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Upturn AI SWOT - About
RUM 
Rumble Inc. (RUM)
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Upturn Advisory Summary
09/12/2025: RUM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $14.5
1 Year Target Price $14.5
| 0 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.73% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.48B USD | Price to earnings Ratio - | 1Y Target Price 14.5 |
Price to earnings Ratio - | 1Y Target Price 14.5 | ||
Volume (30-day avg) 3 | Beta 0.71 | 52 Weeks Range 5.03 - 17.40 | Updated Date 09/13/2025 |
52 Weeks Range 5.03 - 17.40 | Updated Date 09/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -289.37% | Operating Margin (TTM) -117.38% |
Management Effectiveness
Return on Assets (TTM) -24.31% | Return on Equity (TTM) -118.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2195800999 | Price to Sales(TTM) 23.8 |
Enterprise Value 2195800999 | Price to Sales(TTM) 23.8 | ||
Enterprise Value to Revenue 21.1 | Enterprise Value to EBITDA -170.94 | Shares Outstanding 215187008 | Shares Floating 111155276 |
Shares Outstanding 215187008 | Shares Floating 111155276 | ||
Percent Insiders 50.9 | Percent Institutions 20.52 |
Upturn AI SWOT
Rumble Inc.
Company Overview
History and Background
Rumble Inc. was founded in 2013 by Chris Pavlovski as an alternative video platform. It initially focused on user-generated content and has since expanded to include news, opinion, and live streaming.
Core Business Areas
- Video Platform: Rumble provides a platform for creators to upload, host, and monetize video content. It emphasizes free speech and aims to be an alternative to mainstream platforms.
- Advertising: Rumble generates revenue through advertising on its platform, including pre-roll, mid-roll, and display ads.
- Cloud Services: Rumble provides cloud-based solutions for businesses that want to build their own video platforms.
- Rumble Studio: Rumble Studio is an integrated broadcasting studio that allows creators to live stream and record videos with multiple camera angles and guests.
Leadership and Structure
Chris Pavlovski is the CEO of Rumble Inc. The organizational structure is hierarchical, with departments focused on content creation, engineering, marketing, and sales.
Top Products and Market Share
Key Offerings
- Video Platform: Rumble's core video platform allows users to upload, share, and monetize content. Market share is small compared to YouTube and TikTok, but growing. User numbers are estimated to be around 71 million monthly active users. Competitors include YouTube, TikTok, Dailymotion and Vimeo
- Advertising Solutions: Rumble provides advertising solutions for businesses to reach its user base. Revenue from advertising contributes significantly to Rumble's total revenue. Competitors include Google Ads, Facebook Ads.
- Cloud Services: Rumble provides cloud-based solutions for businesses that want to build their own video platforms. No specific revenue from this product is publicly available. Competitors include AWS, Azure, Google Cloud Platform.
- Rumble Studio: Rumble Studio provides an integrated broadcasting studio for creators. No specific revenue from this product is publicly available. Competitors include StreamYard, OBS Studio, vMix.
Market Dynamics
Industry Overview
The online video platform industry is highly competitive, dominated by major players like YouTube and TikTok. There is a growing demand for alternative platforms that prioritize free speech and creator monetization.
Positioning
Rumble positions itself as a free speech-oriented alternative to mainstream video platforms, attracting users and creators who feel censored or marginalized elsewhere. They try to monetize better for the creators.
Total Addressable Market (TAM)
The global video streaming market is estimated to be worth hundreds of billions of dollars. Rumble is positioned to capture a portion of this TAM by catering to a specific niche of users and creators valuing free speech and alternative content. Expected TAM is $932.28 billion in 2028.
Upturn SWOT Analysis
Strengths
- Strong emphasis on free speech
- Growing user base
- Partnerships with prominent conservative figures
- Diversified revenue streams (advertising, cloud services)
Weaknesses
- Smaller user base compared to major competitors
- Dependence on advertising revenue
- Negative perception associated with controversial content
- Limited brand recognition compared to YouTube and TikTok
Opportunities
- Further expansion of cloud services
- Increased demand for alternative video platforms
- Growing adoption of live streaming
- Partnerships with more diverse content creators
Threats
- Intense competition from established video platforms
- Potential for content moderation challenges
- Changing advertising landscape
- Negative publicity from controversial content
Competitors and Market Share
Key Competitors
- GOOG
- BMBL
- TWTR
- META
Competitive Landscape
Rumble is a relatively small player compared to its larger competitors. Its advantages include its free speech stance and growing user base. Its disadvantages include limited brand recognition and dependence on advertising revenue.
Growth Trajectory and Initiatives
Historical Growth: Rumble has experienced rapid user growth in recent years, driven by its free speech stance and partnerships with popular figures.
Future Projections: Future growth is dependent on Rumble's ability to attract and retain users and creators, expand its cloud services, and generate revenue. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include expanding Rumble Studio, securing content deals, and focusing on international expansion.
Summary
Rumble is an emerging video platform with a unique positioning focused on free speech. Its rapid user growth and partnerships are promising. However, it faces significant challenges from established competitors and needs to address content moderation and brand recognition issues to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Third-party Industry Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. The information provided is subject to change without notice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rumble Inc.
Exchange NASDAQ | Headquaters Longboat Key, FL, United States | ||
IPO Launch date 2021-04-14 | Founder, Chairman & CEO Mr. Christopher Pavlovski | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 135 | Website https://rumble.com |
Full time employees 135 | Website https://rumble.com | ||
Rumble Inc. operates video sharing platforms and cloud services in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an in-house advertising marketplace and network. In addition, the company offers Rumble Cloud, an infrastructure-as-a-service offering that provides computing, storage, security, and networking services for startups, small and medium sized businesses, and enterprise clients. Rumble Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.
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