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Millrose Properties, Inc. (MRP)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
01/09/2026: MRP (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $38.6
1 Year Target Price $38.6
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.8% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.91B USD | Price to earnings Ratio 22.56 | 1Y Target Price 38.6 |
Price to earnings Ratio 22.56 | 1Y Target Price 38.6 | ||
Volume (30-day avg) 2 | Beta - | 52 Weeks Range 17.42 - 34.32 | Updated Date 01/7/2026 |
52 Weeks Range 17.42 - 34.32 | Updated Date 01/7/2026 | ||
Dividends yield (FY) 6.12% | Basic EPS (TTM) 1.31 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 52.75% | Operating Margin (TTM) 85.26% |
Management Effectiveness
Return on Assets (TTM) 2.27% | Return on Equity (TTM) 4% |
Valuation
Trailing PE 22.56 | Forward PE - | Enterprise Value 6630656371 | Price to Sales(TTM) 11.94 |
Enterprise Value 6630656371 | Price to Sales(TTM) 11.94 | ||
Enterprise Value to Revenue 16.13 | Enterprise Value to EBITDA 25.17 | Shares Outstanding 154183686 | Shares Floating 153345730 |
Shares Outstanding 154183686 | Shares Floating 153345730 | ||
Percent Insiders 1 | Percent Institutions 72.6 |
Upturn AI SWOT
Millrose Properties, Inc.
Company Overview
History and Background
Millrose Properties, Inc. is a fictional company, and as such, does not have a real-world founding year, historical milestones, or evolution. Its existence is purely within the context of this request.
Core Business Areas
- Real Estate Development and Management: Focuses on acquiring, developing, and managing a diverse portfolio of commercial and residential real estate properties.
- Property Investment: Invests in income-generating real estate assets with the goal of capital appreciation and rental income.
- Real Estate Consulting Services: Offers expertise and advisory services to clients on real estate investment strategies, market analysis, and property management.
Leadership and Structure
As a fictional entity, Millrose Properties, Inc. does not have a defined leadership team or organizational structure. Typically, a real estate company of this nature would have a CEO, CFO, COO, heads of development, acquisitions, and property management, and a board of directors.
Top Products and Market Share
Key Offerings
- Commercial Office Buildings: Development and management of office spaces designed for lease to businesses. Market share data unavailable for fictional company. Competitors would include large real estate investment trusts (REITs) and private real estate firms.
- Residential Apartment Complexes: Construction and operation of multi-family residential units. Market share data unavailable for fictional company. Competitors include national apartment management companies and local developers.
- Retail Strip Malls: Development and leasing of retail spaces to various businesses. Market share data unavailable for fictional company. Competitors include shopping center developers and retail property management firms.
Market Dynamics
Industry Overview
The real estate industry is cyclical, influenced by economic conditions, interest rates, and demographic trends. It encompasses development, investment, leasing, and management of various property types. The commercial real estate market is experiencing shifts due to remote work trends, while the residential market remains influenced by housing affordability and demand.
Positioning
Millrose Properties, Inc. (hypothetically) aims to position itself as a diversified real estate firm with a focus on quality development and long-term value creation. Its competitive advantages would stem from its ability to identify promising markets, execute complex development projects, and effectively manage its portfolio.
Total Addressable Market (TAM)
The TAM for the US real estate market is in the trillions of dollars, encompassing all property types. Millrose Properties, Inc.'s positioning within this TAM would depend on its specific geographic focus, property specialization, and scale of operations. As a fictional entity, its current market share is effectively zero.
Upturn SWOT Analysis
Strengths
- Diversified portfolio across property types (hypothetical).
- Experienced management team (hypothetical).
- Strong financial backing (hypothetical).
Weaknesses
- Lack of established brand recognition (as a fictional company).
- Limited track record (as a fictional company).
- Dependence on market cycles.
Opportunities
- Growth in emerging real estate markets.
- Leveraging technology for property management and tenant experience.
- Partnerships and joint ventures for larger projects.
Threats
- Economic downturns and recessions.
- Rising interest rates impacting financing costs.
- Changes in zoning laws and regulations.
- Increased competition.
Competitors and Market Share
Key Competitors
- Prologis, Inc. (PLD)
- Simon Property Group, Inc. (SPG)
- Public Storage (PSA)
- Equity Residential (EQR)
Competitive Landscape
Millrose Properties, Inc. would face intense competition from established REITs and private real estate firms that have significant capital, extensive portfolios, and deep market expertise. Its competitive advantages would need to be carefully cultivated through strategic niche targeting, operational efficiency, and innovative development.
Growth Trajectory and Initiatives
Historical Growth: N/A
Future Projections: N/A
Recent Initiatives: N/A
Summary
Millrose Properties, Inc. is a conceptual real estate company with hypothetical operations in development, investment, and consulting. Without actual performance data, its strength is speculative, relying on potential strategic advantages like diversification and experienced management. It faces significant threats from market volatility and competition, requiring careful navigation to establish a strong market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- This response is based on hypothetical information for Millrose Properties, Inc. as it is a fictional entity. Market data and competitor information are generalized from the real estate industry.
Disclaimers:
Millrose Properties, Inc. is a fictional company. All information provided is for illustrative purposes only and should not be considered financial advice or investment recommendations. Real-world analysis requires actual company data and professional consultation.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Millrose Properties, Inc.
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 2025-02-07 | CEO & President Mr. Darren L. Richman | ||
Sector Real Estate | Industry REIT - Residential | Full time employees - | Website https://millroseproperties.com |
Full time employees - | Website https://millroseproperties.com | ||
Millrose purchases and develops residential land and sells finished homesites to homebuilders by way of option contracts with predetermined costs and takedown schedules. Millrose serves as a solution for homebuilders seeking to expand access to finished homesites while implementing an asset-light strategy. As fully developed homesites are sold by Millrose, capital is recycled into future land acquisitions for homebuilders, providing customers with durable access to community growth.
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