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MAPS
Upturn stock ratingUpturn stock rating

WM Technology Inc (MAPS)

Upturn stock ratingUpturn stock rating
$0.94
Last Close (24-hour delay)
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PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

07/09/2025: MAPS (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $2.61

1 Year Target Price $2.61

Analysts Price Target For last 52 week
$2.61 Target price
52w Low $0.7
Current$0.94
52w High $1.65

Analysis of Past Performance

Type Stock
Historic Profit -17.47%
Avg. Invested days 45
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/09/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 155.76M USD
Price to earnings Ratio 10.24
1Y Target Price 2.61
Price to earnings Ratio 10.24
1Y Target Price 2.61
Volume (30-day avg) 1
Beta 1.07
52 Weeks Range 0.70 - 1.65
Updated Date 07/9/2025
52 Weeks Range 0.70 - 1.65
Updated Date 07/9/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.09

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.36%
Operating Margin (TTM) 5.93%

Management Effectiveness

Return on Assets (TTM) 4.87%
Return on Equity (TTM) 11.04%

Valuation

Trailing PE 10.24
Forward PE 84.75
Enterprise Value 68836034
Price to Sales(TTM) 0.84
Enterprise Value 68836034
Price to Sales(TTM) 0.84
Enterprise Value to Revenue 0.37
Enterprise Value to EBITDA 2.26
Shares Outstanding 105054000
Shares Floating 88863930
Shares Outstanding 105054000
Shares Floating 88863930
Percent Insiders 20.77
Percent Institutions 45.94

ai summary icon Upturn AI SWOT

WM Technology Inc

stock logo

Company Overview

overview logo History and Background

WM Technology, Inc., formerly known as Weedmaps, was founded in 2008. It evolved from a platform connecting cannabis consumers with dispensaries to a comprehensive technology provider for the cannabis industry. Significant milestones include expanding its product offerings and navigating regulatory changes in the cannabis market.

business area logo Core Business Areas

  • Weedmaps Marketplace: A listing platform that allows cannabis consumers to discover and connect with retailers and brands. This segment generates revenue through subscription fees from businesses listed on the platform.
  • WM Business: A suite of software solutions designed to help cannabis businesses manage their operations, including point-of-sale, inventory management, CRM, and delivery logistics.

leadership logo Leadership and Structure

Chris Beals serves as the CEO. The company has a typical corporate structure with departments such as Sales, Marketing, Engineering, and Finance.

Top Products and Market Share

overview logo Key Offerings

  • Weedmaps Listing Platform: Connects cannabis consumers with retailers. While specific market share figures are difficult to pinpoint due to the fragmented nature of the cannabis market, Weedmaps is a leading platform in many regions. Competitors include Leafly (LFLY), Jane Technologies, and local dispensary websites. Revenue is derived from subscription fees.
  • WM Business SaaS Suite: Software solutions for cannabis businesses. Market share data is not readily available. Competitors include Flowhub, Greenbits, and other cannabis-specific software providers. Revenue is derived from subscription fees.

Market Dynamics

industry overview logo Industry Overview

The cannabis industry is a rapidly growing sector, driven by increasing legalization and consumer demand. However, it faces regulatory complexities and varying state-level laws.

Positioning

WM Technology is positioned as a leading technology provider for the cannabis industry, offering both a marketplace and software solutions. Its competitive advantage lies in its brand recognition and established user base.

Total Addressable Market (TAM)

Estimates vary widely, but the global cannabis market is projected to reach hundreds of billions of dollars in the coming years. WM Technology is positioned to capture a portion of this TAM by providing essential technology services to cannabis businesses. For example: Grand View Research estimated TAM to be approximately 397.52 billion in 2022. WM Technology has 0.041% of this market at 162.4 million in revenue for 2022.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in the cannabis industry
  • Established user base and network effects
  • Comprehensive suite of technology solutions
  • First-mover advantage in some markets

Weaknesses

  • Dependence on the regulatory environment
  • Profitability concerns
  • Intense competition in the software space
  • Customer concentration
  • High Sales & Marketing expenses

Opportunities

  • Expansion into new geographic markets
  • Development of new products and services
  • Partnerships with other industry players
  • Further legalization of cannabis

Threats

  • Changes in cannabis regulations
  • Increased competition from new entrants
  • Economic downturn
  • Data privacy and security concerns
  • Federal legalization

Competitors and Market Share

competitor logo Key Competitors

  • LFLY
  • Private Companies Not Traded

Competitive Landscape

WM Technology faces competition from other technology providers and listing platforms in the cannabis industry. Its advantages include brand recognition and a comprehensive suite of solutions. Disadvantages include competition from well-funded rivals. The fact that this company doesn't make a profit is a disadvantage.

Major Acquisitions

Cannabis.net

  • Year: 2021
  • Acquisition Price (USD millions): 11.9
  • Strategic Rationale: To increase the Weedmaps user base and drive additional consumer traffic to the platform.

Growth Trajectory and Initiatives

Historical Growth: WM Technology's historical growth has been driven by the increasing adoption of its platform and software solutions in the cannabis industry.

Future Projections: Analyst estimates for future growth vary depending on market conditions and the company's execution. However, projections generally anticipate continued growth as the cannabis industry expands.

Recent Initiatives: Recent initiatives may include new product launches, strategic partnerships, and expansion into new markets.

Summary

WM Technology is a leading technology provider in the cannabis industry with a strong brand and established user base. However, it faces profitability challenges and intense competition. Regulatory changes and economic conditions could also impact its performance. Overall, WM Technology has strengths to capitalize on growth opportunities, but it must address its weaknesses to succeed in the long term.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Market Research Reports
  • Analyst Reports
  • Company Press Releases

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About WM Technology Inc

Exchange NASDAQ
Headquaters Irvine, CA, United States
IPO Launch date 2019-10-01
Co-Founder, CEO & Director Mr. Douglas Francis
Sector Technology
Industry Software - Application
Full time employees 440
Full time employees 440

WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.