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Upturn AI Summary - About
Rumble Inc.(RUM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RUM
10/09/2026: RUM (2-star) is currently NOT-A-BUY. Pass it for now.
Rumble Inc. is a digital media and infrastructure company that operates a video-sharing platform and cloud services. The stock is a growth-oriented play, banking on a user base that prefers platforms with limited content moderation. Its main strength lies in its niche, loyal community and the successful integration of subscription-based features through its Locals platform. The company faces stiff competitive risks from well-funded Big Tech platforms and relies on scaling its cloud infrastructure to achieve long-term profitability. Rumble is likely suited for growth-focused investors who can tolerate high volatility and monitor execution risks in the competitive landscape.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is in an aggressive scaling phase focused on user base and infrastructure expansion. |
| Momentum investor | Mixed fit | Fits well when the stock shows technical strength, but is prone to high volatility based on news cycles. |
| Value investor | Weak fit | Rumble currently lacks consistent positive earnings, making it difficult to value on traditional metrics. |
| Dividend investor | Weak fit | The company does not pay a dividend and is reinvesting all cash for growth. |
| Low-risk investor | Weak fit | The high volatility and competitive risks make this unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is highly sensitive to changes in user sentiment and political news cycles. |
| Valuation risk | Medium / high | High growth expectations are priced in, leaving little room for error if growth slows. |
| Competition risk (Big Tech platforms) | High | Rumble competes against entrenched giants with significantly larger budgets and user data moats. |
| Business quality | Medium | The business model is emerging and relies on sustaining community engagement. |
| Dividend income | Low / none | There is no income component to this investment. |
| Execution risk | Medium / high | Success depends on the company's ability to scale cloud services while maintaining a reliable video platform. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -27.03% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.78B USD | Price to earnings Ratio - | 1Y Target Price 23.5 |
Price to earnings Ratio - | 1Y Target Price 23.5 | ||
Volume (30-day avg) 5.3M shares | Beta 1.26 | 52 Weeks Range 4.62 - 10.60 | Updated Date 10/10/2026 |
52 Weeks Range 4.62 - 10.60 | Updated Date 10/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising | Display and video ads shown to viewers on the Rumble platform. | Revenue grows as more viewers and advertisers join the platform. |
| Subscription Services | Premium memberships for creators via the Locals integration. | Provides recurring revenue by allowing creators to monetize directly from fans. |
| Cloud Infrastructure | Hosting and data services for external businesses. | This is a long-term growth bet on providing neutral cloud computing options. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4.40B | Price to Sales(TTM) 23.66 |
Enterprise Value 4.40B | Price to Sales(TTM) 23.66 | ||
Enterprise Value to Revenue 37.39 | Enterprise Value to EBITDA -170.94 | Shares Outstanding 276.33M | Shares Floating 133.83M |
Shares Outstanding 276.33M | Shares Floating 133.83M | ||
Percent Insiders 51.68 | Percent Institutions 20.53 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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