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SRAX 
SRAX Inc (SRAX)
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Upturn Advisory Summary
12/19/2025: SRAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -89.77% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.35M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.15 | 52 Weeks Range 0.00 - 0.38 | Updated Date 12/20/2025 |
52 Weeks Range 0.00 - 0.38 | Updated Date 12/20/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-28 | When - | Estimate - | Actual - |
Profitability
Profit Margin -84.75% | Operating Margin (TTM) -21.44% |
Management Effectiveness
Return on Assets (TTM) 17.88% | Return on Equity (TTM) -337.01% |
Valuation
Trailing PE - | Forward PE 3.33 | Enterprise Value 2166259 | Price to Sales(TTM) 0.02 |
Enterprise Value 2166259 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 1.88 | Shares Outstanding 29438262 | Shares Floating 28470626 |
Shares Outstanding 29438262 | Shares Floating 28470626 | ||
Percent Insiders 3.29 | Percent Institutions - |
Upturn AI SWOT
SRAX Inc
Company Overview
History and Background
SRAX Inc. was founded in 2009. It has evolved from a social media analytics company to a data-driven digital advertising and marketing technology company, focusing on first-party data and privacy-compliant solutions. A significant milestone was its pivot towards offering a comprehensive technology platform for brands and publishers to manage and monetize their data in a privacy-first world.
Core Business Areas
- Pivotal Platform: SRAX's core offering is its Pivotal platform, a SaaS (Software as a Service) platform that helps brands and publishers collect, manage, and monetize their first-party data. It provides tools for identity resolution, audience segmentation, and data activation for advertising and marketing purposes. This platform is designed to be privacy-compliant, addressing the changing landscape of data privacy regulations and browser changes (like the deprecation of third-party cookies).
- Seabed: Seabed is a critical component of the Pivotal platform, acting as a universal data collection and identity resolution tool. It enables companies to gather consent-driven first-party data from various touchpoints, creating a unified customer profile.
- Advertising and Marketing Services: Leveraging its data and technology, SRAX also offers advertising and marketing services, helping clients execute targeted campaigns and drive engagement.
Leadership and Structure
SRAX Inc. is led by a management team that includes a CEO, CTO, and other key executives responsible for product development, sales, marketing, and finance. The company operates with a technology-focused structure, emphasizing data science, engineering, and product management.
Top Products and Market Share
Key Offerings
- Pivotal Platform: Pivotal is SRAX's flagship SaaS platform. It enables businesses to gather, manage, and monetize first-party data in a privacy-compliant manner. Competitors include companies offering Customer Data Platforms (CDPs) like Adobe Experience Platform, Salesforce CDP, and Tealium, as well as data management platforms (DMPs) and identity resolution services. Market share data for this specific platform is not readily available but operates within the rapidly growing MarTech and AdTech data infrastructure sector.
- Seabed: Seabed is the proprietary identity resolution and data collection technology underpinning the Pivotal platform. It is a core differentiator. Competitors would include other identity resolution providers and data onboarding services. Specific market share for Seabed is not publicly disclosed.
Market Dynamics
Industry Overview
SRAX operates within the digital advertising technology (AdTech) and marketing technology (MarTech) industries. These sectors are characterized by rapid innovation, increasing data privacy concerns (e.g., GDPR, CCPA, cookie deprecation), and a growing demand for privacy-compliant data solutions. The industry is seeing a significant shift towards first-party data utilization and consent management.
Positioning
SRAX is positioning itself as a leader in privacy-first data management and activation solutions. Its competitive advantage lies in its integrated platform approach, combining data collection, identity resolution, and activation capabilities, all built with privacy at its core. The company aims to help brands and publishers navigate the complex data privacy landscape and leverage their own data effectively.
Total Addressable Market (TAM)
The TAM for digital advertising and marketing technology is substantial and continues to grow. While specific TAM figures for SRAX's niche of privacy-first data platforms are difficult to isolate, the broader MarTech and AdTech market is valued in the hundreds of billions of dollars globally. SRAX is positioned to capture a share of this market by addressing the increasing demand for solutions that comply with evolving privacy regulations and the decline of third-party cookies.
Upturn SWOT Analysis
Strengths
- Proprietary technology (Seabed) for identity resolution and data collection.
- Focus on privacy-first solutions, aligning with market trends.
- Integrated SaaS platform (Pivotal) offering end-to-end data management.
- Experienced management team with industry knowledge.
Weaknesses
- Relatively smaller market presence compared to established MarTech giants.
- Dependence on continued innovation to stay ahead of technological shifts.
- Potential challenges in customer acquisition and scaling sales operations.
- Brand recognition may be lower than larger competitors.
Opportunities
- Increasing demand for first-party data solutions due to privacy regulations.
- Deprecation of third-party cookies creating a need for alternative data strategies.
- Expansion into new geographic markets.
- Strategic partnerships with publishers, brands, and other technology providers.
- Development of new features and AI-driven insights on the Pivotal platform.
Threats
- Intensifying competition from established MarTech/AdTech players and new entrants.
- Evolving privacy regulations that could impact data collection and usage.
- Technological disruptions or shifts in advertising paradigms.
- Economic downturns affecting marketing and advertising spend.
- Security breaches or data privacy violations.
Competitors and Market Share
Key Competitors
- Adobe Inc. (ADBE)
- Salesforce, Inc. (CRM)
- LiveRamp Holdings, Inc. (RAMP)
- The Trade Desk, Inc. (TTD)
Competitive Landscape
SRAX competes in a highly competitive AdTech and MarTech landscape. Its advantage lies in its focused approach to privacy-first data management with an integrated platform. However, it faces significant competition from larger, more established players with broader product suites and deeper market penetration. SRAX's ability to effectively differentiate and scale its unique offerings will be critical.
Growth Trajectory and Initiatives
Historical Growth: Historically, SRAX has focused on developing its technology and transitioning its business model towards recurring SaaS revenue. Growth has been driven by the adoption of its Pivotal platform and its ability to attract clients seeking privacy-compliant data solutions.
Future Projections: Future projections are typically based on analyst estimates and the company's own guidance. These projections would likely focus on continued growth in SaaS revenue, expansion of its customer base, and potential for increased profitability as the platform scales. Factors influencing future growth include market adoption of privacy-first technologies and the company's ability to innovate.
Recent Initiatives: Recent initiatives likely include further development and enhancement of the Pivotal platform, strategic partnerships to expand its reach, and efforts to strengthen its sales and marketing efforts to acquire new customers. The company has been emphasizing its role in helping businesses adapt to a cookieless future.
Summary
SRAX Inc. is a technology company focused on providing privacy-first data management and activation solutions within the AdTech and MarTech industries. Its Pivotal platform, underpinned by its Seabed identity technology, positions it to capitalize on the growing demand for first-party data strategies in the face of increasing privacy regulations. While the company has a strong technological foundation and a clear market opportunity, it faces significant competition from larger, more established players. Continued innovation and effective market penetration will be key to its future success and profitability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SRAX Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Analysis Reports
- Financial Data Providers (e.g., Refinitiv, Bloomberg - generalized for context)
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Market share data is estimated and subject to variation. Investing in stocks involves inherent risks, and this information should not be considered financial advice. Readers are encouraged to conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SRAX Inc
Exchange NASDAQ | Headquaters Westlake Village, CA, United States | ||
IPO Launch date 2012-12-03 | Founder, Chairman, CEO, CFO & President Mr. Christopher Miglino | ||
Sector Technology | Industry Software - Application | Full time employees 122 | Website https://www.srax.com |
Full time employees 122 | Website https://www.srax.com | ||
SRAX, Inc. focuses on enhancing communications between public companies and their shareholders and investors in the United States, Canada, and internationally. It offers Sequire, a SaaS platform that allows issuers to track their shareholders' behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. The company also organizes and hosts investor conferences within the micro and small- cap markets. It markets and sells its services through its in-house sales and marketing team. The company was formerly known as Social Reality, Inc. and changed its name to SRAX, Inc. in August 2019. SRAX, Inc. was founded in 2009 and is headquartered in Westlake Village, California.
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