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RUM 
Rumble Inc. (RUM)
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Upturn Advisory Summary
12/24/2025: RUM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $22
1 Year Target Price $22
| 0 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.73% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/24/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.26B USD | Price to earnings Ratio - | 1Y Target Price 22 |
Price to earnings Ratio - | 1Y Target Price 22 | ||
Volume (30-day avg) 3 | Beta 0.69 | 52 Weeks Range 5.11 - 15.10 | Updated Date 12/27/2025 |
52 Weeks Range 5.11 - 15.10 | Updated Date 12/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -275.47% | Operating Margin (TTM) -98.38% |
Management Effectiveness
Return on Assets (TTM) -24.11% | Return on Equity (TTM) -122.08% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1994093772 | Price to Sales(TTM) 21.79 |
Enterprise Value 1994093772 | Price to Sales(TTM) 21.79 | ||
Enterprise Value to Revenue 20.13 | Enterprise Value to EBITDA -170.94 | Shares Outstanding 215380826 | Shares Floating 110466040 |
Shares Outstanding 215380826 | Shares Floating 110466040 | ||
Percent Insiders 48.74 | Percent Institutions 21.31 |
Upturn AI SWOT
Rumble Inc.
Company Overview
History and Background
Rumble Inc. was founded in 2013 by Chris Pavlovski. Initially launched as a video-sharing platform focused on user-generated content, it gained traction for its less restrictive content moderation policies compared to mainstream platforms. A significant milestone was its growing popularity among creators seeking alternative platforms, especially those de-platformed or dissatisfied with policies on other sites. The company went public in September 2022 via a SPAC merger with Citigroup's Digital World Acquisition Group, a move that brought substantial capital and increased public scrutiny.
Core Business Areas
- Video Platform: Rumble operates a free-speech-oriented video-sharing platform that allows users to upload, share, and watch videos. It competes with established video platforms by offering less stringent content moderation, attracting a user base seeking alternative online spaces.
- Advertising and Monetization: Rumble generates revenue through advertising services sold on its platform. It also offers monetization tools for creators, allowing them to earn revenue from their content. This segment is crucial for sustaining the platform and its creator ecosystem.
- Cloud Services (Rumble Cloud): Rumble is developing its own cloud infrastructure, Rumble Cloud, aiming to provide competitive cloud computing services. This initiative represents an expansion beyond its core video platform and a move into a more infrastructure-focused business.
Leadership and Structure
Rumble Inc. is led by CEO and Chairman Chris Pavlovski. The company's structure is focused on its core video platform operations, with ongoing development in advertising technology and cloud infrastructure. Specific details on the broader leadership team and organizational chart are publicly available through SEC filings and investor relations.
Top Products and Market Share
Key Offerings
- Rumble Video Platform: Rumble's primary offering is its video-sharing website and mobile applications. It aims to provide an uncensored alternative to platforms like YouTube. Competitors include YouTube (Google), TikTok, and other emerging video platforms. Market share data is difficult to ascertain precisely due to the nature of the platform, but it is a niche player compared to YouTube.
- Rumble Cloud: This is an emerging offering that aims to provide cloud computing infrastructure. The competitive landscape includes major players like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud. Market share for Rumble Cloud is currently negligible as it is in its early stages of development.
Market Dynamics
Industry Overview
Rumble operates within the digital media and video-sharing industry, which is highly competitive and dominated by established giants like Google's YouTube and Meta's platforms. The industry is characterized by rapid technological advancements, evolving content consumption habits, and ongoing debates around content moderation and free speech.
Positioning
Rumble positions itself as a free-speech alternative to mainstream platforms, attracting users and creators who feel marginalized or censored elsewhere. Its competitive advantage lies in its less restrictive content policies, although this also poses potential risks related to brand safety and advertiser confidence. Its expansion into cloud services aims to diversify its revenue streams and leverage its infrastructure capabilities.
Total Addressable Market (TAM)
The TAM for online video and digital advertising is in the hundreds of billions of dollars globally. The cloud computing market is also in the hundreds of billions. Rumble is a nascent player in both these massive markets. Its current market share is extremely small, but its strategy is to capture a dedicated segment of the video market and build a competitive offering in cloud services.
Upturn SWOT Analysis
Strengths
- Strong commitment to free speech, attracting a dedicated user base and creators.
- Agile development and focus on emerging technologies (like cloud services).
- Potential for growth in niche market segments underserved by larger platforms.
Weaknesses
- Smaller user base and content library compared to major competitors.
- Challenges in attracting and retaining mainstream advertisers due to content moderation policies.
- Brand perception influenced by association with controversial content.
- Relatively unproven business model in cloud computing.
Opportunities
- Growing demand for alternative social media and video platforms.
- Expansion of Rumble Cloud services to capture market share in a growing industry.
- Partnerships with content creators and political figures looking for alternative platforms.
- Increased global internet penetration driving demand for video content.
Threats
- Intensifying competition from established and emerging video platforms.
- Advertiser boycotts or pressure due to content on the platform.
- Regulatory scrutiny regarding content moderation and platform liability.
- Technological shifts that could render its platform obsolete.
- Difficulty in scaling cloud infrastructure to compete with hyperscalers.
Competitors and Market Share
Key Competitors
- Alphabet Inc. (GOOGL)
- Meta Platforms Inc. (META)
- ByteDance Ltd. (Private)
Competitive Landscape
Rumble faces immense competition from established players like Google's YouTube, which benefits from vast resources, a mature advertising infrastructure, and a dominant market share. Meta's platforms also command significant user attention. Rumble's advantage lies in its niche appeal and free speech stance, but this also creates hurdles in attracting a broad advertiser base, a crucial element for profitability in the digital media space.
Growth Trajectory and Initiatives
Historical Growth: Since its inception, Rumble has experienced growth in its user base and content volume. Its public listing marks a significant acceleration point, with increased focus on scaling operations and revenue. Revenue has shown substantial growth post-IPO.
Future Projections: Future growth projections will likely be tied to the success of its core video platform's monetization strategies, the adoption of Rumble Cloud, and its ability to attract and retain users and advertisers. Analyst estimates will provide insights into expected revenue and profit growth.
Recent Initiatives: Recent initiatives include the development and launch of Rumble Cloud, efforts to expand its creator ecosystem, and strategic partnerships aimed at increasing platform reach and content diversity.
Summary
Rumble Inc. is a growing video-sharing platform focusing on free speech, attracting a dedicated user base. Its primary strengths are its niche positioning and commitment to alternative content policies. However, it faces significant challenges in competing with established tech giants, particularly in attracting mainstream advertisers and achieving consistent profitability. Its future growth hinges on successful monetization of its video platform and the strategic development of its Rumble Cloud offering, while carefully navigating the threats of intense competition and potential regulatory scrutiny.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Rumble Inc. Investor Relations
- SEC Filings (Form 10-K, 10-Q)
- Financial News Outlets
- Industry Analysis Reports
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. Financial data and market share estimates are subject to change and may vary depending on the source. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Rumble Inc.
Exchange NASDAQ | Headquaters Longboat Key, FL, United States | ||
IPO Launch date 2021-04-14 | Founder, Chairman & CEO Mr. Christopher Pavlovski | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 135 | Website https://rumble.com |
Full time employees 135 | Website https://rumble.com | ||
Rumble Inc. operates video sharing platforms and cloud services in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an in-house advertising marketplace and network. In addition, the company offers Rumble Cloud, an infrastructure-as-a-service offering that provides computing, storage, security, and networking services for startups, small and medium sized businesses, and enterprise clients. Rumble Inc. was founded in 2013 and is headquartered in Longboat Key, Florida.
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