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OWLT 
Owlet Inc (OWLT)
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Upturn Advisory Summary
12/02/2025: OWLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $14.88
1 Year Target Price $14.88
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.5% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 358.55M USD | Price to earnings Ratio - | 1Y Target Price 14.88 |
Price to earnings Ratio - | 1Y Target Price 14.88 | ||
Volume (30-day avg) 3 | Beta 1.78 | 52 Weeks Range 2.75 - 13.39 | Updated Date 12/2/2025 |
52 Weeks Range 2.75 - 13.39 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-14 | When - | Estimate -0.1967 | Actual 0.03 |
Profitability
Profit Margin -39.68% | Operating Margin (TTM) 3.8% |
Management Effectiveness
Return on Assets (TTM) -10.28% | Return on Equity (TTM) -901.15% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 375294788 | Price to Sales(TTM) 3.6 |
Enterprise Value 375294788 | Price to Sales(TTM) 3.6 | ||
Enterprise Value to Revenue 3.77 | Enterprise Value to EBITDA -0.61 | Shares Outstanding 27580607 | Shares Floating 16944422 |
Shares Outstanding 27580607 | Shares Floating 16944422 | ||
Percent Insiders 5.33 | Percent Institutions 51.69 |
Upturn AI SWOT
Owlet Inc
Company Overview
History and Background
Owlet Inc. was founded in 2012 with the mission to provide parents with innovative and data-driven solutions to monitor their babies' health. It gained prominence with the Smart Sock, a wearable baby monitor.
Core Business Areas
- Baby Monitoring Devices: This segment includes the Smart Sock and related products that monitor a baby's heart rate, oxygen level, and sleep patterns.
- Connected Care Platform: This segment provides a platform for parents to track and understand their baby's health data, offering insights and trends.
Leadership and Structure
The leadership team includes Kurt Workman (CEO). The organizational structure focuses on product development, marketing, and sales, with emphasis on technology and data analytics.
Top Products and Market Share
Key Offerings
- Smart Sock: The Smart Sock is Owlet's flagship product, monitoring a baby's heart rate and oxygen levels. Market share data is limited due to changing FDA classification, however, it was a leader in the connected baby monitoring space. Competitors include Nanit and Sense-U.
- Owlet Cam: The Owlet Cam is a connected baby monitor that streams HD video with sound and motion detection. The market share is lower than the Smart Sock. Competitors include Nanit and Lollipop.
Market Dynamics
Industry Overview
The baby tech industry is growing, driven by increasing parental concerns about safety and health. The industry is characterized by innovation, regulatory scrutiny, and growing demand for connected devices.
Positioning
Owlet Inc is positioned as a leader in the connected baby monitoring space, known for its innovative wearable technology. Its competitive advantage lies in its brand recognition and data-driven approach.
Total Addressable Market (TAM)
The total addressable market for baby monitoring devices is estimated to be billions of dollars. Owlet Inc. is positioned to capture a portion of this market through its products and subscription services.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Innovative Technology
- Data-Driven Approach
- Strong Online Presence
Weaknesses
- Regulatory Challenges
- High Price Point
- Limited Product Line
- Dependence on Single Product Category
Opportunities
- Expansion into New Markets
- Development of New Products
- Partnerships with Healthcare Providers
- Subscription-Based Services
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturn
- Regulatory Changes
Competitors and Market Share
Key Competitors
- NAN
- SENS
Competitive Landscape
Owlet Inc. faces intense competition from established players in the baby monitoring industry and emerging startups. Owlet's advantage lies in its brand recognition, but competitors offer similar products at potentially lower price points.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was strong based on the popularity of their smart socks, but FDA challenges have stunted growth.
Future Projections: Future growth projections depend on navigating regulatory hurdles and expanding product offerings. Analyst estimates are not currently available.
Recent Initiatives: Recent initiatives include focusing on international expansion, and developing and selling new products for baby monitoring outside of the Smart Sock such as a Baby Monitor Duo which helps parents stay connected with baby, from anywhere.
Summary
Owlet Inc. is a leading company in the baby monitoring space. Their products helped parents monitor babies' heart rate and oxygen levels. While they are known for their technology, they need to be wary of regulatory challenges. The company has potential for growth through new products and market expansion, but also faces significant competition.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Press Releases
- Previous Financial Reports
Disclaimers:
The data provided is based on publicly available information and analyst estimates. Market share data is approximate. Financial information may be outdated due to the company going private.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Owlet Inc
Exchange NYSE | Headquaters Lehi, UT, United States | ||
IPO Launch date 2020-11-05 | CEO & President Mr. Jonathan Harris | ||
Sector Healthcare | Industry Medical Devices | Full time employees 80 | Website https://www.owletcare.com |
Full time employees 80 | Website https://www.owletcare.com | ||
Owlet, Inc. provides digital parenting solutions in the United States, the United Kingdom, and internationally. The company offers a digital parenting platform that provides real-time data and insights to parents. It also provides sock monitors, including Dream Sock, a wearable infant health monitor equipped with pulse oximetry technology that tracks vital signs, such as pulse rate, activity, oxygen level, and sleep patterns; BabySat, which is intended for infants with conditions, including respiratory syncytial virus, pneumonia, bronchitis, croup, and other diagnoses; and Owlet Smart Sock, which provides real-time heart rate and oxygen readings in the Owlet Care App. In addition, the company offers Owlet Cam, an audio and video monitor that has 1080p HD video, motion and cry detection, 4x zoom, and two-way audio; Dream Duo, a baby monitoring solution that combines Dream Sock or Owlet Smart Sock with Owlet Cam; Owlet360, a subscription service that provides personalized understanding of the babies' development, health, and sleep trends; and accessories, such as fabric accessory socks, the Owlet Dream Sleeper with Swaddle, and the Owlet Sock Travel Case. Owlet, Inc. was founded in 2012 and is headquartered in Lehi, Utah.
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