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WM Technology Inc (MAPS)
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Upturn Advisory Summary
01/09/2026: MAPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.59% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 145.73M USD | Price to earnings Ratio 12.17 | 1Y Target Price 2.61 |
Price to earnings Ratio 12.17 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.12 | 52 Weeks Range 0.72 - 1.48 | Updated Date 01/9/2026 |
52 Weeks Range 0.72 - 1.48 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.4% | Operating Margin (TTM) 4.65% |
Management Effectiveness
Return on Assets (TTM) 4.09% | Return on Equity (TTM) 9.6% |
Valuation
Trailing PE 12.17 | Forward PE 84.75 | Enterprise Value 56786147 | Price to Sales(TTM) 0.81 |
Enterprise Value 56786147 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 0.32 | Enterprise Value to EBITDA 2.1 | Shares Outstanding 107897133 | Shares Floating 95457673 |
Shares Outstanding 107897133 | Shares Floating 95457673 | ||
Percent Insiders 19.76 | Percent Institutions 46.08 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc. (NASDAQ: MAPS), operates Weedmaps and Cannacloud. Founded in 2008 by Justin Steen, Weedmaps initially focused on providing a directory of cannabis dispensaries. Over the years, it has evolved into a comprehensive e-commerce platform for the cannabis industry, offering discovery, ordering, and delivery services. The company went public in 2021 through a SPAC merger.
Core Business Areas
- Cannabis Discovery and E-commerce Platform: Weedmaps provides a platform for consumers to discover cannabis products and dispensaries, with features for browsing menus, reading reviews, and placing orders for pickup or delivery. It serves as a critical marketing and sales channel for cannabis brands and retailers.
- Cannabis Software Solutions: Cannacloud offers a suite of software solutions for cannabis businesses, including point-of-sale (POS) systems, inventory management, and e-commerce tools, aiming to streamline operations and enhance compliance.
Leadership and Structure
WM Technology, Inc. is led by a management team that includes Chris Beals as CEO. The company operates primarily through its Weedmaps and Cannacloud segments. Its structure is designed to serve both consumers and cannabis businesses.
Top Products and Market Share
Key Offerings
- Weedmaps Platform: The flagship offering, Weedmaps.com and its mobile app, provides consumers with a comprehensive resource for cannabis discovery and purchasing. It generates revenue through advertising and transaction fees from dispensaries and brands. Competitors include Leafly, Dutchie, and various local dispensary websites.
- Cannacloud Software Suite: A set of integrated software solutions for cannabis retailers, including POS, inventory management, and CRM. This segment aims to capture a share of the growing cannabis tech market. Competitors include Meadow, Flowhub, and Greenbits.
Market Dynamics
Industry Overview
WM Technology operates within the rapidly growing global cannabis market, which is characterized by evolving legalization landscapes, intense competition, and a need for sophisticated technology solutions to navigate regulatory complexities and consumer demand.
Positioning
WM Technology is positioned as a leading technology and e-commerce platform for the cannabis industry, leveraging its established brand recognition (Weedmaps) and expanding its offerings with software solutions for businesses. Its key advantage lies in its broad consumer reach and integrated B2B solutions.
Total Addressable Market (TAM)
The TAM for the cannabis industry is significant and growing, driven by increasing legalization and consumer adoption. WM Technology's TAM includes the digital advertising, e-commerce, and software services market within the legal cannabis sector. The company is well-positioned to capture a substantial portion of this TAM through its dual consumer and business-facing offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition with Weedmaps.
- Established user base and consumer engagement.
- Comprehensive e-commerce and discovery platform.
- Diversified revenue streams from advertising and software.
- Early mover advantage in the cannabis tech space.
Weaknesses
- Dependence on evolving cannabis regulations.
- Competition from established and emerging players.
- Profitability challenges and ongoing investment needs.
- Limited international presence.
Opportunities
- Further expansion into new legal cannabis markets.
- Development of new product features and services.
- Strategic partnerships and acquisitions.
- Increased adoption of its Cannacloud software suite.
- Growth in cannabis tourism and related services.
Threats
- Changes in federal or state cannabis laws.
- Increased competition leading to price erosion.
- Economic downturn affecting consumer spending.
- Data security and privacy concerns.
- Challenges in payment processing and banking.
Competitors and Market Share
Key Competitors
- Leafly Holdings, Inc. (NASDAQ: LFLY)
- Dutchie
- Jane Technologies
Competitive Landscape
WM Technology competes in a dynamic market. Its strengths lie in its established brand and consumer reach, while competitors like Leafly also have significant user bases and technology. Dutchie and Jane Technologies are strong in e-commerce and delivery software. WM Technology's advantage is its integrated approach, serving both consumers and businesses.
Growth Trajectory and Initiatives
Historical Growth: WM Technology has experienced significant revenue growth driven by the expansion of the legal cannabis market and increased adoption of its platform. However, profitability has been a challenge.
Future Projections: Analyst projections typically focus on continued revenue growth, driven by market expansion and new product introductions. Profitability is expected to improve as the company scales and optimizes its operations.
Recent Initiatives: Recent initiatives may include enhancing its e-commerce capabilities, expanding its Cannacloud software offerings, and exploring new market opportunities in emerging legal regions.
Summary
WM Technology Inc. is a prominent player in the cannabis tech and e-commerce space with a strong brand in Weedmaps. Its dual focus on consumer discovery and business software provides a solid foundation. However, the company faces significant regulatory risks and intense competition, impacting its path to consistent profitability. Continued innovation and strategic expansion are crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- WM Technology Inc. Investor Relations Filings (SEC)
- Industry Market Research Reports
- Financial News Outlets
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Stock market investments are subject to risks, and investors should conduct their own due diligence before making any investment decisions. Market share data is an estimation based on available industry information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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