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RLX
Upturn stock ratingUpturn stock rating

RLX Technology Inc (RLX)

Upturn stock ratingUpturn stock rating
$2.14
Last Close (24-hour delay)
Profit since last BUY7.5%
upturn advisory
SELL
SELL since 2 days
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

08/14/2025: RLX (2-star) is a SELL. SELL since 2 days. Profits (7.50%). Updated daily EoD!

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $2.83

1 Year Target Price $2.83

Analysts Price Target For last 52 week
$2.83 Target price
52w Low $1.56
Current$2.14
52w High $2.69

Analysis of Past Performance

Type Stock
Historic Profit -15.12%
Avg. Invested days 34
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.61B USD
Price to earnings Ratio 30.57
1Y Target Price 2.83
Price to earnings Ratio 30.57
1Y Target Price 2.83
Volume (30-day avg) 5
Beta 1.08
52 Weeks Range 1.56 - 2.69
Updated Date 08/15/2025
52 Weeks Range 1.56 - 2.69
Updated Date 08/15/2025
Dividends yield (FY) 0.47%
Basic EPS (TTM) 0.07

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-22
When -
Estimate 0.1797
Actual -

Profitability

Profit Margin 23.93%
Operating Margin (TTM) 10.93%

Management Effectiveness

Return on Assets (TTM) 0.08%
Return on Equity (TTM) 4.14%

Valuation

Trailing PE 30.57
Forward PE 8.87
Enterprise Value 1481377445
Price to Sales(TTM) 0.97
Enterprise Value 1481377445
Price to Sales(TTM) 0.97
Enterprise Value to Revenue 3.96
Enterprise Value to EBITDA 485.28
Shares Outstanding 909729024
Shares Floating 515242752
Shares Outstanding 909729024
Shares Floating 515242752
Percent Insiders 91.47
Percent Institutions 28.57

ai summary icon Upturn AI SWOT

RLX Technology Inc

stock logo

Company Overview

overview logo History and Background

RLX Technology Inc., founded in January 2018, is a Chinese e-cigarette company focused on developing, manufacturing, and selling e-cigarette products. It quickly became a leading player in the Chinese vaping market before regulatory changes significantly impacted the industry.

business area logo Core Business Areas

  • E-Cigarette Products: RLX Technology's core business involves the development, manufacturing, and sale of e-cigarette devices and related accessories. This includes closed-system vaping devices and flavored pods.

leadership logo Leadership and Structure

The leadership team includes key executives responsible for strategy, operations, and technology. The organizational structure is designed to support product development, manufacturing, and sales and marketing activities.

Top Products and Market Share

overview logo Key Offerings

  • RLX Classic: RLX Classic is their flagship closed-system vaping device. Before the regulatory crackdown, RLX held a significant market share in China's vaping market, estimated to be around 60%. Competitors included YOOZ, RELX's own line of devices, and other Chinese e-cigarette brands.
  • RLX Pods: RLX offers a variety of flavored pods designed for use with their vaping devices. These pods were subject to stricter regulations, impacting their availability and variety. Competitors are producers of legally compliant pods.

Market Dynamics

industry overview logo Industry Overview

The e-cigarette industry is highly regulated. China imposed strict regulations on e-cigarettes, effectively banning flavored e-cigarettes and requiring sales through a national platform.

Positioning

RLX Technology was a dominant player in the Chinese e-cigarette market before the regulatory changes. Its position has been significantly challenged by new regulations. The company shifted towards compliance and exploring overseas markets.

Total Addressable Market (TAM)

Due to the Chinese regulation changes, the TAM has decreased. RLX is pivoting to comply and explore overseas markets to capture a share of the global e-cigarette market which is valued at billions of USD.

Upturn SWOT Analysis

Strengths

  • Established brand recognition in China (pre-regulation)
  • Strong initial market share
  • Proprietary technology in e-cigarette design

Weaknesses

  • High dependence on the Chinese market
  • Vulnerable to regulatory changes
  • Limited product diversification

Opportunities

  • Expansion into international markets
  • Development of next-generation vaping technologies
  • Investment in research and development for harm reduction

Threats

  • Stringent regulations on e-cigarettes
  • Increased competition from other e-cigarette brands
  • Negative public perception of vaping

Competitors and Market Share

competitor logo Key Competitors

  • BTI (BTI)
  • PM (PM)
  • MO (MO)

Competitive Landscape

RLX faces intense competition from established tobacco companies and other e-cigarette brands. Its advantages include brand recognition (in China), while its disadvantages include regulatory risks.

Growth Trajectory and Initiatives

Historical Growth: RLX Technology experienced significant growth in its early years, driven by the popularity of its products in China. However, growth has stalled due to regulatory changes.

Future Projections: Future growth projections are uncertain due to the evolving regulatory landscape. Expansion into international markets is crucial for future growth.

Recent Initiatives: Recent initiatives include adapting to the new regulatory environment in China and exploring opportunities in overseas markets.

Summary

RLX Technology Inc. was a leading e-cigarette company in China but has since been impacted by stringent regulations. Its previous strengths have been diminished, and it faces the challenge of adapting to a new regulatory environment and expanding internationally. Future success hinges on navigating regulatory hurdles and exploring new market opportunities. It is facing challenges from competitors with a wider product portfolio, especially those that sell cigarettes as well. RLX's success also depends on the degree to which they comply with changing regulatory demands.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Market Analysis

Disclaimers:

The information provided is for informational purposes only and should not be considered investment advice. Market conditions and regulatory landscapes are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About RLX Technology Inc

Exchange NYSE
Headquaters -
IPO Launch date 2021-01-22
Co-founder, Chairperson of the Board of Directors & CEO Ms. Wang Ying
Sector Consumer Defensive
Industry Tobacco
Full time employees 381
Full time employees 381

RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It serves the product through offline distributors. The company was founded in 2018 and is headquartered in Shenzhen, the People's Republic of China.