
- Susceptibility to fashion trend changes
- Competitive market
- Dependence on paid marketing channels
Opportunities
- Expansion into new product categories (e.g., activewear, plus-size)
- International expansion
- Partnerships with influencers and celebrities
- Enhanced personalization through AI
Threats
- Increased competition from online retailers
- Changing consumer preferences and trends
- Economic downturns impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- Revolve Group (RVLV)
- H&M (HNNMY)
Competitive Landscape
Lulu's Fashion Lounge faces intense competition from established online retailers and fast-fashion brands. Its advantages include its data-driven approach and strong social media presence, but it needs to continue innovating to stay ahead of trends.
Growth Trajectory and Initiatives
Historical Growth: Historical and future financial results require access to current financial data and estimates from financial analysts. This data is not available to me in real time.
Future Projections: Future projections for Lulu's Fashion Lounge Holdings Inc. require access to current financial data and estimates from financial analysts. This data is not available to me in real time.
Recent Initiatives: Recent initiatives include focusing on improving its data analytics capabilities, expanding its product assortment, and enhancing its customer experience.
Summary
Lulu's Fashion Lounge is a digitally native fashion retailer focused on millennial and Gen Z women. They have a strong social media presence and focus on data-driven merchandising. The company needs to focus on their weaknesses, and continue to be cost effective in operations. The increased competition and fashion trend impacts are real.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Company Financial Reports
- Industry Reports
- Analyst Estimates (Unavailable in real time).
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data and market share information may be outdated. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lulu's Fashion Lounge Holdings Inc
Exchange NASDAQ | Headquaters Chico, CA, United States | ||
IPO Launch date 2021-11-11 | CEO, Interim CFO & Director Ms. Crystal Landsem | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 580 | Website https://www.lulus.com |
Full time employees 580 | Website https://www.lulus.com | ||
Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's apparel, footwear, and accessories in the United State. The company offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
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