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WM Technology Inc (MAPS)
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Upturn Advisory Summary
12/10/2025: MAPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.27% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 159.05M USD | Price to earnings Ratio 13.29 | 1Y Target Price 2.61 |
Price to earnings Ratio 13.29 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.18 | 52 Weeks Range 0.72 - 1.65 | Updated Date 12/11/2025 |
52 Weeks Range 0.72 - 1.65 | Updated Date 12/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.4% | Operating Margin (TTM) 4.65% |
Management Effectiveness
Return on Assets (TTM) 4.89% | Return on Equity (TTM) 9.6% |
Valuation
Trailing PE 13.29 | Forward PE 84.75 | Enterprise Value 60821499 | Price to Sales(TTM) 0.89 |
Enterprise Value 60821499 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.34 | Enterprise Value to EBITDA 2.28 | Shares Outstanding 107897133 | Shares Floating 95457673 |
Shares Outstanding 107897133 | Shares Floating 95457673 | ||
Percent Insiders 19.76 | Percent Institutions 46.19 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc., operating as Weedmaps, was founded in 2008 by Justin Hartfield and Miller Hamilton. It has grown to become a leading platform for cannabis discovery and e-commerce. Key milestones include its expansion into various states as cannabis legalization progressed, the development of its comprehensive database of cannabis businesses, and its eventual public listing through a SPAC merger in 2021.
Core Business Areas
- Cannabis Discovery Platform: Weedmaps provides a comprehensive platform that connects consumers with licensed cannabis dispensaries, delivery services, and brands. This includes detailed product listings, reviews, pricing, and location information.
- Software Solutions for Businesses: The company offers a suite of SaaS products designed to help cannabis businesses manage their operations, including point-of-sale (POS) systems, inventory management, and e-commerce solutions.
- Advertising and Marketing Services: WM Technology generates revenue by providing advertising and marketing services to cannabis businesses looking to reach a wider audience on its platform.
Leadership and Structure
WM Technology, Inc. is led by a management team with experience in technology and e-commerce. Key figures include its CEO, Chris Beals. The company is structured around its technology platform, business solutions, and sales and marketing efforts.
Top Products and Market Share
Key Offerings
- Weedmaps Discovery Platform: The flagship product, offering consumers a comprehensive way to find cannabis products and businesses. It serves millions of users monthly, making it a dominant force in cannabis discovery. Competitors include Leafly, Dutchie, and various local listing services.
- WM Solutions (POS and E-commerce): A suite of software solutions for cannabis retailers and brands to manage sales, inventory, and online orders. While specific market share data is not publicly broken down, it is a key component of WM Technology's recurring revenue. Competitors include Flowhub, Meadow, and other specialized cannabis POS providers.
Market Dynamics
Industry Overview
WM Technology operates within the rapidly evolving legal cannabis industry. This market is characterized by diverse state-level regulations, increasing consumer adoption, and a growing demand for integrated technology solutions to manage complex operations.
Positioning
WM Technology is positioned as a leading technology and e-commerce enablement company for the cannabis industry. Its primary competitive advantages include its established brand recognition (Weedmaps), extensive user base, and comprehensive platform that serves both consumers and businesses.
Total Addressable Market (TAM)
The TAM for the legal cannabis industry is substantial and growing, encompassing sales of cannabis products and related technology services. WM Technology is positioned to capture a significant portion of this TAM through its discovery platform and SaaS solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition with Weedmaps.
- Large and engaged user base.
- Comprehensive platform for consumers and businesses.
- Established relationships with cannabis businesses.
- Recurring revenue from SaaS offerings.
Weaknesses
- Dependence on the evolving regulatory landscape of the cannabis industry.
- Competition from established and emerging platforms.
- Challenges in national advertising due to federal prohibition.
- Potential for user acquisition costs to increase.
Opportunities
- Continued legalization of cannabis in new markets.
- Expansion of e-commerce and delivery services.
- Development of new SaaS features and integrations.
- Partnerships with emerging cannabis brands.
- International market expansion.
Threats
- Changes in state or federal cannabis regulations.
- Increased competition and market saturation.
- Economic downturns impacting consumer spending.
- Cybersecurity threats and data breaches.
- Cannabis industry consolidation.
Competitors and Market Share
Key Competitors
- Leafly Holdings, Inc. (LFLY)
Competitive Landscape
WM Technology's advantage lies in its established brand and user base. However, Leafly is a significant competitor with a similar discovery platform. The market also includes numerous smaller players and direct competitors in specific software segments.
Growth Trajectory and Initiatives
Historical Growth: WM Technology has experienced significant growth, mirroring the expansion of the legal cannabis market. Its user base and revenue have increased steadily as more states legalize and adopt its services.
Future Projections: Analysts project continued revenue growth, driven by market expansion, increased adoption of its software solutions, and potential international growth. Profitability is expected to improve as the company scales.
Recent Initiatives: Recent initiatives likely include expanding its SaaS offerings, enhancing its e-commerce capabilities, and exploring new market opportunities as cannabis regulations evolve.
Summary
WM Technology, Inc. is a leading player in the cannabis technology and e-commerce space, leveraging the growth of the legal cannabis market. Its strong brand recognition and comprehensive platform for both consumers and businesses are key strengths. However, the company must navigate a complex and evolving regulatory environment and intense competition. Continued investment in technology and market expansion are crucial for sustained growth and profitability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Financial news outlets and market data providers
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share estimates are subject to change. Investing in any stock carries inherent risks.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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