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Upturn AI SWOT - About
GETY 
Getty Images Holdings Inc. (GETY)
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Upturn Advisory Summary
10/15/2025: GETY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.42
1 Year Target Price $4.42
| 2 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -74.75% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 900.14M USD | Price to earnings Ratio - | 1Y Target Price 4.42 |
Price to earnings Ratio - | 1Y Target Price 4.42 | ||
Volume (30-day avg) 3 | Beta 1.89 | 52 Weeks Range 1.25 - 4.49 | Updated Date 10/17/2025 |
52 Weeks Range 1.25 - 4.49 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.19% | Operating Margin (TTM) 22.12% |
Management Effectiveness
Return on Assets (TTM) 5.13% | Return on Equity (TTM) -16.85% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2155403629 | Price to Sales(TTM) 0.95 |
Enterprise Value 2155403629 | Price to Sales(TTM) 0.95 | ||
Enterprise Value to Revenue 2.28 | Enterprise Value to EBITDA 14.66 | Shares Outstanding 414811306 | Shares Floating 193940878 |
Shares Outstanding 414811306 | Shares Floating 193940878 | ||
Percent Insiders 69.84 | Percent Institutions 29.22 |
Upturn AI SWOT
Getty Images Holdings Inc.
Company Overview
History and Background
Getty Images was founded in 1995 by Mark Getty and Jonathan Klein. It quickly grew through acquisitions, consolidating the fragmented stock photography market. It went public via SPAC in 2022.
Core Business Areas
- Editorial: Provides news, sports, and entertainment imagery and video for media outlets and other editorial customers.
- Commercial: Offers stock imagery and video for use in advertising, marketing, and corporate communications.
- Creative: Offers creative images, video, and music for designers, marketers, and creative professionals.
Leadership and Structure
CEO: Craig Peters. The organizational structure is typical of a publicly traded company, with functional departments like sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Editorial Images & Videos: High-quality, up-to-date news, sports, and entertainment content. Competitors include Associated Press Images, Reuters Pictures, and Shutterstock Editorial. Data on specific revenue for product is not provided but is part of their subscriptions.
- Commercial Images & Videos: Stock photos, illustrations, and videos for commercial use. Major competitors include Shutterstock, Adobe Stock, and Alamy. Data on specific revenue for product is not provided but is part of their subscriptions.
- Creative Images & Videos: Royalty free media assets used in digital marketing. Major competitors include Shutterstock, Adobe Stock, and Alamy. Data on specific revenue for product is not provided but is part of their subscriptions.
Market Dynamics
Industry Overview
The visual content market is evolving with the rise of AI-generated images and increasing demand for diverse and authentic content. Subscription models are prevalent.
Positioning
Getty Images is positioned as a premium provider of high-quality imagery and video, differentiating itself through its extensive archive, editorial content, and rights management capabilities.
Total Addressable Market (TAM)
The TAM for visual content is estimated to be in the billions of dollars. Getty Images' high-quality offerings give it a solid place to serve this market.
Upturn SWOT Analysis
Strengths
- Extensive content library
- Strong brand recognition
- High-quality imagery and video
- Editorial partnerships
- Rights management expertise
Weaknesses
- Higher pricing compared to competitors
- Dependence on key partnerships
- Vulnerable to economic downturns affecting advertising spend
- Complex licensing terms
Opportunities
- Growth in digital advertising and marketing
- Expansion into new content formats (e.g., virtual reality)
- Partnerships with AI content generation platforms
- Penetration of emerging markets
- Acquisition of smaller content providers
Threats
- Competition from lower-priced stock image providers
- Technological disruption from AI-generated content
- Copyright infringement and piracy
- Changing consumer preferences for visual content
- Economic downturns impacting marketing budgets
Competitors and Market Share
Key Competitors
- Shutterstock (SSTK)
- Adobe (ADBE)
- Alamy (N/A)
Competitive Landscape
Getty Images competes primarily on content quality and rights management, while Shutterstock competes on price and breadth of selection. Adobe leverages its creative software ecosystem.
Major Acquisitions
iStockphoto
- Year: 2006
- Acquisition Price (USD millions): 50
- Strategic Rationale: Expanded Getty Images' reach into the microstock market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic expansion of content library.
Future Projections: Analyst estimates need to be consulted for future growth projections. Focus on premium content and expansion is crucial.
Recent Initiatives: Focus on expanding its video library, partnerships with media companies, and investment in AI-powered search and content creation technologies.
Summary
Getty Images is a leading provider of high-quality visual content with a strong brand and extensive library. Its premium pricing strategy and reliance on partnerships are notable factors. It faces competition from lower-priced providers and the emerging threat of AI-generated content, requiring it to adapt its strategies to maintain its position. Diversification of offerings and further growth in video and emerging markets is needed. Its market share is leading over competitiors, however it needs to stay competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Websites
- Industry Reports
- Market Analysis Reports
- SEC Filings
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and may vary. Financial data needs to be extracted from Company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Getty Images Holdings Inc.
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2022-07-25 | CEO & Director Mr. Craig Peters | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1700 | Website https://www.gettyimages.com |
Full time employees 1700 | Website https://www.gettyimages.com | ||
Getty Images Holdings, Inc. provides creative and editorial visual content solutions in the Americas, Europe, the Middle East, Africa, and Asia-Pacific. It offers creative, which includes royalty-free photos, illustrations, vectors, videos, and generative AI-services; editorial, which consists of photos and videos covering entertainment, sports, and news; and other products and services, such as music licensing, digital asset management, distribution services, print sales, and data access and/or licensing. The company also provides its stills, images, and videos through its website Gettyimages.com, which serves enterprise agency, media, and corporate customers; iStock.com, an e-commerce platform that primarily serves small and medium-sized businesses, including the freelance market; Unsplash.com, a platform that offers free stock photo downloads and paid subscriptions to high-growth prosumer and semi-professional creator segments; and Unsplash+, an unlimited paid subscription that provides access to model released content with expanded legal protections. In addition, it maintains privately-owned photographic archives covering news, sport, and entertainment, as well as variety of subjects, including lifestyle, business, science, health, wellness, beauty, sports, transportation, and travel. The company was founded in 1995 and is headquartered in Seattle, Washington.
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