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LVLU 
Lulu\'s Fashion Lounge Holdings Inc (LVLU)
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Upturn Advisory Summary
12/10/2025: LVLU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -61.85% | Avg. Invested days 18 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 15.11M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.37 | 52 Weeks Range 2.98 - 18.00 | Updated Date 12/10/2025 |
52 Weeks Range 2.98 - 18.00 | Updated Date 12/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -16.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-12 | When - | Estimate -0.06 | Actual -0.84 |
Profitability
Profit Margin -15.83% | Operating Margin (TTM) -2.62% |
Management Effectiveness
Return on Assets (TTM) -9.35% | Return on Equity (TTM) -195.23% |
Valuation
Trailing PE - | Forward PE 17.36 | Enterprise Value 40501560 | Price to Sales(TTM) 0.05 |
Enterprise Value 40501560 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.14 | Enterprise Value to EBITDA 11.84 | Shares Outstanding 2771846 | Shares Floating 1086176 |
Shares Outstanding 2771846 | Shares Floating 1086176 | ||
Percent Insiders 9.6 | Percent Institutions 76.54 |
Upturn AI SWOT
Lulu's Fashion Lounge Holdings Inc
Company Overview
History and Background
Lulus Fashion Lounge Holdings Inc. was founded in 1996 by Colleen Winter in Chico, California. Initially a small boutique, it evolved into an e-commerce destination for women's apparel and accessories. The company went public on the NASDAQ stock exchange under the ticker symbol 'LVLU' in 2021.
Core Business Areas
- Direct-to-Consumer E-commerce: Lulus operates primarily as an online retailer, offering a wide range of fashion apparel, including dresses, tops, bottoms, outerwear, and accessories. They focus on a diverse customer base looking for trendy and occasion-specific clothing.
- Product Curation and Design: The company is known for its curated selection of products and in-house designed collections, catering to current fashion trends and customer demand.
Leadership and Structure
The leadership team typically includes a CEO, CFO, Chief Merchandising Officer, and heads of marketing and technology. The organizational structure is primarily focused on e-commerce operations, marketing, product development, and customer service.
Top Products and Market Share
Key Offerings
- Dresses: Lulus is particularly well-known for its extensive selection of dresses, catering to various occasions such as weddings, parties, and casual wear. Competitors include ASOS, Boohoo, Revolve, and independent online boutiques.
- Occasion Wear (Bridal, Bridesmaid, Graduation): A significant portion of Lulus's revenue comes from specialized occasion wear. This segment faces competition from retailers like David's Bridal, Birdy Grey, and other online fashion platforms.
- Trendy Apparel and Accessories: This includes a broad category of tops, bottoms, jumpsuits, and fashion accessories. Competitors are numerous in this space and include fast-fashion giants like Shein, Zara, H&M, and other online fashion retailers.
Market Dynamics
Industry Overview
The online fashion retail industry is highly competitive and dynamic, characterized by rapid trend cycles, a focus on digital marketing, and evolving consumer preferences. The sector has seen significant growth, driven by the convenience of online shopping and the increasing influence of social media.
Positioning
Lulus positions itself as a go-to online destination for trendy, affordable, and occasion-specific women's fashion. Its competitive advantages lie in its broad product assortment, strong brand recognition for dresses and occasion wear, and a curated shopping experience.
Total Addressable Market (TAM)
The global online apparel market is a multi-billion dollar industry. Lulus operates within the women's online apparel segment. While precise TAM figures for Lulus's specific niche are hard to pinpoint, the broader online fashion market is projected for continued growth. Lulus aims to capture a significant share of this market through its targeted marketing and product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition, particularly for dresses and occasion wear.
- Wide and curated product assortment catering to diverse fashion needs.
- Established e-commerce platform with a loyal customer base.
- Agile product development and sourcing capabilities to respond to trends.
Weaknesses
- Reliance on third-party logistics for shipping, which can impact delivery times and costs.
- Intense competition from larger and more established online retailers.
- Potential vulnerability to shifts in fashion trends and consumer taste.
- Limited physical retail presence, making it primarily an online-only brand.
Opportunities
- Expansion into new product categories or international markets.
- Leveraging influencer marketing and social commerce further.
- Developing private label brands to enhance margins and exclusivity.
- Investing in technology to improve customer experience and personalization.
Threats
- Increasing competition from both established players and new entrants.
- Rising customer acquisition costs in digital advertising.
- Economic downturns impacting discretionary spending on fashion.
- Supply chain disruptions and increasing costs of goods.
Competitors and Market Share
Key Competitors
- ASOS PLC (ASOMY)
- Boohoo Group PLC (BOOYY)
- Revolve Group Inc. (RVLV)
Competitive Landscape
Lulus competes in a crowded online fashion market. Its advantages include a strong focus on dresses and occasion wear, which differentiates it from broader fast-fashion retailers. However, it faces challenges from larger competitors with greater brand recognition and marketing budgets. Its ability to maintain trend relevance and offer competitive pricing is critical.
Growth Trajectory and Initiatives
Historical Growth: Lulus has demonstrated significant growth from its humble beginnings to becoming a publicly traded e-commerce company. Its historical growth has been fueled by online expansion, marketing efforts, and product line diversification.
Future Projections: Future projections would typically be based on analyst estimates derived from company guidance, industry trends, and market analysis. These often focus on revenue growth, market share expansion, and profitability improvements.
Recent Initiatives: Recent initiatives might include enhancements to their website, new marketing campaigns, expansion of product offerings, and potential collaborations or partnerships aimed at driving customer engagement and sales.
Summary
Lulus Fashion Lounge Holdings Inc. is a growing online fashion retailer with a strong focus on dresses and occasion wear. Its well-established e-commerce presence and curated product selection are key strengths. However, it operates in a highly competitive landscape with significant pressure from larger players. Continued investment in marketing, product innovation, and customer experience will be crucial for sustained growth and to navigate potential threats from market saturation and economic headwinds.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Market Research Reports (e.g., Statista, Grand View Research)
- Company Investor Relations Website
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. Data may be subject to change and may not be exhaustive. Investors should conduct their own due diligence before making any investment decisions. Market share data is estimated and can vary based on reporting methodologies.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lulu's Fashion Lounge Holdings Inc
Exchange NASDAQ | Headquaters Chico, CA, United States | ||
IPO Launch date 2021-11-11 | CEO & Director Ms. Crystal Landsem | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 580 | Website https://www.lulus.com |
Full time employees 580 | Website https://www.lulus.com | ||
Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's apparel, footwear, and accessories in the United State. The company offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
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