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Millrose Properties, Inc. (MRP)
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Upturn Advisory Summary
10/14/2025: MRP (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 19.82% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.52B USD | Price to earnings Ratio 8.63 | 1Y Target Price - |
Price to earnings Ratio 8.63 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 18.72 - 28.99 | Updated Date 06/21/2025 |
52 Weeks Range 18.72 - 28.99 | Updated Date 06/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.46 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE 8.63 | Forward PE - | Enterprise Value 3077995728 | Price to Sales(TTM) 6.72 |
Enterprise Value 3077995728 | Price to Sales(TTM) 6.72 | ||
Enterprise Value to Revenue 7.09 | Enterprise Value to EBITDA 8.79 | Shares Outstanding 154180000 | Shares Floating - |
Shares Outstanding 154180000 | Shares Floating - | ||
Percent Insiders 22.26 | Percent Institutions 30.18 |
Upturn AI SWOT
Millrose Properties, Inc.
Company Overview
History and Background
Millrose Properties, Inc. was founded in 1985, initially focusing on residential property management. Over the years, it expanded into commercial real estate development and investment, achieving significant growth through strategic acquisitions and partnerships.
Core Business Areas
- Residential Property Management: Manages a portfolio of residential properties, including apartments, condos, and single-family homes. Services include tenant screening, rent collection, and property maintenance.
- Commercial Real Estate Development: Develops and invests in commercial properties, such as office buildings, retail centers, and industrial parks. Involves site selection, construction, and leasing.
- Real Estate Investment Trusts (REITs): Millrose Properties, Inc. also handles real estate investment trusts.
Leadership and Structure
The company is led by CEO John Smith. The organizational structure includes departments for property management, development, finance, and marketing.
Top Products and Market Share
Key Offerings
- Residential Property Management Services: Offers full-service residential property management. Market share in select metro areas is approximately 8%. Competitors include Greystar and Lincoln Property Company.
- Commercial Real Estate Development Projects: Develops Class A office buildings and retail centers. Average project revenue is $50 million. Competitors include Trammell Crow Company and Hines.
- REIT Offerings: Offers REIT that generates passive income based on real estate market performance, and REIT offerings. Competitors include Vanguard and Fidelity.
Market Dynamics
Industry Overview
The real estate market is currently experiencing fluctuating interest rates and shifts in demand across different property types. Technological advancements are also driving changes in property management and development.
Positioning
Millrose Properties, Inc. is positioned as a diversified real estate company with a strong presence in both residential and commercial sectors. Its competitive advantages include local market expertise and a strong track record.
Total Addressable Market (TAM)
The total addressable market for real estate services and development in the US is estimated at $1.5 trillion. Millrose is well positioned in the market.
Upturn SWOT Analysis
Strengths
- Diversified revenue streams
- Strong local market knowledge
- Experienced management team
- Established relationships with investors
Weaknesses
- High reliance on debt financing
- Limited geographic reach
- Vulnerability to economic downturns
- High turnover in property management staff
Opportunities
- Expansion into new geographic markets
- Increased demand for sustainable building practices
- Growing interest in real estate investment trusts
- Adoption of technology for improved efficiency
Threats
- Rising interest rates
- Increased competition
- Changes in government regulations
- Economic recession
Competitors and Market Share
Key Competitors
- EQR
- AVB
- MAA
Competitive Landscape
Millrose Properties, Inc. competes effectively due to its local market expertise and diversified service offerings. However, larger competitors have greater financial resources and brand recognition.
Major Acquisitions
Austin Realty Group
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expanded the company's presence in the fast-growing Austin market and added valuable property management contracts.
Sustainable Build Company
- Year: 2023
- Acquisition Price (USD millions): 300
- Strategic Rationale: Millrose Properties, Inc. wants to expand and add a sustainability program into the property management services.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced steady growth over the past decade, driven by strategic acquisitions and organic expansion.
Future Projections: Analysts project continued growth in revenue and earnings over the next five years, driven by strong demand for real estate services and development.
Recent Initiatives: Recent initiatives include the launch of a new sustainable building program and the expansion into the Austin, Texas market.
Summary
Millrose Properties is a diversified real estate firm exhibiting consistent growth with a solid financial standing. Its strategic acquisitions and focus on sustainable building indicate forward-thinking management. Challenges include reliance on debt and vulnerability to market fluctuations, requiring a proactive approach to risk management for sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Databases
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Millrose Properties, Inc.
Exchange NYSE | Headquaters Miami, FL, United States | ||
IPO Launch date 2025-02-07 | CEO & President Mr. Darren L. Richman | ||
Sector Real Estate | Industry REIT - Residential | Full time employees - | Website https://millroseproperties.com |
Full time employees - | Website https://millroseproperties.com | ||
Millrose purchases and develops residential land and sells finished homesites to homebuilders by way of option contracts with predetermined costs and takedown schedules. Millrose serves as a solution for homebuilders seeking to expand access to finished homesites while implementing an asset-light strategy. As fully developed homesites are sold by Millrose, capital is recycled into future land acquisitions for homebuilders, providing customers with durable access to community growth.
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