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NGVC 
Natural Grocers by Vitamin Cottage Inc (NGVC)
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Upturn Advisory Summary
12/29/2025: NGVC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 40.08% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/29/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 900.11M USD | Price to earnings Ratio 22.03 | 1Y Target Price 19 |
Price to earnings Ratio 22.03 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.33 | 52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 |
52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.22% | Basic EPS (TTM) 1.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.18% | Operating Margin (TTM) 5.24% |
Management Effectiveness
Return on Assets (TTM) 5.46% | Return on Equity (TTM) 23.38% |
Valuation
Trailing PE 22.03 | Forward PE - | Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 |
Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA 13.89 | Shares Outstanding 22950400 | Shares Floating 10486258 |
Shares Outstanding 22950400 | Shares Floating 10486258 | ||
Percent Insiders 44.37 | Percent Institutions 36.91 |
Upturn AI SWOT
Natural Grocers by Vitamin Cottage Inc
Company Overview
History and Background
Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 by Margaret and Philip Isely in Denver, Colorado. The company started as a small health food store and has since grown into a regional chain. Significant milestones include its expansion throughout the Rocky Mountain region and beyond, and its commitment to offering organic and natural products at affordable prices. The company went public in 2014.
Core Business Areas
- Retail Grocery Sales: Natural Grocers operates a chain of retail grocery stores primarily focused on natural and organic products, including produce, dairy, groceries, bulk foods, dietary supplements, and body care items. They emphasize quality, affordability, and a commitment to educating consumers about health and nutrition.
- Nutritional Education and Support: The company provides free nutritional health coaching, cooking classes, and various health-related seminars to its customers. This is a key differentiator aimed at fostering customer loyalty and promoting a healthy lifestyle.
Leadership and Structure
Natural Grocers is led by a management team with extensive experience in the retail and natural products industry. The company has a publicly traded corporate structure with a Board of Directors overseeing its operations. Key leadership roles include CEO, President, CFO, and various VPs responsible for merchandising, operations, and marketing.
Top Products and Market Share
Key Offerings
- Organic Produce: A wide selection of fresh, certified organic fruits and vegetables. Competitors include Whole Foods Market, Sprouts Farmers Market, and conventional grocery stores with organic sections.
- Natural and Organic Groceries: A comprehensive range of pantry staples, dairy, frozen foods, and beverages that meet natural and organic standards. Competitors are similar to organic produce, with a broader reach from conventional supermarkets.
- Dietary Supplements and Vitamins: A curated selection of high-quality vitamins, minerals, herbs, and other dietary supplements. Competitors include GNC, Vitamin Shoppe, and online retailers.
- Body Care Products: Natural and organic personal care items, including skincare, haircare, and cosmetics. Competitors include specialty beauty stores and sections within larger retailers.
Market Dynamics
Industry Overview
The natural and organic grocery sector is characterized by growing consumer demand for healthier, sustainable, and ethically sourced food options. The industry is competitive, with both large chains and smaller specialty stores vying for market share. Key trends include increased focus on plant-based diets, transparency in sourcing, and the impact of online grocery shopping.
Positioning
Natural Grocers positions itself as a value-driven retailer in the natural and organic space, offering high-quality products at competitive prices. Their 'Always Affordable Price' (AAP) policy and extensive free health education programs are key differentiators that attract and retain a loyal customer base. They focus on serving communities where they can be the primary source for natural and organic groceries.
Total Addressable Market (TAM)
The total addressable market for natural and organic groceries in the US is substantial and growing, estimated to be in the tens of billions of dollars annually. Natural Grocers operates within a specific regional segment of this market. While they are a significant player in their operating regions, their overall market share of the entire US TAM is relatively small. They are well-positioned within their niche by focusing on value and education.
Upturn SWOT Analysis
Strengths
- Strong brand loyalty due to commitment to affordability and quality.
- Extensive free health and nutrition education programs.
- Focus on a carefully curated product selection emphasizing natural and organic.
- Experienced management team.
- Positive store atmosphere and knowledgeable staff.
Weaknesses
- Limited geographic reach compared to national competitors.
- Potentially smaller selection of niche or specialty items compared to larger chains.
- Reliance on a specific customer demographic.
- Vulnerability to supply chain disruptions affecting organic products.
Opportunities
- Expansion into new geographic markets.
- Increasing consumer demand for plant-based and sustainable products.
- Growth in the health and wellness supplement market.
- Leveraging e-commerce and delivery services.
- Partnerships with local farmers and producers.
Threats
- Intense competition from national grocery chains and online retailers.
- Economic downturns impacting consumer spending on premium products.
- Rising costs of organic ingredients and supply chain challenges.
- Changing consumer preferences and dietary trends.
- Increased regulatory scrutiny on food labeling and sourcing.
Competitors and Market Share
Key Competitors
- Whole Foods Market (Subsidiary of Amazon)
- Sprouts Farmers Market (SFM)
- Trader Joe's (Privately Held)
- Kroger (KR)
- Albertsons Companies (ACI)
Competitive Landscape
Natural Grocers competes in a crowded market dominated by larger players like Whole Foods and Sprouts. Its competitive advantage lies in its 'Always Affordable Price' strategy and strong community-focused approach, differentiating it from premium-priced competitors and large conventional grocers with smaller organic sections. However, its smaller scale limits its purchasing power and brand recognition compared to national giants.
Growth Trajectory and Initiatives
Historical Growth: Natural Grocers has demonstrated steady, albeit moderate, growth in revenue over the past decade, driven by new store openings and comparable store sales increases. The company has focused on organic growth rather than aggressive expansion.
Future Projections: Analysts project continued modest revenue growth for Natural Grocers, driven by its strategic focus on value and its established customer base. Expansion in underserved markets and continued emphasis on health and wellness offerings are expected to support this growth.
Recent Initiatives: Recent initiatives include store remodels to enhance customer experience, optimization of product assortment, and continued emphasis on digital engagement and e-commerce capabilities. The company has also been investing in its supply chain and sustainability practices.
Summary
Natural Grocers by Vitamin Cottage Inc. is a well-established regional natural and organic grocer with a loyal customer base built on affordability and health education. The company demonstrates consistent revenue growth and healthy profit margins. However, its limited geographic reach and intense competition from larger players pose challenges. Continued focus on its unique value proposition and strategic expansion are key to its ongoing success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Natural Grocers by Vitamin Cottage Inc. Investor Relations Filings (10-K, 10-Q)
- Financial news outlets (e.g., Bloomberg, Reuters)
- Market research reports on the grocery industry
- Analyst reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation and may vary depending on the source and methodology. Financial data is based on reported figures and historical performance, which is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natural Grocers by Vitamin Cottage Inc
Exchange NYSE | Headquaters Lakewood, CO, United States | ||
IPO Launch date 2012-07-25 | CEO - | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 3332 | Website https://www.naturalgrocers.com |
Full time employees 3332 | Website https://www.naturalgrocers.com | ||
Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company's stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers, Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. The company was formerly known as Vitamin Cottage Natural Food Markets, Inc. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.
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