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Upturn AI Summary - About
Comscore Inc(SCOR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SCOR
10/30/2026: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Comscore Inc is a provider of audience and advertising measurement solutions for the global media industry. The company is primarily recognized for its large-scale, census-based TV and digital datasets that offer an alternative to traditional panel-based metrics. Its growth story is centered on becoming a primary measurement currency for Connected TV and multi-platform advertising. However, investors face risks related to a significant debt load, historical governance challenges, and intense competition from well-capitalized incumbents. The stock may suit investors willing to accept volatility in exchange for potential market share gains in the evolving digital measurement space, though the lack of a dividend limits appeal for income-focused portfolios.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company lacks consistent, high-growth revenue expansion. |
| Momentum investor | Weak fit | The stock lacks sustained positive price momentum. |
| Value investor | Mixed fit | While valuation may appear depressed, the underlying business quality and debt levels present significant risks. |
| Dividend investor | Weak fit | Comscore does not pay dividends. |
| Low-risk investor | Weak fit | High volatility and balance sheet risks make this unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock frequently experiences sharp price movements due to low float and earnings uncertainty. |
| Valuation risk | Medium | Valuation is sensitive to future revenue growth projections and debt reduction success. |
| Competition risk (incumbent competition) | High | Competition from well-funded incumbents remains the primary threat to market share. |
| Business quality | Medium | Historical governance issues and high leverage constrain the quality of the franchise. |
| Dividend income | Low / none | There is no dividend income for shareholders. |
| Execution risk | High | Successful turnaround hinges on complex data integration and winning critical industry adoption. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -29.77% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 50.87M USD | Price to earnings Ratio 0.46 | 1Y Target Price 5 |
Price to earnings Ratio 0.46 | 1Y Target Price 5 | ||
Volume (30-day avg) 42.0K shares | Beta 1.12 | 52 Weeks Range 3.05 - 9.34 | Updated Date 11/01/2026 |
52 Weeks Range 3.05 - 9.34 | Updated Date 11/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.25 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Media Measurement | Subscription-based services for digital and TV audience metrics. | Most revenue comes from recurring contracts with media companies. |
| Advertising/Analytics | Data and insights for targeted advertising and campaign optimization. | Revenue fluctuates based on advertising demand and campaign budgets. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 0.46 | Forward PE 15.8 | Enterprise Value 123.22M | Price to Sales(TTM) 0.15 |
Enterprise Value 123.22M | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA 6.27 | Shares Outstanding 15.18M | Shares Floating 2.68M |
Shares Outstanding 15.18M | Shares Floating 2.68M | ||
Percent Insiders 33.13 | Percent Institutions 39.8 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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