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Upturn AI SWOT - About
SMX (Security Matters) Public Limited Company Class A Ordinary Shares (SMX)
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Upturn Advisory Summary
09/15/2025: SMX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0% | Avg. Invested days 0 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.89M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -2.55 | 52 Weeks Range 3.60 - 1308.64 | Updated Date 06/29/2025 |
52 Weeks Range 3.60 - 1308.64 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1016.8 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) -24.89% | Return on Equity (TTM) -129.59% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14520617 | Price to Sales(TTM) - |
Enterprise Value 14520617 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.83 | Shares Outstanding 2650270 | Shares Floating 216332 |
Shares Outstanding 2650270 | Shares Floating 216332 | ||
Percent Insiders 15.8 | Percent Institutions 0.56 |
Upturn AI SWOT
SMX (Security Matters) Public Limited Company Class A Ordinary Shares
Company Overview
History and Background
Security Matters was an Israeli company founded in 2017 that focused on blockchain technology for tracking and authenticating physical objects. They went public via SPAC (One Peak Acquisition Corp.) and were delisted from the Nasdaq in late 2023 due to non-compliance.
Core Business Areas
- Blockchain Tracking: Utilizing blockchain for secure and transparent tracking of physical items, ensuring authenticity and provenance.
- Digital Asset Management: Managing and securing digital assets related to physical products, enabling efficient supply chain operations and regulatory compliance.
- Anti-Counterfeiting Solutions: Offering solutions to combat counterfeiting by verifying product authenticity through blockchain-based verification.
Leadership and Structure
The company was led by its founder and CEO, Issac Applbaum. The organizational structure was typical of a tech startup, with departments focused on technology development, sales, and marketing.
Top Products and Market Share
Key Offerings
- SMX Platform: A blockchain-based platform for tracking and authenticating physical objects. Market share was small within the broader supply chain visibility market. Competitors included SAP, Oracle, and IBM in supply chain, and various anti-counterfeiting tech providers.
- Digital Fingerprinting: Technology to create unique digital fingerprints for physical items. Market share unknown. Competitors included OpSec Security and Authentix.
Market Dynamics
Industry Overview
The supply chain visibility and anti-counterfeiting industries are competitive and evolving, with increasing adoption of blockchain and other technologies. Regulatory requirements and consumer demand for authenticity are driving growth.
Positioning
Security Matters positioned itself as an innovator in applying blockchain to solve supply chain and anti-counterfeiting challenges, but faced competition from larger, more established players.
Total Addressable Market (TAM)
The total addressable market for supply chain visibility and anti-counterfeiting technologies is estimated to be in the billions of dollars. Security Matters was a small player attempting to capture a portion of this TAM.
Upturn SWOT Analysis
Strengths
- Innovative blockchain technology
- Focus on anti-counterfeiting
- Strong initial partnerships
Weaknesses
- Limited market share
- Small company size
- Dependence on early-stage technology
- Delisting from Nasdaq
Opportunities
- Growing demand for supply chain visibility
- Increasing regulatory focus on product authenticity
- Potential for partnerships with larger companies
Threats
- Competition from established players
- Rapid technological advancements
- Market acceptance of blockchain technology
- Economic downturn
Competitors and Market Share
Key Competitors
- SAP (SAP)
- Oracle (ORCL)
- IBM (IBM)
- OpSec Security
- Authentix
Competitive Landscape
Security Matters faced a highly competitive landscape against much larger, more established companies with greater resources and brand recognition. Their innovative technology was not enough to overcome these disadvantages.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was limited, with revenue growing from a small base.
Future Projections: Future projections are uncertain given the company's delisting and current status.
Recent Initiatives: Recent initiatives focused on expanding the SMX platform and securing partnerships.
Summary
Security Matters was an innovative company with promising technology but faced significant challenges in a competitive market. Its small size, limited resources, and ultimately, its delisting from Nasdaq, suggest a weak financial position and uncertain future. The company needed to scale rapidly and secure significant partnerships to succeed. However, delisting has now clouded this prospect. They focused on blockchain technology, but the failure to maintain compliance and compete effectively highlight their weaknesses.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (historical), Market research reports, News articles
Disclaimers:
This analysis is based on publicly available information and historical data. Due to the company's delisting, current information may be limited. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SMX (Security Matters) Public Limited Company Class A Ordinary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-12-09 | Founder, CEO & Executive Director Mr. Haggai Alon | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 17 | Website https://smx.tech |
Full time employees 17 | Website https://smx.tech | ||
SMX (Security Matters) Public Limited Company provides brand protection, authentication and track and trace technology for the anti-counterfeit market. Its proprietary marker system embeds a permanent or removable mark on solid, liquid, or gaseous objects or materials. The company's solutions comprise physical or chemical marker system coupled with a reader and connected to a blockchain digital platform for application in process tracing, authentication, and sustainability and circular economics industries. It serves brand owners, manufacturers, and suppliers. The company was formerly known as Empatan Public Limited Company and changed its name to SMX (Security Matters) Public Limited Company in February 2023. SMX (Security Matters) Public Limited Company is based in Dublin, Ireland.
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