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Upturn AI SWOT - About
SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
10/17/2025: SCOR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8.5
1 Year Target Price $8.5
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.52% | Avg. Invested days 35 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 36.91M USD | Price to earnings Ratio - | 1Y Target Price 8.5 |
Price to earnings Ratio - | 1Y Target Price 8.5 | ||
Volume (30-day avg) 2 | Beta 1.2 | 52 Weeks Range 4.39 - 10.18 | Updated Date 10/19/2025 |
52 Weeks Range 4.39 - 10.18 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.8% | Operating Margin (TTM) -1.88% |
Management Effectiveness
Return on Assets (TTM) 0.7% | Return on Equity (TTM) -33.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75179674 | Price to Sales(TTM) 0.1 |
Enterprise Value 75179674 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.21 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 5014780 | Shares Floating 2770766 |
Shares Outstanding 5014780 | Shares Floating 2770766 | ||
Percent Insiders 36.7 | Percent Institutions 26.75 |
Upturn AI SWOT
Comscore Inc
Company Overview
History and Background
Comscore, Inc. was founded in 1999. Initially known for internet audience measurement, it has evolved into a cross-platform measurement company.
Core Business Areas
- Digital: Measures digital audience behavior across websites, apps, video, and other online content.
- TV: Provides TV measurement data, including audience viewing habits, demographics, and cross-platform viewing.
- Movies: Tracks movie theater attendance and box office revenue.
Leadership and Structure
Jon Carpenter is the CEO. The company operates with a functional organizational structure across sales, product development, and engineering.
Top Products and Market Share
Key Offerings
- Comscore Media Metrix: Provides audience measurement for websites and apps. Comscore is a key player, competing with Nielsen and Google Analytics. Market share is variable, but Comscore has a significant presence, especially in specific industry verticals. Competitors: Nielsen, Google Analytics, Similarweb.
- Comscore TV: Offers TV viewership measurement and analytics. Competes directly with Nielsen in the TV ratings market. Competitors: Nielsen, iSpot.tv.
- Comscore Movies: Tracks movie theater attendance and box office results, and data for the motion picture industry. Competitors: Rentrak (acquired by Comscore), Box Office Mojo.
Market Dynamics
Industry Overview
The media measurement industry is undergoing significant transformation due to the fragmentation of media consumption across digital and traditional platforms. There is increased demand for comprehensive, cross-platform measurement solutions.
Positioning
Comscore is positioned as a key provider of cross-platform measurement, aiming to offer a unified view of audience behavior across digital, TV, and movie screens. It competes primarily with Nielsen, but also with digital analytics providers like Google Analytics.
Total Addressable Market (TAM)
The TAM for media measurement is estimated to be billions of dollars. Comscore is positioned to capture a share of this market by offering comprehensive, cross-platform solutions. Estimated TAM: $10 Billion
Upturn SWOT Analysis
Strengths
- Cross-platform measurement capabilities
- Strong presence in TV measurement
- Established relationships with media companies
- Proprietary data assets
Weaknesses
- Financial Instability
- Intense competition
- Complexity of integrating data across platforms
- Smaller market capitalization compared to competitors
Opportunities
- Growing demand for cross-platform measurement
- Expansion into new markets
- Development of new measurement technologies
- Partnerships with other data providers
Threats
- Intensifying competition from Nielsen and Google
- Changes in consumer behavior
- Privacy regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- NLSN
- GOOG
- SIMR
Competitive Landscape
Comscore is a key player, but lags behind Nielsen in TV measurement. Google has a substantial presence in digital analytics. Comscore's cross-platform capabilities are a key differentiator.
Major Acquisitions
Rentrak
- Year: 2016
- Acquisition Price (USD millions): 732
- Strategic Rationale: To strengthen Comscore's position in TV and movie measurement.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid expansion followed by periods of decline.
Future Projections: Analyst projections are cautiously optimistic, contingent on the company's ability to innovate and address market challenges. Projected revenue growth is modest. Some analysts project negative earnings in the coming years.
Recent Initiatives: Recent initiatives include focusing on cross-platform measurement solutions, improving data quality, and expanding partnerships.
Summary
Comscore faces strong competition in media measurement. While its cross-platform solutions are promising, the company's financial performance raises concerns. Successfully adapting to changes in consumer media habits is vital for its future growth. Financial stability is the most significant problem the company faces.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Comscore Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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