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ONON
Upturn stock ratingUpturn stock rating

On Holding Ltd (ONON)

Upturn stock ratingUpturn stock rating
$55.73
Last Close (24-hour delay)
Profit since last BUY14.84%
upturn advisory
WEAK BUY
BUY since 26 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/12/2025: ONON (3-star) is a REGULAR-BUY. BUY since 26 days. Profits (14.84%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

30 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $66.33

Year Target Price $66.33

Analyst’s Price TargetsFor last 52 week
$66.33Target price
Low$34.59
Current$55.73
high$64.05

Analysis of Past Performance

Type Stock
Historic Profit 1.56%
Avg. Invested days 39
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/12/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 17.12B USD
Price to earnings Ratio 67.29
1Y Target Price 68.21
Price to earnings Ratio 67.29
1Y Target Price 68.21
Volume (30-day avg) -
Beta 2.35
52 Weeks Range 34.59 - 64.05
Updated Date 06/29/2025
52 Weeks Range 34.59 - 64.05
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.78

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 8.18%
Operating Margin (TTM) 10.61%

Management Effectiveness

Return on Assets (TTM) 7.25%
Return on Equity (TTM) 15.73%

Valuation

Trailing PE 67.29
Forward PE 49.02
Enterprise Value 16399607657
Price to Sales(TTM) 6.75
Enterprise Value 16399607657
Price to Sales(TTM) 6.75
Enterprise Value to Revenue 5.18
Enterprise Value to EBITDA 36.97
Shares Outstanding 292632992
Shares Floating 228907337
Shares Outstanding 292632992
Shares Floating 228907337
Percent Insiders 22.22
Percent Institutions 63.16

Analyst Ratings

Rating 4.53
Target Price 66.33
Buy 8
Strong Buy 19
Buy 8
Strong Buy 19
Hold 3
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

On Holding Ltd

stock logo

Company Overview

overview logo History and Background

On Holding AG was founded in Zurich, Switzerland, in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti. Initially focused on running shoes with its patented CloudTec technology, On quickly gained popularity among athletes. It expanded its product line to include apparel and accessories and went public in September 2021.

business area logo Core Business Areas

  • Footwear: Designs, develops, and sells performance running shoes, trail running shoes, and other athletic footwear using its CloudTec technology. Footwear is the primary revenue driver.
  • Apparel: Offers a range of athletic apparel, including running shorts, tops, jackets, and other performance wear. Apparel is a growing segment for On.
  • Accessories: Sells accessories like socks, bags, and hats to complement its footwear and apparel lines.

leadership logo Leadership and Structure

The leadership team is headed by co-CEOs Marc Maurer and Martin Hoffmann. The organizational structure includes departments for product development, marketing, sales, finance, and operations. The Board of Directors oversees the company's strategic direction.

Top Products and Market Share

overview logo Key Offerings

  • Cloudsurfer: A popular running shoe known for its cushioning and responsiveness, utilizing CloudTec technology. Estimated market share for performance running shoes is difficult to pinpoint exactly for specific models, but overall On has grown market share in the performance running shoe category. Competitors include Nike, Adidas, Brooks, and Hoka.
  • Cloudnova: A lifestyle-oriented sneaker incorporating On's running technology. This expands their market reach beyond dedicated runners. Competitors include Nike, Adidas, New Balance, and other athletic lifestyle brands.
  • Cloudmonster: A maximum cushioned running shoe from the brand. Competitors include Hoka, Brooks, and New Balance.

Market Dynamics

industry overview logo Industry Overview

The athletic footwear and apparel industry is characterized by strong competition, evolving consumer preferences, and increasing demand for innovative products. The industry is driven by factors such as growing participation in sports and fitness activities, rising disposable incomes, and fashion trends.

Positioning

On is positioned as a premium performance brand focused on innovation, design, and sustainability. Its CloudTec technology and unique aesthetic appeal differentiate it from competitors. It aims to capture market share from established players through product innovation and brand building.

Total Addressable Market (TAM)

The global athletic footwear and apparel market is estimated to be hundreds of billions of dollars. On is positioned to capture a growing share of this market through its innovative products and expanding global presence.

Upturn SWOT Analysis

Strengths

  • Innovative CloudTec technology
  • Strong brand image and recognition
  • Growing market share
  • Premium pricing strategy
  • Focus on sustainability

Weaknesses

  • Relatively small market share compared to established players
  • High production costs
  • Reliance on third-party retailers
  • Limited product diversification

Opportunities

  • Expansion into new markets and product categories
  • Increased focus on e-commerce and direct-to-consumer sales
  • Partnerships with athletes and influencers
  • Growing demand for sustainable products
  • Increased investment in R&D and product innovation

Threats

  • Intense competition from established players
  • Fluctuations in raw material costs
  • Changes in consumer preferences
  • Economic downturns
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • NKE
  • ADDYY
  • SKX

Competitive Landscape

On differentiates itself through its CloudTec technology and brand image, but faces intense competition from larger players with greater resources and established distribution networks.

Growth Trajectory and Initiatives

Historical Growth: On has experienced rapid revenue growth in recent years, driven by increasing brand awareness and expanding distribution channels.

Future Projections: Analysts project continued revenue growth for On, driven by expansion into new markets, product innovation, and increased direct-to-consumer sales.

Recent Initiatives: Recent initiatives include expanding its retail footprint, launching new product lines, and investing in sustainability initiatives.

Summary

On Holding Ltd. is a rapidly growing athletic footwear and apparel company with a strong brand and innovative technology. While it faces intense competition from larger players, its focus on innovation and sustainability positions it well for future growth. It should be mindful of profitability given the current negative Net Income as of 2024. The stock has been a poor performer in the last 12 months.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (SEC)
  • Analyst Reports
  • Industry Publications
  • On Holding Ltd. Investor Relations
  • Latest Conversion Rates

Disclaimers:

This analysis is based on available information and analyst estimates, which are subject to change. Investment decisions should be made based on individual risk tolerance and due diligence.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About On Holding Ltd

Exchange NYSE
Headquaters -
IPO Launch date 2021-09-15
Co-CEO & CFO Mr. Martin Hoffmann
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees 3254
Full time employees 3254

On Holding AG engages in the development and distribution of sports products worldwide. The company offers athletic footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. It offers its products through independent retailers and distributors, online, and stores. The company was founded in 2010 and is headquartered in Zurich, Switzerland.