Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
SLF 
Sun Life Financial Inc. (SLF)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: SLF (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
13 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $51.74
Year Target Price $51.74
| 4 | Strong Buy |
| 5 | Buy |
| 3 | Hold |
| 0 | Under performing |
| 1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.76% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 37.32B USD | Price to earnings Ratio 16.48 | 1Y Target Price 51.93 |
Price to earnings Ratio 16.48 | 1Y Target Price 51.93 | ||
Volume (30-day avg) - | Beta 0.88 | 52 Weeks Range 44.53 - 66.56 | Updated Date 06/29/2025 |
52 Weeks Range 44.53 - 66.56 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.87% | Basic EPS (TTM) 4 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.62% | Operating Margin (TTM) 15.2% |
Management Effectiveness
Return on Assets (TTM) 0.9% | Return on Equity (TTM) 13.14% |
Valuation
Trailing PE 16.48 | Forward PE 12.27 | Enterprise Value 37847616548 | Price to Sales(TTM) 1.11 |
Enterprise Value 37847616548 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1.56 | Enterprise Value to EBITDA - | Shares Outstanding 563612032 | Shares Floating 564948256 |
Shares Outstanding 563612032 | Shares Floating 564948256 | ||
Percent Insiders 0.04 | Percent Institutions 56.26 |
Analyst Ratings
Rating 3.92 | Target Price 51.74 | Buy 5 | Strong Buy 4 |
Buy 5 | Strong Buy 4 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sun Life Financial Inc.
Company Overview
History and Background
Sun Life Financial Inc. was founded in 1865 in Montreal, Canada. Originally named The Sun Insurance Company of Montreal, it became Sun Life Assurance Company of Canada in 1882. It demutualized in 2000 and is now a publicly traded company.
Core Business Areas
- Sun Life Canada: Offers a range of insurance, wealth, and asset management solutions to individuals, families, and businesses across Canada.
- Sun Life U.S.: Provides group benefits, including dental, vision, and absence management, as well as life insurance and stop-loss insurance in the United States.
- Sun Life Asia: Focuses on insurance and wealth management solutions in various Asian markets, including the Philippines, Hong Kong, Indonesia, Vietnam, Malaysia, India, Singapore, and China. Also includes asset management.
- SLC Management: The company's global institutional asset management business that provides investment solutions to institutional investors.
Leadership and Structure
Sun Life Financial Inc. is led by Kevin Strain (President and CEO). The company has a board of directors and operates with a matrix structure, with regional and functional leadership teams.
Top Products and Market Share
Key Offerings
- Group Benefits (U.S.): Offers dental, vision, life, disability, and absence management solutions to employers. Competitors include MetLife, Prudential, and Unum. Specific U.S. market share data varies across product lines, but Sun Life is a significant player in the absence management space.
- Wealth and Asset Management (Canada): Provides mutual funds, segregated funds, and other investment products. Competitors include RBC Wealth Management, Manulife Wealth Management, and CI Financial. Market share data varies depending on the specific investment product.
- Life Insurance (Asia): Offers life insurance products in various Asian markets. Competitors vary by country, but include AIA, Prudential, and Manulife. Market share differs across each Asian country where they operate.
- Pension Risk Transfer (PRT): Provides PRT solutions to defined benefit pension plans in Canada and the U.S. to help de-risk the pension plans of corporations. Competitors are Athene, Prudential and Legal and General.
Market Dynamics
Industry Overview
The financial services industry is characterized by increasing competition, evolving customer expectations, regulatory changes, and technological advancements. The industry is facing challenges such as low interest rates and economic uncertainty, but also opportunities such as aging populations and growing demand for wealth management services.
Positioning
Sun Life Financial Inc. is positioned as a leading international financial services organization. Its competitive advantages include its diversified business model, strong brand reputation, and focus on client relationships.
Total Addressable Market (TAM)
The total addressable market for life insurance, wealth management, and asset management is estimated to be in the trillions of dollars globally. Sun Life Financial Inc. is positioned to capture a portion of this TAM through its diversified product offerings and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified business operations
- Strong capital position
- Established distribution network
- Growing presence in Asia
Weaknesses
- Exposure to market volatility
- Dependence on interest rates
- High operating expenses
- Complex regulatory environment
Opportunities
- Growing demand for wealth management services
- Expansion in emerging markets
- Technological innovation
- Strategic acquisitions
- Aging population
Threats
- Increased competition
- Regulatory changes
- Economic downturn
- Low interest rates
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- Prudential Financial (PRU)
- Manulife Financial Corporation (MFC)
- MetLife (MET)
- Athene (ATH)
Competitive Landscape
Sun Life Financial Inc. competes with other large insurance and financial services companies. Its advantages include its diversified business model and strong presence in Asia. Its disadvantages include its exposure to market volatility and regulatory changes.
Major Acquisitions
DentaQuest
- Year: 2021
- Acquisition Price (USD millions): 2475
- Strategic Rationale: Expanded Sun Life's U.S. dental benefits business significantly.
Growth Trajectory and Initiatives
Historical Growth: Sun Life Financial Inc.'s historical growth has been driven by its expansion in Asia, its focus on wealth management, and its strategic acquisitions.
Future Projections: Future growth projections depend on analyst estimates and Sun Life's strategic plans. Analysts typically provide revenue and earnings growth forecasts.
Recent Initiatives: Recent strategic initiatives include acquisitions, partnerships, and investments in technology.
Summary
Sun Life Financial Inc. is a strong, diversified financial services company with a growing presence in Asia. It benefits from a strong brand, and diversified product offerings. However, it faces threats of increased competition and is dependent on economic conditions. The company's future growth relies on its ability to capitalize on opportunities in emerging markets and adapt to changing regulatory environments.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Financial News Outlets
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sun Life Financial Inc.
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 2000-03-23 | President, CEO & Director Mr. Kevin David Strain C.A., CPA | ||
Sector Financial Services | Industry Insurance - Diversified | Full time employees 31768 | Website https://www.sunlife.com |
Full time employees 31768 | Website https://www.sunlife.com | ||
Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. It offers various insurance products, such as term and permanent life; personal health, which includes prescription drugs, dental, and vision care; critical illness; long-term care; and disability. The company also provides investments products, such as mutual funds, segregated funds, annuities, and guaranteed investment products; financial planning and retirement planning services; and asset management products, including pooled funds, institutional portfolios and pension funds. The company was formerly known as Sun Life Financial Services of Canada Inc. and changed its name to Sun Life Financial Inc. in July 2003. Sun Life Financial Inc. was founded in 1871 and is headquartered in Toronto, Canada.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.