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Upturn AI SWOT - About
RLX Technology Inc (RLX)
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Upturn Advisory Summary
07/17/2025: RLX (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.75
1 Year Target Price $2.75
| 4 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.8% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.84B USD | Price to earnings Ratio 33.29 | 1Y Target Price 2.75 |
Price to earnings Ratio 33.29 | 1Y Target Price 2.75 | ||
Volume (30-day avg) 5 | Beta 1.06 | 52 Weeks Range 1.49 - 2.69 | Updated Date 07/17/2025 |
52 Weeks Range 1.49 - 2.69 | Updated Date 07/17/2025 | ||
Dividends yield (FY) 0.45% | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.93% | Operating Margin (TTM) 10.93% |
Management Effectiveness
Return on Assets (TTM) 0.08% | Return on Equity (TTM) 4.14% |
Valuation
Trailing PE 33.29 | Forward PE 8.87 | Enterprise Value 1712614851 | Price to Sales(TTM) 1.06 |
Enterprise Value 1712614851 | Price to Sales(TTM) 1.06 | ||
Enterprise Value to Revenue 4.58 | Enterprise Value to EBITDA 560.9 | Shares Outstanding 909729024 | Shares Floating 515242752 |
Shares Outstanding 909729024 | Shares Floating 515242752 | ||
Percent Insiders 91.47 | Percent Institutions 29.95 |
Upturn AI SWOT
RLX Technology Inc
Company Overview
History and Background
RLX Technology Inc. was founded in January 2018. It quickly became a leading e-cigarette company in China. Its initial growth was fueled by the popularity of its closed-system e-cigarettes and the expansion of its retail network. Subsequent regulations in China significantly impacted its business model.
Core Business Areas
- Vaporizer Products: Designs, develops, manufactures, and sells e-vapor products, primarily closed-system e-cigarettes and pods.
Leadership and Structure
The company structure consists of a CEO leading various departments including product development, sales, and marketing. Specific details of current leadership positions and names might be available in their recent annual filings or on their investor relations webpage.
Top Products and Market Share
Key Offerings
- RLX E-Cigarettes and Pods: Closed-system e-cigarettes and flavored pods. RLX once held a significant market share in China. Competitors include Yuwell and other local Chinese vaping brands. Due to regulatory changes, market share information is currently less available and subject to rapid change.
Market Dynamics
Industry Overview
The e-cigarette industry is characterized by technological innovation and evolving consumer preferences. It is also subject to increasing regulatory scrutiny, particularly in regions like China.
Positioning
RLX Technology Inc. positioned itself as a premium e-cigarette brand. With the new regulations in China, RLX's positioning is changing and it now focuses on abiding by the regulations.
Total Addressable Market (TAM)
The global vaping market was valued at USD 22.7 billion in 2023 and is projected to reach USD 40.25 billion by 2032. RLX's TAM is limited to China, due to regulatory issues.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition (Historically)
- Innovative Product Development (Historically)
- Established Retail Network (Historically)
Weaknesses
- High Dependence on Chinese Market
- Regulatory Risk
- Supply Chain Vulnerabilities
- Limited Geographic Diversification
Opportunities
- Expansion into International Markets (Dependent on Regulation Changes)
- Diversification into New Product Categories (e.g., heated tobacco)
- Strategic Partnerships
- Compliance-driven innovation
Threats
- Increasing Regulatory Restrictions
- Intense Competition
- Changing Consumer Preferences
- Black Market Activity
Competitors and Market Share
Key Competitors
- Smoore International (6969.HK)
- Juul (Not Publicly Traded)
- China Tobacco (60555.HK)
Competitive Landscape
RLX's advantage was its brand recognition. Its disadvantages stem from its dependence on the Chinese market and regulatory uncertainties.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was strong until regulatory changes in China dramatically impacted its operations.
Future Projections: Future growth projections are highly uncertain and dependent on the evolving regulatory environment in China.
Recent Initiatives: Recent initiatives likely include adapting to new regulations, potentially diversifying into new product categories or markets, and cost optimization.
Summary
RLX Technology faced substantial challenges due to regulatory changes in China. Previously a dominant player, the company is now navigating a restrictive environment. Its brand was once a strength but is now weighed down by regulatory risk. Future success hinges on adapting to regulations, exploring new markets (if possible), and efficient cost management.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is based on available data and represents an analysis. Investment decisions should be made based on individual research and consultation with a financial advisor. Market share figures are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RLX Technology Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-01-22 | Co-founder, Chairperson of the Board of Directors & CEO Ms. Wang Ying | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 381 | Website https://ir.relxtech.com |
Full time employees 381 | Website https://ir.relxtech.com | ||
RLX Technology Inc., through its subsidiaries, develops, manufactures, and sells e-vapor products in the People's Republic of China and internationally. It serves the product through offline distributors. The company was founded in 2018 and is headquartered in Shenzhen, the People's Republic of China.
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