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Upturn AI SWOT - About
Owlet Inc (OWLT)
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Upturn Advisory Summary
08/13/2025: OWLT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $13.2
1 Year Target Price $13.2
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.92% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 134.51M USD | Price to earnings Ratio - | 1Y Target Price 13.2 |
Price to earnings Ratio - | 1Y Target Price 13.2 | ||
Volume (30-day avg) 3 | Beta 1.75 | 52 Weeks Range 2.75 - 10.30 | Updated Date 08/13/2025 |
52 Weeks Range 2.75 - 10.30 | Updated Date 08/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-08 | When - | Estimate -0.22 | Actual -0.05 |
Profitability
Profit Margin -54.79% | Operating Margin (TTM) -7.28% |
Management Effectiveness
Return on Assets (TTM) -17.07% | Return on Equity (TTM) -901.15% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 143527976 | Price to Sales(TTM) 1.5 |
Enterprise Value 143527976 | Price to Sales(TTM) 1.5 | ||
Enterprise Value to Revenue 1.6 | Enterprise Value to EBITDA -0.61 | Shares Outstanding 16524700 | Shares Floating 9033799 |
Shares Outstanding 16524700 | Shares Floating 9033799 | ||
Percent Insiders 6.08 | Percent Institutions 51.39 |
Upturn AI SWOT
Owlet Inc
Company Overview
History and Background
Owlet Inc. was founded in 2012 with the mission to provide parents with peace of mind through innovative baby monitoring solutions. Initially known for the Smart Sock, they have expanded their product line to include cameras and other connected nursery devices. The company has faced challenges related to regulatory approvals and recalls, impacting its market position and financial performance.
Core Business Areas
- Connected Nursery Products: Development and sale of smart baby monitoring devices, including the Smart Sock, Cam, and Dream Sock. These devices aim to track a baby's heart rate, oxygen levels, and sleep patterns.
- Data and Analytics: Collecting and analyzing data from their devices to provide insights and trends to parents, and potentially for research purposes.
- Subscription Services: Offering subscription-based access to enhanced features, data analysis, and personalized insights.
Leadership and Structure
The leadership team includes Kurt Workman (CEO) and Kate Clark (CFO). The organizational structure is typical of a consumer technology company, with departments focused on product development, marketing, sales, operations, and finance. Recent financial difficulties have led to restructuring and layoffs.
Top Products and Market Share
Key Offerings
- Smart Sock: A wearable baby monitor that tracks heart rate, oxygen levels, and sleep patterns. Competitors include Nanit, Sense-U, and Miku. Market share data is difficult to obtain precisely but estimated to be under 20% due to recalls and competition. Revenue from Smart Sock is a significant portion of Owlet's total revenue, however, specific figures are not publicly disclosed.
- Cam: A connected baby monitor with HD video, two-way audio, and night vision. Competitors include Nanit, Arlo Baby, and Infant Optics. Market share is lower compared to the Smart Sock and also difficult to pin down precisely. Again, the competitors are similar to the smart sock product.
- Dream Sock: The Dream Sock is an updated version of the Smart Sock. It is also intended to track the baby's heart rate, oxygen levels and sleep patterns. The competitors remain the same, and market share is still growing since it is a new product.
Market Dynamics
Industry Overview
The baby monitoring market is growing, driven by increasing parental awareness of available technologies and a desire for greater peace of mind. The industry is competitive, with many players offering similar products and services. Regulatory scrutiny and data privacy concerns are key issues.
Positioning
Owlet aims to position itself as a leading provider of connected nursery solutions, focusing on data-driven insights and innovative features. However, it faces challenges in regaining consumer trust after product recalls and navigating regulatory hurdles.
Total Addressable Market (TAM)
The global baby monitor market is estimated to be worth billions of dollars annually. Owlet is positioned to capture a portion of this TAM, but its recent challenges have impacted its ability to fully capitalize on the opportunity.
Upturn SWOT Analysis
Strengths
- Brand recognition in the baby monitoring market
- Proprietary technology and data analytics capabilities
- Established distribution network
- Focus on providing peace of mind to parents
- Dream Sock has FDA clearance
Weaknesses
- History of product recalls and regulatory issues
- Financial losses and declining revenue
- High price point compared to competitors
- Dependence on a limited number of key products
- Negative press impacting consumer trust
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Partnerships with healthcare providers
- Leveraging data analytics for personalized insights
- Increased focus on subscription-based revenue models
Threats
- Intense competition from established and emerging players
- Evolving regulatory landscape and data privacy concerns
- Potential for product liability lawsuits
- Economic downturn impacting consumer spending
- Negative reviews causing trust to be hard to regain.
Competitors and Market Share
Key Competitors
- NAN (Nanit Inc - Private Company)
- Vigilant BioSciences Inc (VBSO)
- Masimo Corporation (MASI)
Competitive Landscape
Owlet faces intense competition from both established players like MASI and innovative startups like Nanit. Owlet's competitive advantage lies in its brand recognition and data analytics capabilities, but it must address its weaknesses related to product recalls and financial performance.
Growth Trajectory and Initiatives
Historical Growth: Owlet experienced rapid growth initially, but growth has stalled and turned negative in recent years due to recalls and competition.
Future Projections: Future growth projections are uncertain, depending on the company's ability to regain consumer trust, navigate regulatory hurdles, and develop new products. Analyst estimates are not positive.
Recent Initiatives: Recent initiatives include cost-cutting measures, restructuring, and focusing on the Dream Sock product line with FDA clearance.
Summary
Owlet Inc. faces significant challenges after product recalls and stiff competition which lead to financial problems. The company's brand name provides some value, and recent focus on products like the Dream Sock can potentially turn things around. Owlet needs to improve its financial health and successfully innovate to regain its market leadership and investor confidence. Regulatory obstacles and intense market rivalry are crucial factors to address.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Industry News Articles
- Company Website
Disclaimers:
This analysis is based on publicly available information and represents an opinion. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is estimated due to limited public information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Owlet Inc
Exchange NYSE | Headquaters Lehi, UT, United States | ||
IPO Launch date 2020-11-05 | Co-Founder, CEO & Director Mr. Kurt Workman | ||
Sector Healthcare | Industry Medical Devices | Full time employees 80 | Website https://www.owletcare.com |
Full time employees 80 | Website https://www.owletcare.com | ||
Owlet, Inc. provides digital parenting solutions in the United States, the United Kingdom, and internationally. The company offers a digital parenting platform that provides real-time data and insights to parents. It also provides sock monitors, including Dream Sock, a wearable infant health monitor equipped with pulse oximetry technology that tracks vital signs, such as pulse rate, activity, oxygen level, and sleep patterns; BabySat, which is intended for infants with conditions, including respiratory syncytial virus, pneumonia, bronchitis, croup, and other diagnoses; and Owlet Smart Sock, which provides real-time heart rate and oxygen readings in the Owlet Care App. In addition, the company offers Owlet Cam, an audio and video monitor that has 1080p HD video, motion and cry detection, 4x zoom, and two-way audio; Dream Duo, a baby monitoring solution that combines Dream Sock or Owlet Smart Sock with Owlet Cam; Owlet360, a subscription service that provides personalized understanding of the babies' development, health, and sleep trends; and accessories, such as fabric accessory socks, the Owlet Dream Sleeper with Swaddle, and the Owlet Sock Travel Case. Owlet, Inc. was founded in 2012 and is headquartered in Lehi, Utah.
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