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Upturn AI SWOT - About
LVLU 
Lulu\'s Fashion Lounge Holdings Inc (LVLU)
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Upturn Advisory Summary
10/24/2025: LVLU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.97% | Avg. Invested days 18 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 13.77M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.38 | 52 Weeks Range 2.98 - 28.05 | Updated Date 10/26/2025 |
52 Weeks Range 2.98 - 28.05 | Updated Date 10/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.02% | Operating Margin (TTM) -3.22% |
Management Effectiveness
Return on Assets (TTM) -12.25% | Return on Equity (TTM) -187.85% |
Valuation
Trailing PE - | Forward PE 17.36 | Enterprise Value 37600585 | Price to Sales(TTM) 0.05 |
Enterprise Value 37600585 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.13 | Enterprise Value to EBITDA 11.84 | Shares Outstanding 2748930 | Shares Floating 1063259 |
Shares Outstanding 2748930 | Shares Floating 1063259 | ||
Percent Insiders 9.68 | Percent Institutions 83.91 |
Upturn AI SWOT
Lulu's Fashion Lounge Holdings Inc
Company Overview
History and Background
Lulu's Fashion Lounge Holdings Inc. was founded in 1996 as a vintage boutique and has evolved into an online retailer of women's apparel, shoes, and accessories. It went public in November 2021.
Core Business Areas
- Apparel: Offers a range of dresses, tops, bottoms, and outerwear for various occasions.
- Shoes: Sells a variety of footwear styles, including heels, sandals, boots, and sneakers.
- Accessories: Provides accessories such as jewelry, handbags, and belts.
Leadership and Structure
The leadership team includes David McCreight as CEO, and Crystal Landsem as CFO. The organizational structure is typical of an e-commerce company, with departments focused on merchandising, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Dresses: Dresses are a key product category, catering to various occasions from casual to formal. Competitors include ASOS, Boohoo, and Revolve. Precise market share data for dresses specifically is difficult to determine.
- Tops: Lulu's offers a diverse range of tops. Competitors include Zara, H&M, and Forever 21. Precise market share data for tops specifically is difficult to determine.
- Occasion Wear: Lulu's is known for its occasion wear, targeting special events. Competitors in this segment include Nordstrom and Bloomingdale's. Precise market share data for occasion wear specifically is difficult to determine.
Market Dynamics
Industry Overview
The online fashion retail industry is highly competitive and fragmented, with numerous players ranging from large established brands to smaller independent boutiques. The industry is driven by trends, seasonality, and consumer preferences.
Positioning
Lulu's positions itself as a trend-driven, affordable online retailer targeting millennial and Gen Z women. Its competitive advantages include its curated selection, data-driven merchandising, and focus on customer experience.
Total Addressable Market (TAM)
The global online fashion market is estimated to be in the hundreds of billions of dollars. Lulu's, with its focus on a specific demographic and occasion-based apparel, captures a smaller portion of the overall TAM. TAM is estimated at $400 Billion. Lulu's seeks to increase its positioning by increasing sales and customer loyatly.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among target demographic
- Data-driven merchandising
- Focus on customer experience
- Agile supply chain
- Strong social media presence
Weaknesses
- Reliance on online channels
- Competition from larger, more established retailers
- Susceptibility to fashion trends and seasonality
- Limited international presence
- High customer acquisition costs
Opportunities
- Expansion into new product categories
- International expansion
- Partnerships with influencers and celebrities
- Enhancement of personalization and customization
- Leveraging data analytics for improved decision-making
Threats
- Increasing competition from online and offline retailers
- Changing consumer preferences and fashion trends
- Economic downturns and reduced consumer spending
- Supply chain disruptions
- Rising customer acquisition costs
Competitors and Market Share
Key Competitors
- ASOS
- Boohoo
- Revolve (RVLV)
- H&M (HNNMY)
- Zara
Competitive Landscape
Lulu's competes in a crowded online retail market. Its advantages include data-driven merchandising and a focus on customer experience. Disadvantages include smaller scale and reliance on online channels.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends would need to be derived from past financial statements and reports.
Future Projections: Future projections would be derived from financial analyst estimates and company reports.
Recent Initiatives: Recent initiatives require monitoring company press releases and investor communications.
Summary
Lulu's Fashion Lounge is an online fashion retailer catering to millennial and Gen Z women with a data-driven merchandising strategy. While they have a strong brand recognition and a loyal customer base, they face intense competition from larger, more established retailers. The company's focus on online channels and reliance on fashion trends creates both opportunities and vulnerabilities. Successfully capitalizing on market opportunities and managing risks will be critical for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Lulu's Fashion Lounge Holdings Inc
Exchange NASDAQ | Headquaters Chico, CA, United States | ||
IPO Launch date 2021-11-11 | CEO, Interim CFO & Director Ms. Crystal Landsem | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 580 | Website https://www.lulus.com |
Full time employees 580 | Website https://www.lulus.com | ||
Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women's apparel, footwear, and accessories in the United State. The company offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. It sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. The company primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.
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