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SRAX 
SRAX Inc (SRAX)
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Upturn Advisory Summary
12/05/2025: SRAX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1
1 Year Target Price $1
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -89.77% | Avg. Invested days 17 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.59M USD | Price to earnings Ratio - | 1Y Target Price 1 |
Price to earnings Ratio - | 1Y Target Price 1 | ||
Volume (30-day avg) 1 | Beta 0.15 | 52 Weeks Range 0.00 - 0.38 | Updated Date 12/6/2025 |
52 Weeks Range 0.00 - 0.38 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-17 | When - | Estimate - | Actual - |
Profitability
Profit Margin -84.75% | Operating Margin (TTM) -21.44% |
Management Effectiveness
Return on Assets (TTM) 17.88% | Return on Equity (TTM) -337.01% |
Valuation
Trailing PE - | Forward PE 3.33 | Enterprise Value 2254573 | Price to Sales(TTM) 0.03 |
Enterprise Value 2254573 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA 1.88 | Shares Outstanding 29438262 | Shares Floating 28470626 |
Shares Outstanding 29438262 | Shares Floating 28470626 | ||
Percent Insiders 3.29 | Percent Institutions - |
Upturn AI SWOT
SRAX Inc
Company Overview
History and Background
SRAX Inc (now BIGtoken Inc) was founded to develop and monetize digital audiences. Its history involves shifts in business models, focusing on advertising technology and data management before transitioning to a blockchain-based data marketplace. Significant milestones include product launches and acquisitions aimed at expanding its technology and market reach.
Core Business Areas
- BIGtoken Platform: BIGtoken is a consumer-managed data marketplace where individuals can own, control, and monetize their data. It connects consumers directly with brands and advertisers, enabling privacy-safe data sharing.
Leadership and Structure
BIGtoken is led by its executive team and overseen by a board of directors. The organizational structure supports its platform development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- BIGtoken App: The core product is the BIGtoken app, allowing users to earn rewards for sharing data. Market share data is difficult to ascertain, as this is a new market. Competitors include Permission.io and Brave Browser (BAT).
Market Dynamics
Industry Overview
The industry is centered around data privacy and monetization, driven by consumer demand for data ownership and regulatory changes like GDPR and CCPA.
Positioning
BIGtoken positions itself as a privacy-first data marketplace, giving users control and compensation for their data.
Total Addressable Market (TAM)
The TAM for consumer-managed data is estimated to be in the billions of dollars, as brands seek privacy-compliant data sources. BIGtoken is positioned to capture a segment of this TAM.
Upturn SWOT Analysis
Strengths
- Consumer-centric data model
- Compliance with privacy regulations
- Direct connection with consumers
- Blockchain technology
- First-mover advantage
Weaknesses
- Limited brand awareness
- Small user base compared to competitors
- Dependence on consumer adoption
- Limited historical financial data
- Unproven business model at scale
Opportunities
- Growing demand for privacy-compliant data
- Partnerships with brands and advertisers
- Expansion into new markets
- Integration with other blockchain platforms
- Increasing data regulations
Threats
- Competition from established data brokers
- Regulatory changes
- Data security breaches
- Consumer skepticism
- Technological advancements
Competitors and Market Share
Key Competitors
- PUBM
- TTD
- MGNI
Competitive Landscape
BIGtoken's competitive advantage lies in its privacy-first data model. Its disadvantages include limited brand awareness and a small user base compared to established data brokers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, reflecting transitions in the company's business model and technology.
Future Projections: Future projections depend on the success of the BIGtoken platform in attracting users and generating revenue. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include platform enhancements, marketing campaigns, and partnerships aimed at increasing BIGtoken adoption.
Summary
BIGtoken (formerly SRAX) is a data privacy company. Its strengths include the consumer-centric model and compliance with privacy regulations. Its weaknesses include limited brand awareness and a small user base. Key outlook elements include platform enhancements, marketing campaigns, and partnerships aimed at increasing BIGtoken adoption. Threats include increased competition from established data brokers.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Press Releases
- SEC Filings
- Market Research Reports
- Industry Analysis
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SRAX Inc
Exchange NASDAQ | Headquaters Westlake Village, CA, United States | ||
IPO Launch date 2012-12-03 | Founder, Chairman, CEO, CFO & President Mr. Christopher Miglino | ||
Sector Technology | Industry Software - Application | Full time employees 122 | Website https://www.srax.com |
Full time employees 122 | Website https://www.srax.com | ||
SRAX, Inc. focuses on enhancing communications between public companies and their shareholders and investors in the United States, Canada, and internationally. It offers Sequire, a SaaS platform that allows issuers to track their shareholders' behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. The company also organizes and hosts investor conferences within the micro and small- cap markets. It markets and sells its services through its in-house sales and marketing team. The company was formerly known as Social Reality, Inc. and changed its name to SRAX, Inc. in August 2019. SRAX, Inc. was founded in 2009 and is headquartered in Westlake Village, California.
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