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SSTK 
Shutterstock (SSTK)
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Upturn Advisory Summary
12/03/2025: SSTK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $27.57
1 Year Target Price $27.57
| 0 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.07% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 696.20M USD | Price to earnings Ratio 11.67 | 1Y Target Price 27.57 |
Price to earnings Ratio 11.67 | 1Y Target Price 27.57 | ||
Volume (30-day avg) 4 | Beta 1.25 | 52 Weeks Range 13.87 - 36.91 | Updated Date 12/3/2025 |
52 Weeks Range 13.87 - 36.91 | Updated Date 12/3/2025 | ||
Dividends yield (FY) 6.54% | Basic EPS (TTM) 1.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.89% | Operating Margin (TTM) 15.22% |
Management Effectiveness
Return on Assets (TTM) 5.42% | Return on Equity (TTM) 10.76% |
Valuation
Trailing PE 11.67 | Forward PE - | Enterprise Value 825275918 | Price to Sales(TTM) 0.68 |
Enterprise Value 825275918 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 3.89 | Shares Outstanding 35520353 | Shares Floating 24175977 |
Shares Outstanding 35520353 | Shares Floating 24175977 | ||
Percent Insiders 31.74 | Percent Institutions 67.44 |
Upturn AI SWOT
Shutterstock
Company Overview
History and Background
Shutterstock was founded in 2003 by Jon Oringer. Initially a subscription-based platform for stock photos, it evolved into a leading global provider of licensed photographs, video footage, music, and editorial images. Key milestones include its IPO in 2012 and subsequent acquisitions to expand its content library and offerings.
Core Business Areas
- Content Licensing: Provides access to a vast library of royalty-free images, videos, and music through subscriptions and on-demand purchases.
- Editorial Content: Offers access to news, sports, and entertainment images for editorial purposes.
- Shutterstock Studios: Offers custom content creation services for brands and agencies.
Leadership and Structure
Paul Hennessy serves as the CEO. The company operates with a functional organizational structure, with departments focusing on content, technology, marketing, and sales.
Top Products and Market Share
Key Offerings
- Competitors: Getty Images, Adobe Stock
- Images: Shutterstock's primary offering includes a library of over 400 million images. While direct market share is difficult to pinpoint, Shutterstock is considered a leader. Competitors include Getty Images and Adobe Stock.
- Competitors: Getty Images' iStock, Pond5
- Video: Provides access to millions of royalty-free video clips. Growth driven by demand for online video content. Competitors include Getty Images' iStock and Pond5.
- Competitors: Epidemic Sound, Artlist
- Music: Offers a library of royalty-free music tracks. Competitors include Epidemic Sound and Artlist.
Market Dynamics
Industry Overview
The stock media industry is driven by the increasing demand for visual content across various sectors, including advertising, marketing, and media. Growth is fueled by the expansion of digital platforms and the rise of content marketing.
Positioning
Shutterstock is positioned as a leading provider of high-quality, affordable stock content. Its competitive advantages include its large content library, diverse product offerings, and global reach.
Total Addressable Market (TAM)
The estimated total addressable market (TAM) for visual content is north of $10 billion. Shutterstock has a significant share but ample opportunity to grow within this market by expanding its product line and global reach.
Upturn SWOT Analysis
Strengths
- Large content library
- Established brand reputation
- Global reach
- Diverse product offerings
- Strong technology platform
Weaknesses
- Reliance on contributor-generated content
- Price competition
- Potential for copyright infringement issues
- Dependence on marketing spending to drive customer acquisition
Opportunities
- Expanding into new content formats (e.g., 3D models)
- Developing AI-powered content creation tools
- Partnerships with technology companies
- Growth in emerging markets
Threats
- Increasing competition from free or low-cost alternatives
- Changes in copyright laws
- Economic downturns affecting advertising spending
- Technological advancements disrupting content creation and distribution
Competitors and Market Share
Key Competitors
- ADBE
- GETY
- ENVB
Competitive Landscape
Shutterstock competes on price, content library size, and user experience. Its main advantages are its established brand and diverse product offerings. Disadvantages include the reliance on contributor-generated content which can sometimes be less unique than curated options. GETY focuses on high-end photography and more stringent legal terms, whereas SHTR relies on ease of access and lower price point
Major Acquisitions
Pond5
- Year: 2022
- Acquisition Price (USD millions): 210
- Strategic Rationale: Expanded video content library and offerings.
Growth Trajectory and Initiatives
Historical Growth: Shutterstock has experienced consistent growth in revenue and subscribers over the past years, driven by the increasing demand for visual content.
Future Projections: Future growth is projected to be driven by expanding content offerings, strategic acquisitions, and growth in emerging markets.
Recent Initiatives: Recent strategic initiatives include the acquisition of Pond5, the launch of Shutterstock Studios, and investments in AI-powered content creation tools.
Summary
Shutterstock is a leading provider of stock content with a strong brand and large library. The company is growing through acquisitions and expansion into new content formats. However, it faces increasing competition and needs to manage copyright risks effectively. Continued innovation in AI and other technologies will be key to maintaining its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shutterstock
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2012-10-11 | CEO & Director Mr. Paul J. Hennessy | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1715 | Website https://www.shutterstock.com |
Full time employees 1715 | Website https://www.shutterstock.com | ||
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. In addition, the company operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. It offers its services under the Shutterstock, Envato, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Backgrid, Bigstock, and Offset brand names. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, services, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.
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