Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ROKU 
Roku Inc (ROKU)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/11/2025: ROKU (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $87.31
1 Year Target Price $87.31
| 13 | Strong Buy |
| 3 | Buy |
| 15 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.26% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.05B USD | Price to earnings Ratio - | 1Y Target Price 87.31 |
Price to earnings Ratio - | 1Y Target Price 87.31 | ||
Volume (30-day avg) 32 | Beta 2.09 | 52 Weeks Range 48.33 - 104.96 | Updated Date 07/12/2025 |
52 Weeks Range 48.33 - 104.96 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.49% | Operating Margin (TTM) -5.36% |
Management Effectiveness
Return on Assets (TTM) -2.57% | Return on Equity (TTM) -4.34% |
Valuation
Trailing PE - | Forward PE 57.8 | Enterprise Value 11372551199 | Price to Sales(TTM) 3.07 |
Enterprise Value 11372551199 | Price to Sales(TTM) 3.07 | ||
Enterprise Value to Revenue 2.67 | Enterprise Value to EBITDA 50.67 | Shares Outstanding 129534000 | Shares Floating 128541927 |
Shares Outstanding 129534000 | Shares Floating 128541927 | ||
Percent Insiders 0.68 | Percent Institutions 87.44 |
Upturn AI SWOT
Roku Inc
Company Overview
History and Background
Roku Inc. was founded in 2002 by Anthony Wood. It initially developed hardware for Netflix before pivoting to streaming devices and software. Its first Roku player launched in 2008.
Core Business Areas
- Platform: This segment encompasses advertising revenue, content distribution partnerships, and subscription revenue sharing on the Roku platform.
- Player: This segment includes the sale of Roku streaming devices, such as Roku sticks and Roku TVs.
Leadership and Structure
Anthony Wood is the CEO and Chairman. The organizational structure is typical of a technology company, with departments for engineering, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Roku Streaming Players: Roku streaming players provide access to various streaming services. Roku's market share in the streaming player market has fluctuated, but they remain a significant player. Competitors include Amazon Fire TV, Apple TV, and Chromecast. Specific market share data is highly variable and subject to change.
- Roku OS: Roku OS is the operating system that powers Roku devices and Roku TVs. It provides a user-friendly interface for accessing streaming content. Roku generates revenue through advertising and content distribution partnerships on the Roku OS. Competitors include Android TV and Fire TV OS.
- Roku Channel: The Roku Channel is a free, ad-supported streaming service available on Roku devices and other platforms. It offers a variety of movies, TV shows, and live news. The channel competes with other ad-supported streaming services like Tubi and Pluto TV.
Market Dynamics
Industry Overview
The streaming industry is highly competitive, with numerous players vying for market share. Growth is driven by increasing cord-cutting and the proliferation of streaming services.
Positioning
Roku positions itself as a neutral platform, offering access to a wide range of streaming services. Its competitive advantages include its large user base and user-friendly interface.
Total Addressable Market (TAM)
The global video streaming market is expected to reach hundreds of billions of dollars. Roku is positioned to capture a significant portion of this TAM through its streaming devices and platform services.
Upturn SWOT Analysis
Strengths
- Large User Base
- User-Friendly Interface
- Platform Neutrality
- Strong Brand Recognition
- Extensive Content Library
Weaknesses
- Reliance on Hardware Sales
- Competition from Tech Giants
- Advertising Revenue Volatility
- Relatively Low Average Revenue Per User (ARPU)
Opportunities
- International Expansion
- Expansion of The Roku Channel
- Partnerships with TV Manufacturers
- Growth in Digital Advertising
- Develop proprietary content.
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturn
- Content Licensing Costs
- Technological Obsolescence
Competitors and Market Share
Key Competitors
- Amazon (AMZN)
- Alphabet (GOOGL)
- Apple (AAPL)
Competitive Landscape
Roku faces intense competition from tech giants with deep pockets. Roku's advantages include its platform neutrality and user-friendly interface. Disadvantages include its reliance on hardware sales and relatively low ARPU compared to competitors.
Major Acquisitions
Dataxu
- Year: 2019
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to enhance Roku's advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Roku has experienced significant revenue growth in past years, driven by the increasing adoption of streaming and the growth of its platform business. However, growth has slowed more recently.
Future Projections: Analyst projections for Roku's future growth are mixed, depending on the company's ability to navigate the competitive landscape and monetize its user base. Long-term growth is expected to be driven by international expansion and increased advertising revenue.
Recent Initiatives: Recent initiatives include expanding The Roku Channel's content library, partnering with TV manufacturers, and investing in advertising technology.
Summary
Roku is a significant player in the streaming market with a large user base, however, it faces strong competition and needs to improve its profitability. Its strengths lie in its platform neutrality and user-friendly interface. However, it needs to overcome its reliance on hardware sales and increase ARPU to maintain long-term growth. Roku must also closely monitor the actions of powerful competitors such as Amazon, Alphabet and Apple.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Third party market research
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Roku Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 2017-09-28 | Founder, Chairman, President & CEO Mr. Anthony J. Wood | ||
Sector Communication Services | Industry Entertainment | Full time employees 3340 | Website https://www.roku.com |
Full time employees 3340 | Website https://www.roku.com | ||
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.