SMX
SMX 1-star rating from Upturn Advisory

SMX (Security Matters) Public Limited Company Class A Ordinary Shares (SMX)

SMX (Security Matters) Public Limited Company Class A Ordinary Shares (SMX) 1-star rating from Upturn Advisory
$84.95
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Upturn Advisory Summary

12/29/2025: SMX (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit 0%
Avg. Invested days 0
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/29/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 10.89M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta -2.55
52 Weeks Range 3.60 - 1308.64
Updated Date 06/29/2025
52 Weeks Range 3.60 - 1308.64
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -1016.8

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -
Operating Margin (TTM) -

Management Effectiveness

Return on Assets (TTM) -24.89%
Return on Equity (TTM) -129.59%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 14520617
Price to Sales(TTM) -
Enterprise Value 14520617
Price to Sales(TTM) -
Enterprise Value to Revenue -
Enterprise Value to EBITDA 0.83
Shares Outstanding 2650270
Shares Floating 216332
Shares Outstanding 2650270
Shares Floating 216332
Percent Insiders 15.8
Percent Institutions 0.56

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

SMX (Security Matters) Public Limited Company Class A Ordinary Shares

SMX (Security Matters) Public Limited Company Class A Ordinary Shares(SMX) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Security Matters Public Limited Company (SMX) is a company focused on providing digital identity solutions for physical goods. It was founded with the intention of creating a secure and verifiable link between physical objects and their digital counterparts, aiming to combat counterfeiting, enhance supply chain transparency, and enable new forms of product ownership and management. Significant milestones likely include technological development, pilot programs, and eventual public listing to fund growth and expand its offerings.

Company business area logo Core Business Areas

  • Digital Identity Solutions: Development and deployment of technologies that create unique, secure digital identities for physical products. This involves embedding digital signatures or markers that can be authenticated via blockchain or other distributed ledger technologies.
  • Supply Chain Traceability: Leveraging digital identities to provide end-to-end tracking and tracing of products throughout the supply chain, enhancing transparency and accountability.
  • Anti-Counterfeiting: Providing robust solutions to authenticate genuine products, making it difficult for counterfeit goods to enter the market.
  • Digital Ownership and Provenance: Enabling secure transfer of ownership and verifiable provenance records for high-value or sensitive goods.

leadership logo Leadership and Structure

Information on SMX's specific leadership team and organizational structure requires accessing their latest annual reports or investor relations materials, which are not publicly available in this context. Typically, such companies are led by a CEO, CFO, CTO, and a board of directors with expertise in technology, supply chain, and finance.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Product Name 1: SMX's core offering revolves around its proprietary technology for embedding secure digital identities onto physical items. This typically involves a combination of hardware (e.g., specialized markers or tags) and software (e.g., blockchain-based platforms for verification and management). Market share data for such a niche technology is difficult to ascertain without specific market reports. Competitors would include companies offering blockchain-based supply chain solutions, anti-counterfeiting technologies, and digital product passports. Examples of competitors in the broader space include IBM (Food Trust), VeChain, and various RFID/NFC tag providers who are exploring blockchain integration.

Market Dynamics

industry overview logo Industry Overview

SMX operates in the rapidly evolving sectors of digital identity, supply chain management, and anti-counterfeiting technologies. The increasing demand for transparency, sustainability, and security in global supply chains, coupled with the rising threat of counterfeit goods, presents a significant market opportunity. The adoption of blockchain technology for secure record-keeping and verification is a key driver in this industry.

Positioning

SMX positions itself as a leader in providing a secure, immutable link between physical products and their digital twins. Its competitive advantage likely lies in its proprietary technology for embedding digital identities and its focus on integrating these identities with blockchain for enhanced trust and traceability. The company aims to be a foundational layer for digital product passports and secure product ecosystems.

Total Addressable Market (TAM)

The Total Addressable Market (TAM) for digital identity and supply chain traceability solutions is substantial and growing, encompassing industries such as luxury goods, pharmaceuticals, food and beverage, and electronics. Estimates for this combined market run into hundreds of billions of dollars globally. SMX is positioned to capture a segment of this TAM by providing specialized solutions for product authentication and provenance management.

Upturn SWOT Analysis

Strengths

  • Proprietary technology for digital product identity
  • Focus on high-value use cases (anti-counterfeiting, provenance)
  • Potential for strong network effects as adoption grows
  • Alignment with growing industry trends in transparency and security

Weaknesses

  • Relatively nascent company, potentially limited brand recognition
  • Dependence on broader adoption of blockchain and digital identity solutions
  • Scalability challenges for widespread implementation
  • Long sales cycles for enterprise solutions

Opportunities

  • Expanding into new industries and geographies
  • Partnerships with major brands and supply chain participants
  • Development of new applications leveraging digital product identities
  • Increasing regulatory pressure for supply chain transparency

Threats

  • Competition from established tech companies and startups
  • Rapid technological advancements making current solutions obsolete
  • Data security breaches or vulnerabilities
  • Economic downturns impacting enterprise IT spending

Competitors and Market Share

Key competitor logo Key Competitors

  • Companies focused on blockchain for supply chain: VeChain (VET)
  • Companies offering digital product passports or traceability solutions: IBM (IBM) with its Food Trust platform, SAP (SAP) with its blockchain solutions.
  • Companies in the broader anti-counterfeiting space (may not use blockchain): Entrupy, Authenticate.

Competitive Landscape

SMX's advantages lie in its specialized focus on the digital identity of physical goods and its potentially proprietary embedding technology. Its disadvantages could stem from being a smaller player compared to established tech giants or having a less developed ecosystem compared to more mature blockchain platforms. The competitive landscape is dynamic, with rapid innovation in both blockchain technology and supply chain solutions.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends for SMX would depend on its operational history since its inception and public listing. This would involve analyzing revenue growth, customer acquisition, and market penetration over past years. This data is not available in this context.

Future Projections: Future growth projections for SMX would typically be based on analyst estimates, market trends, and the company's strategic initiatives. These projections would encompass expected revenue growth, profitability, and market expansion. Such estimates are not available without access to analyst reports.

Recent Initiatives: Recent strategic initiatives undertaken by SMX would likely involve expanding its technology platform, forging new partnerships, entering new market segments, and securing additional funding to fuel growth. Specific initiatives would be detailed in their recent press releases or investor updates.

Summary

SMX (Security Matters) Public Limited Company Class A Ordinary Shares operates in a promising market driven by the increasing need for digital product identities and supply chain transparency. Its proprietary technology for linking physical goods to digital twins is a key strength. However, as a relatively new entrant, it faces challenges in brand recognition, scaling its solutions, and navigating a competitive landscape with established players. Success will hinge on successful market adoption, strategic partnerships, and continuous technological innovation.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • General industry knowledge and market trends.
  • Hypothetical competitor and market share data for illustrative purposes.

Disclaimers:

This JSON output is generated based on general understanding of the company's stated business and industry. Specific financial data, market share figures, leadership details, and historical performance metrics for SMX (Security Matters) Public Limited Company Class A Ordinary Shares are not publicly available in a structured format for this analysis and are therefore illustrative or omitted. Investing in any stock carries risks. This analysis is not financial advice.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About SMX (Security Matters) Public Limited Company Class A Ordinary Shares

Exchange NASDAQ
Headquaters -
IPO Launch date 2021-12-09
Founder, CEO & Executive Director Mr. Haggai Alon
Sector Industrials
Industry Specialty Business Services
Full time employees 17
Full time employees 17

SMX (Security Matters) Public Limited Company provides brand protection, authentication and track and trace technology for the anti-counterfeit market. Its proprietary marker system embeds a permanent or removable mark on solid, liquid, or gaseous objects or materials. The company's solutions comprise physical or chemical marker system coupled with a reader and connected to a blockchain digital platform for application in process tracing, authentication, and sustainability and circular economics industries. It serves brand owners, manufacturers, and suppliers. The company was formerly known as Empatan Public Limited Company and changed its name to SMX (Security Matters) Public Limited Company in February 2023. SMX (Security Matters) Public Limited Company is based in Dublin, Ireland.