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Upturn AI SWOT - About
Rumble Inc. (RUM)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/27/2025: RUM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $15
Year Target Price $15
| 0 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.85% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.11B USD | Price to earnings Ratio - | 1Y Target Price 15 |
Price to earnings Ratio - | 1Y Target Price 15 | ||
Volume (30-day avg) - | Beta 0.76 | 52 Weeks Range 4.92 - 17.40 | Updated Date 06/29/2025 |
52 Weeks Range 4.92 - 17.40 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.46 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -293.43% | Operating Margin (TTM) -146.3% |
Management Effectiveness
Return on Assets (TTM) -24.94% | Return on Equity (TTM) -108.2% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2812303533 | Price to Sales(TTM) 30.67 |
Enterprise Value 2812303533 | Price to Sales(TTM) 30.67 | ||
Enterprise Value to Revenue 27.72 | Enterprise Value to EBITDA -170.94 | Shares Outstanding 214942000 | Shares Floating 110908883 |
Shares Outstanding 214942000 | Shares Floating 110908883 | ||
Percent Insiders 58.53 | Percent Institutions 17.57 |
Analyst Ratings
Rating 3.33 | Target Price 15 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Rumble Inc.
Company Overview
History and Background
Rumble Inc. was founded in 2013 by Chris Pavlovski as an alternative video platform. Initially focused on finding and hosting viral videos, it has evolved to become a platform advocating for free speech and diverse content.
Core Business Areas
- Video Hosting and Streaming: Rumble's primary service is video hosting and streaming, providing a platform for creators to upload and share content. They offer various monetization options for creators.
- Advertising: Rumble generates revenue through advertising on its platform, targeting viewers with relevant ads. They have direct ad sales team and partner with programmatic ad networks.
- Cloud Services (Rumble Cloud): Rumble Cloud offers infrastructure and tools tailored to meet the unique demands of content creators, ensuring low-latency streaming and reliable data storage.
- Live Streaming: Rumble supports live streaming capabilities for creators to engage with their audience in real time.
Leadership and Structure
Chris Pavlovski is the CEO of Rumble Inc. The organizational structure includes departments for content creation, engineering, marketing, and sales.
Top Products and Market Share
Key Offerings
- Rumble Video Platform: Rumble is a video-sharing platform positioned as an alternative to YouTube, emphasizing free speech and content diversity. Rumble reported 78 million average monthly users in Q1 2024. Competitors include YouTube, Vimeo, and Bitchute.
- Rumble Cloud: Offers infrastructure and tools tailored to meet the unique demands of content creators, ensuring low-latency streaming and reliable data storage. Competitors: AWS, Google Cloud, Microsoft Azure.
- Locals: Locals provides creators with tools to build and manage their own online communities. Competitors: Patreon, Discord.
Market Dynamics
Industry Overview
The online video platform market is highly competitive, with established players like YouTube dominating. There's increasing demand for platforms emphasizing free speech and alternative content.
Positioning
Rumble positions itself as a free-speech alternative to mainstream video platforms. Its competitive advantage lies in its focus on diverse content and less stringent content moderation policies.
Total Addressable Market (TAM)
The global video streaming market is estimated at hundreds of billions of dollars. Rumble is positioning itself to capture a share of this market, particularly among users seeking alternative platforms and content creators disaffected by mainstream platforms' policies.
Upturn SWOT Analysis
Strengths
- Strong free speech stance
- Growing user base
- Diversified content
- Monetization options for creators
- Rumble Cloud for content creators
Weaknesses
- Smaller user base compared to YouTube
- Limited brand recognition compared to established players
- Content moderation challenges
- Dependence on ad revenue
- Profitability still nascent
Opportunities
- Growing demand for alternative video platforms
- Partnerships with content creators and organizations
- Expansion into new markets
- Further development of Rumble Cloud
- Increased adoption of Locals platform
Threats
- Competition from established video platforms
- Content moderation challenges
- Negative perception from some advertisers
- Regulatory scrutiny
- Scalability challenges
Competitors and Market Share
Key Competitors
- GOOGL
- BMBL
- TWTR
Competitive Landscape
Rumble faces competition from established video platforms and emerging alternative platforms. Its advantages lie in its free speech stance and diversified content. Disadvantages include smaller user base and brand recognition.
Major Acquisitions
Locals Technology Inc.
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired to enhance community building features and offer more tools to content creators
Growth Trajectory and Initiatives
Historical Growth: Rumble Inc. has demonstrated substantial growth in user base and content offerings since its inception. However, profitability is still nascent, and the company continues to invest in infrastructure and content acquisition.
Future Projections: Future projections for Rumble Inc. depend on continued user growth, monetization efforts, and successful expansion into new markets. Analysts' estimates vary based on the company's ability to execute its growth strategy.
Recent Initiatives: Recent strategic initiatives undertaken by Rumble Inc. include partnerships with content creators, development of Rumble Cloud, and expansion into live streaming. Acquisition of Locals community platform also drives growth
Summary
Rumble Inc. is a growing video platform focused on free speech and diverse content. Its competitive advantage lies in its unique positioning and growing user base. However, it faces challenges from established players and content moderation. Recent initiatives indicate the company is aggressively pursuing growth strategies and investments in Rumble Cloud and Locals provide diversification. Financial performance is nascent and requires further evaluation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- Press releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. The information may not be complete or accurate and is subject to change without notice. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rumble Inc.
Exchange NASDAQ | Headquaters Longboat Key, FL, United States | ||
IPO Launch date 2021-04-14 | Founder, Chairman & CEO Mr. Christopher Pavlovski | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 135 | Website https://rumble.com |
Full time employees 135 | Website https://rumble.com | ||
Rumble Inc. operates video sharing platforms and cloud services in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an in-house advertising marketplace and network. In addition, the company offers Rumble Cloud, an infrastructure-as-a-service offering that provides computing, storage, security, and networking services for startups, small and medium sized businesses, and enterprise clients. Rumble Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.
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