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Upturn AI SWOT - About
WM Technology Inc (MAPS)
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Upturn Advisory Summary
08/12/2025: MAPS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.47% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 205.47M USD | Price to earnings Ratio 13.33 | 1Y Target Price 2.61 |
Price to earnings Ratio 13.33 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.03 | 52 Weeks Range 0.70 - 1.65 | Updated Date 08/12/2025 |
52 Weeks Range 0.70 - 1.65 | Updated Date 08/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When Before Market | Estimate 0.03 | Actual 0.01 |
Profitability
Profit Margin 4.77% | Operating Margin (TTM) -0.79% |
Management Effectiveness
Return on Assets (TTM) 4.54% | Return on Equity (TTM) 11.54% |
Valuation
Trailing PE 13.33 | Forward PE 84.75 | Enterprise Value 73899626 | Price to Sales(TTM) 1.12 |
Enterprise Value 73899626 | Price to Sales(TTM) 1.12 | ||
Enterprise Value to Revenue 0.4 | Enterprise Value to EBITDA 2.42 | Shares Outstanding 105054000 | Shares Floating 91086733 |
Shares Outstanding 105054000 | Shares Floating 91086733 | ||
Percent Insiders 20.34 | Percent Institutions 45.03 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc. (Weedmaps) was founded in 2008. It provides software and technology solutions to the cannabis industry. Initially a community-driven platform for cannabis consumers, it evolved into a comprehensive marketplace and software provider.
Core Business Areas
- Software & Marketplace Solutions: This segment provides subscription-based software solutions for cannabis retailers and brands, along with a consumer-facing marketplace where users can discover and connect with cannabis businesses.
Leadership and Structure
Chris Beals serves as the CEO. The company has a board of directors and a typical corporate structure with departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Weedmaps Marketplace: A consumer-facing platform where users can search for cannabis retailers, products, and deals. Market share is estimated to be significant within states where cannabis is legal, although precise figures are challenging due to the fragmented nature of the market. Competitors include Leafly and Jane Technologies. Revenue from this segment is a primary revenue driver for WM Technology. The estimated number of users is over 10 million.
- WM Business: A suite of software solutions for cannabis retailers, including point-of-sale, inventory management, and delivery management tools. Market share data is not readily available, but WM Business is a key player in the cannabis retail software market. Competitors include Flowhub and Greenbits.
Market Dynamics
Industry Overview
The cannabis industry is rapidly growing and evolving, driven by increasing legalization and changing consumer attitudes. However, the industry faces regulatory challenges, banking restrictions, and market fragmentation.
Positioning
WM Technology is positioned as a leading technology platform in the cannabis industry, connecting consumers with retailers and providing software solutions to businesses. Its competitive advantage lies in its brand recognition, established marketplace, and comprehensive suite of software tools.
Total Addressable Market (TAM)
Estimates suggest the global legal cannabis market could reach hundreds of billions of dollars within the next decade. WM Technology is positioned to capture a significant portion of this TAM by facilitating transactions and providing software solutions.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Comprehensive Product Suite
- Large User Base
- Data and Insights
Weaknesses
- Regulatory Risks
- Dependence on Legal Cannabis Markets
- Competition
- Profitability Concerns
Opportunities
- Expansion into New Legal Markets
- Partnerships with Cannabis Brands
- Development of New Software Solutions
- Advocacy for Cannabis Legalization
Threats
- Increased Competition
- Changes in Regulations
- Economic Downturn
- Negative Perceptions of Cannabis
Competitors and Market Share
Key Competitors
- LEAF
- JANE
- DUTCHIE
Competitive Landscape
WM Technology faces intense competition from other technology platforms and software providers in the cannabis industry. Its advantages include its established brand and comprehensive product suite, but it must continue to innovate and adapt to evolving market conditions.
Growth Trajectory and Initiatives
Historical Growth: WM Technology has experienced rapid revenue growth in recent years, driven by the expansion of legal cannabis markets and increasing adoption of its software solutions.
Future Projections: Analyst estimates suggest continued revenue growth for WM Technology, driven by further legalization and expansion of its product offerings.
Recent Initiatives: Recent initiatives include expanding its software suite, forming partnerships with cannabis brands, and advocating for cannabis legalization.
Summary
WM Technology is a significant player in the cannabis technology space, benefiting from its established brand and comprehensive suite of products. However, the company faces regulatory risks and intense competition. Growth opportunities lie in expanding into new markets and developing innovative solutions. Profitability and regulatory headwinds remain key challenges for the company to overcome.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data is estimated and may not be precise. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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