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SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
12/16/2025: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.41% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 36.11M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 2 | Beta 1.05 | 52 Weeks Range 4.39 - 10.18 | Updated Date 12/17/2025 |
52 Weeks Range 4.39 - 10.18 | Updated Date 12/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.76% | Operating Margin (TTM) 1.92% |
Management Effectiveness
Return on Assets (TTM) 0.29% | Return on Equity (TTM) -5.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 66112780 | Price to Sales(TTM) 0.1 |
Enterprise Value 66112780 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.18 | Enterprise Value to EBITDA 2.26 | Shares Outstanding 5015664 | Shares Floating 2728571 |
Shares Outstanding 5015664 | Shares Floating 2728571 | ||
Percent Insiders 37.62 | Percent Institutions 31.86 |
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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