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Upturn AI SWOT - About
PLYA 
Playa Hotels & Resorts BV (PLYA)
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Upturn Advisory Summary
06/03/2025: PLYA (5-star) is a REGULAR-BUY. BUY since 161 days. Profits (65.03%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Analysis of Past Performance
Type Stock | Historic Profit 96.24% | Avg. Invested days 132 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 06/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.66B USD | Price to earnings Ratio 26.43 | 1Y Target Price 13.46 |
Price to earnings Ratio 26.43 | 1Y Target Price 13.46 | ||
Volume (30-day avg) 1914627 | Beta 0.63 | 52 Weeks Range 6.95 - 13.51 | Updated Date 06/10/2025 |
52 Weeks Range 6.95 - 13.51 | Updated Date 06/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.98% | Operating Margin (TTM) 24.85% |
Management Effectiveness
Return on Assets (TTM) 4.26% | Return on Equity (TTM) 11.21% |
Valuation
Trailing PE 26.43 | Forward PE 12.92 | Enterprise Value 2468702389 | Price to Sales(TTM) 1.85 |
Enterprise Value 2468702389 | Price to Sales(TTM) 1.85 | ||
Enterprise Value to Revenue 2.73 | Enterprise Value to EBITDA 10.9 | Shares Outstanding 123013000 | Shares Floating 82156947 |
Shares Outstanding 123013000 | Shares Floating 82156947 | ||
Percent Insiders 30.33 | Percent Institutions 79.31 |
Analyst Ratings
Rating 3 | Target Price 13.46 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 6 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Playa Hotels & Resorts BV
Company Overview
History and Background
Playa Hotels & Resorts BV (PLYA) was founded in 2013 and is based in Fairfax, Virginia. It focuses on owning, developing, and operating all-inclusive resorts in prime beachfront locations in Mexico, Jamaica, and the Dominican Republic.
Core Business Areas
- All-Inclusive Resort Operations: Playa Hotels & Resorts' core business involves owning and managing all-inclusive resorts. This includes the operation of guest accommodations, food and beverage services, recreational activities, and entertainment.
- Brand Partnerships: The company partners with well-known hospitality brands such as Hyatt, Hilton, and Wyndham, enabling it to leverage established brand recognition and loyalty programs.
- Real Estate Development: Playa Hotels & Resorts engages in the development and renovation of resort properties to enhance the guest experience and expand its portfolio.
Leadership and Structure
Bruce Wardinski is the Chairman and CEO. The company has a board of directors and a management team responsible for overseeing the various aspects of the business, including operations, finance, and development.
Top Products and Market Share
Key Offerings
- All-Inclusive Resort Stays: Playa Hotels & Resorts provides all-inclusive vacation packages that include accommodations, meals, drinks, and activities. Market share is fragmented across different geographies and brands. Competitors include Barcelu00f3 Hotel Group, Iberostar Hotels & Resorts, and Riu Hotels & Resorts. Revenue is driven by occupancy rates and average daily rates (ADR).
- Wedding and Honeymoon Packages: The resorts offer specialized packages for weddings and honeymoons, targeting the destination wedding market. Competitors include Sandals Resorts and other all-inclusive resorts with wedding offerings. Market share varies by destination and specific wedding packages.
- Meetings and Events: Playa Hotels & Resorts hosts meetings, conferences, and corporate events at its resorts. Competitors include other all-inclusive resorts and convention centers. This segment contributes to revenue through group bookings and event-related services.
Market Dynamics
Industry Overview
The all-inclusive resort industry is competitive and driven by factors such as tourism trends, economic conditions, and consumer preferences. Demand for all-inclusive vacations has been growing, particularly among families and couples.
Positioning
Playa Hotels & Resorts focuses on the luxury all-inclusive segment through strategic brand partnerships and high-quality resort offerings. Its competitive advantages include prime beachfront locations, strong brand affiliations, and focus on guest satisfaction.
Total Addressable Market (TAM)
The global all-inclusive hotels and resorts market is estimated at $25 billion - $30 billion. PLYA is positioned to capture a portion of this TAM through its strategic locations and brand partnerships.
Upturn SWOT Analysis
Strengths
- Strategic partnerships with established brands (Hyatt, Hilton, Wyndham)
- Prime beachfront locations in popular tourist destinations
- Focus on luxury all-inclusive offerings
- Strong management team with extensive industry experience
Weaknesses
- High dependence on tourism and economic conditions
- Vulnerability to seasonality and weather-related disruptions
- Limited geographic diversification
- High debt levels
Opportunities
- Expansion into new markets and destinations
- Development of new resort properties and amenities
- Increased focus on sustainable tourism practices
- Leveraging technology to enhance guest experience
Threats
- Intense competition from other all-inclusive resorts
- Economic downturns and fluctuations in tourism
- Geopolitical instability and security concerns
- Changes in consumer preferences and travel patterns
Competitors and Market Share
Key Competitors
- MAR
- HLT
- IHG
Competitive Landscape
Playa Hotels & Resorts competes with a mix of global hotel chains and other all-inclusive resort operators. Its strength lies in its brand partnerships and upscale positioning, while its weakness is its geographic concentration.
Major Acquisitions
Sanctuary Cap Cana
- Year: 2022
- Acquisition Price (USD millions): 327
- Strategic Rationale: The acquisition expands Playa's portfolio in the Dominican Republic with a luxury adults-only all-inclusive resort.
Growth Trajectory and Initiatives
Historical Growth: Playa Hotels & Resorts' growth has been driven by acquisitions and the expansion of its resort portfolio.
Future Projections: Future growth is expected to come from organic growth, new property developments, and continued strategic partnerships.
Recent Initiatives: Recent initiatives include property renovations, enhanced guest experiences, and sustainable tourism programs.
Summary
Playa Hotels & Resorts is a strong company with a focus on luxury all-inclusive resorts. Its partnerships with well-known brands are a key strength. However, its reliance on tourism and economic conditions poses a risk. Strategic expansion and continued focus on guest satisfaction are crucial for future success.
Peer Comparison
CCL
Carnival Corporation
CCL
Carnival Corporation
HLT
Hilton Worldwide Holdings Inc
HLT
Hilton Worldwide Holdings Inc
IHG
InterContinental Hotels Group PLC ADR
IHG
InterContinental Hotels Group PLC ADR
MAR
Marriott International Inc
MAR
Marriott International Inc
RCL
Royal Caribbean Cruises Ltd
RCL
Royal Caribbean Cruises Ltd
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Playa Hotels & Resorts Investor Relations
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share estimates are approximate and may vary depending on the source. Financial data should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Playa Hotels & Resorts BV
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2017-02-01 | President, Chairman & CEO Mr. Bruce D. Wardinski | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 13000 | Website https://www.playaresorts.com |
Full time employees 13000 | Website https://www.playaresorts.com | ||
Playa Hotels & Resorts N.V., through its subsidiaries, owns, develops, and operates resorts in prime beachfront locations in Mexico and the Caribbean. It owns and manages a portfolio of resorts under the Hyatt Zilara Cancún, Hyatt Ziva Cancún, Wyndham Alltra Cancún, Wyndham Alltra Playa del Carmen, Hilton Playa del Carmen All-Inclusive Resort, Hyatt Ziva Puerto Vallarta, and Hyatt Ziva Los Cabos names located in Mexico; Hyatt Zilara Rose Hall, Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Grande Montego Bay Resort & Spa, and Jewel Paradise Cove Beach Resort & Spa names situated in Jamaica; and Hilton La Romana All-Inclusive Family Resort, Hilton La Romana All-Inclusive Adult Resort, Hyatt Zilara Cap Cana, and Hyatt Ziva Cap Cana names located in the Dominican Republic, as well as manages resorts on behalf of third-party owners. The company was founded in 2006 and is based in Amsterdam, the Netherlands.
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