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Upturn AI SWOT - About
SCOR 
Comscore Inc (SCOR)
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Upturn Advisory Summary
07/17/2025: SCOR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.5
1 Year Target Price $5.5
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -35.47% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.03M USD | Price to earnings Ratio - | 1Y Target Price 5.5 |
Price to earnings Ratio - | 1Y Target Price 5.5 | ||
Volume (30-day avg) 2 | Beta 1.07 | 52 Weeks Range 4.39 - 15.31 | Updated Date 07/17/2025 |
52 Weeks Range 4.39 - 15.31 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -16.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.8% | Operating Margin (TTM) -2.41% |
Management Effectiveness
Return on Assets (TTM) 0.73% | Return on Equity (TTM) -29.17% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 58185510 | Price to Sales(TTM) 0.07 |
Enterprise Value 58185510 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.16 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 4947380 | Shares Floating 909328 |
Shares Outstanding 4947380 | Shares Floating 909328 | ||
Percent Insiders 29.08 | Percent Institutions 33.16 |
Upturn AI SWOT
Comscore Inc
Company Overview
History and Background
Comscore, Inc. was founded in 1999. It is a cross-platform media measurement company that analyzes digital, linear TV, over-the-top (OTT) and theatrical viewership data to provide insights to media companies, advertisers, and agencies.
Core Business Areas
- Advertising Solutions: Provides solutions for planning, transacting, and evaluating advertising campaigns across digital, linear TV, and OTT platforms. Includes pre-bid and post-bid ad verification, brand safety, and contextual targeting.
- Analytics Solutions: Offers audience measurement, including demographic insights, website and app analytics, and consumer behavior data. This includes products like Media Metrix and Mobile Metrix.
- Movies Reporting: Offers box office and theatrical revenue reporting.
Leadership and Structure
Jon Carpenter is the CEO. The organizational structure is based on functional areas, including sales, marketing, engineering, and finance. The company has a board of directors that oversees the management team.
Top Products and Market Share
Key Offerings
- Comscore Media Metrix: Provides digital audience measurement, including website and app analytics. Competitors include Nielsen Digital Ad Ratings. Comscore claims coverage of 192 million US Mobile Population, according to their Q3 2023 Earnings call.
- Comscore TV: Provides TV viewership data and analytics, including linear TV, OTT, and addressable TV. Competitors include Nielsen and iSpot.tv.
- Validated Campaign Essentials (VCE): A suite of pre-bid and post-bid ad verification solutions. Competitors include DoubleVerify (DV) and Integral Ad Science (IAS).
Market Dynamics
Industry Overview
The media measurement industry is undergoing significant change due to fragmentation of audiences across multiple platforms. Companies are competing to provide accurate and comprehensive cross-platform measurement solutions. There is a growing demand for real-time data and advanced analytics.
Positioning
Comscore is positioned as a provider of cross-platform measurement and analytics. Its competitive advantage lies in its ability to integrate data from multiple sources, including digital, TV, and movies. They compete with Nielsen and other analytics companies.
Total Addressable Market (TAM)
The TAM for media measurement and analytics is estimated to be billions of dollars, given the needs for media measurement, reporting, and campaign evaluation. Comscore's positioning with cross-platform measurement helps them capture a portion of the TAM.
Upturn SWOT Analysis
Strengths
- Cross-platform measurement capabilities
- Established relationships with media companies and advertisers
- Comprehensive data assets
- Good brand recognition
Weaknesses
- History of net losses
- High debt load
- Intense competition
- Relatively small market cap
Opportunities
- Growing demand for cross-platform measurement
- Expansion into new markets
- Development of new products and services
- Partnerships with other technology companies
Threats
- Competition from larger players like Nielsen
- Changes in consumer behavior
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- NLSN
- IAS
- DV
Competitive Landscape
Comscore is smaller than Nielsen but has competitive solutions for cross-platform measurement. Its advantage lies in its focus and innovation in certain niche areas. The other two offer solutions in add verification
Growth Trajectory and Initiatives
Historical Growth: Comscore's historical growth has been uneven due to industry challenges and internal factors.
Future Projections: Analyst projections vary depending on Comscore's ability to execute its strategy. Consult financial analysts' reports for specific projections.
Recent Initiatives: Recent initiatives include focusing on cross-platform measurement and data science.
Summary
Comscore is a cross-platform media measurement company that is trying to innovate in the digital ad market. It faces significant competition from larger players. Its financial performance has been inconsistent, with persistent net losses. Comscore has the opportunity to take advantage of evolving trends, but there are significant threats that must be addressed for long term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company press releases
- Analyst reports
- Comscore website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary. Financial information is based on publicly available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Comscore Inc
Exchange NASDAQ | Headquaters Reston, VA, United States | ||
IPO Launch date 2007-06-27 | CEO & Director Mr. Jonathan Carpenter | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1116 | Website https://www.comscore.com |
Full time employees 1116 | Website https://www.comscore.com | ||
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.
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