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Upturn AI SWOT - About
WM Technology Inc (MAPS)
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Upturn Advisory Summary
11/05/2025: MAPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.27% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 174.44M USD | Price to earnings Ratio 11.33 | 1Y Target Price 2.61 |
Price to earnings Ratio 11.33 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.16 | 52 Weeks Range 0.71 - 1.65 | Updated Date 11/5/2025 |
52 Weeks Range 0.71 - 1.65 | Updated Date 11/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate 0.035 | Actual - |
Profitability
Profit Margin 4.77% | Operating Margin (TTM) -0.79% |
Management Effectiveness
Return on Assets (TTM) 4.54% | Return on Equity (TTM) 11.54% |
Valuation
Trailing PE 11.33 | Forward PE 84.75 | Enterprise Value 97770588 | Price to Sales(TTM) 0.95 |
Enterprise Value 97770588 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 3.16 | Shares Outstanding 107897133 | Shares Floating 94778540 |
Shares Outstanding 107897133 | Shares Floating 94778540 | ||
Percent Insiders 19.99 | Percent Institutions 45.54 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc. (formerly Weedmaps) was founded in 2008. It started as a platform to connect cannabis consumers with retailers and brands. Over time, it evolved into a comprehensive technology and software infrastructure provider for the cannabis industry.
Core Business Areas
- WM Business: A suite of software solutions for cannabis retailers and brands, including point-of-sale, inventory management, delivery management, and compliance tools.
- WM Ads: Advertising solutions that allow cannabis businesses to reach consumers through the Weedmaps marketplace.
- Weedmaps Marketplace: A platform where consumers can discover cannabis products, retailers, and brands. Includes listings, reviews, and online ordering capabilities.
Leadership and Structure
Chris Beals serves as the CEO. The company has a board of directors overseeing strategic direction and corporate governance.
Top Products and Market Share
Key Offerings
- Weedmaps Marketplace: An online marketplace connecting cannabis consumers with retailers and brands. Weedmaps has a substantial user base, however, market share data is fragmented across states due to varying regulations. Competitors include Leafly (LFLY) and Jane Technologies.
- WM Business SaaS Solutions: A suite of software solutions for cannabis retailers and brands, including point-of-sale (POS), inventory management, and delivery management. Revenue from these solutions is growing, and the competitors are Dutchie, Flowhub, and Treez.
Market Dynamics
Industry Overview
The cannabis industry is experiencing rapid growth and increasing legalization across the United States. This creates both opportunities and challenges for companies like WM Technology.
Positioning
WM Technology is a leading technology and software infrastructure provider for the cannabis industry, leveraging its established brand recognition and early mover advantage.
Total Addressable Market (TAM)
The legal cannabis market is projected to reach hundreds of billions of dollars. WM Technology is positioned to capture a portion of this TAM through its software and marketplace offerings.
Upturn SWOT Analysis
Strengths
- Established brand recognition in the cannabis industry
- Comprehensive suite of software and marketplace solutions
- Extensive network of cannabis retailers and brands
- Data-driven insights and analytics
Weaknesses
- Dependence on the legal cannabis market and regulatory landscape
- Intense competition from other technology providers
- Negative perception associated with cannabis use
- History of regulatory scrutiny and legal challenges
Opportunities
- Expanding legalization of cannabis in new states and countries
- Increasing adoption of technology by cannabis businesses
- Development of new and innovative software solutions
- Partnerships and integrations with other cannabis industry players
Threats
- Changing regulations and laws regarding cannabis
- Increased competition from new entrants and established players
- Economic downturns and decreased consumer spending
- Cybersecurity risks and data breaches
Competitors and Market Share
Key Competitors
- LFLY
- HIPO
- Private companies such as Dutchie, Flowhub, Jane Technologies, and Treez
Competitive Landscape
WM Technology has advantages in brand recognition and a broad suite of services. Disadvantages include competition, and negative connotations.
Major Acquisitions
Sprout
- Year: 2018
- Acquisition Price (USD millions): 24
- Strategic Rationale: Acquired Sprout to integrate its customer relationship management (CRM) and marketing automation tools into WM Business.
Growth Trajectory and Initiatives
Historical Growth: WM Technology has experienced significant revenue growth in the past, driven by the expansion of the legal cannabis market and increasing adoption of its software solutions.
Future Projections: Analyst projections for WM Technology's future growth vary, but most expect continued growth as the legal cannabis market expands. Please refer to financial analysis websites for specific analyst estimates.
Recent Initiatives: Recent initiatives undertaken by WM Technology include expanding its software offerings, investing in new technologies, and forming strategic partnerships.
Summary
WM Technology operates in a high-growth industry and holds a significant market position with its technology platform. Regulatory risks and intense competition pose challenges, but the company continues to evolve its offerings and expand its footprint. Its established brand, growing software solutions, and strategic initiatives position it for future expansion. Investors should closely monitor the regulatory environment, competitive dynamics, and customer adoption of its products. While profitable, the stock is still volatile and should be handled with care.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Financial news websites
- Industry reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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