SRAX Inc (SRAX)

History and Background

SRAX Inc. was founded to provide digital marketing and data solutions. Its history involves pivots to adapt to evolving digital advertising landscapes. Significant milestones include developing its BIGtoken platform and strategic acquisitions to expand its service offerings.

Core Business Areas

• BIGtoken: BIGtoken is a platform where consumers can own, control, and monetize their data. Users earn rewards for providing data, and businesses can access verified, opted-in data for marketing purposes.

Leadership and Structure

The leadership team consists of executives with experience in digital marketing, data analytics, and technology. The organizational structure includes departments for technology, sales, marketing, and finance.

Key Offerings

• BIGtoken: BIGtoken is the primary offering, enabling users to control and monetize their data. Market share data is difficult to ascertain precisely, but BIGtoken competes in the broader data marketplace. Competitors include data brokers and platforms offering data monetization solutions such as Google Opinion Rewards.

Industry Overview

The industry involves data collection, analysis, and monetization. It is characterized by increasing consumer awareness of data privacy and evolving regulations (e.g., GDPR, CCPA).

Positioning

SRAX Inc., through BIGtoken, positions itself as a consumer-centric data platform, offering users control and compensation for their data, contrasting with traditional data brokers. Its competitive advantage lies in directly sourced, user-verified data.

Total Addressable Market (TAM)

The total addressable market for data and analytics is estimated to be billions of dollars. SRAX Inc. is positioned to capture a portion of this market through its BIGtoken platform, focusing on verified user data.

Key Competitors

• Acxiom (IPG)
• Oracle (ORCL)
• Experian (EXPGF)

Competitive Landscape

SRAX Inc. differentiates itself through its user-centric approach, but faces significant competition from larger, established data brokers with greater resources and market reach.

Historical Growth: Historical growth has been inconsistent, reflecting changes in business strategy and market conditions.

Future Projections: Future projections depend on the success of the BIGtoken platform and strategic partnerships.

Recent Initiatives: Recent initiatives include focusing on user acquisition for BIGtoken and exploring partnerships with data-driven businesses.

SRAX Inc., operating through BIGtoken, aims to disrupt the data market by empowering users to control and monetize their data. It faces strong competition from established data brokers. Its user-centric model presents both opportunities and challenges. Financial viability depends on attracting users and securing partnerships, as well as finding financial stability given the riskiness of penny stocks. Investors should consider the risks associated with this micro-cap stock.

Data Sources:

• SEC Filings
• Company Website
• Industry Reports

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Financial figures are based on the most recently available information and are subject to change.