Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
ON24 Inc (ONTF)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/13/2025: ONTF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Year Target Price $5.33
Year Target Price $5.33
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.09% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 231.91M USD | Price to earnings Ratio - | 1Y Target Price 5.33 |
Price to earnings Ratio - | 1Y Target Price 5.33 | ||
Volume (30-day avg) - | Beta 0.68 | 52 Weeks Range 4.35 - 7.04 | Updated Date 06/29/2025 |
52 Weeks Range 4.35 - 7.04 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.96 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -27.68% | Operating Margin (TTM) -27.88% |
Management Effectiveness
Return on Assets (TTM) -11.29% | Return on Equity (TTM) -24.47% |
Valuation
Trailing PE - | Forward PE 136.99 | Enterprise Value 53634406 | Price to Sales(TTM) 1.6 |
Enterprise Value 53634406 | Price to Sales(TTM) 1.6 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA -1.79 | Shares Outstanding 42475200 | Shares Floating 25223877 |
Shares Outstanding 42475200 | Shares Floating 25223877 | ||
Percent Insiders 12.86 | Percent Institutions 72.14 |
Analyst Ratings
Rating 3 | Target Price 5.33 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
ON24 Inc
Company Overview
History and Background
ON24, founded in 1998, is a cloud-based digital experience platform that enables businesses to drive revenue growth through webinars, virtual events, and personalized content experiences. Initially focused on webcasting, the company evolved into a comprehensive platform for engaging audiences digitally.
Core Business Areas
- Webinar Marketing: ON24 provides tools to create, deliver, and analyze webinar campaigns, enabling marketers to generate leads and build relationships with potential customers.
- Virtual Events: ON24 enables companies to host virtual events, including conferences, trade shows, and product launches, providing interactive experiences for attendees.
- Digital Experience Platform: A comprehensive platform allowing businesses to create, manage, and deliver personalized digital experiences to their target audiences.
Leadership and Structure
Sharat Sharan is the current CEO. The company operates with a functional organizational structure, with departments such as Sales, Marketing, Engineering, and Customer Success.
Top Products and Market Share
Key Offerings
- ON24 Webcast Elite: A leading webinar platform for creating interactive and engaging webinars. Competitors include Zoom Webinars, GoToWebinar, and Livestorm. Market share data is fragmented across various reports but is estimated to be around 20-25% of the enterprise webinar market.
- ON24 Virtual Conference: A platform for hosting virtual conferences and events. Competitors include Hopin, Bizzabo, and Cvent. Market share is similarly spread across numerous platforms.
- ON24 Intelligence: Analytics platform that provides insights into audience engagement and webinar performance. Competitors include platforms like Google Analytics when integrated with event software and specialized engagement analytics tools.
Market Dynamics
Industry Overview
The digital event and webinar market is growing rapidly, driven by increased adoption of remote work and the need for virtual engagement solutions. Hybrid events are also increasingly common.
Positioning
ON24 is positioned as a leader in the enterprise webinar and virtual event space, offering a comprehensive platform with robust analytics and customization options. Competitive advantages include its focus on engagement and data-driven insights.
Total Addressable Market (TAM)
The estimated TAM for the virtual events and webinar market is expected to reach hundreds of billions of dollars in the coming years. ON24 is well-positioned to capture a significant portion of this market due to its enterprise focus.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Strong analytics capabilities
- Established brand reputation
- Scalable infrastructure
Weaknesses
- Relatively higher pricing compared to some competitors
- Complexity of platform may require more training
- Market perception of being limited to webinars and virtual events, rather than a broader digital marketing platform
Opportunities
- Expansion into new markets
- Integration with other marketing technologies
- Development of new engagement features
- Offering hybrid event solutions
Threats
- Increased competition from established players
- Emergence of new technologies
- Economic downturn affecting marketing budgets
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- Zoom Video Communications (ZM)
- GoTo (GOTO)
- Cvent Holding Corp (CVT)
Competitive Landscape
ON24's advantages include a comprehensive platform and strong analytics. Disadvantages include higher pricing and a perception of being limited to webinars and virtual events.
Major Acquisitions
VIBBIO
- Year: 2021
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquisition was focused on adding lightweight video creation capabilities to the ON24 platform, making it easier for customers to create engaging video content.
Growth Trajectory and Initiatives
Historical Growth: Requires detailed financial data.
Future Projections: Future growth projections depend on analyst estimates, which fluctuate. Growth relies on expanding product offerings and market reach.
Recent Initiatives: Focus on expanding its digital experience platform, enhancing engagement features, and integrating with other marketing technologies.
Summary
ON24 is a leader in the webinar and virtual event market with a comprehensive platform. The company's strengths lie in its robust analytics and established brand, but its higher pricing and perceived limitations pose challenges. Opportunities exist in expanding into new markets and integrating with other technologies, while threats include increasing competition and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and industry reports. Financial data may be estimates and should be verified with official company filings. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ON24 Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-02-03 | Founder, President, CEO & Chair of the Board Mr. Sharat Sharan | ||
Sector Technology | Industry Software - Application | Full time employees 437 | Website https://www.on24.com |
Full time employees 437 | Website https://www.on24.com | ||
ON24, Inc. provides a cloud-based intelligent engagement platform that offers interactive and personalized digital experience products to create and capture data from professionals to provide businesses with buying signals and behavioral insights to convert prospects into customers worldwide. It offers ON24 Elite for live and interactive webinar experience; ON24 Breakouts for live breakout room experience that facilitates networking, collaboration, and interactivity between users; ON24 Forums for live and interactive experience, which facilitates video-to-video interaction between presenters and audiences; ON24 Go Live for live and interactive video event experience that enables presenters and attendees to engage face-to-face in real-time; and ON24 Virtual Conference for managed virtual event experience. The company also provides ON24 Engagement Hub for always-on multimedia content experience; ON24 Target for personalized and curated landing page experience; ON24 Intelligence for analytics backbone that captures first-person data to power the insights, benchmarking, and reporting; ON24 AI-powered ACE for enabling hyper-personalization at scale across ON24 experiences; ON24 Connect for ecosystem of third-party application integrations; and ON24 Services and Platform Support, which provides a portfolio of professional services that provide consulting and support for product and platform adoption. In addition, it offers consulting services, such as experience management, monitoring and production, implementation, and support services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service companies. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December 1998. ON24, Inc. was incorporated in 1998 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.