
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT
- About


Natural Grocers by Vitamin Cottage Inc (NGVC)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: NGVC (3-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 73.14% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 900.11M USD | Price to earnings Ratio 22.03 | 1Y Target Price 19 |
Price to earnings Ratio 22.03 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.33 | 52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 |
52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.22% | Basic EPS (TTM) 1.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.18% | Operating Margin (TTM) 5.24% |
Management Effectiveness
Return on Assets (TTM) 5.46% | Return on Equity (TTM) 23.38% |
Valuation
Trailing PE 22.03 | Forward PE - | Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 |
Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA 13.89 | Shares Outstanding 22950400 | Shares Floating 10486258 |
Shares Outstanding 22950400 | Shares Floating 10486258 | ||
Percent Insiders 44.37 | Percent Institutions 36.91 |
Upturn AI SWOT
Natural Grocers by Vitamin Cottage Inc

Company Overview
History and Background
Natural Grocers by Vitamin Cottage Inc. was founded in 1955 in Golden, Colorado, by Margaret and Philip Isely. Initially a door-to-door nutrition education business, it evolved into a chain of natural and organic grocery stores focusing on affordable, healthy food and nutrition education.
Core Business Areas
- Retail Grocery: Operates retail grocery stores offering natural and organic groceries, supplements, and body care products. Primary focus is on fresh produce, meats, and bulk foods.
- Nutritional Supplements: Sells a wide variety of vitamins, minerals, herbs, and other dietary supplements.
- Private Label Products: Offers a range of private label products across various categories, emphasizing quality and affordability.
Leadership and Structure
The leadership team includes Kemper Isely (Co-President), Heather Isely (Executive Vice President), and Todd Dissinger (Chief Financial Officer). The organizational structure is a traditional corporate hierarchy with regional managers overseeing store operations.
Top Products and Market Share
Key Offerings
- Organic Produce: Wide selection of organic fruits and vegetables, emphasizing local and seasonal options. Market share data not readily available, competition includes Whole Foods (AMZN) and Sprouts (SFM).
- Dietary Supplements: Extensive range of vitamins, minerals, and herbal supplements. Market share data not readily available, competition includes GNC and Vitamin Shoppe (VSI).
- Bulk Foods: Large selection of bulk grains, nuts, seeds, and spices. Market share data not readily available, competition includes Whole Foods (AMZN) and smaller regional bulk food retailers.
Market Dynamics
Industry Overview
The natural and organic food industry is experiencing continued growth driven by increased consumer awareness of health and wellness. There's also a shift towards sustainable and ethically sourced products.
Positioning
Natural Grocers positions itself as a value-driven, community-focused retailer of natural and organic products. Its competitive advantages include its focus on nutrition education, affordable pricing, and community engagement.
Total Addressable Market (TAM)
The US organic and natural food market is estimated at over $250 billion. Natural Grocers is positioned to capture a portion of this TAM through its focus on affordable, high-quality products and nutrition education.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for quality and value
- Commitment to nutrition education
- Loyal customer base
- Focus on organic and natural products
- Relatively smaller store footprint compared to competitors which reduces operating costs.
Weaknesses
- Limited geographic presence compared to larger competitors
- Smaller marketing budget
- Higher labor costs due to nutrition education focus
- Reliance on organic and natural food supply chains which are sometimes unpredictable.
Opportunities
- Expansion into new geographic markets
- Increased demand for organic and natural products
- Growth in online sales
- Partnerships with local farmers and producers
- Expansion of private label offerings.
Threats
- Increased competition from larger grocery chains
- Fluctuations in organic food prices
- Economic downturn affecting consumer spending
- Changes in consumer preferences
- Supply chain disruptions.
Competitors and Market Share
Key Competitors
- WFMI
- SFM
- KR
- CVS
- WBA
Competitive Landscape
Natural Grocers competes with larger grocery chains and specialty retailers. It differentiates itself through its focus on nutrition education and affordable pricing, but faces challenges due to its smaller size and limited geographic presence.
Growth Trajectory and Initiatives
Historical Growth: Natural Grocers has experienced moderate growth in store count and revenue over the past several years.
Future Projections: Future growth projections depend on analyst estimates and company guidance. Requires access to recent reports.
Recent Initiatives: Recent initiatives may include store expansion, e-commerce development, and private label product launches. Further information would be needed for specificity.
Summary
Natural Grocers has a strong brand reputation and loyal customer base. Its focus on nutrition education and affordable pricing differentiates it in the market, but it faces challenges from larger competitors and fluctuations in organic food prices. Expansion into new markets and development of online sales are key growth opportunities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Reports (FactSet, Reuters)
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates based on available information and may not be precise. Financial performance requires access to up-to-date financial statements.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natural Grocers by Vitamin Cottage Inc
Exchange NYSE | Headquaters Lakewood, CO, United States | ||
IPO Launch date 2012-07-25 | CEO - | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 3332 | Website https://www.naturalgrocers.com |
Full time employees 3332 | Website https://www.naturalgrocers.com |
Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company's stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers, Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. The company was formerly known as Vitamin Cottage Natural Food Markets, Inc. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.