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ONTF 
ON24 Inc (ONTF)
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Upturn Advisory Summary
12/04/2025: ONTF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6
1 Year Target Price $6
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.96% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 250.03M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 5 | Beta 0.67 | 52 Weeks Range 4.35 - 7.04 | Updated Date 12/4/2025 |
52 Weeks Range 4.35 - 7.04 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.74 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When - | Estimate 0.01 | Actual 0.03 |
Profitability
Profit Margin -22.09% | Operating Margin (TTM) -22.6% |
Management Effectiveness
Return on Assets (TTM) -9.75% | Return on Equity (TTM) -20.2% |
Valuation
Trailing PE - | Forward PE 74.07 | Enterprise Value 76088954 | Price to Sales(TTM) 1.77 |
Enterprise Value 76088954 | Price to Sales(TTM) 1.77 | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA -1.79 | Shares Outstanding 42282395 | Shares Floating 24853169 |
Shares Outstanding 42282395 | Shares Floating 24853169 | ||
Percent Insiders 13.58 | Percent Institutions 75.02 |
Upturn AI SWOT
ON24 Inc
Company Overview
History and Background
ON24 Inc. was founded in 1998. Initially focused on webcasting, it evolved into a comprehensive digital experience platform. The company went public in February 2021.
Core Business Areas
- ON24 Digital Experience Platform: ON24's core offering, a platform that enables businesses to create, scale, and personalize live and on-demand digital experiences, including webinars, virtual events, and content hubs.
Leadership and Structure
The CEO of ON24 is Sharat Sharan. The company has a typical corporate structure with departments like sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- ON24 Webcast Elite: Webinar platform for live and on-demand presentations. Competitors include Zoom Webinars, GoToWebinar, and Livestorm. Market share data not publicly available, but ON24 is considered a significant player in the enterprise webinar space.
- ON24 Virtual Conference: Platform for hosting virtual events and conferences. Competitors include Bizzabo, Hopin, and Cvent. Market share data not publicly available, but ON24 is considered a significant player in the enterprise webinar space.
- ON24 Target: Personalized content delivery platform. Competitors include PathFactory and Demandbase.
- ON24 Intelligence: Analytics and reporting platform that provides insights into audience engagement.
Market Dynamics
Industry Overview
The digital experience platform market is growing rapidly, driven by the increasing need for businesses to engage with customers and employees online. Demand is increasing in both B2B and B2C sectors.
Positioning
ON24 is positioned as a leading provider of digital experience platforms, particularly for webinars and virtual events. It differentiates itself through its focus on creating interactive and engaging experiences. They have strong B2B focus.
Total Addressable Market (TAM)
Estimated to be several billion USD, encompassing digital event platforms, content marketing solutions, and marketing automation software. ON24 is positioned to capture a portion of this TAM through its comprehensive platform.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Strong brand recognition
- Focus on engagement
- Scalability
- Robust analytics
Weaknesses
- Higher price point compared to some competitors
- Complexity of the platform
- Integration challenges with certain existing systems
Opportunities
- Expanding into new markets
- Developing new integrations
- Offering more personalized experiences
- Increased demand for virtual events and webinars
Threats
- Increased competition
- Changing technology landscape
- Economic downturn
- Security breaches
Competitors and Market Share
Key Competitors
- CVENT
- ZVRA
- ADBE
Competitive Landscape
ON24 offers a comprehensive platform, but faces competition from larger players like Adobe and specialized event platforms like Cvent. ON24's competitive advantage lies in its focus on interactive experiences and robust analytics.
Growth Trajectory and Initiatives
Historical Growth: ON24 experienced rapid growth during the pandemic as demand for virtual events soared, but revenue has since declined. They had a significant drop in 2023.
Future Projections: Analysts predict a stabilization/modest growth in revenue in the coming years, driven by continued demand for digital experiences and the company's focus on innovation. Projections are subject to market conditions.
Recent Initiatives: Focusing on product innovation, expanding partnerships, and targeting enterprise customers.
Summary
ON24 is a leading digital experience platform provider, but its revenue growth has slowed significantly. Its strengths include its comprehensive platform and focus on engagement. It needs to address declining revenue and competition. The company's focus on product innovation and enterprise customers is promising.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Reports
Disclaimers:
The analysis is based on available information and estimates. Actual results may vary. Market share data are approximations.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ON24 Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-02-03 | Founder, President, CEO & Chair of the Board Mr. Sharat Sharan | ||
Sector Technology | Industry Software - Application | Full time employees 437 | Website https://www.on24.com |
Full time employees 437 | Website https://www.on24.com | ||
ON24, Inc. provides a cloud-based intelligent engagement platform that offers interactive and personalized digital experience products to create and capture data from professionals to provide businesses with buying signals and behavioral insights to convert prospects into customers worldwide. It offers ON24 Elite for live and interactive webinar experience; ON24 Breakouts for live breakout room experience; ON24 Forums for live and interactive experience; ON24 Go Live for live and interactive video event experience that enables presenters and attendees to engage face-to-face in real-time; and ON24 Virtual Conference for managed virtual event experience. The company also provides ON24 Engagement Hub for always-on multimedia content experience; ON24 Target for personalized and curated landing page experience; ON24 Intelligence for analytics backbone that captures first-person data to power the insights, benchmarking, and reporting; ON24 AI-powered ACE for enabling hyper-personalization at scale across ON24 experiences; ON24 Connect for ecosystem of third-party application integrations; and ON24 Services and Platform Support, which provides a portfolio of professional services that provide consulting and support for product and platform adoption. In addition, it offers consulting services, such as experience management, monitoring and production, implementation, and support services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service companies. It has a strategic partnership with Performars to allow companies across the life sciences, IT, finance, and electronics sectors to launch webinars and virtual events. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December 1998. ON24, Inc. was incorporated in 1998 and is headquartered in San Francisco, California.
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