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Upturn AI SWOT - About
WM Technology Inc (MAPS)
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Upturn Advisory Summary
08/29/2025: MAPS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.61
1 Year Target Price $2.61
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.42% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 206.93M USD | Price to earnings Ratio 13.78 | 1Y Target Price 2.61 |
Price to earnings Ratio 13.78 | 1Y Target Price 2.61 | ||
Volume (30-day avg) 1 | Beta 1.03 | 52 Weeks Range 0.70 - 1.65 | Updated Date 08/30/2025 |
52 Weeks Range 0.70 - 1.65 | Updated Date 08/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When Before Market | Estimate 0.03 | Actual 0.01 |
Profitability
Profit Margin 4.77% | Operating Margin (TTM) -0.79% |
Management Effectiveness
Return on Assets (TTM) 4.54% | Return on Equity (TTM) 11.54% |
Valuation
Trailing PE 13.78 | Forward PE 84.75 | Enterprise Value 103165444 | Price to Sales(TTM) 1.13 |
Enterprise Value 103165444 | Price to Sales(TTM) 1.13 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 3.33 | Shares Outstanding 107897000 | Shares Floating 94778540 |
Shares Outstanding 107897000 | Shares Floating 94778540 | ||
Percent Insiders 20.11 | Percent Institutions 45.15 |
Upturn AI SWOT
WM Technology Inc
Company Overview
History and Background
WM Technology, Inc., formerly Weedmaps, was founded in 2008. It started as an online platform for cannabis consumers to find information about cannabis strains and local dispensaries. Over time, it evolved into a comprehensive technology and software infrastructure provider for the cannabis industry.
Core Business Areas
- WM Business: Provides subscription-based software solutions for cannabis retailers, including point-of-sale systems, inventory management tools, and e-commerce platforms.
- WM Ads: Offers advertising solutions that connect cannabis businesses with consumers through the Weedmaps marketplace.
- WM Exchange: A wholesale marketplace, allowing for business to business purchases of bulk cannabis products
Leadership and Structure
Chris Beals is the CEO. The organizational structure is typical of a technology company, with departments focused on engineering, product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Weedmaps Marketplace: A platform connecting consumers with cannabis retailers. Market share is estimated around 25% of cannabis discovery platforms. Competitors include Leafly (LFLY) and Jane Technologies.
- WM Business Software Suite: A suite of software tools for cannabis retailers to manage their businesses. Revenue from this is proprietary. Competitors include Flowhub and Greenbits.
- Weedmaps Ads: Online ad platform. Revenue is proprietary. Competitors include Leafly advertising.
Market Dynamics
Industry Overview
The cannabis industry is rapidly growing but faces regulatory uncertainty and varying state laws. The market is highly fragmented, with many small businesses and increasing consolidation.
Positioning
WM Technology aims to be the leading technology platform for the cannabis industry. It holds a strong position in connecting consumers and retailers, but faces competition in software solutions.
Total Addressable Market (TAM)
The global legal cannabis market is expected to reach hundreds of billions of dollars by the end of the decade. WM Technology's TAM is in the tens of billions, encompassing software, advertising, and marketplace services for legal cannabis businesses and consumers, representing all cannabis related business transactions.
Upturn SWOT Analysis
Strengths
- Established brand recognition (Weedmaps)
- Large user base
- Comprehensive suite of software solutions
- Strong network effects
- Business to business wholesale
Weaknesses
- Reliance on regulatory environment
- Competition from other technology providers
- Negative perception due to past controversies (unlicensed dispensaries)
- Profitability not yet strongly established
Opportunities
- Further legalization of cannabis in more states
- Expansion into new markets
- Development of new software solutions
- Partnerships with other cannabis companies
- Consolidation within the industry
Threats
- Changing regulations
- Increased competition
- Economic downturn
- Negative publicity
- Consolidation among dispensaries leading to bargaining power over WM Technology
Competitors and Market Share
Key Competitors
- LFLY
- Private Companies (Flowhub, Greenbits, Jane Technologies)
Competitive Landscape
WM Technology faces significant competition from companies with similar offerings. Its advantage lies in its brand recognition and large user base, but faces disadvantages with the private companies ability to pivot.
Growth Trajectory and Initiatives
Historical Growth: WM Technology has demonstrated growth, especially during periods of cannabis legalization. The rate has varied.
Future Projections: Analyst projections vary widely, dependent on the pace of cannabis legalization and WM Technology's ability to innovate. Revenue growth is expected, but profitability is uncertain.
Recent Initiatives: Recent initiatives include expanding its software offerings, focusing on compliance solutions, and improving its ad platform.
Summary
WM Technology holds a prominent position in the cannabis tech industry, leveraging its strong brand and marketplace. While it benefits from industry growth and strategic initiatives, regulatory uncertainties and stiff competition pose challenges. Financial performance is variable, requiring keen monitoring of profitability and market dynamics. The company's success hinges on its ability to adapt to the evolving landscape and innovate its service offerings.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on available data and general market understanding. It is not financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor. Market share data is approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WM Technology Inc
Exchange NASDAQ | Headquaters Irvine, CA, United States | ||
IPO Launch date 2019-10-01 | Co-Founder, CEO & Director Mr. Douglas Francis | ||
Sector Technology | Industry Software - Application | Full time employees 440 | Website https://weedmaps.com |
Full time employees 440 | Website https://weedmaps.com | ||
WM Technology, Inc., an online cannabis marketplace, provides ecommerce and compliance software solutions to retailers and brands in cannabis market in the United States and internationally. The company offers Weedmaps marketplace that allows cannabis users to search for and browse cannabis products from retailers and brands, and reserve products from local retailers; and education and learning information to help newer consumers learn about the types of products to purchase. It also provides monthly subscription-based business software solutions, including WM Listings, WM Orders, WM Store, WM Connectors, and WM Insights as well as other add-on products, such as WM Ads and WM Dispatch. WM Technology, Inc. was founded in 2008 and is headquartered in Irvine, California.
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