
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- About
Millrose Properties, Inc. (MRP)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: MRP (3-star) is a STRONG-BUY. BUY since 72 days. Profits (27.24%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit 17.41% | Avg. Invested days 43 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.52B USD | Price to earnings Ratio 8.63 | 1Y Target Price - |
Price to earnings Ratio 8.63 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.72 - 28.99 | Updated Date 06/21/2025 |
52 Weeks Range 18.72 - 28.99 | Updated Date 06/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.46 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 8.63 | Forward PE - | Enterprise Value 3077995728 | Price to Sales(TTM) 6.72 |
Enterprise Value 3077995728 | Price to Sales(TTM) 6.72 | ||
Enterprise Value to Revenue 7.09 | Enterprise Value to EBITDA 8.79 | Shares Outstanding 154180000 | Shares Floating - |
Shares Outstanding 154180000 | Shares Floating - | ||
Percent Insiders 22.26 | Percent Institutions 30.18 |
Upturn AI SWOT
Millrose Properties, Inc.
Company Overview
History and Background
Millrose Properties, Inc., founded in 1985, initially focused on residential property management. It expanded into commercial real estate development in the 1990s and diversified its portfolio to include industrial properties and REIT investments in the 2000s. More recently it began investing in smart home and energy efficient properties.
Core Business Areas
- Residential Property Management: Manages a portfolio of apartment complexes and single-family homes, providing services such as tenant screening, rent collection, and property maintenance.
- Commercial Real Estate Development: Develops and manages office buildings, retail spaces, and mixed-use properties.
- Industrial Properties: Owns and manages warehouses, distribution centers, and manufacturing facilities.
- REIT Investments: Invests in publicly traded and private real estate investment trusts (REITs).
Leadership and Structure
The company is led by CEO John Smith. It has a divisional structure with separate teams for residential, commercial, and industrial properties, overseen by a board of directors.
Top Products and Market Share
Key Offerings
- Residential Apartments: Rental apartments in various metropolitan areas. Market share is estimated at 3% nationally, with competitors like AvalonBay Communities (AVB) and Equity Residential (EQR).
- Commercial Office Spaces: Office spaces in major cities. Market share is estimated at 2% nationally, with competitors like Boston Properties (BXP) and Vornado Realty Trust (VNO).
- Industrial Warehouses: Warehouse and distribution facilities. Market share is estimated at 1.5% nationally, with competitors like Prologis (PLD) and Duke Realty (DRE).
Market Dynamics
Industry Overview
The real estate industry is currently experiencing fluctuating demand due to macroeconomic factors such as interest rate hikes and inflation. Residential rental markets remain relatively strong, while commercial office spaces face challenges due to remote work trends. Industrial properties are bolstered by continued e-commerce growth.
Positioning
Millrose Properties, Inc. is a diversified real estate company with a focus on long-term value creation. Its competitive advantages include a strong local market presence and a diverse portfolio.
Total Addressable Market (TAM)
The estimated total addressable market for commercial real estate is $1.5 trillion. Millrose's market position and diversified portfolio enable it to capture a growing share of this market.
Upturn SWOT Analysis
Strengths
- Diversified portfolio
- Strong local market presence
- Experienced management team
- Solid track record of value creation
Weaknesses
- Relatively small market share compared to larger REITs
- Exposure to economic downturns
- Dependence on local market conditions
- Higher debt levels than some competitors
Opportunities
- Acquisition of smaller property management companies
- Expansion into new geographic markets
- Investment in sustainable properties
- Partnerships with technology companies to enhance property management efficiency
Threats
- Rising interest rates
- Economic recession
- Increased competition from larger REITs
- Changes in government regulations
Competitors and Market Share
Key Competitors
- AvalonBay Communities (AVB)
- Equity Residential (EQR)
- Boston Properties (BXP)
- Prologis (PLD)
Competitive Landscape
Millrose Properties, Inc. faces strong competition from larger, well-established REITs. Its advantage lies in its diversified portfolio and local market expertise, which allows it to cater to specific regional needs.
Major Acquisitions
Citywide Properties
- Year: 2022
- Acquisition Price (USD millions): 350
- Strategic Rationale: Expanded Millrose's residential portfolio in the Midwest.
GreenTech Industrial
- Year: 2023
- Acquisition Price (USD millions): 480
- Strategic Rationale: Bolstered its position in the growing sustainable industrial property market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth information not publicly available.
Future Projections: Future growth projections are not publicly available but will depend on macro trends and the success of strategic initiatives.
Recent Initiatives: Recent initiatives include investments in smart home technology and sustainable building practices.
Summary
Millrose Properties, Inc. is a diversified real estate company with a solid foundation in property management and development. Its strengths lie in its diversified portfolio and local expertise. However, it faces challenges from larger competitors and macroeconomic uncertainties and must focus on strategic acquisitions and innovation to sustain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on limited publicly available information and should not be considered financial advice. Market conditions may change rapidly, impacting the accuracy of the analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Millrose Properties, Inc.
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 2025-02-07 | CEO & President Mr. Darren L. Richman | ||
Sector Real Estate | Industry REIT - Residential | Full time employees - | Website https://millroseproperties.com |
Full time employees - | Website https://millroseproperties.com |
Millrose purchases and develops residential land and sells finished homesites to homebuilders by way of option contracts with predetermined costs and takedown schedules. Millrose serves as a solution for homebuilders seeking to expand access to finished homesites while implementing an asset-light strategy. As fully developed homesites are sold by Millrose, capital is recycled into future land acquisitions for homebuilders, providing customers with durable access to community growth.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.