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Upturn AI SWOT - About
ON24 Inc (ONTF)
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Upturn Advisory Summary
08/14/2025: ONTF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5
1 Year Target Price $5
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -46.2% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 218.30M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 5 | Beta 0.66 | 52 Weeks Range 4.35 - 7.04 | Updated Date 08/15/2025 |
52 Weeks Range 4.35 - 7.04 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.01 | Actual 0.02 |
Profitability
Profit Margin -25.34% | Operating Margin (TTM) -23.91% |
Management Effectiveness
Return on Assets (TTM) -10.72% | Return on Equity (TTM) -22.6% |
Valuation
Trailing PE - | Forward PE 86.21 | Enterprise Value 40778456 | Price to Sales(TTM) 1.53 |
Enterprise Value 40778456 | Price to Sales(TTM) 1.53 | ||
Enterprise Value to Revenue 0.28 | Enterprise Value to EBITDA -1.79 | Shares Outstanding 42306300 | Shares Floating 25042785 |
Shares Outstanding 42306300 | Shares Floating 25042785 | ||
Percent Insiders 13.81 | Percent Institutions 74.78 |
Upturn AI SWOT
ON24 Inc
Company Overview
History and Background
ON24, founded in 1998, provides a cloud-based platform for digital experiences, enabling businesses to drive engagement and generate leads through webinars, virtual events, and content marketing. Initially focused on webcasting, it has evolved into a comprehensive engagement platform.
Core Business Areas
- ON24 Platform: A comprehensive platform offering webinars, virtual events, content hubs, and analytics to drive engagement, generate leads, and accelerate sales. The platform supports various interactive features, including Q&A, polls, surveys, and resource downloads.
Leadership and Structure
The leadership team consists of key executives overseeing technology, sales, marketing, and finance. The organizational structure is hierarchical, with departments focused on product development, customer success, sales, and marketing.
Top Products and Market Share
Key Offerings
- ON24 Webcast Elite: A webinar solution designed for audience engagement with interactive features and detailed analytics. Estimated market share within the webinar platform market is difficult to determine precisely but ON24 holds a significant portion. Key competitors include Zoom Webinars, GoToWebinar, and Adobe Connect. The revenue is the highest performing product for ON24.
- ON24 Virtual Conference: A virtual event platform offering customizable environments, interactive sessions, and networking opportunities. Market share data for virtual conference platforms is fragmented and depends on the size and type of event. Competitors include Bizzabo, Cvent, and Hopin.
- ON24 Intelligence: Provides analytics and insights into audience behavior and engagement across the ON24 platform, allowing users to optimize their digital experiences. Competitors include marketing automation platforms like Marketo and HubSpot, which provide similar analytics capabilities.
Market Dynamics
Industry Overview
The digital experience platform market is growing, driven by the shift to remote work and the increasing demand for engaging online experiences. Key trends include the adoption of AI-powered features, personalization, and integration with marketing automation systems.
Positioning
ON24 is positioned as a leading provider of digital experience platforms, with a focus on providing interactive and engaging experiences for businesses. It competes with larger players like Zoom and Adobe, as well as smaller, more specialized vendors.
Total Addressable Market (TAM)
The TAM for digital experience platforms is estimated to be in the billions of dollars and growing. ON24 is positioned to capture a significant portion of this TAM by providing a comprehensive platform and focusing on key industries such as technology, healthcare, and finance.
Upturn SWOT Analysis
Strengths
- Comprehensive platform offering multiple digital experience solutions
- Strong focus on audience engagement and interactivity
- Robust analytics and reporting capabilities
- Established presence in key industries
Weaknesses
- Relatively higher price point compared to some competitors
- Integration complexity with existing systems
- Smaller market presence and marketing expenditure than larger competitors
Opportunities
- Expansion into new industries and geographies
- Development of AI-powered features and personalization capabilities
- Integration with emerging technologies such as VR and AR
- Partnerships with leading marketing automation and CRM providers
Threats
- Increased competition from larger players like Zoom and Adobe
- Rapid technological advancements and changing customer expectations
- Economic downturn and reduced marketing budgets
- Security vulnerabilities and data privacy concerns
Competitors and Market Share
Key Competitors
- ZM
- ADBE
- CVT
Competitive Landscape
ON24 benefits from its comprehensive platform and focus on engagement but faces competition from larger companies with more resources and broader product portfolios. Smaller, specialized vendors also pose a threat.
Growth Trajectory and Initiatives
Historical Growth: Historical growth requires examining past financial statements. Insert Live Financial Data
Future Projections: Future projections would be analyst consensus estimates.
Recent Initiatives: Recent initiatives include product enhancements, partnerships, and geographic expansion.
Summary
ON24 offers a robust platform for digital experiences and demonstrates strengths in audience engagement. However, its relatively higher price point and smaller scale compared to industry giants such as Zoom and Adobe present challenges. To maintain a competitive edge, ON24 must continuously innovate and capitalize on emerging technologies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
- Third Party data sources
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available information. Financial data is not real-time and requires verification from official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ON24 Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-02-03 | Founder, President, CEO & Chair of the Board Mr. Sharat Sharan | ||
Sector Technology | Industry Software - Application | Full time employees 437 | Website https://www.on24.com |
Full time employees 437 | Website https://www.on24.com | ||
ON24, Inc. provides a cloud-based intelligent engagement platform that offers interactive and personalized digital experience products to create and capture data from professionals to provide businesses with buying signals and behavioral insights to convert prospects into customers worldwide. It offers ON24 Elite for live and interactive webinar experience; ON24 Breakouts for live breakout room experience that facilitates networking, collaboration, and interactivity between users; ON24 Forums for live and interactive experience, which facilitates video-to-video interaction between presenters and audiences; ON24 Go Live for live and interactive video event experience that enables presenters and attendees to engage face-to-face in real-time; and ON24 Virtual Conference for managed virtual event experience. The company also provides ON24 Engagement Hub for always-on multimedia content experience; ON24 Target for personalized and curated landing page experience; ON24 Intelligence for analytics backbone that captures first-person data to power the insights, benchmarking, and reporting; ON24 AI-powered ACE for enabling hyper-personalization at scale across ON24 experiences; ON24 Connect for ecosystem of third-party application integrations; and ON24 Services and Platform Support, which provides a portfolio of professional services that provide consulting and support for product and platform adoption. In addition, it offers consulting services, such as experience management, monitoring and production, implementation, and support services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service companies. The company has a strategic partnership with Performars to allow companies across the life sciences, IT, finance, and electronics sectors to launch webinars and virtual events. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December
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