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ROKU logo ROKU
Upturn stock ratingUpturn stock rating
ROKU logo

Roku Inc (ROKU)

Upturn stock ratingUpturn stock rating
$97.54
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

08/28/2025: ROKU (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

32 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $101.15

1 Year Target Price $101.15

Analysts Price Target For last 52 week
$101.15 Target price
52w Low $52.43
Current$97.54
52w High $104.96

Analysis of Past Performance

Type Stock
Historic Profit -19.92%
Avg. Invested days 36
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 14.37B USD
Price to earnings Ratio -
1Y Target Price 101.15
Price to earnings Ratio -
1Y Target Price 101.15
Volume (30-day avg) 32
Beta 2.05
52 Weeks Range 52.43 - 104.96
Updated Date 08/29/2025
52 Weeks Range 52.43 - 104.96
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.42

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-07-30
When Before Market
Estimate -0.1504
Actual 0.17

Profitability

Profit Margin -1.4%
Operating Margin (TTM) -1.77%

Management Effectiveness

Return on Assets (TTM) -1.95%
Return on Equity (TTM) -2.47%

Valuation

Trailing PE -
Forward PE 3333.33
Enterprise Value 12684511942
Price to Sales(TTM) 3.27
Enterprise Value 12684511942
Price to Sales(TTM) 3.27
Enterprise Value to Revenue 2.89
Enterprise Value to EBITDA 47.51
Shares Outstanding 130252000
Shares Floating 129281157
Shares Outstanding 130252000
Shares Floating 129281157
Percent Insiders 0.67
Percent Institutions 87.82

ai summary icon Upturn AI SWOT

Roku Inc

stock logo

Company Overview

overview logo History and Background

Roku Inc. was founded in 2002 by Anthony Wood. Initially incubated within Netflix, it spun off in 2008. Roku pioneered streaming devices, focusing on ease of use and a wide range of content.

business area logo Core Business Areas

  • Platform: Provides an ad-supported platform for streaming entertainment. This includes advertising revenue, content distribution fees, and subscriptions to premium services.
  • Devices: Sells streaming players and Roku TVs, generating revenue through hardware sales. These devices act as gateways to the Roku platform.

leadership logo Leadership and Structure

Anthony Wood is the Founder and CEO. The company has a standard corporate structure with various executive vice presidents leading key functional areas like engineering, product, sales, and marketing.

Top Products and Market Share

overview logo Key Offerings

  • Roku Streaming Players: A range of streaming devices offering various features and price points. Roku holds a significant share of the streaming device market, estimated around 30-40% in the US. Competitors include Amazon (Fire TV), Google (Chromecast), and Apple (Apple TV).
  • Roku OS: The operating system that powers Roku devices, providing a user interface and access to streaming channels. It is one of the leading operating systems for Smart TVs and streaming devices.
  • Roku Channel: A free, ad-supported streaming channel offering a variety of movies, TV shows, and live content. It serves as a major source of ad revenue for Roku and faces competition from similar services offered by major studios.
  • Advertising: Roku sells advertising space on its platform, generating a significant portion of its revenue. This includes video ads, display ads, and branded content. Main competitors are Google and Amazon in the digital advertising space.

Market Dynamics

industry overview logo Industry Overview

The streaming industry is experiencing rapid growth, driven by cord-cutting and the increasing availability of on-demand content. It is becoming increasingly competitive with multiple large companies vying for market share.

Positioning

Roku is a leading platform in the streaming space, known for its ease of use, wide selection of content, and strong advertising capabilities. Its competitive advantage lies in its established user base and advertising platform.

Total Addressable Market (TAM)

The global video streaming market size is projected to reach hundreds of billions of dollars. Roku is positioned to capture a significant share of this TAM through its devices and advertising platform.

Upturn SWOT Analysis

Strengths

  • Large user base
  • Strong brand recognition
  • Ease of use
  • Comprehensive content library
  • Effective advertising platform

Weaknesses

  • Reliance on device sales
  • Profitability challenges
  • Competition from larger players with deeper pockets
  • Dependence on content providers

Opportunities

  • International expansion
  • Growth in advertising revenue
  • Partnerships with content providers
  • Expansion into new areas of streaming (e.g., live TV)
  • Development of new hardware and software features

Threats

  • Increased competition
  • Content provider consolidation
  • Shifting consumer preferences
  • Economic downturn
  • Hardware margin pressures

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • GOOGL
  • AAPL

Competitive Landscape

Roku's strength lies in its dedicated streaming platform, while competitors like Amazon and Google have broader ecosystems. Roku's independence from content ownership can be an advantage, but it also faces challenges in negotiating with content providers.

Major Acquisitions

Dataxu

  • Year: 2019
  • Acquisition Price (USD millions): 150
  • Strategic Rationale: Acquisition to enhance Roku's advertising capabilities and programmatic advertising platform.

Growth Trajectory and Initiatives

Historical Growth: Roku has experienced significant revenue growth in past years, driven by the increasing popularity of streaming and its strong position in the market.

Future Projections: Analyst projections vary based on market conditions and company performance. Advertising revenue and international expansion are expected to be key drivers of future growth.

Recent Initiatives: Recent initiatives include expanding the Roku Channel's content library, developing new advertising products, and launching new Roku TV models.

Summary

Roku is a leading streaming platform with a large user base and strong brand recognition. Its advertising platform is a key growth driver. The company faces stiff competition and profitability challenges, but its long-term potential remains significant if it can expand marketshare and continue to innovate.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings, market research reports, analyst estimates, industry news sources.

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Roku Inc

Exchange NASDAQ
Headquaters San Jose, CA, United States
IPO Launch date 2017-09-28
Founder, Chairman, President & CEO Mr. Anthony J. Wood
Sector Communication Services
Industry Entertainment
Full time employees 3340
Full time employees 3340

Roku, Inc., together with its subsidiaries, operates a TV streaming platform in the United States and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The company also sells streaming players, Roku-branded TVs, smart home products and services, audio products, and related accessories, as well as offers digital advertising services. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.