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SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
12/02/2025: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $10
1 Year Target Price $10
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.41% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 34.11M USD | Price to earnings Ratio - | 1Y Target Price 10 |
Price to earnings Ratio - | 1Y Target Price 10 | ||
Volume (30-day avg) 2 | Beta 1.05 | 52 Weeks Range 4.39 - 10.18 | Updated Date 12/3/2025 |
52 Weeks Range 4.39 - 10.18 | Updated Date 12/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When - | Estimate 0.2 | Actual -0.86 |
Profitability
Profit Margin -2.76% | Operating Margin (TTM) 1.92% |
Management Effectiveness
Return on Assets (TTM) 0.29% | Return on Equity (TTM) -5.12% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 64608081 | Price to Sales(TTM) 0.1 |
Enterprise Value 64608081 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.18 | Enterprise Value to EBITDA 2.21 | Shares Outstanding 5015664 | Shares Floating 2728571 |
Shares Outstanding 5015664 | Shares Floating 2728571 | ||
Percent Insiders 37.62 | Percent Institutions 31.9 |
Upturn AI SWOT
Comscore Inc
Company Overview
History and Background
Comscore, Inc. is a cross-platform media measurement and analytics company. Founded in 1999 as Statistical Research, Inc. (SRI), it evolved to Comscore after acquiring RelevantKnowledge in 1999. It went public in 2007. It focuses on measuring audiences and advertising across media platforms.
Core Business Areas
- Digital Audience Measurement: Provides insights into online consumer behavior, website traffic, and audience demographics.
- Advertising Solutions: Offers solutions for planning, targeting, and measuring the effectiveness of digital advertising campaigns.
- TV and Cross-Platform Measurement: Measures TV viewership and cross-platform audience reach, providing insights into consumer behavior across multiple screens.
- Movies Measurement: Provides box office and theatrical market data.
Leadership and Structure
Jon Carpenter serves as the CEO. The organizational structure includes various departments focused on technology, sales, marketing, product development, and finance, structured to support its core business areas.
Top Products and Market Share
Key Offerings
- Comscore Media Metrix: A digital audience measurement service providing insights into website traffic, demographics, and engagement. Competitors include Nielsen Digital Ad Ratings. Market share data is dynamic, but Comscore is a major player. Number of users is constantly evolving and proprietary.
- Comscore Campaign Ratings (CCR): Measures the reach and frequency of online advertising campaigns. Competitors include Nielsen Digital Ad Ratings. Market share data is dynamic, but Comscore is a major player. Number of users is constantly evolving and proprietary.
- StationView Essentials: Provides local television audience measurement data. Competitors include Nielsen Local. Market share data is dynamic, but Comscore is a major player. Number of users is constantly evolving and proprietary.
- Comscore Movies: Provides box office data for theatrical market insights. Competitors include Rentrak (now part of Comscore). Market share data is dynamic, but Comscore is a major player.
Market Dynamics
Industry Overview
The media measurement industry is increasingly focused on cross-platform measurement, addressing the fragmentation of audiences across digital and traditional media. The industry is characterized by intense competition and rapid technological change.
Positioning
Comscore is positioned as a key provider of cross-platform measurement and analytics. Its competitive advantages include its focus on measuring audiences across multiple screens and its expertise in digital and TV measurement.
Total Addressable Market (TAM)
The TAM for media measurement is estimated to be in the billions of dollars. Comscore is positioned to capture a portion of this market with its cross-platform measurement solutions. Market value fluctuates due to mergers, acquisitions, and new players.
Upturn SWOT Analysis
Strengths
- Cross-platform measurement capabilities
- Strong brand recognition
- Large database of consumer behavior data
- Long-standing relationships with media companies and advertisers
Weaknesses
- Financial instability in the past
- Competition from larger players like Nielsen
- Complexity of its products can be a barrier to entry for some clients
- Dependence on third-party data sources
Opportunities
- Growing demand for cross-platform measurement
- Expansion into new markets
- Development of new products and services
- Strategic partnerships
Threats
- Intense competition
- Changing consumer behavior
- Data privacy regulations
- Technological disruption
Competitors and Market Share
Key Competitors
- Nielsen Holdings PLC (NLSN)
- Google (GOOGL)
- Oracle (ORCL)
Competitive Landscape
Comscore's advantages include its focus on cross-platform measurement and its expertise in digital and TV measurement. Its disadvantages include its smaller size and financial instability compared to larger competitors like Nielsen and Google.
Major Acquisitions
Rentrak
- Year: 2016
- Acquisition Price (USD millions): 737
- Strategic Rationale: The acquisition of Rentrak expanded Comscore's capabilities in TV and movie measurement, creating a stronger competitor to Nielsen.
Growth Trajectory and Initiatives
Historical Growth: Comscore's historical growth has been inconsistent, with periods of rapid growth followed by periods of decline due to challenges in integrating acquisitions and competition.
Future Projections: Future growth is projected to be driven by the increasing demand for cross-platform measurement and the company's focus on innovation. Analyst target prices vary widely. Revenue Growth estimate: (Example) [0.05, 0.1, 0.15].
Recent Initiatives: Recent initiatives include the development of new products and services, expansion into new markets, and strategic partnerships.
Summary
Comscore is a key player in the media measurement space, offering cross-platform analytics and insights. However, the company faces stiff competition from larger rivals and has experienced some financial instability. Its strengths lie in its technology and expertise, but it needs to address its weaknesses to achieve sustained growth and capitalize on the increasing demand for comprehensive measurement solutions. Recent acquisitions and ongoing strategic initiatives suggest a renewed focus on innovation and market expansion, which could improve its market position in the coming years.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (e.g., 10-K reports)
- Industry Reports
- Analyst Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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