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Surgepays Inc (SURG)



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Upturn Advisory Summary
08/28/2025: SURG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9
1 Year Target Price $9
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 54.56% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 52.10M USD | Price to earnings Ratio - | 1Y Target Price 9 |
Price to earnings Ratio - | 1Y Target Price 9 | ||
Volume (30-day avg) 2 | Beta 1.09 | 52 Weeks Range 1.05 - 3.47 | Updated Date 08/29/2025 |
52 Weeks Range 1.05 - 3.47 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.18 | Actual -0.36 |
Profitability
Profit Margin -133.85% | Operating Margin (TTM) -59.13% |
Management Effectiveness
Return on Assets (TTM) -82.11% | Return on Equity (TTM) -211.39% |
Valuation
Trailing PE - | Forward PE 8 | Enterprise Value 57743139 | Price to Sales(TTM) 1.43 |
Enterprise Value 57743139 | Price to Sales(TTM) 1.43 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 1 | Shares Outstanding 19735600 | Shares Floating 13695912 |
Shares Outstanding 19735600 | Shares Floating 13695912 | ||
Percent Insiders 31.11 | Percent Institutions 8.12 |
Upturn AI SWOT
Surgepays Inc

Company Overview
History and Background
Surgepays Inc. was founded in 2001 and focuses on providing technological solutions for convenience stores, bodegas, and other retailers. Initially focused on prepaid wireless services, it has expanded its offerings to include financial services, software solutions, and other products targeted at underserved communities.
Core Business Areas
- Financial Technology: Provides financial technology solutions, including prepaid debit cards, mobile top-up services, and other financial products.
- Retail Software: Offers software solutions that help retailers manage inventory, streamline operations, and enhance customer engagement.
- Wireless Services: Offers prepaid wireless services, catering to customers who may not have access to traditional wireless plans.
Leadership and Structure
Brian Cox serves as the Chairman and CEO. The company has a typical corporate structure with departments focused on finance, operations, sales, and technology. Key personnel are involved in driving strategic initiatives and managing the day-to-day operations.
Top Products and Market Share
Key Offerings
- Prepaid Wireless: Prepaid wireless plans for various carriers. Market share information is fragmented and difficult to pinpoint precisely, but the prepaid wireless market is competitive, with major players like Tracfone and Verizon's Visible. Surgepays focuses on a specific niche within this larger market. Revenue contribution from this product varies but is significant to overall revenue. Competitors include Tracfone, Verizon, T-Mobile, and other MVNOs.
- Financial Services (Prepaid Cards, Mobile Top-up): Prepaid debit cards and mobile top-up services. These services target underserved communities, providing access to financial tools and services. Market share is difficult to determine precisely, as the market is fragmented, but there is demand for these services in the communities Surgepays serves. Competitors include Green Dot, Netspend, and InComm.
- Retail Software Solutions: Software solutions for retailers to manage their business. Market share is limited. Competitors include many POS systems.
Market Dynamics
Industry Overview
The industries Surgepays operates in (prepaid wireless, fintech for underserved communities, and retail software) are characterized by competition, technological advancements, and regulatory oversight. The prepaid wireless market faces challenges from consolidation among carriers and the increasing availability of affordable postpaid plans. The fintech segment is driven by the need for accessible financial services for those excluded from traditional banking. Retail software sees steady growth as stores seek to improve efficiency.
Positioning
Surgepays positions itself as a provider of essential services and technology for underserved communities and retailers. Its competitive advantage lies in its established network of retail partners and its focus on meeting the specific needs of these communities. This is done by allowing the stores to bundle these packages together to create loyalty for repeat business.
Total Addressable Market (TAM)
The TAM for Surgepays' combined offerings is estimated to be in the billions of dollars. Prepaid wireless accounts for a substantial portion, while the market for fintech solutions for the unbanked and underbanked represents a growing opportunity. Retail software is also a segment with vast value. Surgepays is well-positioned to capture a portion of this TAM with its focused approach.
Upturn SWOT Analysis
Strengths
- Established network of retail partners
- Focus on underserved communities
- Diverse product portfolio (wireless, fintech, software)
- Strong leadership team
Weaknesses
- Reliance on retail partnerships
- Competition from larger players
- Small scale limits bargaining power
- Susceptible to regulatory changes impacting prepaid services
Opportunities
- Expansion into new geographic markets
- Development of new fintech solutions
- Strategic acquisitions to expand product offerings
- Partnerships with other companies serving underserved communities
Threats
- Increased competition from larger companies
- Changes in regulations impacting prepaid services
- Economic downturn affecting consumer spending
- Technological disruptions that render current products obsolete
Competitors and Market Share
Key Competitors
- GDOT
- PAYO
- FISV
Competitive Landscape
Surgepays competes with larger, more established companies in the prepaid wireless, fintech, and retail software markets. Its competitive advantage lies in its focus on underserved communities and its network of retail partners. It needs to continually innovate and adapt to stay ahead of the competition.
Growth Trajectory and Initiatives
Historical Growth: Growth trends need to be updated and cannot be retrieved as of the knowledge cut-off.
Future Projections: Future projections need to be updated and cannot be retrieved as of the knowledge cut-off.
Recent Initiatives: Recent initiatives need to be updated and cannot be retrieved as of the knowledge cut-off.
Summary
Surgepays is a company focused on providing essential services and technology solutions to underserved communities, operating in prepaid wireless, fintech, and retail software. The company possesses strengths in its established retail network and diverse product portfolio. However, it faces threats from larger competitors and regulatory changes. Continued innovation and strategic expansions are crucial for its sustained growth and success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings
- Third-Party Research
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and competitor analysis are based on available information and estimates. Financial performance details need to be updated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Surgepays Inc
Exchange NASDAQ | Headquaters Bartlett, TN, United States | ||
IPO Launch date 2005-09-22 | President, CEO & Director Mr. Kevin Brian Cox | ||
Sector Communication Services | Industry Telecom Services | Full time employees 130 | Website https://surgepays.com |
Full time employees 130 | Website https://surgepays.com |
SurgePays, Inc., together with its subsidiaries, operates as a financial technology and telecom company in the United States. It operates in two segments, Mobile Virtual Network Operator (MVNO) Telecommunications and Comprehensive Platform Services. The company offers mobile broadband solutions to consumers; ACH banking relationships and fintech transactions platform to convenience stores; prepaid wireless top-ups platform for convenience store clerks to handle top-ups for wireless brands; and transaction and marketing solutions. SurgePays, Inc. is headquartered in Bartlett, Tennessee.

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