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Upturn AI SWOT - About
RCKY 
Rocky Brands Inc (RCKY)
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Upturn Advisory Summary
08/28/2025: RCKY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $40
1 Year Target Price $40
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.67% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 229.05M USD | Price to earnings Ratio 12.27 | 1Y Target Price 40 |
Price to earnings Ratio 12.27 | 1Y Target Price 40 | ||
Volume (30-day avg) 2 | Beta 2.35 | 52 Weeks Range 11.85 - 32.34 | Updated Date 08/29/2025 |
52 Weeks Range 11.85 - 32.34 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.02% | Basic EPS (TTM) 2.48 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.03% | Operating Margin (TTM) 6.77% |
Management Effectiveness
Return on Assets (TTM) 5.12% | Return on Equity (TTM) 8.05% |
Valuation
Trailing PE 12.27 | Forward PE - | Enterprise Value 360959018 | Price to Sales(TTM) 0.5 |
Enterprise Value 360959018 | Price to Sales(TTM) 0.5 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA 8.13 | Shares Outstanding 7468340 | Shares Floating 7193954 |
Shares Outstanding 7468340 | Shares Floating 7193954 | ||
Percent Insiders 6.68 | Percent Institutions 73.42 |
Upturn AI SWOT
Rocky Brands Inc
Company Overview
History and Background
Rocky Brands, Inc. was founded in 1932 in Nelsonville, Ohio as the Wm. Brooks Shoe Company. Initially focused on work boots, it evolved to include outdoor and lifestyle footwear and apparel. Significant milestones include acquisitions and expansions into different market segments.
Core Business Areas
- Work: Designs, develops, manufactures, and markets work footwear and apparel. Brands include Rocky, Georgia Boot, Durango.
- Outdoor: Focuses on outdoor and hunting footwear and apparel. Includes brands like Rocky, Irish Setter (licensed).
- Lifestyle: Offers casual and fashion-oriented footwear. Brands include Rocky, Durango.
- Retail: Operates retail stores and e-commerce platforms to sell its products directly to consumers.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure is hierarchical, with different divisions responsible for specific product lines and functions.
Top Products and Market Share
Key Offerings
- Rocky Boots: Durable work and outdoor boots. Competitors include Wolverine, Timberland PRO, and Red Wing. Market share data is proprietary but Rocky is a recognized leader in the work boot segment.
- Georgia Boot: Known for quality work boots. Competitors include Caterpillar, Thorogood, and KEEN Utility. Market share data is proprietary, but Georgia Boot holds a significant position in the entry to mid-level work boot market.
- Durango Boots: Western and fashion-oriented boots. Competitors include Ariat, Justin Boots, and Laredo. Durango holds a strong position in the western wear market.
Market Dynamics
Industry Overview
The footwear and apparel industry is highly competitive and influenced by fashion trends, economic conditions, and consumer preferences. Growth is driven by product innovation, marketing, and expanding distribution channels.
Positioning
Rocky Brands is positioned as a provider of durable and reliable footwear and apparel for work, outdoor, and lifestyle activities. Its competitive advantages include brand recognition, product quality, and distribution network.
Total Addressable Market (TAM)
The TAM for work, outdoor, and western footwear and apparel is estimated to be in the billions of dollars annually. Rocky Brands captures a percentage of the market in each category based on brand recognition and sales volume.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Product innovation
- Focus on niche markets
Weaknesses
- Dependence on specific product categories
- Vulnerability to fashion trends
- Competition from larger players
- Supply chain disruptions
Opportunities
- Expansion into new markets
- E-commerce growth
- Product diversification
- Strategic acquisitions
Threats
- Economic downturns
- Increased competition
- Changes in consumer preferences
- Raw material price fluctuations
Competitors and Market Share
Key Competitors
- Wolverine World Wide (WWW)
- VF Corporation (VFC)
- Deckers Outdoor Corporation (DECK)
- Skechers U.S.A., Inc. (SKX)
- Steven Madden, Ltd. (SHOO)
Competitive Landscape
Rocky Brands faces competition from larger and smaller players. Its advantages include a strong brand portfolio and focus on niche markets. Disadvantages include smaller scale compared to industry giants.
Major Acquisitions
Performance Archery Group
- Year: 2021
- Acquisition Price (USD millions): 23.4
- Strategic Rationale: Expanded the company's presence in the outdoor market, specifically in archery-related products.
Growth Trajectory and Initiatives
Historical Growth: Rocky Brands has demonstrated growth through organic expansion, acquisitions, and product innovation. Requires access to historical and current financial data.
Future Projections: Future growth projections are based on analyst estimates and company guidance. This requires a consensus of analyst opinions. This data requires access to analyst opinions.
Recent Initiatives: Recent initiatives include product launches, marketing campaigns, and strategic partnerships.
Summary
Rocky Brands possesses a diverse portfolio of respected brands that cater to work, outdoor and western wear. They are continuing to expand through acquisitions and market awareness. However, the company's smaller size and dependence on consumer discretionary spending pose risks. Strategic diversification and effective cost management are crucial for maintaining growth. Rocky Brands, Inc. navigates a competitive environment, but with its established brands and targeted approach, the company is positioning itself for continued expansion in niche markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Market research reports
- Analyst reports
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. Financial data should be verified through official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rocky Brands Inc
Exchange NASDAQ | Headquaters Nelsonville, OH, United States | ||
IPO Launch date 1993-02-03 | Chairman, CEO & President Mr. Jason S. Brooks | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 2530 | Website https://www.rockybrands.com |
Full time employees 2530 | Website https://www.rockybrands.com | ||
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
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