
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Spotify Technology SA (SPOT)




- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/10/2025: SPOT (5-star) is a STRONG-BUY. BUY since 48 days. Profits (17.88%). Updated daily EoD!
1 Year Target Price $714.55
1 Year Target Price $714.55
19 | Strong Buy |
6 | Buy |
13 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 225.35% | Avg. Invested days 77 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 145.58B USD | Price to earnings Ratio 108.06 | 1Y Target Price 714.55 |
Price to earnings Ratio 108.06 | 1Y Target Price 714.55 | ||
Volume (30-day avg) 40 | Beta 1.66 | 52 Weeks Range 288.07 - 785.00 | Updated Date 07/10/2025 |
52 Weeks Range 288.07 - 785.00 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.19% | Operating Margin (TTM) 12.15% |
Management Effectiveness
Return on Assets (TTM) 10.05% | Return on Equity (TTM) 24.4% |
Valuation
Trailing PE 108.06 | Forward PE 65.79 | Enterprise Value 141263044125 | Price to Sales(TTM) 8.97 |
Enterprise Value 141263044125 | Price to Sales(TTM) 8.97 | ||
Enterprise Value to Revenue 7.43 | Enterprise Value to EBITDA 65.24 | Shares Outstanding 205056000 | Shares Floating 155028739 |
Shares Outstanding 205056000 | Shares Floating 155028739 | ||
Percent Insiders 24.32 | Percent Institutions 69.22 |
Upturn AI SWOT
Spotify Technology SA

Company Overview
History and Background
Spotify was founded in 2006 in Stockholm, Sweden by Daniel Ek and Martin Lorentzon. The platform launched in 2008, offering streaming music services. It grew rapidly, expanding globally and becoming a leader in the digital music industry.
Core Business Areas
- Premium: Subscription-based service providing ad-free listening, offline downloads, and higher audio quality.
- Ad-Supported: Free service that allows users to listen to music with advertisements.
- Podcast: Platform for creating, hosting, and distribution of podcasts
Leadership and Structure
Daniel Ek is the CEO. The company is structured with a board of directors overseeing various departments, including engineering, product development, marketing, and content.
Top Products and Market Share
Key Offerings
- Spotify Premium: Subscription service offering ad-free music listening, offline downloads, and high-quality audio. Spotify's market share in music streaming is approximately 30%, with over 220 million paying subscribers (Q1 2024). Competitors include Apple Music, Amazon Music, and YouTube Music.
- Spotify Ad-Supported: Free service with access to music and podcasts but includes advertisements. This provides a broader user base. Market share of listeners is 60%, with users accessing free streaming services. Competitors include Pandora, iHeartRadio
- Podcast Platform: Hosts a wide range of podcasts and offers tools for creators, generating revenue through advertising and subscriptions. Competitors include Apple Podcasts, Amazon Music, Google Podcasts
Market Dynamics
Industry Overview
The music streaming industry is experiencing growth, driven by increased internet penetration and consumer demand for on-demand music. The audio market is now including podcasts and audiobooks.
Positioning
Spotify is positioned as a leading music streaming platform, known for its vast library, personalized playlists, and user-friendly interface. It has a competitive advantage due to its established brand and extensive user base.
Total Addressable Market (TAM)
The global music streaming market is projected to reach $45 billion by 2027. Spotify is well-positioned to capture a significant portion of this market, with a focus on expanding its user base and diversifying its offerings.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive music library
- Personalized playlists
- Strong brand recognition
- Podcast integration
Weaknesses
- High royalty costs
- Profitability challenges
- Dependence on major labels
- Limited pricing flexibility
Opportunities
- Expansion into new markets
- Development of new features (e.g., HiFi audio)
- Partnerships with other companies
- Diversification into new content formats
Threats
- Competition from other streaming services
- Copyright infringement
- Changing consumer preferences
- Economic downturn
Competitors and Market Share
Key Competitors
- AAPL
- AMZN
- GOOGL
Competitive Landscape
Spotify's main advantage is its large user base and personalized playlists. Disadvantages include high royalty costs. Competitors like Apple and Amazon have resources from other divisions, giving them more flexibility with pricing.
Major Acquisitions
Gimlet Media
- Year: 2019
- Acquisition Price (USD millions): 230
- Strategic Rationale: Expanded Spotify's podcast content and production capabilities.
Anchor FM
- Year: 2019
- Acquisition Price (USD millions): 152
- Strategic Rationale: Provided tools for creating and distributing podcasts, enhancing Spotify's podcast platform.
Growth Trajectory and Initiatives
Historical Growth: Spotify has experienced significant growth in users and revenue, driven by the increasing popularity of music streaming.
Future Projections: Analysts predict continued revenue growth for Spotify, driven by subscriber growth and expansion into new markets.
Recent Initiatives: Spotify has been focusing on expanding its podcast offerings, investing in new technologies like AI-powered recommendations, and testing new pricing models.
Summary
Spotify remains a leader in the music streaming industry, driven by a large user base and innovative features. High royalty costs continue to impact profitability. Expanding podcast content and diversifying into new audio formats are key initiatives. Competition from larger tech companies poses a persistent threat, though.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Spotify Investor Relations
- SEC Filings
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and due diligence. Market data and projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Spotify Technology SA
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-04-03 | Founder, CEO & Chairman Mr. Daniel G. Ek | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 7258 | Website https://www.spotify.com |
Full time employees 7258 | Website https://www.spotify.com |
Spotify Technology S.A., together with its subsidiaries, provides audio streaming subscription services worldwide. It operates through two segments, Premium and Ad-Supported. The Premium segment offers unlimited online and offline streaming access to its catalog of music and podcasts without commercial breaks to its subscribers. This segment sells directly to the end users. The Ad-Supported segment provides on-demand online access to its catalog of music and unlimited online access to the catalog of podcasts to its users on their computers, tablets, and compatible mobile devices. The company also offers sales, distribution and marketing, contract research and development, and customer and other support services. Spotify Technology S.A. was incorporated in 2006 and is based in Luxembourg City, Luxembourg.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.