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The9 Ltd ADR (NCTY)



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Upturn Advisory Summary
06/30/2025: NCTY (1-star) is currently NOT-A-BUY. Pass it for now.
Year Target Price $0
Year Target Price $0
0 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.13% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 107.44M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) - | Beta 1.82 | 52 Weeks Range 5.75 - 20.59 | Updated Date 06/29/2025 |
52 Weeks Range 5.75 - 20.59 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.09 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -65.73% | Operating Margin (TTM) 7.04% |
Management Effectiveness
Return on Assets (TTM) -6.43% | Return on Equity (TTM) -29.1% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 125211026 | Price to Sales(TTM) 0.96 |
Enterprise Value 125211026 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 8.03 | Enterprise Value to EBITDA 38.74 | Shares Outstanding 13850400 | Shares Floating 843236674 |
Shares Outstanding 13850400 | Shares Floating 843236674 | ||
Percent Insiders 6.36 | Percent Institutions 2.53 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
The9 Ltd ADR

Company Overview
History and Background
The9 Limited was founded in 1999 and is based in Shanghai, China. Initially, it focused on online game operation and development. It gained prominence by operating popular games like 'World of Warcraft' in China under license from Blizzard Entertainment. Over time, the company has diversified into other areas, including blockchain technology and cryptocurrency mining.
Core Business Areas
- Blockchain and Cryptocurrency: The9 has transitioned to focus on blockchain technology, including cryptocurrency mining (Bitcoin and Filecoin) and related activities. They invest in blockchain projects and develop related technologies.
- Game Development and Licensing: While significantly reduced, The9 still retains some presence in game development and licensing, though not as prominent as its historical focus.
Leadership and Structure
The leadership structure is not readily available in detail without accessing specific investor relations documents. Generally, a board of directors oversees management, led by a CEO who executes strategy. Specific names and roles change over time and require real-time data sources.
Top Products and Market Share
Key Offerings
- Bitcoin Mining: The9 engages in Bitcoin mining using purchased and deployed mining equipment. Market share data is difficult to pinpoint precisely, given the fragmented global Bitcoin mining landscape. Revenue depends on Bitcoin prices and mining efficiency. Competitors include Marathon Digital Holdings (MARA), Riot Platforms (RIOT), and CleanSpark (CLSK).
- Filecoin Mining: The9 also mines Filecoin, a decentralized storage network. Market share data is not readily available, and revenue depends on Filecoin prices and mining efficiency. Competitors include other Filecoin mining farms and storage providers in the decentralized storage space.
Market Dynamics
Industry Overview
The blockchain and cryptocurrency industry is highly volatile and competitive, characterized by fluctuating cryptocurrency prices, evolving regulatory landscapes, and technological advancements. The industry is also expanding into areas such as NFTs, DeFi, and Web3.
Positioning
The9 positions itself as a player in the blockchain and cryptocurrency space, focusing on mining and related investments. It faces competition from established mining companies and technology firms. Their positioning involves leveraging strategic partnerships to enhance their capabilities.
Total Addressable Market (TAM)
The TAM for the blockchain and cryptocurrency market is vast and evolving. Estimates vary widely, but projections reach trillions of dollars in the coming years. The9's positioning relates to capitalizing on the infrastructure and mining aspects within this TAM.
Upturn SWOT Analysis
Strengths
- Diversification into blockchain and cryptocurrency
- Established presence in the Chinese market
- Strategic partnerships in the blockchain space
- Experience in operating technology-based businesses
Weaknesses
- High dependence on volatile cryptocurrency prices
- Limited financial resources compared to larger competitors
- Regulatory risks associated with cryptocurrency in China and globally
- Uncertainty around long-term viability in the blockchain sector
Opportunities
- Growing adoption of blockchain technology
- Expansion into new cryptocurrency mining operations
- Development of innovative blockchain applications
- Potential for strategic acquisitions or partnerships
Threats
- Increased competition in the cryptocurrency mining sector
- Stringent regulatory policies on cryptocurrency
- Fluctuations in cryptocurrency prices
- Technological advancements that could render existing mining equipment obsolete
Competitors and Market Share
Key Competitors
- MARA
- RIOT
- CLSK
Competitive Landscape
The9 faces disadvantages compared to larger, better-funded competitors in the cryptocurrency mining space. Its advantages include its experience in technology operations and its presence in the Chinese market (though regulatory issues are a concern).
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to the shift from gaming to blockchain and the inherent volatility of cryptocurrency markets.
Future Projections: Future projections are speculative and depend heavily on the cryptocurrency market, regulatory changes, and the company's ability to execute its blockchain strategy. Analyst estimates are generally not reliable given the unpredictable nature of the sector.
Recent Initiatives: Recent initiatives include expanding cryptocurrency mining operations, investing in blockchain projects, and exploring potential applications of blockchain technology.
Summary
The9 Ltd ADR is a risky investment due to its concentration in the volatile cryptocurrency market. Its shift from gaming to blockchain is a high-stakes gamble. The company's success hinges on its ability to effectively mine cryptocurrencies and navigate regulatory challenges, presenting significant risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company website
- Industry reports (e.g., from CoinDesk, CoinMarketCap)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Cryptocurrency investments are highly speculative and carry significant risk. Market share estimates are approximate and may vary based on different sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The9 Ltd ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2004-12-15 | Co-Founder, Chairman & CEO Mr. Jun Zhu | ||
Sector Financial Services | Industry Capital Markets | Full time employees 50 | Website https://www.the9.com |
Full time employees 50 | Website https://www.the9.com |
The9 Limited operates as a cryptocurrency mining company in China, Eastern Europe, Asia, and North America. The company provides IT with technical services for the operation of computer software and related businesses, including the provision of systematic solutions for the operation of internet websites, the rental of computer and internet facilities, daily maintenance of internet servers and databases, the development and update of computer software, and other related technical and consulting services. It also develops and operates mobile and computer games, as well as publishes and services MIR M, an online game. The company was incorporated in 1999 and is headquartered in Shanghai, the People's Republic of China.
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