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Upturn AI SWOT - About
SRAX 
SRAX Inc (SRAX)
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Upturn Advisory Summary
10/15/2025: SRAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -89.77% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.33M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 1.43 | 52 Weeks Range 0.00 - 0.38 | Updated Date 10/15/2025 |
52 Weeks Range 0.00 - 0.38 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -84.75% | Operating Margin (TTM) -21.44% |
Management Effectiveness
Return on Assets (TTM) 17.88% | Return on Equity (TTM) -337.01% |
Valuation
Trailing PE - | Forward PE 3.33 | Enterprise Value 2136820 | Price to Sales(TTM) 0.02 |
Enterprise Value 2136820 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 1.88 | Shares Outstanding 29438262 | Shares Floating 28470626 |
Shares Outstanding 29438262 | Shares Floating 28470626 | ||
Percent Insiders 3.29 | Percent Institutions - |
Upturn AI SWOT
SRAX Inc
Company Overview
History and Background
SRAX Inc. was founded in 2008. It initially focused on social media advertising and has evolved into a digital marketing and data management platform. It has faced challenges in maintaining consistent growth and profitability.
Core Business Areas
- BIGtoken: BIGtoken is a consumer data management and distribution system where users can own and monetize their data. This is SRAX's primary focus now.
- SRAXmd: SRAXmd provides marketing solutions to healthcare professionals. This area seems less emphasized in recent reporting.
Leadership and Structure
The leadership team consists of executives responsible for technology, marketing, and finance. The organizational structure appears to be relatively flat, reflecting its smaller size. CEO Kristoffer Nelson leads the company.
Top Products and Market Share
Key Offerings
- BIGtoken: BIGtoken is a platform that allows consumers to manage and monetize their personal data. Specific market share data is difficult to ascertain as it operates in the broader data monetization space. Competitors include data brokers and companies offering similar data control solutions. Revenue from BIGtoken is the primary revenue driver for SRAX.
Market Dynamics
Industry Overview
The digital marketing and data monetization industry is rapidly growing, driven by the increasing importance of data in advertising and business decisions. Privacy regulations are shaping the landscape.
Positioning
SRAX Inc aims to be a player in data monetization, offering a platform for consumers to control and monetize their data. The company faces competition from larger, more established players.
Total Addressable Market (TAM)
The global data monetization market is estimated to be in the tens of billions of dollars. SRAX Inc is positioned to capture a share of this market through its BIGtoken platform, but faces considerable competition.
Upturn SWOT Analysis
Strengths
- Unique BIGtoken platform
- Focus on consumer data ownership
- Experienced leadership team
Weaknesses
- Limited financial resources
- History of net losses
- High customer acquisition costs
- Dependence on a single product (BIGtoken)
Opportunities
- Growing demand for data privacy solutions
- Increasing adoption of data monetization platforms
- Partnerships with data providers
- Further platform development
Threats
- Competition from larger data companies
- Changes in privacy regulations
- Economic downturns
- Technological disruptions
Competitors and Market Share
Key Competitors
- APPS
- MOGO
- OTLY
Competitive Landscape
SRAX Inc faces intense competition in the digital marketing and data monetization space. The competitive landscape is dominated by larger companies with greater resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by stagnation or contraction.
Future Projections: Future projections are highly uncertain and dependent on the success of the BIGtoken platform.
Recent Initiatives: Recent initiatives include platform improvements to BIGtoken and marketing efforts to attract more users.
Summary
SRAX Inc. is a small company operating in a competitive and evolving market. The BIGtoken platform offers promise, but the company's historical financial performance is weak. They need to improve their monetization of the platform to achieve sustained profitability and investor confidence, otherwise they face continued financial hardship. They face challenges stemming from competition and regulatory uncertainties.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Third-Party Market Research Reports
- Financial News Outlets
- Investor Presentations
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SRAX Inc
Exchange NASDAQ | Headquaters Westlake Village, CA, United States | ||
IPO Launch date 2012-12-03 | Founder, Chairman, CEO, CFO & President Mr. Christopher Miglino | ||
Sector Technology | Industry Software - Application | Full time employees 122 | Website https://www.srax.com |
Full time employees 122 | Website https://www.srax.com | ||
SRAX, Inc. focuses on enhancing communications between public companies and their shareholders and investors in the United States, Canada, and internationally. It offers Sequire, a SaaS platform that allows issuers to track their shareholders' behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. The company also organizes and hosts investor conferences within the micro and small- cap markets. It markets and sells its services through its in-house sales and marketing team. The company was formerly known as Social Reality, Inc. and changed its name to SRAX, Inc. in August 2019. SRAX, Inc. was founded in 2009 and is headquartered in Westlake Village, California.
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