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Roku Inc (ROKU)



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Upturn Advisory Summary
08/28/2025: ROKU (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $101.15
1 Year Target Price $101.15
13 | Strong Buy |
3 | Buy |
15 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.92% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.37B USD | Price to earnings Ratio - | 1Y Target Price 101.15 |
Price to earnings Ratio - | 1Y Target Price 101.15 | ||
Volume (30-day avg) 32 | Beta 2.05 | 52 Weeks Range 52.43 - 104.96 | Updated Date 08/29/2025 |
52 Weeks Range 52.43 - 104.96 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate -0.1504 | Actual 0.17 |
Profitability
Profit Margin -1.4% | Operating Margin (TTM) -1.77% |
Management Effectiveness
Return on Assets (TTM) -1.95% | Return on Equity (TTM) -2.47% |
Valuation
Trailing PE - | Forward PE 3333.33 | Enterprise Value 12684511942 | Price to Sales(TTM) 3.27 |
Enterprise Value 12684511942 | Price to Sales(TTM) 3.27 | ||
Enterprise Value to Revenue 2.89 | Enterprise Value to EBITDA 47.51 | Shares Outstanding 130252000 | Shares Floating 129281157 |
Shares Outstanding 130252000 | Shares Floating 129281157 | ||
Percent Insiders 0.67 | Percent Institutions 87.82 |
Upturn AI SWOT
Roku Inc

Company Overview
History and Background
Roku Inc. was founded in 2002 by Anthony Wood. Initially incubated within Netflix, it spun off in 2008. Roku pioneered streaming devices, focusing on ease of use and a wide range of content.
Core Business Areas
- Platform: Provides an ad-supported platform for streaming entertainment. This includes advertising revenue, content distribution fees, and subscriptions to premium services.
- Devices: Sells streaming players and Roku TVs, generating revenue through hardware sales. These devices act as gateways to the Roku platform.
Leadership and Structure
Anthony Wood is the Founder and CEO. The company has a standard corporate structure with various executive vice presidents leading key functional areas like engineering, product, sales, and marketing.
Top Products and Market Share
Key Offerings
- Roku Streaming Players: A range of streaming devices offering various features and price points. Roku holds a significant share of the streaming device market, estimated around 30-40% in the US. Competitors include Amazon (Fire TV), Google (Chromecast), and Apple (Apple TV).
- Roku OS: The operating system that powers Roku devices, providing a user interface and access to streaming channels. It is one of the leading operating systems for Smart TVs and streaming devices.
- Roku Channel: A free, ad-supported streaming channel offering a variety of movies, TV shows, and live content. It serves as a major source of ad revenue for Roku and faces competition from similar services offered by major studios.
- Advertising: Roku sells advertising space on its platform, generating a significant portion of its revenue. This includes video ads, display ads, and branded content. Main competitors are Google and Amazon in the digital advertising space.
Market Dynamics
Industry Overview
The streaming industry is experiencing rapid growth, driven by cord-cutting and the increasing availability of on-demand content. It is becoming increasingly competitive with multiple large companies vying for market share.
Positioning
Roku is a leading platform in the streaming space, known for its ease of use, wide selection of content, and strong advertising capabilities. Its competitive advantage lies in its established user base and advertising platform.
Total Addressable Market (TAM)
The global video streaming market size is projected to reach hundreds of billions of dollars. Roku is positioned to capture a significant share of this TAM through its devices and advertising platform.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Ease of use
- Comprehensive content library
- Effective advertising platform
Weaknesses
- Reliance on device sales
- Profitability challenges
- Competition from larger players with deeper pockets
- Dependence on content providers
Opportunities
- International expansion
- Growth in advertising revenue
- Partnerships with content providers
- Expansion into new areas of streaming (e.g., live TV)
- Development of new hardware and software features
Threats
- Increased competition
- Content provider consolidation
- Shifting consumer preferences
- Economic downturn
- Hardware margin pressures
Competitors and Market Share
Key Competitors
- AMZN
- GOOGL
- AAPL
Competitive Landscape
Roku's strength lies in its dedicated streaming platform, while competitors like Amazon and Google have broader ecosystems. Roku's independence from content ownership can be an advantage, but it also faces challenges in negotiating with content providers.
Major Acquisitions
Dataxu
- Year: 2019
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquisition to enhance Roku's advertising capabilities and programmatic advertising platform.
Growth Trajectory and Initiatives
Historical Growth: Roku has experienced significant revenue growth in past years, driven by the increasing popularity of streaming and its strong position in the market.
Future Projections: Analyst projections vary based on market conditions and company performance. Advertising revenue and international expansion are expected to be key drivers of future growth.
Recent Initiatives: Recent initiatives include expanding the Roku Channel's content library, developing new advertising products, and launching new Roku TV models.
Summary
Roku is a leading streaming platform with a large user base and strong brand recognition. Its advertising platform is a key growth driver. The company faces stiff competition and profitability challenges, but its long-term potential remains significant if it can expand marketshare and continue to innovate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, market research reports, analyst estimates, industry news sources.
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Roku Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 2017-09-28 | Founder, Chairman, President & CEO Mr. Anthony J. Wood | ||
Sector Communication Services | Industry Entertainment | Full time employees 3340 | Website https://www.roku.com |
Full time employees 3340 | Website https://www.roku.com |
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories, as well as offers digital advertising services. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.

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