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Upturn AI Summary - About
Rumble Inc.(RUM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for RUM
10/23/2026: RUM (1-star) is currently NOT-A-BUY. Pass it for now.
Rumble Inc. is an internet content and cloud services company that serves as an alternative to dominant mainstream video platforms. The company has gained traction by focusing on creator freedom, demonstrating growth in its user base and community-driven revenue via its Locals platform. Its primary growth opportunity lies in scaling its enterprise-grade cloud services and proprietary advertising technology. However, investors should be aware of high operating losses, intense competition from Big Tech, and potential regulatory risks. Rumble is generally suited for risk-tolerant, growth-oriented investors who are monitoring key developments in infrastructure adoption and the company's progress toward achieving operational profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While the company operates in high-growth sectors, it is still proving its ability to scale profitably. |
| Momentum investor | Strong fit while signal remains positive | The stock can exhibit high volatility and react sharply to news cycles and platform growth metrics. |
| Value investor | Weak fit | The company lacks current profitability and established earnings, making it a poor fit for traditional value metrics. |
| Dividend investor | Weak fit | Rumble does not pay dividends and prioritizes capital reinvestment. |
| Low-risk investor | Weak fit | High volatility and competitive risks make this unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is subject to significant swings driven by market sentiment and news. |
| Valuation risk | High | Current valuations are based on future growth expectations that are not yet supported by earnings. |
| Competition risk (Big Tech dominance) | High | Incumbents like YouTube have massive capital advantages and existing user networks. |
| Business quality | Medium | The platform is still building its monetization capabilities and ecosystem maturity. |
| Dividend income | Low / none | Income investors will not find dividend yields here. |
| Execution risk | High | The company must successfully scale complex cloud infrastructure and ad technology simultaneously. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -27.03% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.26B USD | Price to earnings Ratio - | 1Y Target Price 23.5 |
Price to earnings Ratio - | 1Y Target Price 23.5 | ||
Volume (30-day avg) 5.4M shares | Beta 1.26 | 52 Weeks Range 4.62 - 10.60 | Updated Date 10/24/2026 |
52 Weeks Range 4.62 - 10.60 | Updated Date 10/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Video Advertising | Programmatic and direct ad placements on the Rumble platform. | This is the primary engine currently driving revenue through user engagement. |
| Subscription & Perks | Revenue sharing from premium creator content on Locals. | This adds a recurring revenue component through direct-to-creator support. |
| Cloud Services | Infrastructure services provided by Rumble Cloud. | This is a strategic growth area designed to leverage neutral technology demand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4.26B | Price to Sales(TTM) 19.18 |
Enterprise Value 4.26B | Price to Sales(TTM) 19.18 | ||
Enterprise Value to Revenue 36.21 | Enterprise Value to EBITDA -170.94 | Shares Outstanding 276.33M | Shares Floating 133.83M |
Shares Outstanding 276.33M | Shares Floating 133.83M | ||
Percent Insiders 51.85 | Percent Institutions 20.48 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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