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Upturn AI SWOT - About
ONTF 
ON24 Inc (ONTF)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/30/2025: ONTF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5
1 Year Target Price $5
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.96% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 226.76M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 5 | Beta 0.68 | 52 Weeks Range 4.35 - 7.04 | Updated Date 10/30/2025 |
52 Weeks Range 4.35 - 7.04 | Updated Date 10/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -25.34% | Operating Margin (TTM) -23.91% |
Management Effectiveness
Return on Assets (TTM) -10.72% | Return on Equity (TTM) -22.6% |
Valuation
Trailing PE - | Forward PE 69.93 | Enterprise Value 58970161 | Price to Sales(TTM) 1.58 |
Enterprise Value 58970161 | Price to Sales(TTM) 1.58 | ||
Enterprise Value to Revenue 0.41 | Enterprise Value to EBITDA -1.79 | Shares Outstanding 42306290 | Shares Floating 24923059 |
Shares Outstanding 42306290 | Shares Floating 24923059 | ||
Percent Insiders 13.57 | Percent Institutions 74.4 |
Upturn AI SWOT
ON24 Inc
Company Overview
History and Background
ON24, Inc. was founded in 1998. Initially focused on webcasting, it has evolved into a provider of a cloud-based platform for digital experiences, particularly webinars and virtual events. It went public in February 2021.
Core Business Areas
- Webinar Platform: ON24's core product is a webinar platform that allows businesses to host interactive webinars, virtual events, and digital experiences for marketing, sales, and training purposes.
- Virtual Event Platform: Provides a scalable platform for hosting large-scale virtual events, including conferences, trade shows, and product launches.
- Intelligence & Analytics: Offers advanced analytics and reporting to track audience engagement, measure ROI, and optimize digital marketing efforts.
Leadership and Structure
The leadership team is headed by Sharat Sharan (CEO). The company operates with a functional organizational structure across engineering, marketing, sales, and customer success departments.
Top Products and Market Share
Key Offerings
- ON24 Engagement Hub: A central content destination designed to engage target audiences with a personalized experience. Competitors: 6sense, Demandbase. No specific numbers on revenue for this product are publicly available. Market share numbers not publicly available. Competitors: Demandbase, 6sense.
- ON24 Webcast Elite: A core product that enables companies to deliver live and on-demand webinars. Competitors: Zoom Webinars, WebinarJam. Market share data is difficult to ascertain precisely, but ON24 is a notable player in the webinar software space.
- ON24 Connect: ON24 Connect allows organizations to combine traditional marketing automation (such as email) with live and on-demand webinars to better engage audiences. Market share numbers not publicly available. Competitors: HubSpot, Marketo.
- ON24 Target: ON24 Target is a solution aimed at personalizing web experiences and targeting specific audience segments. Market share numbers not publicly available. Competitors: Adobe Target, Optimizely.
Market Dynamics
Industry Overview
The market for virtual event platforms and webinar software is growing due to the increasing adoption of digital marketing and remote work. The industry is competitive, with many players offering various solutions for different needs.
Positioning
ON24 positions itself as a provider of enterprise-grade solutions for digital engagement, focusing on interactivity, personalization, and analytics. Their competitive advantage lies in their mature platform and robust analytics capabilities.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital experience platforms is estimated to be in the tens of billions of dollars. ON24 is positioned to capture a portion of this TAM by focusing on its strengths in the webinar and virtual event space.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the webinar space
- Robust platform with advanced analytics
- Scalable solutions for enterprise clients
- Focus on interactivity and engagement
Weaknesses
- High price point compared to competitors
- Reliance on webinar and virtual event market trends
- Negative growth over the past year
- High marketing expenses
Opportunities
- Expansion into new markets and geographies
- Integration with other marketing technologies
- Development of new features and functionalities
- Increased adoption of virtual and hybrid events
Threats
- Intense competition from larger players
- Changing market trends and technologies
- Economic downturn impacting marketing budgets
- Security vulnerabilities
Competitors and Market Share
Key Competitors
- ZM
- CVLT
- ADBE
- HSBC
Competitive Landscape
ON24 competes with a mix of large technology companies and smaller, specialized providers. Its advantages include a purpose-built platform and strong analytics, while its disadvantages include a higher price point and less brand recognition than some larger competitors.
Growth Trajectory and Initiatives
Historical Growth: ON24 experienced rapid growth during the pandemic-driven surge in virtual events but has faced challenges maintaining that growth in recent years.
Future Projections: Analyst projections are mixed, with some expecting a return to growth while others are more cautious due to the competitive landscape.
Recent Initiatives: Recent initiatives include product enhancements, partnerships, and efforts to expand into new markets.
Summary
ON24 is a well-established player in the webinar and virtual event space with a strong platform and focus on analytics. However, the company faces challenges related to profitability and growth in an increasingly competitive market. Recent initiatives and strategic partnerships could help drive future growth, but ON24 needs to maintain its cost and innovate in this quickly changing field.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data and market information are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ON24 Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-02-03 | Founder, President, CEO & Chair of the Board Mr. Sharat Sharan | ||
Sector Technology | Industry Software - Application | Full time employees 437 | Website https://www.on24.com |
Full time employees 437 | Website https://www.on24.com | ||
ON24, Inc. provides a cloud-based intelligent engagement platform that offers interactive and personalized digital experience products to create and capture data from professionals to provide businesses with buying signals and behavioral insights to convert prospects into customers worldwide. It offers ON24 Elite for live and interactive webinar experience; ON24 Breakouts for live breakout room experience; ON24 Forums for live and interactive experience; ON24 Go Live for live and interactive video event experience that enables presenters and attendees to engage face-to-face in real-time; and ON24 Virtual Conference for managed virtual event experience. The company also provides ON24 Engagement Hub for always-on multimedia content experience; ON24 Target for personalized and curated landing page experience; ON24 Intelligence for analytics backbone that captures first-person data to power the insights, benchmarking, and reporting; ON24 AI-powered ACE for enabling hyper-personalization at scale across ON24 experiences; ON24 Connect for ecosystem of third-party application integrations; and ON24 Services and Platform Support, which provides a portfolio of professional services that provide consulting and support for product and platform adoption. In addition, it offers consulting services, such as experience management, monitoring and production, implementation, and support services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service companies. It has a strategic partnership with Performars to allow companies across the life sciences, IT, finance, and electronics sectors to launch webinars and virtual events. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December 1998. ON24, Inc. was incorporated in 1998 and is headquartered in San Francisco, California.
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