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Upturn AI SWOT - About
SSTK 
Shutterstock (SSTK)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: SSTK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $26.93
1 Year Target Price $26.93
| 0 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.22% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 764.11M USD | Price to earnings Ratio 11.9 | 1Y Target Price 26.93 |
Price to earnings Ratio 11.9 | 1Y Target Price 26.93 | ||
Volume (30-day avg) 4 | Beta 1.05 | 52 Weeks Range 13.87 - 36.91 | Updated Date 09/18/2025 |
52 Weeks Range 13.87 - 36.91 | Updated Date 09/18/2025 | ||
Dividends yield (FY) 5.73% | Basic EPS (TTM) 1.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.37% | Operating Margin (TTM) 16.27% |
Management Effectiveness
Return on Assets (TTM) 5.45% | Return on Equity (TTM) 11.62% |
Valuation
Trailing PE 11.9 | Forward PE - | Enterprise Value 961053838 | Price to Sales(TTM) 0.76 |
Enterprise Value 961053838 | Price to Sales(TTM) 0.76 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 4.87 | Shares Outstanding 35474129 | Shares Floating 24152561 |
Shares Outstanding 35474129 | Shares Floating 24152561 | ||
Percent Insiders 31.76 | Percent Institutions 69.93 |
Upturn AI SWOT
Shutterstock
Company Overview
History and Background
Shutterstock was founded in 2003 by Jon Oringer. It began as a marketplace for Oringer's own stock photos and has since grown into a global provider of licensed images, videos, music, and editorial content. It went public on the NYSE in 2012.
Core Business Areas
- Content Licensing: This segment provides a vast library of stock images, videos, music, and editorial content available for licensing by businesses and individuals. This is their primary revenue source.
- Shutterstock Studios: Offers custom content creation services, including photography, videography, and animation, tailored to specific client needs.
- TurboSquid: A 3D model marketplace acquired by Shutterstock in 2021, offering a large catalog of 3D assets for various applications.
- Splash News: Shutterstock operates Splash News to help capture relevant news from around the world to supplement its editorial catalog.
Leadership and Structure
Paul Hennessy is the CEO. The organizational structure is typical of a publicly traded company, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Images: Shutterstock's core product, offering a vast library of stock photos. Competitors include Adobe Stock, Getty Images, and Alamy. Estimated market share of approximately 25% within the stock photo market is a reasonable estimate in absence of definitive reporting on all competitors. Revenue data specifically broken out for images isn't publicly available but is the largest contributor.
- Videos: Stock footage and video clips for commercial use. Competitors include Adobe Stock, Getty Images, and Pond5. Similar to images, revenue and precise market share is not separately disclosed, but is a significant contributor to revenue.
- Music: Licensed music tracks for use in videos, commercials, and other projects. Competitors include Artlist.io, Epidemic Sound, and PremiumBeat. Music represents a smaller percentage of overall revenue.
- Editorial: Provides access to editorial images and video content for news and media outlets. Competitors include Getty Images and Associated Press.
Market Dynamics
Industry Overview
The stock media industry is highly competitive and driven by digital content creation. It is undergoing significant changes with the rise of AI-generated content.
Positioning
Shutterstock is a major player in the stock media industry, known for its large library and subscription-based model. Their competitive advantage lies in their vast content collection and brand recognition, but facing increasing competition from AI and other large players.
Total Addressable Market (TAM)
The global stock media market is estimated to be around $4 billion USD, with expected growth in coming years. Shutterstock is well-positioned to capture a significant portion of this market through its diverse offerings and established brand. However, new market entrants leveraging AI could shift this significantly.
Upturn SWOT Analysis
Strengths
- Large and diverse content library
- Strong brand recognition
- Subscription-based revenue model
- Global presence
- Established customer base
Weaknesses
- Competition from free and low-cost alternatives
- Dependence on contributors for content
- Potential impact of AI-generated content
- High marketing expenses
- Reliance on subscription model
Opportunities
- Expanding into new markets and content types
- Leveraging AI for content creation and enhancement
- Acquiring complementary businesses
- Developing strategic partnerships
- Growing demand for digital content
Threats
- Increasing competition from existing players and new entrants
- Copyright infringement and piracy
- Economic downturn impacting marketing budgets
- Changes in content consumption patterns
- AI generated content may replace a need for stock footage
Competitors and Market Share
Key Competitors
- ADBE
- ISTK
- ENVB
- GTYI
Competitive Landscape
Shutterstock is a major player, but faces intense competition. Adobe (ADBE) and Getty Images (GTYI) are significantly larger and have broader creative offerings. Shutterstock needs to innovate to maintain and grow its market share.
Major Acquisitions
TurboSquid
- Year: 2021
- Acquisition Price (USD millions): 75
- Strategic Rationale: Expanded Shutterstock's content offerings into the 3D model space.
Splash News
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: To grow its editorial catalog.
Growth Trajectory and Initiatives
Historical Growth: Shutterstock experienced significant growth in its early years, but growth has slowed in recent times.
Future Projections: Analyst estimates vary, but generally project modest revenue growth and improved profitability over the next few years. These estimates rely heavily on Shutterstock's ability to adapt to market changes, including the impact of AI.
Recent Initiatives: Recent initiatives include investments in AI, expansion into new content categories, and strategic acquisitions.
Summary
Shutterstock is an established player in the stock media industry with a vast content library. While it has a strong brand, it faces increasing competition and must adapt to changes in the market, including the rise of AI. Its subscription-based model provides recurring revenue, but inconsistent growth is a concern. Strategic acquisitions and investments in AI are key to its future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Analyst reports
- Industry publications
- Company press releases
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market share data is estimated based on available resources. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shutterstock
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2012-10-11 | CEO & Director Mr. Paul J. Hennessy | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1715 | Website https://www.shutterstock.com |
Full time employees 1715 | Website https://www.shutterstock.com | ||
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. In addition, the company operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. It offers its services under the Shutterstock, Envato, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Backgrid, Bigstock, and Offset brand names. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, services, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.
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