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RLX 
RLX Technology Inc (RLX)
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Upturn Advisory Summary
11/11/2025: RLX (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.07
1 Year Target Price $3.07
| 4 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.03% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/11/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.81B USD | Price to earnings Ratio 28.88 | 1Y Target Price 3.07 |
Price to earnings Ratio 28.88 | 1Y Target Price 3.07 | ||
Volume (30-day avg) 5 | Beta 1.09 | 52 Weeks Range 1.59 - 2.83 | Updated Date 11/11/2025 |
52 Weeks Range 1.59 - 2.83 | Updated Date 11/11/2025 | ||
Dividends yield (FY) 0.43% | Basic EPS (TTM) 0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-12 | When - | Estimate 0.1901 | Actual - |
Profitability
Profit Margin 24.91% | Operating Margin (TTM) 4.91% |
Management Effectiveness
Return on Assets (TTM) 0.35% | Return on Equity (TTM) 4.63% |
Valuation
Trailing PE 28.88 | Forward PE 8.87 | Enterprise Value 1807827360 | Price to Sales(TTM) 0.96 |
Enterprise Value 1807827360 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 4.41 | Enterprise Value to EBITDA 136.66 | Shares Outstanding 909728619 | Shares Floating 450271843 |
Shares Outstanding 909728619 | Shares Floating 450271843 | ||
Percent Insiders 91.47 | Percent Institutions 30.23 |
Upturn AI SWOT
RLX Technology Inc
Company Overview
History and Background
RLX Technology Inc. was founded in January 2018 by Kate Wang. It focuses on the research, development, and sales of e-cigarette products. The company aimed to provide alternative solutions to traditional cigarettes with a focus on innovation and user experience.
Core Business Areas
- E-cigarette Products: RLX Technology's primary business revolves around developing and selling e-cigarette devices and related products like flavored pods. They focus on the design, development, and marketing of these products.
Leadership and Structure
Kate Wang is the co-founder and CEO. The company operates with departments specializing in product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- RLX Pods: RLX Pods are the core product, available in various flavors. Competitors include Juul and other vaping pod manufacturers.
- RLX Devices: RLX offers several device models that are used with their pods. Competitors include Juul, SMOK, and other vaping device manufacturers.
Market Dynamics
Industry Overview
The e-cigarette industry is characterized by rapid growth, innovation, and increasing regulatory scrutiny. It faces challenges from health concerns, taxation, and advertising restrictions.
Positioning
RLX positioned itself as a premium e-cigarette brand focusing on advanced technology and improved user experience. The company also focuses heavily on the Chinese market.
Total Addressable Market (TAM)
The global vaping market is significant. RLX, with its primary focus on the Chinese market, faces evolving regulations impacting its access to that TAM. The TAM is estimated to be worth billions of USD, but RLX's market share is subject to change due to regulatory factors.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition in China
- Advanced Technology in E-cigarette Design
- Extensive Distribution Network in China
Weaknesses
- Heavy Reliance on the Chinese Market
- Regulatory Risks in China
- Limited Product Diversification
Opportunities
- Expanding Product Line (e.g., nicotine-free options)
- Entering New Markets (international expansion)
- Developing Strategic Partnerships
Threats
- Increasing Regulatory Restrictions
- Competition from Established Tobacco Companies
- Negative Health Perceptions of E-cigarettes
Competitors and Market Share
Key Competitors
- BTI
- PM
- MO
Competitive Landscape
RLX faces intense competition primarily from established tobacco companies. RLX's advantage was its initial strong position in the Chinese market, but its future competitiveness depends on navigating regulatory changes and expanding its product line.
Growth Trajectory and Initiatives
Historical Growth: RLX Technology Inc. experienced rapid growth in the early years, primarily within the Chinese market.
Future Projections: Future growth projections for RLX Technology Inc. are challenging to predict due to regulatory uncertainties and the current delisting status.
Recent Initiatives: Information on RLX Technology Inc.'s recent strategic initiatives is limited because the company is not currently publicly traded.
Summary
RLX Technology Inc. showed promise as a significant player in the Chinese e-cigarette market but now faces considerable uncertainty because of increasing regulatory pressures and the delisting from the US stock market. The company's future depends on its ability to adapt to new regulations, diversify its products, and explore new markets beyond China. Key watchpoints are navigating regulatory restrictions and competitor's expansion. The potential is high and the risk is high too.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company websites
- Market research reports
- Financial news outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. The data is subject to change based on market conditions and availability. Information may be limited due to the company's delisting from the US stock market.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RLX Technology Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-01-22 | Co-founder, Chairperson of the Board of Directors & CEO Ms. Wang Ying | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 381 | Website https://ir.relxtech.com |
Full time employees 381 | Website https://ir.relxtech.com | ||
RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It serves the product through offline distributors. The company was founded in 2018 and is headquartered in Shenzhen, the People's Republic of China.
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