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The9 Ltd ADR (NCTY)



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Upturn Advisory Summary
09/16/2025: NCTY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit 9.1% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 107.44M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) - | Beta 1.82 | 52 Weeks Range 5.75 - 20.59 | Updated Date 06/29/2025 |
52 Weeks Range 5.75 - 20.59 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.09 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -65.73% | Operating Margin (TTM) 7.04% |
Management Effectiveness
Return on Assets (TTM) -6.43% | Return on Equity (TTM) -29.1% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 125211026 | Price to Sales(TTM) 0.96 |
Enterprise Value 125211026 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 8.03 | Enterprise Value to EBITDA 38.74 | Shares Outstanding 13850400 | Shares Floating 843236674 |
Shares Outstanding 13850400 | Shares Floating 843236674 | ||
Percent Insiders 6.36 | Percent Institutions 2.53 |
Upturn AI SWOT
The9 Ltd ADR

Company Overview
History and Background
The9 Limited, founded in 1999, is a Chinese online game operator and developer. Initially known for operating popular PC online games, it has since diversified into blockchain technology, including cryptocurrency mining and related ventures.
Core Business Areas
- Blockchain Technology: Focuses on cryptocurrency mining, NFT (Non-Fungible Token) platforms, and related blockchain applications.
- Game Development and Operation: Historically focused on operating and developing online games; now a smaller part of the overall business but still present.
Leadership and Structure
The company is led by its CEO and supported by a management team overseeing different business segments. Organizational structure is hierarchical, with departments for technology, operations, and finance.
Top Products and Market Share
Key Offerings
- Cryptocurrency Mining: Engages in the mining of cryptocurrencies like Bitcoin and Ethereum. Market share data is not readily available due to the fragmented nature of the crypto mining industry. Competitors include Marathon Digital Holdings (MARA) and Riot Platforms (RIOT).
- NFT Platform: The9 launched an NFT platform for digital assets. Market share data is difficult to obtain due to the new and evolving NFT market. Competitors include OpenSea and Magic Eden.
Market Dynamics
Industry Overview
The blockchain industry is rapidly growing, driven by increasing interest in cryptocurrencies and decentralized applications. The online gaming industry, while mature, continues to evolve with new technologies.
Positioning
The9 is transitioning from a game operator to a blockchain technology company. Its competitive advantage is its existing operational experience and access to capital. However, the company faces strong competition from established players in the blockchain space.
Total Addressable Market (TAM)
The global blockchain market is projected to reach hundreds of billions of dollars by 2030. The9 is positioning itself to capture a share of this TAM through its crypto mining and NFT initiatives.
Upturn SWOT Analysis
Strengths
- Existing operational experience
- Access to capital
- Established brand recognition in China (historically)
- Early mover in blockchain adoption (relative to prior business)
Weaknesses
- High dependence on volatile cryptocurrency markets
- Lack of established expertise in the blockchain space compared to specialized firms
- Limited revenue diversity
- Geographic concentration in China
Opportunities
- Expansion into new blockchain applications
- Strategic partnerships with other blockchain companies
- Growth in the cryptocurrency market
- Development of innovative NFT solutions
Threats
- Increased competition in the blockchain space
- Regulatory uncertainty surrounding cryptocurrencies
- Fluctuations in cryptocurrency prices
- Technological disruptions in blockchain technology
Competitors and Market Share
Key Competitors
- MARA
- RIOT
- EBON
- CAN
Competitive Landscape
The9 faces intense competition from established cryptocurrency mining companies and NFT platforms. Its success depends on its ability to innovate and execute its blockchain strategy effectively.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent and heavily influenced by the success of its operated games, now less relevant.
Future Projections: Future growth is dependent on the success of its blockchain initiatives and cryptocurrency market conditions. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include expanding cryptocurrency mining operations and developing NFT platforms.
Summary
The9 Ltd ADR is in a transitional phase, shifting its focus from online games to blockchain technology. Its success is highly dependent on the volatile cryptocurrency market and its ability to compete with established players. The company's future prospects hinge on its ability to innovate and navigate the regulatory landscape of the blockchain industry. Investors should be aware of the significant risks associated with investing in this company due to the inherent volatility of its primary business.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data and market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The9 Ltd ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2004-12-15 | Co-Founder, Chairman & CEO Mr. Jun Zhu | ||
Sector Financial Services | Industry Capital Markets | Full time employees 50 | Website https://www.the9.com |
Full time employees 50 | Website https://www.the9.com |
The9 Limited operates as a cryptocurrency mining company in China, Eastern Europe, Asia, and North America. The company provides IT with technical services for the operation of computer software and related businesses, including the provision of systematic solutions for the operation of internet websites, the rental of computer and internet facilities, daily maintenance of internet servers and databases, the development and update of computer software, and other related technical and consulting services. It also develops and operates mobile and computer games, as well as publishes and services MIR M, an online game. The company was incorporated in 1999 and is headquartered in Shanghai, the People's Republic of China.

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