Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
WM Technology Inc (MAPS)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/09/2025: MAPS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.47% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 155.76M USD | Price to earnings Ratio 10.24 | 1Y Target Price 2.61 |
Price to earnings Ratio 10.24 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.07 | 52 Weeks Range 0.70 - 1.65 | Updated Date 07/9/2025 |
52 Weeks Range 0.70 - 1.65 | Updated Date 07/9/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.36% | Operating Margin (TTM) 5.93% |
Management Effectiveness
Return on Assets (TTM) 4.87% | Return on Equity (TTM) 11.04% |
Valuation
Trailing PE 10.24 | Forward PE 84.75 | Enterprise Value 68836034 | Price to Sales(TTM) 0.84 |
Enterprise Value 68836034 | Price to Sales(TTM) 0.84 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 2.26 | Shares Outstanding 105054000 | Shares Floating 88863930 |
Shares Outstanding 105054000 | Shares Floating 88863930 | ||
Percent Insiders 20.77 | Percent Institutions 45.94 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc., formerly known as Weedmaps, was founded in 2008. It evolved from a platform connecting cannabis consumers with dispensaries to a comprehensive technology provider for the cannabis industry. Significant milestones include expanding its product offerings and navigating regulatory changes in the cannabis market.
Core Business Areas
- Weedmaps Marketplace: A listing platform that allows cannabis consumers to discover and connect with retailers and brands. This segment generates revenue through subscription fees from businesses listed on the platform.
- WM Business: A suite of software solutions designed to help cannabis businesses manage their operations, including point-of-sale, inventory management, CRM, and delivery logistics.
Leadership and Structure
Chris Beals serves as the CEO. The company has a typical corporate structure with departments such as Sales, Marketing, Engineering, and Finance.
Top Products and Market Share
Key Offerings
- Weedmaps Listing Platform: Connects cannabis consumers with retailers. While specific market share figures are difficult to pinpoint due to the fragmented nature of the cannabis market, Weedmaps is a leading platform in many regions. Competitors include Leafly (LFLY), Jane Technologies, and local dispensary websites. Revenue is derived from subscription fees.
- WM Business SaaS Suite: Software solutions for cannabis businesses. Market share data is not readily available. Competitors include Flowhub, Greenbits, and other cannabis-specific software providers. Revenue is derived from subscription fees.
Market Dynamics
Industry Overview
The cannabis industry is a rapidly growing sector, driven by increasing legalization and consumer demand. However, it faces regulatory complexities and varying state-level laws.
Positioning
WM Technology is positioned as a leading technology provider for the cannabis industry, offering both a marketplace and software solutions. Its competitive advantage lies in its brand recognition and established user base.
Total Addressable Market (TAM)
Estimates vary widely, but the global cannabis market is projected to reach hundreds of billions of dollars in the coming years. WM Technology is positioned to capture a portion of this TAM by providing essential technology services to cannabis businesses. For example: Grand View Research estimated TAM to be approximately 397.52 billion in 2022. WM Technology has 0.041% of this market at 162.4 million in revenue for 2022.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the cannabis industry
- Established user base and network effects
- Comprehensive suite of technology solutions
- First-mover advantage in some markets
Weaknesses
- Dependence on the regulatory environment
- Profitability concerns
- Intense competition in the software space
- Customer concentration
- High Sales & Marketing expenses
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Partnerships with other industry players
- Further legalization of cannabis
Threats
- Changes in cannabis regulations
- Increased competition from new entrants
- Economic downturn
- Data privacy and security concerns
- Federal legalization
Competitors and Market Share
Key Competitors
- LFLY
- Private Companies Not Traded
Competitive Landscape
WM Technology faces competition from other technology providers and listing platforms in the cannabis industry. Its advantages include brand recognition and a comprehensive suite of solutions. Disadvantages include competition from well-funded rivals. The fact that this company doesn't make a profit is a disadvantage.
Major Acquisitions
Cannabis.net
- Year: 2021
- Acquisition Price (USD millions): 11.9
- Strategic Rationale: To increase the Weedmaps user base and drive additional consumer traffic to the platform.
Growth Trajectory and Initiatives
Historical Growth: WM Technology's historical growth has been driven by the increasing adoption of its platform and software solutions in the cannabis industry.
Future Projections: Analyst estimates for future growth vary depending on market conditions and the company's execution. However, projections generally anticipate continued growth as the cannabis industry expands.
Recent Initiatives: Recent initiatives may include new product launches, strategic partnerships, and expansion into new markets.
Summary
WM Technology is a leading technology provider in the cannabis industry with a strong brand and established user base. However, it faces profitability challenges and intense competition. Regulatory changes and economic conditions could also impact its performance. Overall, WM Technology has strengths to capitalize on growth opportunities, but it must address its weaknesses to succeed in the long term.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Reports
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.