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Upturn AI SWOT - About
SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
09/12/2025: SCOR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.5
1 Year Target Price $6.5
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.08% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 34.10M USD | Price to earnings Ratio - | 1Y Target Price 6.5 |
Price to earnings Ratio - | 1Y Target Price 6.5 | ||
Volume (30-day avg) 2 | Beta 1.2 | 52 Weeks Range 4.39 - 8.99 | Updated Date 09/14/2025 |
52 Weeks Range 4.39 - 8.99 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.8% | Operating Margin (TTM) -1.88% |
Management Effectiveness
Return on Assets (TTM) 0.7% | Return on Equity (TTM) -33.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 67657504 | Price to Sales(TTM) 0.1 |
Enterprise Value 67657504 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.19 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 5014780 | Shares Floating 2665807 |
Shares Outstanding 5014780 | Shares Floating 2665807 | ||
Percent Insiders 28.69 | Percent Institutions 35.04 |
Upturn AI SWOT
Comscore Inc
Company Overview
History and Background
Comscore, Inc. was founded in 1999. It has evolved from a provider of internet audience measurement to a cross-platform measurement company. Key milestones include acquisitions of competitors and expansion into new media measurement areas.
Core Business Areas
- Digital Audience Measurement: Provides insights into website and app usage, demographics, and behavior.
- TV Measurement: Offers data on television viewing habits, including linear TV, OTT, and addressable advertising.
- Cross-Platform Measurement: Integrates digital and TV measurement to provide a unified view of audience behavior across all platforms.
- Activation: Tools for advertisers to use Comscoreu2019s insights to activate target audiences.
Leadership and Structure
Jon Carpenter serves as Chief Executive Officer. The organizational structure is hierarchical, with departments focused on sales, marketing, product development, and technology.
Top Products and Market Share
Key Offerings
- StationView Essentials: Provides local market TV measurement data. Competitors include Nielsen (NLSN) and Rentrak (now part of Comscore). Market share varies by region, but Comscore holds a significant portion.
- Comscore Direct: Direct access to digital and cross-platform data. Competitors include Nielsen (NLSN), Oracle Data Cloud (ORCL) and Similarweb. Revenue is a significant portion of total Comscore revenue.
- Campaign Ratings: Provides measurement of digital advertising campaign performance. Competitors include Nielsen Digital Ad Ratings (NLSN), and Oracle Moat (ORCL).
Market Dynamics
Industry Overview
The media measurement industry is evolving, with increasing demand for cross-platform data and advanced analytics. Fragmentation of media consumption habits has created opportunities for firms that can provide comprehensive insights.
Positioning
Comscore positions itself as a provider of comprehensive cross-platform measurement solutions, aiming to provide a holistic view of consumer behavior. It competes with established players like Nielsen (NLSN), but also digital analytics companies.
Total Addressable Market (TAM)
The TAM for media measurement is estimated to be billions of dollars annually. Comscore is positioned to capture a portion of this market through its cross-platform measurement capabilities, but must compete against larger incumbents.
Upturn SWOT Analysis
Strengths
- Cross-platform measurement capabilities
- Significant historical data
- Established relationships with media companies
- Strong brand recognition in some segments
Weaknesses
- Financial instability and history of losses
- Smaller market share compared to Nielsen (NLSN) in some areas
- Debt load
- Past accounting issues impacting credibility
Opportunities
- Growing demand for cross-platform measurement
- Expansion into emerging markets
- Development of new analytics tools
- Partnerships with digital advertising platforms
Threats
- Competition from larger players like Nielsen (NLSN) and Oracle (ORCL)
- Technological changes and evolving measurement standards
- Economic downturn affecting advertising spending
- Data privacy regulations impacting data collection
Competitors and Market Share
Key Competitors
- NLSN
- ORCL
- SIMR
Competitive Landscape
Comscore lags behind Nielsen in overall market share but maintains a competitive position in certain segments. Its ability to innovate and offer unique insights will be critical to its long-term success. Oracle (ORCL) has entered the market as well, and many digital analytics companies have significant market share.
Major Acquisitions
Rentrak
- Year: 2016
- Acquisition Price (USD millions): 732
- Strategic Rationale: Acquired Rentrak to bolster their position in TV and movie measurement, creating a more comprehensive cross-platform measurement solution.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to the shifts in the industry and their financial condition.
Future Projections: Future growth projections vary depending on the success of their cross-platform strategy and their ability to improve their balance sheet. Analyst estimates are mixed.
Recent Initiatives: Recent strategic initiatives include focusing on key product lines and strategic partnerships, focusing on high growth areas and controlling expenses.
Summary
Comscore has built a recognizable brand for cross-platform measurement but faces significant financial challenges. Its strength lies in its data assets and cross-platform capabilities, but its weaknesses include debt load and competition from larger players. Future success depends on better revenue growth. They need to focus on cost cutting and debt reduction.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Comscore Investor Relations
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered investment advice. Market share estimates are approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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