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Upturn AI SWOT - About
SSTK 
Shutterstock (SSTK)
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Upturn Advisory Summary
10/23/2025: SSTK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $26.93
1 Year Target Price $26.93
| 0 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.31% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 897.85M USD | Price to earnings Ratio 13.97 | 1Y Target Price 26.93 |
Price to earnings Ratio 13.97 | 1Y Target Price 26.93 | ||
Volume (30-day avg) 4 | Beta 1.08 | 52 Weeks Range 13.87 - 36.91 | Updated Date 10/24/2025 |
52 Weeks Range 13.87 - 36.91 | Updated Date 10/24/2025 | ||
Dividends yield (FY) 4.98% | Basic EPS (TTM) 1.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-27 | When Before Market | Estimate 0.655 | Actual - |
Profitability
Profit Margin 6.37% | Operating Margin (TTM) 16.27% |
Management Effectiveness
Return on Assets (TTM) 5.45% | Return on Equity (TTM) 11.62% |
Valuation
Trailing PE 13.97 | Forward PE - | Enterprise Value 934448241 | Price to Sales(TTM) 0.89 |
Enterprise Value 934448241 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.92 | Enterprise Value to EBITDA 4.74 | Shares Outstanding 35474129 | Shares Floating 24152561 |
Shares Outstanding 35474129 | Shares Floating 24152561 | ||
Percent Insiders 31.73 | Percent Institutions 69.77 |
Upturn AI SWOT
Shutterstock
Company Overview
History and Background
Shutterstock was founded in 2003 by Jon Oringer. It began as a marketplace for stock photos and has evolved into a leading global provider of licensed photographs, vector graphics, illustrations, videos, and music.
Core Business Areas
- Content: Provides a vast library of licensed images, videos, and music for creative professionals and businesses.
- Editorial: Offers access to breaking news, sports, and entertainment imagery for editorial purposes.
- Custom Content: Creates custom imagery and video tailored to specific client needs.
- AI-Powered Tools: Offers generative AI tools for image creation and editing.
Leadership and Structure
Paul Hennessy serves as the Chief Executive Officer. The company has a traditional corporate structure with various departments including Technology, Marketing, Sales, and Finance.
Top Products and Market Share
Key Offerings
- Images: High-quality stock photos, illustrations, and vectors. Shutterstock holds an estimated 25% market share. Key competitors include Adobe Stock and Getty Images. Revenue from images constitutes a significant portion of the company's overall revenue.
- Video: Stock footage and video clips. Competitors include Pond5 and Getty Images. Revenue is a growing portion of the overall revenue.
- Music: Royalty-free music tracks. Competitors include Artlist and Epidemic Sound.
- Editorial: Editorial images and videos. Competitors include Getty Images.
- Generative AI: AI image generation tools for creating customized content. Competitors include DALL-E 2, Midjourney, and Stable Diffusion.
Market Dynamics
Industry Overview
The digital content market is growing, driven by the increasing demand for visual content in online advertising, social media, and e-commerce.
Positioning
Shutterstock is positioned as a leading provider of a broad range of visual content with a strong brand recognition and a large contributor network. Their competitive advantage lies in their vast library and efficient search functionality.
Total Addressable Market (TAM)
The TAM for digital content is estimated at over $10 billion USD. Shutterstock is well-positioned to capture a significant portion of this market due to its established presence and diverse offerings.
Upturn SWOT Analysis
Strengths
- Vast content library
- Strong brand recognition
- Large contributor network
- Established marketplace
- AI-powered tools
Weaknesses
- Subscription-based model may not appeal to all users
- Competition from free or low-cost alternatives
- Dependence on contributor quality
- AI generative content concerns of copyright ownership
Opportunities
- Expanding into new markets (e.g., emerging economies)
- Developing new AI-powered content creation tools
- Acquiring smaller content providers
- Partnerships with larger companies in related sectors
Threats
- Increasing competition from other stock content providers
- Piracy and unauthorized use of content
- Economic downturns affecting marketing budgets
- Changes in content licensing regulations
Competitors and Market Share
Key Competitors
- ADBE
- GTYI
- ENVB
Competitive Landscape
Shutterstock offers a large library at a competitive price. Adobe's tight integration with creative software and Getty's premium content are their respective advantages. Envato excels in templates and design assets.
Major Acquisitions
Splash News and Picture Agency
- Year: 2021
- Acquisition Price (USD millions): 10
- Strategic Rationale: Expanded Shutterstock's editorial content offerings.
Growth Trajectory and Initiatives
Historical Growth: Shutterstock has experienced growth through acquisitions and expansion of its content library.
Future Projections: Future growth is projected to come from AI-powered tools and expansion into new markets.
Recent Initiatives: Recent initiatives include the development of AI image generation capabilities, focusing on larger enterprise clients, and strategic partnerships.
Summary
Shutterstock is a leading provider of stock imagery and video with a large content library. Their recent investment in AI provides new growth opportunities, but they face tough competition from other platforms. The company benefits from strong brand recognition, but needs to contend with risks of piracy and fluctuating marketing budgets to achieve sustained growth and market dominance. Future success depends on successful integration of AI and continued expansion in key markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market share figures are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shutterstock
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2012-10-11 | CEO & Director Mr. Paul J. Hennessy | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1715 | Website https://www.shutterstock.com |
Full time employees 1715 | Website https://www.shutterstock.com | ||
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. In addition, the company operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. It offers its services under the Shutterstock, Envato, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Backgrid, Bigstock, and Offset brand names. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, services, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.
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