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Getty Images Holdings Inc. (GETY)



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Upturn Advisory Summary
08/14/2025: GETY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.42
1 Year Target Price $4.42
2 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -77.93% | Avg. Invested days 18 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 742.51M USD | Price to earnings Ratio - | 1Y Target Price 4.42 |
Price to earnings Ratio - | 1Y Target Price 4.42 | ||
Volume (30-day avg) 3 | Beta 1.89 | 52 Weeks Range 1.25 - 4.49 | Updated Date 08/15/2025 |
52 Weeks Range 1.25 - 4.49 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate 0.0593 | Actual -0.08 |
Profitability
Profit Margin -12.19% | Operating Margin (TTM) 22.12% |
Management Effectiveness
Return on Assets (TTM) 5.13% | Return on Equity (TTM) -16.85% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2030960237 | Price to Sales(TTM) 0.78 |
Enterprise Value 2030960237 | Price to Sales(TTM) 0.78 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA 13.81 | Shares Outstanding 414811008 | Shares Floating 193940878 |
Shares Outstanding 414811008 | Shares Floating 193940878 | ||
Percent Insiders 50.46 | Percent Institutions 29.16 |
Upturn AI SWOT
Getty Images Holdings Inc.
Company Overview
History and Background
Founded in 1995, Getty Images has grown from a stock photography agency to a global visual content creator and marketplace, acquiring numerous competitors along the way. It went public in 2022 via a SPAC merger with CC Neuberger Principal Holdings II.
Core Business Areas
- Editorial: Provides news, sports, and entertainment imagery and video for media outlets.
- Commercial: Offers stock photos, illustrations, and videos for use in advertising, marketing, and corporate communications.
- Creative: Curated collection of high-quality images and footage designed for creative professionals.
Leadership and Structure
Craig Peters is the CEO. The organizational structure includes departments for content, technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Stock Photos: Provides a vast library of images for commercial and editorial use. Getty Images holds a significant market share, but the specific number varies depending on the segment and source. Competitors include Shutterstock, Adobe Stock and Alamy.
- Stock Videos: Offers a large selection of video clips for various purposes. Again, Getty Images holds a significant market share. Competitors include Shutterstock, Adobe Stock and Pond5.
- Editorial Imagery: Provides access to up-to-the-minute images of news, sports, and entertainment events. Competitors include Associated Press (AP), Reuters.
Market Dynamics
Industry Overview
The visual content market is driven by the increasing demand for high-quality images and videos in digital marketing, advertising, and media. It is a competitive landscape with both established players and emerging platforms.
Positioning
Getty Images is a premium provider known for its high-quality content and extensive rights management. Their competitive advantage lies in brand reputation, large library, and relationships with content creators and publishers.
Total Addressable Market (TAM)
The global stock image market is estimated to be billions of dollars annually. Getty is positioned strongly within the high-end, rights-managed portion of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive content library
- Established relationships with content creators
- Advanced technology platform
- Global presence
Weaknesses
- Higher prices compared to competitors
- Complex rights management can deter some users
- Dependence on content creators
- Debt from SPAC merger
- Susceptible to evolving technologies
Opportunities
- Expanding into new markets
- Leveraging AI to improve search and content curation
- Acquiring smaller competitors
- Growing demand for video content
- Partnerships with social media platforms
Threats
- Increasing competition from low-cost providers
- Copyright infringement
- Economic downturn
- Emergence of AI-generated content
- Changes in content consumption patterns
Competitors and Market Share
Key Competitors
- Shutterstock (SSTK)
- Adobe (ADBE)
- Visual China Group (300681.SZ)
Competitive Landscape
Getty Images competes on content quality and rights management, while competitors like Shutterstock focus on lower prices and a broader user base. Adobe integrates stock imagery into its creative software.
Major Acquisitions
Unsplash
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition of free-to-use image website to gain more assets for content to offer clients.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions and the increasing demand for visual content.
Future Projections: Analyst projections vary and depend on market conditions and the company's ability to execute its strategy.
Recent Initiatives: Focus on expanding its video library, investing in AI-powered search, and strengthening relationships with key content creators.
Summary
Getty Images is a leading provider of visual content with a strong brand and extensive library. It faces competition from lower-cost providers and the rise of AI-generated content. While their brand reputation and high quality content are strengths, the company needs to innovate to compete effectively and manage its debt to ensure continued success in a competitive environment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Getty Images Holdings Inc.
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2022-07-25 | CEO - | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1700 | Website https://www.gettyimages.com |
Full time employees 1700 | Website https://www.gettyimages.com |
Getty Images Holdings, Inc. provides creative and editorial visual content solutions in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. It offers creative, which includes royalty-free photos, illustrations, vectors, videos, and generative AI-services; editorial, which consists of photos and videos covering entertainment, sports, and news; and other products and services, such as music licensing, digital asset management, distribution services, print sales, and data access and/or licensing. The company also provides its stills, images, and videos through its website Gettyimages.com, which serves enterprise agency, media, and corporate customers; iStock.com, an e-commerce platform that primarily serves small and medium-sized businesses, including the freelance market; Unsplash.com, a platform that offers free stock photo downloads and paid subscriptions to high-growth prosumer and semi-professional creator segments; and Unsplash+, an unlimited paid subscription that provides access to model released content with expanded legal protections. In addition, it maintains privately-owned photographic archives covering news, sport, and entertainment, as well as variety of subjects, including lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. The company was founded in 1995 and is headquartered in Seattle, Washington.

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