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Upturn AI SWOT - About
Olaplex Holdings Inc (OLPX)
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Upturn Advisory Summary
06/30/2025: OLPX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.06
1 Year Target Price $2.06
| 0 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.14% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 932.29M USD | Price to earnings Ratio 70 | 1Y Target Price 2.06 |
Price to earnings Ratio 70 | 1Y Target Price 2.06 | ||
Volume (30-day avg) 9 | Beta 2.33 | 52 Weeks Range 1.01 - 2.77 | Updated Date 07/1/2025 |
52 Weeks Range 1.01 - 2.77 | Updated Date 07/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-12 | When After Market | Estimate 0.0179 | Actual 0.0055 |
Profitability
Profit Margin 2.91% | Operating Margin (TTM) 8.74% |
Management Effectiveness
Return on Assets (TTM) 1.98% | Return on Equity (TTM) 1.41% |
Valuation
Trailing PE 70 | Forward PE 23.31 | Enterprise Value 1000533037 | Price to Sales(TTM) 2.22 |
Enterprise Value 1000533037 | Price to Sales(TTM) 2.22 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 7.73 | Shares Outstanding 665923008 | Shares Floating 159748241 |
Shares Outstanding 665923008 | Shares Floating 159748241 | ||
Percent Insiders 0.56 | Percent Institutions 98.22 |
Analyst Ratings
Rating 2 | Target Price 2.06 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 8 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Olaplex Holdings Inc
Company Overview
History and Background
Olaplex was founded in 2014 and quickly rose to prominence with its patented bond-building technology, revolutionizing hair care and repair. Initially marketed to professional salons, it expanded into the retail market, becoming a recognized brand worldwide.
Core Business Areas
- Professional Hair Care: Products sold to salons and professional stylists, including bond builders, shampoos, conditioners, and treatments.
- Retail Hair Care: Products sold directly to consumers through retail channels such as Sephora, Ulta Beauty, and online platforms.
Leadership and Structure
The leadership team consists of key executives in finance, marketing, and operations. The company is structured with departments focused on product development, sales, and distribution.
Top Products and Market Share
Key Offerings
- Olaplex No. 3 Hair Perfector: A pre-shampoo treatment designed to reduce breakage and strengthen hair. It has a significant market share in the bond-building category. Competitors include Redken Acidic Bonding Concentrate and K18 Leave-in Molecular Repair Hair Mask.
- Olaplex No. 4 Bond Maintenance Shampoo & No. 5 Bond Maintenance Conditioner: Shampoo and conditioner designed to repair and maintain damaged hair. Competitors include Pureology Hydrate Shampoo and Conditioner and Amika Normcore Signature Shampoo and Conditioner.
Market Dynamics
Industry Overview
The hair care industry is highly competitive and driven by trends, innovation, and consumer demand for healthy hair solutions. The rise in demand for damage repair products has fueled the bond-building market.
Positioning
Olaplex is positioned as a premium brand known for its innovative bond-building technology. Its competitive advantage lies in its patented formulas and strong brand recognition.
Total Addressable Market (TAM)
The global hair care market is estimated at hundreds of billions of dollars. Olaplex, with its focus on repair and strengthening, captures a portion of this market, particularly within the premium and professional segments.
Upturn SWOT Analysis
Strengths
- Patented bond-building technology
- Strong brand recognition and loyalty
- Premium pricing and high margins
- Global distribution network
- Growing consumer awareness of hair damage
Weaknesses
- High price point may limit accessibility
- Dependence on a single technology
- Vulnerability to imitation products
- Potential for changing consumer preferences
Opportunities
- Expansion into new product categories (e.g., styling products)
- Increased penetration in international markets
- Partnerships with salons and retailers
- Development of new technologies and formulations
Threats
- Increased competition from other bond-building products
- Economic downturn impacting consumer spending
- Changes in regulations or consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- COTY
- PG
- EL
Competitive Landscape
Olaplex is a leader in the bond-building category, but faces competition from established beauty brands with larger portfolios. Its advantage lies in its patented technology and strong brand identity, while its disadvantage may be its relatively smaller size compared to larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Olaplex has experienced significant growth driven by the popularity of its products and expansion into new markets.
Future Projections: Analyst projections for future growth would depend on market conditions and the company's ability to innovate and execute its strategy.
Recent Initiatives: Recent initiatives may include product launches, marketing campaigns, and expansion into new geographic regions.
Summary
Olaplex is a strong brand with innovative technology and a loyal customer base. Its premium positioning and strong brand equity have fueled rapid growth. However, it faces competition and must continue to innovate and adapt to changing consumer preferences. Monitoring competitor activity and macroeconomic trends will be crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Olaplex Holdings Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-09-30 | CEO & Director Ms. Amanda G. Baldwin | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 231 | Website https://olaplex.com |
Full time employees 231 | Website https://olaplex.com | ||
Olaplex Holdings, Inc., through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It also provides in-salon services for repairing and shaping curls. In addition, the company offers hair care products to professional hair salons, retailers, and everyday consumers. It distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, as well as third party e-commerce platforms. The company was founded in 2014 and is based in New York, New York.
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