Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PEB 
Pebblebrook Hotel Trust (PEB)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: PEB (1-star) is a SELL. SELL since 4 days. Simulated Profits (-9.17%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $12.54
1 Year Target Price $12.54
| 2 | Strong Buy |
| 1 | Buy |
| 8 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.18% | Avg. Invested days 35 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.27B USD | Price to earnings Ratio - | 1Y Target Price 12.54 |
Price to earnings Ratio - | 1Y Target Price 12.54 | ||
Volume (30-day avg) 14 | Beta 1.85 | 52 Weeks Range 7.40 - 15.07 | Updated Date 10/14/2025 |
52 Weeks Range 7.40 - 15.07 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 0.39% | Basic EPS (TTM) -0.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.48% | Operating Margin (TTM) 12.06% |
Management Effectiveness
Return on Assets (TTM) 0.8% | Return on Equity (TTM) -0.63% |
Valuation
Trailing PE - | Forward PE 24.57 | Enterprise Value 3642247914 | Price to Sales(TTM) 0.87 |
Enterprise Value 3642247914 | Price to Sales(TTM) 0.87 | ||
Enterprise Value to Revenue 2.48 | Enterprise Value to EBITDA 12.5 | Shares Outstanding 118574301 | Shares Floating 115660930 |
Shares Outstanding 118574301 | Shares Floating 115660930 | ||
Percent Insiders 2.23 | Percent Institutions 118.13 |
Upturn AI SWOT
Pebblebrook Hotel Trust
Company Overview
History and Background
Pebblebrook Hotel Trust (PEB) was founded in 2009 as a real estate investment trust (REIT) specializing in upper upscale, full-service hotels and resorts. It grew through strategic acquisitions, focusing on properties in major U.S. gateway cities and resort destinations.
Core Business Areas
- Hotel Ownership: Acquisition, ownership, and management of hotels and resorts. Focus on high-quality properties in prime locations.
- Property Management: Directly manages some of its hotel properties, while others are managed by third-party operators.
- Renovation and Repositioning: Actively renovates and repositions its hotels to enhance their market value and competitive positioning.
Leadership and Structure
Jon Bortz is the Chairman, President, and Chief Executive Officer. The company is structured as a REIT, with a Board of Trustees overseeing management.
Top Products and Market Share
Key Offerings
- Luxury Hotels and Resorts: Pebblebrook owns and operates a portfolio of luxury hotels and resorts in key urban and resort markets. Competitors include Host Hotels & Resorts (HST) and Park Hotels & Resorts (PK). Market share data is fragmented as the REIT focuses on specific high-end segments and locations. Revenue is directly tied to occupancy rates and average daily rates (ADR) of its portfolio properties.
Market Dynamics
Industry Overview
The hotel REIT industry is influenced by macroeconomic factors such as GDP growth, travel trends, and consumer confidence. Demand is cyclical, with peak seasons and economic downturns impacting occupancy and revenue. New supply and alternative lodging options (e.g., Airbnb) also affect the industry landscape.
Positioning
Pebblebrook is positioned as an owner and operator of high-quality, upper upscale hotels and resorts. Its competitive advantage lies in its portfolio of strategically located properties, its renovation and repositioning expertise, and its management capabilities.
Total Addressable Market (TAM)
The global hotel market size was valued at USD 1.2 trillion in 2023 and is projected to reach USD 1.6 trillion by 2032. PEB's TAM is focused on the upscale segment within key urban and resort areas. Its success relies on capturing increased RevPAR (revenue per available room) in those targeted markets.
Upturn SWOT Analysis
Strengths
- High-quality portfolio of upper upscale hotels and resorts
- Strategic locations in major U.S. gateway cities and resort destinations
- Proven track record of renovation and repositioning
- Experienced management team
Weaknesses
- High debt levels due to acquisition strategy
- Sensitivity to economic downturns and travel disruptions
- Dependence on third-party management for some properties
- Exposure to seasonality
Opportunities
- Further portfolio optimization through strategic acquisitions and dispositions
- Increased focus on experiential travel and unique hotel offerings
- Expansion into new markets and segments
- Leveraging technology to improve operational efficiency and customer experience
Threats
- Economic recessions and declines in travel spending
- Increased competition from new hotels and alternative lodging options
- Rising operating costs (e.g., labor, utilities)
- Geopolitical risks and travel restrictions
Competitors and Market Share
Key Competitors
- HST
- PK
- RLJ
- DRH
Competitive Landscape
Pebblebrook competes with other hotel REITs based on portfolio quality, location, management capabilities, and financial performance. Advantages include a focus on upper upscale properties and a proven renovation strategy. Disadvantages may include higher debt levels and sensitivity to economic cycles.
Major Acquisitions
LaSalle Hotel Properties
- Year: 2018
- Acquisition Price (USD millions): 5200
- Strategic Rationale: Expanded Pebblebrook's portfolio of luxury and upper upscale hotels in key markets, increasing scale and diversification.
Growth Trajectory and Initiatives
Historical Growth: Pebblebrook's historical growth is tied to its acquisition strategy and portfolio optimization efforts. It experienced growth during periods of economic expansion and industry recovery but faced challenges during downturns.
Future Projections: Future growth projections depend on analyst estimates, which consider macroeconomic factors, industry trends, and company-specific initiatives. Further details would be available via investment analyst websites.
Recent Initiatives: Recent strategic initiatives may include property renovations, acquisitions, dispositions, and operational improvements.
Summary
Pebblebrook Hotel Trust is a player in the upscale hotel REIT space with a portfolio of well-located properties. It faces economic cycle risks and high debt, but its renovation expertise offers opportunities. It must monitor competition from new hotels and manage rising costs carefully to maintain its position. The recent acquisition of LaSalle Hotel Properties has strengthened its portfolio.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor relations materials
- Industry reports
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is based on estimates and may vary depending on the source. Financial data requires access to the most recent filings to complete.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Pebblebrook Hotel Trust
Exchange NYSE | Headquaters Bethesda, MD, United States | ||
IPO Launch date 2009-12-09 | Chairman & CEO Mr. Jon E. Bortz CPA | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees 60 | |
Full time employees 60 | |||
Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate investment trust ("REIT") and the largest owner of urban and resort lifestyle hotels in the United States. The Company owns 46 hotels, totaling approximately 12,000 guest rooms across 13 urban and resort markets.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.