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Spotify Technology SA (SPOT)




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Upturn Advisory Summary
08/28/2025: SPOT (5-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $741.81
1 Year Target Price $741.81
19 | Strong Buy |
6 | Buy |
13 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 218.72% | Avg. Invested days 78 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 140.32B USD | Price to earnings Ratio 152.55 | 1Y Target Price 741.81 |
Price to earnings Ratio 152.55 | 1Y Target Price 741.81 | ||
Volume (30-day avg) 40 | Beta 1.7 | 52 Weeks Range 319.07 - 785.00 | Updated Date 08/29/2025 |
52 Weeks Range 319.07 - 785.00 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.85% | Operating Margin (TTM) 9.68% |
Management Effectiveness
Return on Assets (TTM) 10% | Return on Equity (TTM) 14.81% |
Valuation
Trailing PE 152.55 | Forward PE 71.94 | Enterprise Value 134590065740 | Price to Sales(TTM) 8.45 |
Enterprise Value 134590065740 | Price to Sales(TTM) 8.45 | ||
Enterprise Value to Revenue 6.96 | Enterprise Value to EBITDA 81.38 | Shares Outstanding 205778000 | Shares Floating 155765534 |
Shares Outstanding 205778000 | Shares Floating 155765534 | ||
Percent Insiders 24.32 | Percent Institutions 70.42 |
Upturn AI SWOT
Spotify Technology SA

Company Overview
History and Background
Spotify Technology SA was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. It launched in 2008, initially focusing on music streaming. Over time, it expanded to podcasts, audiobooks, and other audio content, becoming a leading global audio streaming service.
Core Business Areas
- Premium: Subscription service providing ad-free music listening, offline downloads, and higher audio quality.
- Ad-Supported: Free service offering access to Spotify's music library with advertising interruptions.
Leadership and Structure
Daniel Ek is the CEO. The company operates with a distributed agile structure organized around 'squads,' 'tribes,' and 'chapters,' promoting autonomy and innovation.
Top Products and Market Share
Key Offerings
- Spotify Premium: Subscription service offering ad-free listening, offline downloads, and high-quality audio. Competitors: Apple Music (AAPL), Amazon Music (AMZN), YouTube Music (GOOGL), Deezer. Spotify's premium subscribers were at 239 million at Q1 2024. Market share data fluctuates, but Spotify consistently holds a substantial lead in the global music streaming market.
- Spotify Free: Ad-supported service offering access to a vast music library with ads. Serves as an entry point to the platform and drives ad revenue. Competitors: Similar free tiers offered by Apple Music, Amazon Music, and YouTube Music. Spotify's MAUs were at 615 million at Q1 2024, of which roughly 60% were free.
- Podcasts: Offers a wide range of podcasts, including original and exclusive content. This segment is growing rapidly and contributes significantly to user engagement and revenue. Competitors: Apple Podcasts, Amazon Music, iHeartRadio.
Market Dynamics
Industry Overview
The music streaming industry is growing rapidly, driven by increased smartphone adoption, improved internet connectivity, and changing consumer preferences. The podcasting market is also experiencing significant growth.
Positioning
Spotify is a leader in the music streaming market, known for its vast library, personalized playlists, and user-friendly interface. Its competitive advantages include its brand recognition, extensive user base, and strong partnerships with artists and record labels.
Total Addressable Market (TAM)
The global music streaming market is projected to reach hundreds of billions of dollars in the coming years. Spotify is well-positioned to capture a significant share of this TAM due to its established brand, extensive content library, and growing user base. The total global audio streaming market is expected to reach $35 billion by 2027.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive music library
- Strong brand recognition
- Personalized playlists and recommendations
- Growing podcast platform
Weaknesses
- Reliance on record labels for content licensing
- High content costs
- Limited profitability
- Competition from tech giants
Opportunities
- Expansion into new markets
- Increased podcast monetization
- Development of new audio formats
- Partnerships with other businesses
Threats
- Increased competition from Apple, Amazon, and Google
- Changing consumer preferences
- Piracy
- Potential changes in content licensing agreements
Competitors and Market Share
Key Competitors
- AAPL
- AMZN
- GOOGL
- TME
Competitive Landscape
Spotify has a strong brand and large user base. Apple Music benefits from its integration with Apple's ecosystem. Amazon Music is bundled with Amazon Prime. Google's Youtube music can gain users from its existing user base. Spotify's advantage lies in its focus on audio and its independent platform.
Major Acquisitions
Findaway
- Year: 2022
- Acquisition Price (USD millions): 123
- Strategic Rationale: To accelerate Spotify's entry into the audiobook market and expand its catalog.
Growth Trajectory and Initiatives
Historical Growth: Spotify has experienced rapid growth in user base and revenue over the past decade.
Future Projections: Analysts project continued revenue growth driven by increasing subscriptions and advertising revenue. Profitability is expected to improve over time as the company scales and optimizes its content costs.
Recent Initiatives: Spotify has been investing heavily in podcasts, audiobooks, and other audio content to diversify its offerings and attract new users. They are also launching new subscription models.
Summary
Spotify is a leading audio streaming platform with a large user base, but its profitability is still a challenge. The company is experiencing strong growth in both premium subscriptions and ad-supported users, but it faces competition from tech giants with significant resources. Spotify's focus on expanding its content library and diversifying its revenue streams will be crucial for its long-term success. While there are risks it is still an aggressive buy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Spotify's Investor Relations
- Company Filings
- Industry Reports
- Analyst Estimates
- Statista
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Spotify Technology SA
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-04-03 | Founder, CEO & Chairman Mr. Daniel G. Ek | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 7691 | Website https://www.spotify.com |
Full time employees 7691 | Website https://www.spotify.com |
Spotify Technology S.A., together with its subsidiaries, provides audio streaming subscription services worldwide. It operates through two segments, Premium and Ad-Supported. The Premium segment offers unlimited online and offline streaming access to its catalog of music and podcasts without commercial breaks to its subscribers. This segment sells directly to the end users. The Ad-Supported segment provides on-demand online access to its catalog of music and unlimited online access to the catalog of podcasts to its users on their computers, tablets, and compatible mobile devices. The company also offers sales, distribution and marketing, contract research and development, and customer and other support services. Spotify Technology S.A. was incorporated in 2006 and is based in Luxembourg City, Luxembourg.

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