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Shutterstock (SSTK)



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Upturn Advisory Summary
07/09/2025: SSTK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $26.93
1 Year Target Price $26.93
0 | Strong Buy |
1 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -33.18% | Avg. Invested days 17 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 696.97M USD | Price to earnings Ratio 17.81 | 1Y Target Price 26.93 |
Price to earnings Ratio 17.81 | 1Y Target Price 26.93 | ||
Volume (30-day avg) 4 | Beta 1.16 | 52 Weeks Range 14.09 - 43.74 | Updated Date 07/9/2025 |
52 Weeks Range 14.09 - 43.74 | Updated Date 07/9/2025 | ||
Dividends yield (FY) 6.96% | Basic EPS (TTM) 1.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4% | Operating Margin (TTM) 4.21% |
Management Effectiveness
Return on Assets (TTM) 3.75% | Return on Equity (TTM) 7.07% |
Valuation
Trailing PE 17.81 | Forward PE - | Enterprise Value 872477079 | Price to Sales(TTM) 0.72 |
Enterprise Value 872477079 | Price to Sales(TTM) 0.72 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 5.26 | Shares Outstanding 35253700 | Shares Floating 24113886 |
Shares Outstanding 35253700 | Shares Floating 24113886 | ||
Percent Insiders 31.44 | Percent Institutions 69.98 |
Upturn AI SWOT
Shutterstock

Company Overview
History and Background
Shutterstock was founded in 2003 by Jon Oringer. It started as a marketplace for stock photos and has grown into a leading global provider of licensed photographs, vectors, illustrations, video, and music.
Core Business Areas
- Content Licensing: Provides a vast library of stock photos, videos, music, and editorial content available for licensing by businesses and individuals. Subscription models and on-demand purchases are available.
- Editorial Content: Offers access to breaking news, sports, and entertainment imagery and video for media and publishers.
- Enterprise Solutions: Provides customized solutions and services for large organizations, including content creation, management, and distribution tools.
- PremiumBeat and Pond5: PremiumBeat and Pond5 are stock music platforms offering high-quality tracks for commercial use.
Leadership and Structure
Paul Hennessy is the CEO. The company operates with a functional organizational structure, with departments such as marketing, sales, engineering, and finance.
Top Products and Market Share
Key Offerings
- Stock Photos: Shutterstock's primary offering includes a vast library of stock photos covering various themes and industries. It competes with Adobe Stock, Getty Images, and Alamy. Market share information is included below.
- Stock Videos: Shutterstock offers a large collection of stock video footage. Its competitors include Adobe Stock and Pond5. Market share information is included below.
- Music Licensing: Offers a wide selection of royalty-free music tracks through PremiumBeat and Shutterstock Music. Artlist and Epidemic Sound are competitors. Market share information is not specifically available.
- Editorial Content: Provides access to breaking news, sports, and entertainment imagery for media outlets. Competitors include Getty Images and Associated Press.
Market Dynamics
Industry Overview
The stock media industry is characterized by high demand for visual content across various sectors, including advertising, marketing, and media. The industry is competitive, with several major players vying for market share. Growth is driven by the increasing use of digital channels and the need for high-quality, affordable content.
Positioning
Shutterstock is positioned as a leading provider of affordable and diverse stock media. Its competitive advantages include a large library, competitive pricing, and user-friendly platform.
Total Addressable Market (TAM)
The global stock media market is estimated to be around $4 billion. Shutterstock is well-positioned to capture a significant portion of this market due to its extensive content library and established brand.
Upturn SWOT Analysis
Strengths
- Large and diverse content library
- Competitive pricing
- User-friendly platform
- Strong brand recognition
- Global reach
Weaknesses
- Lower revenue per asset compared to competitors like Getty Images
- Dependence on contributor network
- Vulnerability to content piracy
- Pricing pressure due to competition
Opportunities
- Expanding into new content formats (e.g., 3D models, AR/VR assets)
- Increasing focus on enterprise solutions
- Leveraging AI for content search and creation
- Acquiring smaller competitors
Threats
- Increased competition from other stock media providers
- Content piracy
- Changes in licensing regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- ADBE
- GETY
- ISTK
- ENVB
Competitive Landscape
Shutterstock competes with a range of other stock media providers, including Adobe Stock, Getty Images, and Alamy. Shutterstock's strengths include its large library and competitive pricing. Its weaknesses include lower revenue per asset compared to Getty Images.
Major Acquisitions
Pond5
- Year: 2022
- Acquisition Price (USD millions): 210
- Strategic Rationale: Expanded Shutterstock's video content library and market reach in the video production space.
PicMonkey
- Year: 2019
- Acquisition Price (USD millions): 35
- Strategic Rationale: Enhanced Shutterstock's creative tools and services offering.
Growth Trajectory and Initiatives
Historical Growth: Shutterstock has experienced steady growth in revenue and subscribers over the past decade, driven by the increasing demand for stock media.
Future Projections: Analyst projections suggest continued growth for Shutterstock, driven by the increasing use of digital channels and the need for high-quality content.
Recent Initiatives: Recent initiatives include the development of AI-powered search tools, expansion into new content formats, and partnerships with other technology companies.
Summary
Shutterstock is a major player in the stock media industry, characterized by its expansive content library and competitive pricing. Its strengths lie in its brand recognition and global reach, but revenue per asset lags behind some competitors. Growth opportunities include AI integration and expanding into new content formats, while threats involve content piracy and competition. Overall, Shutterstock maintains a solid position in a dynamic market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is based on available information and may be subject to change. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shutterstock
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2012-10-11 | CEO & Director Mr. Paul J. Hennessy | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1715 | Website https://www.shutterstock.com |
Full time employees 1715 | Website https://www.shutterstock.com |
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. In addition, the company operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. It offers its services under the Shutterstock, Envato, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Backgrid, Bigstock, and Offset brand names. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, services, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.

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