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Upturn AI SWOT - About
SLF 
Sun Life Financial Inc. (SLF)
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Upturn Advisory Summary
10/13/2025: SLF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $61.4
1 Year Target Price $61.4
| 4 | Strong Buy |
| 5 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.96% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 34.76B USD | Price to earnings Ratio 15.35 | 1Y Target Price 61.4 |
Price to earnings Ratio 15.35 | 1Y Target Price 61.4 | ||
Volume (30-day avg) 13 | Beta 0.83 | 52 Weeks Range 51.36 - 66.08 | Updated Date 10/13/2025 |
52 Weeks Range 51.36 - 66.08 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 5.47% | Basic EPS (TTM) 4.04 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.69% | Operating Margin (TTM) 12.54% |
Management Effectiveness
Return on Assets (TTM) 0.9% | Return on Equity (TTM) 13.61% |
Valuation
Trailing PE 15.35 | Forward PE 10.6 | Enterprise Value 34492855476 | Price to Sales(TTM) 1.02 |
Enterprise Value 34492855476 | Price to Sales(TTM) 1.02 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA - | Shares Outstanding 560475482 | Shares Floating 561808459 |
Shares Outstanding 560475482 | Shares Floating 561808459 | ||
Percent Insiders 0.06 | Percent Institutions 55.79 |
Upturn AI SWOT
Sun Life Financial Inc.
Company Overview
History and Background
Sun Life Financial Inc. was founded in 1865 as The Sun Insurance Company of Montreal. It evolved from a life insurance provider to a diversified financial services company, expanding globally through acquisitions and organic growth.
Core Business Areas
- Sun Life US: Provides group insurance, stop-loss insurance, and voluntary benefits to employers in the United States.
- Sun Life Canada: Offers a range of financial products and services, including life insurance, health insurance, and investment solutions to individuals and businesses in Canada.
- Sun Life Asset Management: Manages assets for institutional and retail clients globally, offering investment solutions across various asset classes.
- SLC Management: The institutional fixed income and alternatives asset management business of Sun Life.
- Sun Life Asia: Provides insurance, wealth, and asset management solutions to individuals and businesses across Asia.
Leadership and Structure
Sun Life Financial Inc. is led by a board of directors and a senior management team headed by the CEO. The organizational structure is based on business segments, with regional leadership responsible for their respective markets.
Top Products and Market Share
Key Offerings
- Group Benefits (US): Offers life, disability, dental, and vision insurance to employer groups. Competitors include MetLife, Prudential, and Unum.
- Market Share (%): Approximate market share not publicly available, depends on specific product lines and regions. Relies on volume of policy in place.
- Market Share (%): Approximate market share not publicly available, depends on specific product lines and regions. Relies on volume of policy in place.
- Stop-Loss Insurance (US): Provides coverage to self-funded employers against catastrophic medical claims. Competitors include Berkley Accident and Health, Tokio Marine HCC.
- Annuities (Canada): Offers a variety of annuity products for retirement savings and income. Competitors include Manulife and Great-West Lifeco.
- Market Share (%): Approximate market share not publicly available, depends on specific product lines and regions. Relies on volume of policy in place.
Market Dynamics
Industry Overview
The financial services industry is characterized by increasing competition, regulatory changes, and evolving customer preferences. The aging population and rising healthcare costs are driving demand for insurance and retirement products.
Positioning
Sun Life Financial Inc. is a leading international financial services organization with a strong brand reputation. Its diversified business model and global presence provide a competitive advantage.
Total Addressable Market (TAM)
The global insurance and asset management market is estimated to be in the trillions of dollars. Sun Life is positioned to capture a share of this market through its various products and services. No exact total available market figure can be given.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified business model
- Global presence
- Strong capital position
- Experienced management team
Weaknesses
- Exposure to market volatility
- Complex regulatory environment
- Dependence on interest rates
- Integration challenges with acquisitions
Opportunities
- Growing demand for retirement products
- Expansion in emerging markets
- Technological innovation
- Strategic acquisitions
- Increasing health awareness
Threats
- Economic downturn
- Increased competition
- Regulatory changes
- Cybersecurity risks
- Geopolitical instability
Competitors and Market Share
Key Competitors
- MET
- PRU
- MFC
- GWO.TO
Competitive Landscape
Sun Life Financial Inc. competes with other large financial services companies based on product offerings, price, service, and distribution capabilities. The company's global presence and diversified business model provide a competitive advantage.
Major Acquisitions
DentaQuest
- Year: 2021
- Acquisition Price (USD millions): 2475
- Strategic Rationale: Enhanced Sun Life's U.S. benefits business with a leading dental benefits provider.
Growth Trajectory and Initiatives
Historical Growth: Sun Life Financial Inc.'s historical growth has been driven by organic growth, acquisitions, and expansion in emerging markets.
Future Projections: Future growth projections depend on analyst estimates and market conditions. These projections can be found on financial news platforms.
Recent Initiatives: Recent strategic initiatives include investments in technology, expansion in Asia, and acquisitions to strengthen its market position.
Summary
Sun Life Financial Inc. is a strong, well-diversified financial services company with a global presence. Its strengths lie in its brand, diversified operations, and strong capital position. However, it faces challenges from market volatility, regulatory changes, and increasing competition. Sun Life is well-positioned for future growth through strategic initiatives and expansion in emerging markets, but the threat of economic downturns may temper the companyu2019s outlook.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Financial news platforms
- Analyst reports
- Industry publications
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Market share figures are estimates. Financial performance data is based on publicly available information but may require real-time updates from specialized platforms. Data is not guaranteed to be error-free.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sun Life Financial Inc.
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 2000-03-23 | President, CEO & Director Mr. Kevin David Strain C.A., CPA | ||
Sector Financial Services | Industry Insurance - Diversified | Full time employees 31768 | Website https://www.sunlife.com |
Full time employees 31768 | Website https://www.sunlife.com | ||
Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. It offers various insurance products, such as term and permanent life; personal health, which includes prescription drugs, dental, and vision care; critical illness; long-term care; and disability. The company also provides investments products, such as mutual funds, segregated funds, annuities, and guaranteed investment products; financial planning and retirement planning services; and asset management products, including pooled funds, institutional portfolios and pension funds. The company was formerly known as Sun Life Financial Services of Canada Inc. and changed its name to Sun Life Financial Inc. in July 2003. Sun Life Financial Inc. was founded in 1871 and is headquartered in Toronto, Canada.
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