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Natural Health Trend (NHTC)



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Upturn Advisory Summary
08/14/2025: NHTC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -6.08% | Avg. Invested days 64 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 49.85M USD | Price to earnings Ratio 108.25 | 1Y Target Price - |
Price to earnings Ratio 108.25 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.58 | 52 Weeks Range 3.72 - 6.41 | Updated Date 06/29/2025 |
52 Weeks Range 3.72 - 6.41 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 18.60% | Basic EPS (TTM) 0.04 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.18% | Operating Margin (TTM) -3.21% |
Management Effectiveness
Return on Assets (TTM) -1.32% | Return on Equity (TTM) 1.44% |
Valuation
Trailing PE 108.25 | Forward PE - | Enterprise Value 10104222 | Price to Sales(TTM) 1.17 |
Enterprise Value 10104222 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 0.24 | Enterprise Value to EBITDA 13.84 | Shares Outstanding 11513100 | Shares Floating 6810828 |
Shares Outstanding 11513100 | Shares Floating 6810828 | ||
Percent Insiders 35.1 | Percent Institutions 9.72 |
Upturn AI SWOT
Natural Health Trend
Company Overview
History and Background
Natural Health Trends Corp. (NHTC) was founded in 1988. It is a direct-selling and e-commerce company operating through subsidiaries. The company initially focused on personal care products and expanded into nutritional supplements and wellness products.
Core Business Areas
- Wellness Products: NHTC offers a range of nutritional supplements, herbal products, and vitamins designed to promote overall health and well-being.
- Beauty and Personal Care: The company provides skincare, cosmetics, and personal care items, targeting consumers interested in beauty and anti-aging solutions.
Leadership and Structure
The company has a management team led by a CEO and other key executives overseeing various operational and strategic functions. The company operates under a direct-selling model with distributors playing a critical role in sales and marketing.
Top Products and Market Share
Key Offerings
- RegiMEN: A supplement formulated to support men's health. Market share data is unavailable. Competitors include companies offering similar men's health supplements such as Nutrafol and Roman.
- VitaTree: A multi-vitamin and mineral supplement line. Market share data is unavailable. Competitors include companies offering multi-vitamins such as Centrum and One A Day.
- Skindulgence: A non-surgical facial lift system. Market share data is unavailable. Competitors include various skincare and anti-aging brands such as Rodan + Fields.
Market Dynamics
Industry Overview
The nutritional supplements and beauty industries are highly competitive, with increasing demand for natural and organic products. Direct selling remains a significant distribution channel.
Positioning
Natural Health Trends positions itself as a provider of premium quality health and wellness products through a direct-selling model, focusing on building a network of distributors.
Total Addressable Market (TAM)
The global nutritional supplements market is estimated to reach hundreds of billions of dollars. The beauty industry is similarly vast. NHTC captures a small fraction of this TAM via its direct sales model.
Upturn SWOT Analysis
Strengths
- Established direct-selling network
- Diverse product portfolio
- Focus on health and wellness trends
Weaknesses
- Reliance on distributor network
- Vulnerability to regulatory changes
- Limited brand recognition compared to larger competitors
Opportunities
- Expanding into new international markets
- Developing innovative products
- Leveraging e-commerce and digital marketing
Threats
- Increasing competition
- Changing consumer preferences
- Negative publicity or regulatory scrutiny
Competitors and Market Share
Key Competitors
- USNA
- HLF
- NUS
Competitive Landscape
NHTC competes with larger, more established companies in the nutritional supplement and beauty industries. Its direct-selling model offers both advantages and disadvantages compared to competitors' retail or online sales strategies.
Growth Trajectory and Initiatives
Historical Growth: Growth is dependent on product innovation, market conditions, and the expansion of the distributor network.
Future Projections: Projections depend on market trends and company strategy, refer to analyst reports for projections.
Recent Initiatives: Recent Initiatives vary, including product launches, market expansion, and digital marketing efforts.
Summary
Natural Health Trends is a direct-selling company in the health and wellness sector. Their distributor network is a strength, but they face strong competition. They need to be aware of changing consumer preferences and regulatory scrutiny. Expansion into new markets could assist in increasing the companies overall market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Market analysis reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered investment advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natural Health Trend
Exchange NASDAQ | Headquaters Rolling Hills Estates, CA, United States | ||
IPO Launch date 1995-06-21 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 133 | |
Full time employees 133 |
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, such as liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products, including herbal supplements. It also provides beauty products comprising age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products consisting of weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; daily products, such as oral, hair, and body care products; and at-home testing kits for measuring critical biomarkers of well-being, including cardiovascular, hormonal, inflammatory, metabolic, and nutritional health. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, the Cayman Islands, Mexico, Peru, and Colombia; Hong Kong, Taiwan, and China; Malaysia and Singapore; South Korea; Russia and Kazakhstan; Japan; India; and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Rolling Hills Estates, California.

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