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Comscore Inc(SCOR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SCOR
10/02/2026: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Comscore Inc is a media measurement and analytics firm that provides data on how audiences consume content across digital, mobile, and television platforms. The company's main strength lies in its ability to offer census-level viewership data, which provides a valuable alternative to traditional panel-based systems. Its primary growth opportunity centers on the ongoing shift in advertising budgets toward connected TV and unified cross-platform measurement. However, investors must consider risks including a heavy debt burden, intense competition from legacy measurement incumbents, and potential regulatory impacts on data collection. Comscore is a speculative turnaround story best suited for investors comfortable with high volatility and long-term sector-wide shifts in ad-tech.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company operates in a growth-oriented sector but lacks consistent revenue acceleration. |
| Momentum investor | Weak fit | The stock has not consistently demonstrated strong upward price momentum. |
| Value investor | Mixed fit | While valuation may appear low, the underlying business quality and debt levels require caution. |
| Dividend investor | Weak fit | Comscore does not pay a dividend and focuses capital on growth and debt management. |
| Low-risk investor | Weak fit | The stock exhibits high volatility and operational risks, making it unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock frequently experiences sharp price swings based on earnings reports and market sentiment. |
| Valuation risk | Medium / high | Market pricing is sensitive to the company's ability to achieve consistent profitability. |
| Competition risk (incumbent dominance) | High | Strong incumbents like Nielsen hold massive market share and established industry relationships. |
| Business quality | Medium | While the data assets are valuable, the business model faces pressure from evolving consumer tracking technology. |
| Dividend income | Low / none | There is no dividend income for investors seeking steady cash flow. |
| Execution risk | Medium / high | Successful long-term growth depends on the complex integration of multi-source data streams. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -49.19% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 68.78M USD | Price to earnings Ratio 0.62 | 1Y Target Price 5 |
Price to earnings Ratio 0.62 | 1Y Target Price 5 | ||
Volume (30-day avg) 42.5K shares | Beta 1.07 | 52 Weeks Range 4.19 - 9.34 | Updated Date 10/02/2026 |
52 Weeks Range 4.19 - 9.34 | Updated Date 10/02/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.28 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cross-Platform Solutions | Television and digital measurement subscriptions and data licensing. | Revenue comes primarily from recurring subscriptions for media data used by advertisers to plan campaigns. |
| Movies/Box Office | Global box office reporting and analytics services. | The company is a primary source of truth for global movie theater performance metrics. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 0.62 | Forward PE 15.8 | Enterprise Value 149.26M | Price to Sales(TTM) 0.2 |
Enterprise Value 149.26M | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 7.59 | Shares Outstanding 15.18M | Shares Floating 9.26M |
Shares Outstanding 15.18M | Shares Floating 9.26M | ||
Percent Insiders 33.13 | Percent Institutions 39.68 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Comscore Inc
Exchange NASDAQ | Headquarters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Matthew F. McLaughlin | ||
Sector Technology | Industry Software - Application | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.
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