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OLPX 
Olaplex Holdings Inc (OLPX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/12/2025: OLPX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.89
1 Year Target Price $1.89
| 0 | Strong Buy |
| 0 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -45.05% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 847.74M USD | Price to earnings Ratio - | 1Y Target Price 1.89 |
Price to earnings Ratio - | 1Y Target Price 1.89 | ||
Volume (30-day avg) 9 | Beta 2.27 | 52 Weeks Range 0.99 - 2.09 | Updated Date 12/14/2025 |
52 Weeks Range 0.99 - 2.09 | Updated Date 12/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.18% | Operating Margin (TTM) 3.65% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) -0.56% |
Valuation
Trailing PE - | Forward PE 14.1 | Enterprise Value 913458119 | Price to Sales(TTM) 2.03 |
Enterprise Value 913458119 | Price to Sales(TTM) 2.03 | ||
Enterprise Value to Revenue 2.18 | Enterprise Value to EBITDA 9.94 | Shares Outstanding 667511905 | Shares Floating 160509913 |
Shares Outstanding 667511905 | Shares Floating 160509913 | ||
Percent Insiders 0.72 | Percent Institutions 98.57 |
About Olaplex Holdings Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-09-30 | CEO & Director Ms. Amanda G. Baldwin | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 231 | Website https://olaplex.com |
Full time employees 231 | Website https://olaplex.com | ||
Olaplex Holdings, Inc., through its subsidiaries, develops, manufactures, and sells haircare products in the United States and internationally. The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair, as well as oil, moisture mask, and nourishing hair serum. It also provides in-salon services for repairing and shaping curls. In addition, the company offers hair care products to professional hair salons, retailers, and everyday consumers. It distributes its products through professional distributors in salons, directly to retailers for sale in their physical stores, e-commerce sites, and its website, as well as third party e-commerce platforms. The company was founded in 2014 and is based in New York, New York.
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