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Natural Grocers by Vitamin Cottage Inc (NGVC)


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Upturn Advisory Summary
10/15/2025: NGVC (3-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit 73.9% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 900.11M USD | Price to earnings Ratio 22.03 | 1Y Target Price 19 |
Price to earnings Ratio 22.03 | 1Y Target Price 19 | ||
Volume (30-day avg) - | Beta 1.33 | 52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 |
52 Weeks Range 21.03 - 61.07 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.22% | Basic EPS (TTM) 1.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.18% | Operating Margin (TTM) 5.24% |
Management Effectiveness
Return on Assets (TTM) 5.46% | Return on Equity (TTM) 23.38% |
Valuation
Trailing PE 22.03 | Forward PE - | Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 |
Enterprise Value 1214468903 | Price to Sales(TTM) 0.69 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA 13.89 | Shares Outstanding 22950400 | Shares Floating 10486258 |
Shares Outstanding 22950400 | Shares Floating 10486258 | ||
Percent Insiders 44.37 | Percent Institutions 36.91 |
Upturn AI SWOT
Natural Grocers by Vitamin Cottage Inc

Company Overview
History and Background
Natural Grocers by Vitamin Cottage Inc. was founded in 1955 in Golden, Colorado, by Margaret and Philip Isely. It began as a door-to-door nutrition education service and evolved into a chain of natural and organic grocery stores. The company emphasizes nutritional education and affordable pricing for healthy foods.
Core Business Areas
- Retail Operations: Natural Grocers operates retail stores that offer natural and organic groceries, supplements, and body care products.
- Nutritional Education: The company provides free nutrition education through in-store Nutritional Health Coaches and educational materials.
- Private Label: Natural Grocers offers a range of private-label products that are often priced competitively.
Leadership and Structure
The company is led by a board of directors and an executive management team. Kemper Isely is the Co-President. Heather Isely is the Executive Vice President. The organizational structure includes departments for retail operations, purchasing, marketing, and finance.
Top Products and Market Share
Key Offerings
- Organic Produce: Natural Grocers offers a wide selection of organic fruits and vegetables. While specific market share data for their produce section is unavailable, organic produce accounts for a significant portion of their sales. Competitors include Whole Foods Market (AMZN), Sprouts Farmers Market (SFM), and conventional grocery stores with organic sections (KR, ACI).
- Dietary Supplements: The company sells a variety of vitamins, minerals, and herbal supplements. Competitors include GNC (GNC), Vitamin Shoppe (VSI), and online retailers such as Amazon (AMZN).
- Natural Groceries: Natural Grocers features natural and organic meats, dairy products, packaged goods, and other grocery items. Competitors include Whole Foods Market (AMZN), Sprouts Farmers Market (SFM), Trader Joe's (private), and conventional grocery stores with natural sections (KR, ACI).
- Body Care: Natural Grocers has natural and organic body care items. Competitors include Whole Foods Market (AMZN), Sprouts Farmers Market (SFM), and conventional grocery stores with natural sections (KR, ACI).
Market Dynamics
Industry Overview
The natural and organic food industry is experiencing growth driven by increasing consumer awareness of health and wellness. The industry is highly competitive, with various players ranging from specialty stores to conventional supermarkets offering organic options.
Positioning
Natural Grocers positions itself as an affordable and accessible provider of natural and organic foods, emphasizing nutritional education and community engagement. It aims to differentiate itself from larger competitors through personalized service and a focus on core values.
Total Addressable Market (TAM)
The global organic food market is projected to reach hundreds of billions of dollars. Natural Grocers is positioned to capture a share of this growing market by expanding its store footprint and maintaining its focus on affordability and nutritional education.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for quality and affordability
- Emphasis on nutritional education and customer service
- Commitment to organic and sustainable practices
- Growing store footprint in key markets
- Dedicated and knowledgeable staff
Weaknesses
- Smaller store size compared to larger competitors
- Limited geographic presence compared to national chains
- Higher labor costs due to emphasis on customer service
- Vulnerable to supply chain disruptions in the organic sector
Opportunities
- Expansion into new markets with unmet demand for organic foods
- Increased online presence and e-commerce offerings
- Partnerships with local farmers and producers
- Growing consumer demand for plant-based and sustainable products
- Increased demand for healthy living and focus on wellness
Threats
- Increased competition from larger grocery chains offering organic options
- Economic downturn impacting consumer spending on premium products
- Fluctuations in organic food prices and supply
- Changes in government regulations related to food labeling and safety
- Rise in popularity of discounters like ALDI and Trader Joe's
Competitors and Market Share
Key Competitors
- Whole Foods Market (AMZN)
- Sprouts Farmers Market (SFM)
- Kroger (KR)
- Costco (COST)
Competitive Landscape
Natural Grocers faces competition from larger grocery chains with greater resources and brand recognition. However, it differentiates itself through its focus on nutritional education, affordable pricing, and commitment to organic and sustainable practices.
Growth Trajectory and Initiatives
Historical Growth: Natural Grocers has experienced steady growth in store count and revenue over the past decade, driven by increasing demand for organic foods and expansion into new markets.
Future Projections: Analyst estimates for Natural Grocers' future growth vary. Refer to available reports.
Recent Initiatives: Recent initiatives include expanding store footprint, enhancing private label offerings, and investing in nutritional education programs.
Summary
Natural Grocers has carved out a niche in the competitive organic grocery market by focusing on affordability, nutritional education, and community engagement. While it faces threats from larger competitors, its commitment to core values and expanding store footprint position it for continued growth. Its smaller size limits its market share, but also allows it to focus more intensely on its core customer. Keeping up with the supply chain for organic products and continuing to expand their market share will remain key to success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Market research reports
- Analyst reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice and should not be used as the sole basis for investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natural Grocers by Vitamin Cottage Inc
Exchange NYSE | Headquaters Lakewood, CO, United States | ||
IPO Launch date 2012-07-25 | CEO - | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 3332 | Website https://www.naturalgrocers.com |
Full time employees 3332 | Website https://www.naturalgrocers.com |
Natural Grocers by Vitamin Cottage, Inc., together with its subsidiaries, retails natural and organic groceries, and dietary supplements in the United States. The company's stores offer natural and organic grocery products, such as organic produce; private label repackaged bulk products, including dried fruits, nuts, grains, granolas, teas, herbs, and spices, as well as peanut and almond butters; private label products comprising grocery staples, household products, bulk foods, and vitamins and dietary supplements, as well as organic eggs, organic flavored coffee, and organic mustard; dry, frozen, and canned groceries; meat and seafood products; dairy products, dairy substitutes, and eggs; prepared foods; bread and baked products; beverages; and beer, wine, and hard cider products. Its stores also provide name-brand supplements, as well as private label dietary supplements; body care products consisting of cosmetics, skin care, hair care, fragrance, and personal care products containing natural and organic ingredients; pet care and food products; household and general merchandise, including cleaning supplies, paper products, and dish and laundry soaps, as well as other common household products, such as diapers; and books and handouts. The company operates its retail stores under the Natural Grocers, Vitamin Cottage, Health Hotline, Natural Grocers by Vitamin Cottage trademark, as well as Vitamin Cottage Natural Grocers and Health Hotline trademarks. The company also offers science-based nutrition education programs to help customers make informed health and nutrition choices. The company was formerly known as Vitamin Cottage Natural Food Markets, Inc. Natural Grocers by Vitamin Cottage, Inc. was founded in 1955 and is headquartered in Lakewood, Colorado.

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