SRAX Inc (SRAX)

History and Background

SRAX, Inc. (Social Reality, Inc.) was founded in 2009. It initially focused on social media advertising but later pivoted to data analytics and digital marketing technology. The company has undergone significant changes in its business model and branding over the years.

Core Business Areas

• BIGtoken: BIGtoken is a consumer-managed identity and data platform. It allows users to own, control, and monetize their data. Consumers opt-in to provide their data, which is then used for advertising and marketing purposes.

Leadership and Structure

Christopher Miglino is the Chairman and CEO. The company has a typical corporate structure with a board of directors and various executive management positions.

Key Offerings

• BIGtoken Platform: BIGtoken is the primary product. It's a data monetization platform where users get paid for sharing their data. Market share data is difficult to precisely quantify, but BIGtoken competes in the broader data monetization and consumer privacy space. Competitors include data brokers, survey companies, and other consumer data platforms. Revenue is generated through data sales to advertisers and marketers.

Industry Overview

The industry involves data collection, analysis, and utilization for advertising and marketing purposes. It's heavily influenced by privacy regulations and consumer sentiment towards data sharing.

Positioning

SRAX (BIGtoken) positions itself as a privacy-focused alternative to traditional data brokers, emphasizing user control and compensation for data. The company aims to differentiate itself by creating a transparent data ecosystem.

Total Addressable Market (TAM)

The TAM for digital advertising and data monetization is substantial, estimated in the hundreds of billions of dollars. SRAX aims to capture a portion of this market by offering a privacy-centric solution.

Key Competitors

• GDOT
• MOGO
• APPS

Competitive Landscape

SRAX (BIGtoken) aims to differentiate itself through its focus on consumer privacy and data ownership. However, it faces competition from larger, more established players in the advertising and data analytics space. They will have to do well in the data sharing space.

Historical Growth: Historical growth is difficult to assess without detailed financial data. The company's transition to BIGtoken represents a significant strategic shift.

Future Projections: Future projections are dependent on the adoption rate of the BIGtoken platform and the overall growth of the privacy-focused data market.

Recent Initiatives: The primary recent initiative is the development and promotion of the BIGtoken platform.

SRAX, through its BIGtoken platform, is attempting to capitalize on the growing demand for privacy-conscious data solutions. The company's success hinges on its ability to attract users and advertisers to its platform. It faces significant competition and must overcome challenges related to brand recognition and user adoption. Financial performance is difficult to evaluate without access to detailed financial statements, but investors should monitor key metrics such as user growth and revenue generation.

Data Sources:

• SEC Filings
• Company Press Releases
• Market Research Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investors should conduct their own research and consult with a qualified financial advisor before making any investment decisions. Market share estimates are approximate and based on available data.