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Upturn AI SWOT - About
Taboola.com Ltd. Warrant (TBLAW)
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Upturn Advisory Summary
10/20/2025: TBLAW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -49.61% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/20/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.3 | 52 Weeks Range 0.07 - 0.55 | Updated Date 05/17/2025 |
52 Weeks Range 0.07 - 0.55 | Updated Date 05/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.77% | Operating Margin (TTM) -1.47% |
Management Effectiveness
Return on Assets (TTM) 1.43% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 168554354 |
Shares Outstanding - | Shares Floating 168554354 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Taboola.com Ltd. Warrant
Company Overview
History and Background
Taboola, founded in 2007, pioneered content recommendation. It focuses on surfacing relevant content for users across various websites and platforms. It went public in 2021 via a SPAC merger.
Core Business Areas
- Content Recommendation: Recommends relevant articles, videos, and other content across a network of websites and applications, driving engagement and monetization.
- Advertising Platform: Provides a platform for advertisers to reach a broad audience and drive traffic to their websites or content.
- Taboola News: Delivers personalized news feeds to users, integrating with mobile device manufacturers and carriers.
Leadership and Structure
Adam Singolda is the CEO and founder. The company has a typical corporate structure with departments focusing on engineering, sales, marketing, and operations. It reports to a Board of Directors. The Taboola.com Ltd. Warrant is linked to the underlying stock.
Top Products and Market Share
Key Offerings
- Content Recommendation Platform: Taboola's core product. It uses algorithms to display personalized content recommendations on publisher websites. Competitors include Outbrain (OB), Google Discover, and other native advertising platforms. Market share data varies by region and specific placement type but Taboola is generally considered a leading player. Revenue from this core product makes up the vast majority of the company's revenue.
- Taboola Ads: A platform for advertisers to buy placement across the Taboola network.
- Taboola News: Personalized news feed integrated with mobile devices. It competes with Apple News, Google News, and other news aggregators. Revenue generated from this product is material, but lower than that of the core recommendation platform.
Market Dynamics
Industry Overview
The content recommendation and native advertising industry is growing, driven by the increasing demand for personalized content experiences and alternative revenue streams for publishers. The industry is becoming more competitive, with increased focus on AI and user privacy.
Positioning
Taboola positions itself as a leader in content recommendation and native advertising, focusing on innovation and partnership with publishers and advertisers. It competes directly with other content recommendation platforms but aims to differentiate through its technology and scale.
Total Addressable Market (TAM)
The total addressable market for digital advertising is substantial. Taboola competes within the subset of native advertising and content discovery, which represents a significant portion of the overall digital advertising spend. The TAM is estimated in the billions of dollars, and Taboola is positioned to capture a share of this market through its various products and solutions.
Upturn SWOT Analysis
Strengths
- Large network of publisher partners
- Proprietary content recommendation technology
- Established brand recognition
- Strong management team
Weaknesses
- Reliance on third-party publishers
- Dependence on advertising revenue
- Potential for brand safety concerns related to content recommendations
- Profitability Concerns
Opportunities
- Expansion into new markets
- Development of new content recommendation formats
- Partnerships with mobile device manufacturers
- Leveraging AI and machine learning
Threats
- Increased competition from other content recommendation platforms
- Changes in advertising regulations
- Decline in advertising spending
- User privacy concerns
Competitors and Market Share
Key Competitors
- OB
- MGNI
- GOOGL
- META
Competitive Landscape
Taboola competes with a mix of specialized content recommendation platforms and larger digital advertising players. Advantages include its established publisher network and technology. Disadvantages include reliance on advertising revenue and brand safety concerns.
Major Acquisitions
Connexity
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Enhanced e-commerce capabilities and diversified revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Requires analysis of TBLA.
Future Projections: Requires analysis of TBLA.
Recent Initiatives: Requires analysis of TBLA.
Summary
Taboola is a prominent player in content recommendation with a large publisher network. However, it faces competition, advertising spending volatility, and profitability challenges. The Connexity acquisition diversifies revenue. Success hinges on innovating its core recommendation platform and managing brand safety concerns. The Taboola.com Ltd. Warrant (TBLAW) value depends on the performance of the underlying common stock, Taboola.com Ltd. (TBLA).
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market data is subject to change. Warrant value is tied to the performance of the underlying common stock. Consult a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Taboola.com Ltd. Warrant
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2020-10-28 | Founder, CEO & Director Mr. Adam Singolda | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2000 | Website https://www.taboola.com |
Full time employees 2000 | Website https://www.taboola.com | ||
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web. The company was incorporated in 2006 and is headquartered in New York, New York.
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