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Upturn AI SWOT - About
ROKU 
Roku Inc (ROKU)
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Upturn Advisory Summary
10/31/2025: ROKU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $106.79
1 Year Target Price $106.79
| 13 | Strong Buy |
| 3 | Buy |
| 15 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.3% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.64B USD | Price to earnings Ratio - | 1Y Target Price 106.79 |
Price to earnings Ratio - | 1Y Target Price 106.79 | ||
Volume (30-day avg) 32 | Beta 2.13 | 52 Weeks Range 52.43 - 116.66 | Updated Date 11/1/2025 |
52 Weeks Range 52.43 - 116.66 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When After Market | Estimate 0.09 | Actual 0.16 |
Profitability
Profit Margin -0.61% | Operating Margin (TTM) 0.78% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -1.09% |
Valuation
Trailing PE - | Forward PE 142.86 | Enterprise Value 13612694929 | Price to Sales(TTM) 3.44 |
Enterprise Value 13612694929 | Price to Sales(TTM) 3.44 | ||
Enterprise Value to Revenue 3.1 | Enterprise Value to EBITDA 50.99 | Shares Outstanding 130251569 | Shares Floating 129426484 |
Shares Outstanding 130251569 | Shares Floating 129426484 | ||
Percent Insiders 0.64 | Percent Institutions 85.11 |
Upturn AI SWOT
Roku Inc
Company Overview
History and Background
Roku, Inc. was founded in 2002 by Anthony Wood. Originally part of Netflix, it spun off in 2008 to focus solely on streaming devices. It launched its first Roku box in 2008 and went public in 2017.
Core Business Areas
- Platform: Includes advertising revenue, content distribution services, and subscriptions. It is the primary driver of revenue and growth for Roku.
- Device: Encompasses the sale of streaming players, Roku TVs, and other related hardware products. This segment serves as a gateway to the Roku platform.
Leadership and Structure
Anthony Wood is the Chairman and CEO. The organizational structure is typical of a technology company, with departments for engineering, marketing, sales, finance, and operations.
Top Products and Market Share
Key Offerings
- Roku Streaming Players: A range of streaming devices that connect to TVs, enabling access to streaming services. Roku maintains a substantial market share in streaming media players. Competitors include Amazon's Fire TV, Google's Chromecast, and Apple TV. Roku had 37% market share in the US in 2023.
- Roku OS: The operating system that powers Roku devices and Roku TVs. The OS is known for its simplicity and user-friendliness. Competitors include Android TV, Fire OS, and tvOS.
- Roku TV: Televisions with the Roku OS built-in. Revenue is gained through placement of the Roku OS onto a television through various partnerships. Competing operating systems include Google TV and Amazon Fire TV.
- The Roku Channel: A free, ad-supported streaming channel available on Roku devices and other platforms. Competitors include Pluto TV, Tubi, and Xumo.
Market Dynamics
Industry Overview
The streaming media industry is rapidly growing, driven by cord-cutting and increasing demand for on-demand entertainment. It is highly competitive, with numerous players vying for market share.
Positioning
Roku is positioned as a platform-agnostic streaming provider, offering a wide range of content options. Its competitive advantages include its user-friendly interface, wide device compatibility, and strong advertising platform.
Total Addressable Market (TAM)
The global video streaming market is projected to reach hundreds of billions of dollars. Roku is positioning itself to capture a significant portion of this market through its platform and device offerings.
Upturn SWOT Analysis
Strengths
- Large user base
- Platform-agnostic approach
- User-friendly interface
- Strong advertising platform
- Established brand recognition
Weaknesses
- Reliance on device sales
- Limited international presence
- Competition from larger tech companies
- Profitability challenges
- Dependence on content providers
Opportunities
- Expansion into new international markets
- Growth of ad-supported streaming
- Development of original content
- Partnerships with content providers
- Expansion into new device categories
Threats
- Intense competition
- Content licensing costs
- Technological changes
- Economic downturns
- Shift in consumer preferences
Competitors and Market Share
Key Competitors
- AMZN
- GOOG
- AAPL
Competitive Landscape
Roku's competitive advantages include its platform-agnostic approach and user-friendly interface. However, it faces intense competition from larger tech companies with deeper pockets.
Major Acquisitions
Dataxu
- Year: 2019
- Acquisition Price (USD millions): 150
- Strategic Rationale: Strengthen Roku's advertising platform and programmatic ad buying capabilities.
Growth Trajectory and Initiatives
Historical Growth: Roku experienced strong growth in user base and revenue, driven by the increasing adoption of streaming. However, profitability has been a challenge.
Future Projections: Analysts project continued growth in revenue, driven by advertising and platform services. Profitability is expected to improve over time.
Recent Initiatives: Recent initiatives include expanding original content offerings, partnering with content providers, and expanding into new international markets.
Summary
Roku exhibits strength in its user base and platform, but it grapples with profitability and intense competition. Its advertising platform and user-friendly interface are key advantages, while reliance on device sales and limited international presence pose challenges. Growth opportunities lie in international expansion and original content, but threats include content licensing costs and economic downturns. Ultimately, Roku's future depends on its ability to innovate and compete effectively in the dynamic streaming landscape.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Public SEC Data
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data provided is based on publicly available information and may not be completely accurate or up-to-date. Investment decisions should be made based on your own research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Roku Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 2017-09-28 | Founder, Chairman, President & CEO Mr. Anthony J. Wood | ||
Sector Communication Services | Industry Entertainment | Full time employees 3340 | Website https://www.roku.com |
Full time employees 3340 | Website https://www.roku.com | ||
Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories, as well as offers digital advertising services. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.
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