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Natural Health Trend (NHTC)
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Upturn Advisory Summary
01/09/2026: NHTC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -13.57% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 49.85M USD | Price to earnings Ratio 108.25 | 1Y Target Price - |
Price to earnings Ratio 108.25 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.58 | 52 Weeks Range 3.72 - 6.41 | Updated Date 06/29/2025 |
52 Weeks Range 3.72 - 6.41 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 18.60% | Basic EPS (TTM) 0.04 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.18% | Operating Margin (TTM) -3.21% |
Management Effectiveness
Return on Assets (TTM) -1.32% | Return on Equity (TTM) 1.44% |
Valuation
Trailing PE 108.25 | Forward PE - | Enterprise Value 10104222 | Price to Sales(TTM) 1.17 |
Enterprise Value 10104222 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 0.24 | Enterprise Value to EBITDA 13.84 | Shares Outstanding 11513100 | Shares Floating 6810828 |
Shares Outstanding 11513100 | Shares Floating 6810828 | ||
Percent Insiders 35.1 | Percent Institutions 9.72 |
Upturn AI SWOT
Natural Health Trend
Company Overview
History and Background
Natural Health Trend Corporation, headquartered in China, was founded in 2000. It is a direct selling company that focuses on the research, development, production, and marketing of health products. The company has undergone several evolutions, adapting its product lines and marketing strategies to the dynamic health and wellness market. Significant milestones include its listing on NASDAQ and expansion into various international markets.
Core Business Areas
- Health Products: Natural Health Trend develops and markets a range of health products, including dietary supplements and health foods. These products are designed to support various aspects of well-being, such as immunity, cardiovascular health, and detoxification. The company emphasizes research and development to create innovative and effective formulations.
- Health Management Services: The company also offers health management services, aiming to provide personalized wellness solutions to its customers. This segment often complements their product offerings, encouraging a holistic approach to health.
Leadership and Structure
Natural Health Trend is led by a management team that includes a Chief Executive Officer, Chief Financial Officer, and other key executives responsible for operations, sales, and product development. The company operates primarily through a direct selling model, which involves a network of independent distributors.
Top Products and Market Share
Key Offerings
- Product Name 1: Nutritional Supplements (e.g., vitamins, minerals, herbal extracts). These are core to the company's offerings. Specific market share data for individual products is not publicly available, but it competes with a vast array of global and local supplement brands. Key competitors in the broader supplement market include Nature's Bounty, GNC, and smaller direct-selling companies. Revenue contribution varies by product cycle and market demand.
- Product Name 2: Health Food Products (e.g., functional foods, detoxifying teas). Similar to supplements, granular market share for specific food items is not disclosed. The competitive landscape is broad, encompassing food manufacturers and health-focused brands. Competitors include companies like Nestlu00e9 (with health-focused lines) and numerous specialized health food brands.
Market Dynamics
Industry Overview
The health and wellness industry is a massive and growing sector driven by increasing consumer awareness of health, aging populations, and a desire for preventative care. The dietary supplement and health food segments are particularly robust, with continuous innovation and product diversification. The direct selling model within this industry is significant, though it faces scrutiny regarding its business practices.
Positioning
Natural Health Trend positions itself as a provider of high-quality, research-backed health products and services through a direct selling network. Its competitive advantages lie in its established presence in certain markets, its direct sales force that fosters customer relationships, and its focus on specific health needs. However, it faces intense competition from both established corporations and other direct-selling entities.
Total Addressable Market (TAM)
The global health and wellness market is valued in the trillions of dollars. The specific TAM for dietary supplements and health foods is hundreds of billions of dollars and continues to grow. Natural Health Trend targets a niche within this broad market, focusing on individuals seeking natural health solutions and participating in direct selling. Its current market share is a fraction of the overall TAM, indicating significant room for growth if market conditions and company strategies are favorable.
Upturn SWOT Analysis
Strengths
- Established brand presence in key markets.
- Direct selling model creates a loyal customer base and distributor network.
- Focus on research and development for product innovation.
- Adaptability to market trends in health and wellness.
Weaknesses
- Dependence on the direct selling model, which can be susceptible to regulatory changes and public perception.
- Limited brand recognition compared to major multinational health companies.
- Potential challenges in supply chain management and quality control across diverse product lines.
- Financial performance can be volatile and influenced by economic conditions.
Opportunities
- Growing global demand for health and wellness products.
- Expansion into emerging markets with increasing disposable incomes.
- Development of new product categories and health solutions (e.g., personalized nutrition, digital health integration).
- Leveraging e-commerce and digital marketing to supplement the direct selling model.
Threats
- Intense competition from a wide range of health product manufacturers and distributors.
- Increasing regulatory scrutiny of dietary supplements and direct selling practices.
- Economic downturns impacting consumer discretionary spending on health products.
- Negative publicity or class-action lawsuits related to product efficacy or marketing practices.
- Shifting consumer preferences towards different health approaches or distribution channels.
Competitors and Market Share
Key Competitors
- Nu Skin Enterprises (NUS)
- Herbalife Nutrition Ltd. (HLF)
- Amway
Competitive Landscape
Natural Health Trend faces stiff competition from larger, more established direct selling companies like Amway, Nu Skin, and Herbalife, which have greater brand recognition, larger distribution networks, and broader product portfolios. Its advantages lie in its niche focus and potential for agility. However, its smaller scale and less diversified revenue streams compared to some competitors can be a disadvantage.
Growth Trajectory and Initiatives
Historical Growth: Natural Health Trend has experienced periods of growth, particularly in its earlier years and when launching successful new product lines or expanding into new geographic regions. However, its growth trajectory has not been consistently linear, with fluctuations influenced by market dynamics and the inherent challenges of the direct selling industry.
Future Projections: Future growth projections for Natural Health Trend are dependent on its ability to innovate, adapt its direct selling model, and effectively navigate competitive pressures and regulatory landscapes. Analyst estimates are not consistently available for this specific company. Growth will likely stem from product diversification, market penetration, and potentially strategic partnerships.
Recent Initiatives: Recent initiatives typically involve new product launches, marketing campaigns targeting specific health trends, and efforts to strengthen its distributor network. The company may also focus on optimizing its supply chain and exploring digital engagement strategies for its sales force and customers.
Summary
Natural Health Trend operates in the competitive health and wellness sector via a direct selling model. Its strengths lie in its established network and product focus, but it faces significant threats from larger competitors and regulatory scrutiny. Opportunities exist in market expansion and product innovation, yet consistent financial performance and shareholder returns remain challenges that require strategic attention.
Similar Stocks
Sources and Disclaimers
Data Sources:
- General industry reports on health and wellness
- Company website and publicly available information (may be limited)
- Financial news outlets and analyst reports (where available)
Disclaimers:
This JSON output is a structured overview based on publicly available information and general industry knowledge. Specific, real-time financial data, market share percentages, and detailed product performance are highly dynamic and may not be fully represented without direct access to proprietary databases or the company's latest financial filings. Market share figures are estimations for illustrative purposes. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natural Health Trend
Exchange NASDAQ | Headquaters Rolling Hills Estates, CA, United States | ||
IPO Launch date 1995-06-21 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 133 | |
Full time employees 133 | |||
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, such as liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products, including herbal supplements. It also provides beauty products comprising age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products consisting of weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; daily products, such as oral, hair, and body care products; and at-home testing kits for measuring critical biomarkers of well-being, including cardiovascular, hormonal, inflammatory, metabolic, and nutritional health. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, the Cayman Islands, Mexico, Peru, and Colombia; Hong Kong, Taiwan, and China; Malaysia and Singapore; South Korea; Russia and Kazakhstan; Japan; India; and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Rolling Hills Estates, California.
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