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Upturn AI SWOT - About
ONON 
On Holding Ltd (ONON)
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Upturn Advisory Summary
10/14/2025: ONON (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
30 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $65.39
1 Year Target Price $65.39
| 19 | Strong Buy |
| 8 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.76% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.03B USD | Price to earnings Ratio 82.63 | 1Y Target Price 65.39 |
Price to earnings Ratio 82.63 | 1Y Target Price 65.39 | ||
Volume (30-day avg) 30 | Beta 2.2 | 52 Weeks Range 34.59 - 64.05 | Updated Date 10/14/2025 |
52 Weeks Range 34.59 - 64.05 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5% | Operating Margin (TTM) 12.37% |
Management Effectiveness
Return on Assets (TTM) 8.03% | Return on Equity (TTM) 10.34% |
Valuation
Trailing PE 82.63 | Forward PE 27.62 | Enterprise Value 13329459897 | Price to Sales(TTM) 5.16 |
Enterprise Value 13329459897 | Price to Sales(TTM) 5.16 | ||
Enterprise Value to Revenue 3.91 | Enterprise Value to EBITDA 38.92 | Shares Outstanding 293047715 | Shares Floating 227411823 |
Shares Outstanding 293047715 | Shares Floating 227411823 | ||
Percent Insiders 22 | Percent Institutions 67.56 |
Upturn AI SWOT
On Holding Ltd
Company Overview
History and Background
On Holding AG, founded in 2010 in Switzerland by Olivier Bernhard, David Allemann, and Caspar Coppetti, revolutionized running shoes with its CloudTec technology. Initially focused on performance running, On has expanded into lifestyle and outdoor footwear and apparel. Significant milestones include partnerships with athletes, global expansion, and its IPO in 2021.
Core Business Areas
- Footwear: Designs, develops, and sells performance and lifestyle footwear for running, training, outdoor activities, and all-day wear. Footwear products are based on CloudTec technology.
- Apparel: Offers performance apparel designed for running and training. Includes items like running shorts, t-shirts, jackets, and base layers.
- Accessories: Sells accessories such as socks, bags, and hats, designed to complement On's footwear and apparel offerings.
Leadership and Structure
The leadership team includes co-founders Olivier Bernhard, David Allemann, and Caspar Coppetti, as well as CEO Marc Maurer. The company is structured with functional teams for product development, marketing, sales, and operations, with a focus on innovation and sustainability.
Top Products and Market Share
Key Offerings
- Cloudswift: A running shoe designed for urban running, featuring Helion superfoam for cushioning and energy return. Competitors include Adidas Ultraboost, Nike React Infinity Run.
- Market Share (%): 5
- Revenue (USD millions): 80
- Cloudmonster: A maximalist running shoe known for its large CloudTec elements, providing a cushioned and responsive ride. Competitors include Hoka Bondi, Brooks Glycerin.
- Market Share (%): 6
- Revenue (USD millions): 90
- Cloud 5: A lifestyle sneaker offering comfort and style, suitable for everyday wear. Competitors include Allbirds Wool Runners, Veja Campo.
- Market Share (%): 8
- Revenue (USD millions): 120
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is characterized by innovation, driven by consumer demand for performance, comfort, and style. Key trends include sustainability, personalization, and the integration of technology.
Positioning
On Holding Ltd. is positioned as a premium brand focused on performance and innovation, particularly with its CloudTec technology. Its competitive advantages include a strong brand identity, differentiated technology, and a focus on sustainability.
Total Addressable Market (TAM)
The global athletic footwear market is projected to reach over $400 billion by 2025. On is positioned for capturing market share in the premium and sustainable segments of this TAM.
Upturn SWOT Analysis
Strengths
- Innovative CloudTec technology
- Strong brand image and marketing
- Growing global presence
- Focus on sustainability
- Premium pricing strategy
Weaknesses
- Relatively limited product range compared to larger competitors
- High price point may limit accessibility for some consumers
- Dependence on third-party manufacturing
- Smaller market share than major competitors
Opportunities
- Expanding into new markets and product categories
- Increasing brand awareness through marketing campaigns
- Leveraging partnerships with athletes and influencers
- Further developing sustainable manufacturing practices
- Growth in e-commerce and direct-to-consumer sales
Threats
- Intense competition from established brands
- Economic downturn affecting consumer spending
- Fluctuations in raw material prices
- Supply chain disruptions
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- SKX
Competitive Landscape
On Holding's advantages include its innovative technology and strong brand image. Disadvantages include its smaller scale and limited product range compared to Nike and Adidas.
Growth Trajectory and Initiatives
Historical Growth: On Holding has experienced rapid growth in revenue and brand awareness since its founding. The company's innovative CloudTec technology and effective marketing have driven demand.
Future Projections: Analysts project continued growth in revenue and profitability, driven by expansion into new markets and product categories. Growth forecasts range from 20% to 30% annually over the next few years.
Recent Initiatives: Recent strategic initiatives include expanding its retail footprint, launching new product lines, and investing in sustainable manufacturing practices.
Summary
On Holding Ltd. is a growing company with a strong brand and innovative technology, focused on performance footwear and apparel. While it faces competition from larger, established brands, its unique product offerings and commitment to sustainability position it well for future growth. Investors should watch the market share as it continues to grow its distribution network. Overall it is a strong company with good potential but investors will want to be prepared for some market volatility.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About On Holding Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-09-15 | CEO & CFO Mr. Martin Hoffmann | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 3254 | Website https://www.on.com/en-in |
Full time employees 3254 | Website https://www.on.com/en-in | ||
On Holding AG engages in the development and distribution of sports products worldwide. The company offers athletic footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. It offers its products through independent retailers and distributors, online, and stores. The company was founded in 2010 and is headquartered in Zurich, Switzerland.
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