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Spotify Technology SA(SPOT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SPOT
09/25/2026: SPOT (3-star) is a SELL. SELL for 4 days. Simulated Profits (-4.33%). Updated daily EoD!
Spotify Technology SA is a leading global audio streaming platform that offers music, podcasts, and audiobooks through a subscription and ad-supported business model. The company has a strong, growing user base and is known for its market-leading recommendation technology. Its primary growth opportunity lies in diversifying revenue through its audiobook segment and improved podcast monetization. However, the company faces risks from high content royalty costs, intense competition from well-capitalized tech giants, and regulatory challenges. The stock is best suited for growth-oriented investors who are comfortable with volatility and interested in the future of the digital audio market.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Spotify is scaling its global user base and expanding into higher-margin ad and audiobook segments. |
| Momentum investor | Strong fit while signal remains positive | Recent improvements in operating margins and positive sentiment regarding cost discipline favor momentum strategies. |
| Value investor | Weak fit | The company's valuation remains premium based on growth expectations rather than current earnings multiples. |
| Dividend investor | Weak fit | Spotify does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High price volatility and reliance on content licensing make this a higher-risk equity. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock often experiences sharp price swings based on subscriber growth metrics and market sentiment. |
| Valuation risk | Medium / high | Investors pay a high premium for future growth which can contract if user growth slows. |
| Competition risk (Big Tech platforms) | High | Large competitors like Apple and Google can leverage hardware and ecosystem lock-in against Spotify. |
| Business quality | Medium | While Spotify has a strong consumer franchise, its reliance on third-party music labels limits margin control. |
| Dividend income | Low / none | There is no dividend policy, so the company provides no income stream for investors. |
| Execution risk | Medium | Managing the shift to new audio formats like audiobooks while maintaining music profitability requires precise execution. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 77.97% | Avg. Invested days 47 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 104.85B USD | Price to earnings Ratio 28.16 | 1Y Target Price 602.68 |
Price to earnings Ratio 28.16 | 1Y Target Price 602.68 | ||
Volume (30-day avg) 1.6M shares | Beta 1.59 | 52 Weeks Range 405.00 - 721.67 | Updated Date 09/27/2026 |
52 Weeks Range 405.00 - 721.67 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 18.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Premium Subscription | Monthly recurring fees from ad-free subscription tiers. | This is the primary stable revenue driver for the company. |
| Ad-Supported | Advertising revenue generated from the free tier and podcast network. | An important growth segment with potential for higher margins as ad tech improves. |
| Geographical Diversification | Revenue spread across North America, Europe, Latin America, and Rest of World. | The company benefits from a diversified global revenue base but faces currency fluctuation risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 28.16 | Forward PE 28.57 | Enterprise Value 94.72B | Price to Sales(TTM) 5.79 |
Enterprise Value 94.72B | Price to Sales(TTM) 5.79 | ||
Enterprise Value to Revenue 4.57 | Enterprise Value to EBITDA 22.74 | Shares Outstanding 205.58M | Shares Floating 157.08M |
Shares Outstanding 205.58M | Shares Floating 157.08M | ||
Percent Insiders 23.46 | Percent Institutions 68.84 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/28/2026)
About Spotify Technology SA
Exchange NYSE | Headquarters - | ||
IPO Launch date 2018-04-03 | Co-CEO & Director Mr. Alex Norström | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 7000 | Website https://www.spotify.com |
Full time employees 7000 | Website https://www.spotify.com | ||
Spotify Technology S.A., together with its subsidiaries, provides audio streaming subscription services worldwide. It operates in two segments, Premium and Ad-Supported. The Premium segment offers online and offline streaming access to its catalog of music and podcasts, including video, lossless music, and audiobooks in select markets through subscription offerings primarily sold directly to end users and partners. The Ad-Supported segment provides limited on-demand online access to its catalog of music and online and offline access to its catalog of podcasts on computers, tablets, mobile devices, and other smart devices. The company also offers sales, distribution and marketing, contract research and development, and customer and other support services. Spotify Technology S.A. was incorporated in 2006 and is headquartered in Stockholm, Sweden.
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