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RLX
Upturn stock ratingUpturn stock rating

RLX Technology Inc (RLX)

Upturn stock ratingUpturn stock rating
$2.22
Last Close (24-hour delay)
Profit since last BUY11%
upturn advisory
Consider higher Upturn Star rating
BUY since 26 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

06/27/2025: RLX (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $2.75

Year Target Price $2.75

Analyst’s Price TargetsFor last 52 week
$2.75Target price
Low$1.49
Current$2.22
high$2.69

Analysis of Past Performance

Type Stock
Historic Profit -12.35%
Avg. Invested days 29
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.70B USD
Price to earnings Ratio 31.71
1Y Target Price 2.76
Price to earnings Ratio 31.71
1Y Target Price 2.76
Volume (30-day avg) -
Beta 1.06
52 Weeks Range 1.49 - 2.69
Updated Date 06/29/2025
52 Weeks Range 1.49 - 2.69
Updated Date 06/29/2025
Dividends yield (FY) 0.45%
Basic EPS (TTM) 0.07

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 23.93%
Operating Margin (TTM) 10.93%

Management Effectiveness

Return on Assets (TTM) 0.08%
Return on Equity (TTM) 4.14%

Valuation

Trailing PE 31.71
Forward PE 8.87
Enterprise Value 1577816104
Price to Sales(TTM) 1.01
Enterprise Value 1577816104
Price to Sales(TTM) 1.01
Enterprise Value to Revenue 4.22
Enterprise Value to EBITDA 516.4
Shares Outstanding 909729024
Shares Floating 515242752
Shares Outstanding 909729024
Shares Floating 515242752
Percent Insiders 91.47
Percent Institutions 29.95

Analyst Ratings

Rating 4.6
Target Price 2.75
Buy -
Strong Buy 4
Buy -
Strong Buy 4
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

RLX Technology Inc

stock logo

Company Overview

overview logo History and Background

RLX Technology Inc. was founded in January 2018. It quickly became a leading e-cigarette company in China. Its initial growth was fueled by the popularity of its closed-system e-cigarettes and the expansion of its retail network. Subsequent regulations in China significantly impacted its business model.

business area logo Core Business Areas

  • Vaporizer Products: Designs, develops, manufactures, and sells e-vapor products, primarily closed-system e-cigarettes and pods.

leadership logo Leadership and Structure

The company structure consists of a CEO leading various departments including product development, sales, and marketing. Specific details of current leadership positions and names might be available in their recent annual filings or on their investor relations webpage.

Top Products and Market Share

overview logo Key Offerings

  • RLX E-Cigarettes and Pods: Closed-system e-cigarettes and flavored pods. RLX once held a significant market share in China. Competitors include Yuwell and other local Chinese vaping brands. Due to regulatory changes, market share information is currently less available and subject to rapid change.

Market Dynamics

industry overview logo Industry Overview

The e-cigarette industry is characterized by technological innovation and evolving consumer preferences. It is also subject to increasing regulatory scrutiny, particularly in regions like China.

Positioning

RLX Technology Inc. positioned itself as a premium e-cigarette brand. With the new regulations in China, RLX's positioning is changing and it now focuses on abiding by the regulations.

Total Addressable Market (TAM)

The global vaping market was valued at USD 22.7 billion in 2023 and is projected to reach USD 40.25 billion by 2032. RLX's TAM is limited to China, due to regulatory issues.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition (Historically)
  • Innovative Product Development (Historically)
  • Established Retail Network (Historically)

Weaknesses

  • High Dependence on Chinese Market
  • Regulatory Risk
  • Supply Chain Vulnerabilities
  • Limited Geographic Diversification

Opportunities

  • Expansion into International Markets (Dependent on Regulation Changes)
  • Diversification into New Product Categories (e.g., heated tobacco)
  • Strategic Partnerships
  • Compliance-driven innovation

Threats

  • Increasing Regulatory Restrictions
  • Intense Competition
  • Changing Consumer Preferences
  • Black Market Activity

Competitors and Market Share

competitor logo Key Competitors

  • Smoore International (6969.HK)
  • Juul (Not Publicly Traded)
  • China Tobacco (60555.HK)

Competitive Landscape

RLX's advantage was its brand recognition. Its disadvantages stem from its dependence on the Chinese market and regulatory uncertainties.

Growth Trajectory and Initiatives

Historical Growth: Historical growth was strong until regulatory changes in China dramatically impacted its operations.

Future Projections: Future growth projections are highly uncertain and dependent on the evolving regulatory environment in China.

Recent Initiatives: Recent initiatives likely include adapting to new regulations, potentially diversifying into new product categories or markets, and cost optimization.

Summary

RLX Technology faced substantial challenges due to regulatory changes in China. Previously a dominant player, the company is now navigating a restrictive environment. Its brand was once a strength but is now weighed down by regulatory risk. Future success hinges on adapting to regulations, exploring new markets (if possible), and efficient cost management.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Market Research Reports
  • Financial News Outlets

Disclaimers:

The information provided is based on available data and represents an analysis. Investment decisions should be made based on individual research and consultation with a financial advisor. Market share figures are estimates and may vary.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About RLX Technology Inc

Exchange NYSE
Headquaters -
IPO Launch date 2021-01-22
Co-founder, Chairperson of the Board of Directors & CEO Ms. Wang Ying
Sector Consumer Defensive
Industry Tobacco
Full time employees 381
Full time employees 381

RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It serves the product through offline distributors. The company was founded in 2018 and is headquartered in Shenzhen, the People's Republic of China.