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RCKY logo RCKY
Upturn stock ratingUpturn stock rating
RCKY logo

Rocky Brands Inc (RCKY)

Upturn stock ratingUpturn stock rating
$23.02
Last Close (24-hour delay)
Profit since last BUY2.13%
upturn advisory
Consider higher Upturn Star rating
BUY since 24 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

07/01/2025: RCKY (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $20

1 Year Target Price $20

Analysts Price Target For last 52 week
$20Target price
Low$11.85
Current$23.02
high$36.81

Analysis of Past Performance

Type Stock
Historic Profit -32.95%
Avg. Invested days 23
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/01/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 171.76M USD
Price to earnings Ratio 12.51
1Y Target Price 20
Price to earnings Ratio 12.51
1Y Target Price 20
Volume (30-day avg) 2
Beta 2.38
52 Weeks Range 11.85 - 36.81
Updated Date 07/1/2025
52 Weeks Range 11.85 - 36.81
Updated Date 07/1/2025
Dividends yield (FY) 2.79%
Basic EPS (TTM) 1.84

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.03%
Operating Margin (TTM) 7.63%

Management Effectiveness

Return on Assets (TTM) 4.79%
Return on Equity (TTM) 5.97%

Valuation

Trailing PE 12.51
Forward PE -
Enterprise Value 297697659
Price to Sales(TTM) 0.38
Enterprise Value 297697659
Price to Sales(TTM) 0.38
Enterprise Value to Revenue 0.65
Enterprise Value to EBITDA 7.1
Shares Outstanding 7461170
Shares Floating 7193535
Shares Outstanding 7461170
Shares Floating 7193535
Percent Insiders 6.59
Percent Institutions 73.12

Analyst Ratings

Rating 1
Target Price 20
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Rocky Brands Inc

stock logo

Company Overview

overview logo History and Background

Rocky Brands, Inc. was founded in 1932 in Nelsonville, Ohio, as the William Brooks Shoe Company. Initially focusing on work boots, the company evolved to include outdoor, Western, and duty footwear under brands like Rocky, Georgia Boot, Durango, and Lehigh.

business area logo Core Business Areas

  • Wholesale: Designs, develops, manufactures, and markets a broad range of footwear, apparel, and accessories sold to retailers and distributors.
  • Retail: Operates e-commerce websites and retail stores selling its products directly to consumers.
  • Military: Supplies footwear to the U.S. military.

leadership logo Leadership and Structure

Jason Brooks is the Chairman, President, and Chief Executive Officer. The organizational structure includes departments for design, manufacturing, sales, marketing, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Rocky Boots: Rugged outdoor and work boots. Market share for work and outdoor footwear is fragmented, with Rocky Brands holding a portion of the overall market. Competitors include Wolverine, Timberland PRO, and Red Wing. Revenue data is not broken down by specific brand in public filings.
  • Georgia Boot: Work boots and shoes known for comfort and durability. Similar market dynamics to Rocky Boots, competing with brands like Caterpillar and Dr. Martens. Revenue data is not broken down by specific brand in public filings.
  • Durango Boots: Western-style boots. Competes with Ariat and Justin Brands in the Western footwear market. Revenue data is not broken down by specific brand in public filings.
  • Lehigh Safety Shoes: Safety footwear for industrial workers. Competitors include HyTest and Wolverine. Revenue data is not broken down by specific brand in public filings.

Market Dynamics

industry overview logo Industry Overview

The footwear industry is competitive and influenced by fashion trends, economic conditions, and technological advancements in materials and manufacturing. Demand is driven by consumer spending, outdoor activities, and workplace safety regulations.

Positioning

Rocky Brands focuses on specialized footwear segments (work, outdoor, Western, military) offering durable and functional products. Their competitive advantages include established brand reputation and diverse product portfolio.

Total Addressable Market (TAM)

The global footwear market is estimated to be worth hundreds of billions of dollars. Rocky Brands is positioned within specific segments of this market, addressing a smaller but still substantial portion of the TAM, depending on how the segments are combined.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Established distribution network
  • Diverse product range
  • Long-standing reputation for quality

Weaknesses

  • Reliance on wholesale channel
  • Susceptibility to fashion trends
  • Limited international presence compared to larger competitors
  • Supply chain vulnerabilities

Opportunities

  • Expansion into new geographic markets
  • Increased e-commerce sales
  • Product innovation in materials and design
  • Strategic acquisitions

Threats

  • Intense competition
  • Fluctuations in raw material costs
  • Changes in consumer preferences
  • Economic downturns

Competitors and Market Share

competitor logo Key Competitors

  • Wolverine World Wide (WWW)
  • VF Corporation (VFC)
  • Deckers Outdoor Corporation (DECK)

Competitive Landscape

Rocky Brands competes on brand reputation, product quality, and specialized offerings. It faces challenges from larger competitors with greater resources and broader market reach.

Major Acquisitions

Performance Designed Products LLC

  • Year: 2024
  • Acquisition Price (USD millions): 71.3
  • Strategic Rationale: Expand into Gaming Accessories, Diversifying revenue stream

Growth Trajectory and Initiatives

Historical Growth: Growth has been driven by acquisitions and organic sales increases in core segments.

Future Projections: Future growth is expected to come from expansion in e-commerce, product innovation, and strategic partnerships. Analyst estimates vary, so consult reports from reputable financial institutions

Recent Initiatives: Recent initiatives include investments in e-commerce infrastructure and new product development.

Summary

Rocky Brands has a well-established presence in the work, outdoor, and western footwear markets. Its strengths lie in its brand portfolio and distribution network. However, it faces competition and fluctuations in raw material costs. Diversification into gaming accessories will boost revenue.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Rocky Brands Inc. Investor Relations
  • SEC Filings (10-K, 10-Q)
  • Market Research Reports
  • Financial News Outlets

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Rocky Brands Inc

Exchange NASDAQ
Headquaters Nelsonville, OH, United States
IPO Launch date 1993-02-03
Chairman, CEO & President Mr. Jason S. Brooks
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees 2530
Full time employees 2530

Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; western; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.