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Criteo Sa(CRTO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CRTO
10/02/2026: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Criteo SA is an international advertising technology company that provides AI-powered solutions to help retailers and brands reach consumers across the open internet. The company has successfully shifted its focus toward the high-growth retail media sector, which acts as a key engine for its long-term revenue diversification. While Criteo maintains a leading position as an independent advertising partner, it faces persistent competitive risks from large, vertically integrated 'walled garden' ecosystems. Investors should monitor the company's ability to navigate changing privacy regulations and effectively transition from legacy tracking methods to its new first-party data identity solutions. The stock may interest growth-oriented investors looking for exposure to the maturing retail media market.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Criteo operates in a high-growth sector but faces significant structural and competitive headwinds. |
| Momentum investor | Mixed fit | The stock's momentum is highly dependent on market cycles in digital advertising and the successful scaling of the retail media segment. |
| Value investor | Strong fit while signal remains positive | The company often trades at modest valuation multiples compared to high-growth SaaS peers. |
| Dividend investor | Weak fit | Criteo does not currently pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High sensitivity to tech sector volatility and advertising spend cycles makes this a higher-risk security. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is susceptible to fluctuations in the broader tech sector and digital ad spend forecasts. |
| Valuation risk | Medium | While often priced modestly, valuation is vulnerable to earnings misses if retail media growth slows. |
| Competition risk (AI and walled gardens) | High | Major players like Amazon and Google exert intense pressure on independent ad-tech providers. |
| Business quality | Medium | The company maintains solid technology, but faces structural challenges from privacy changes. |
| Dividend income | Low / none | Investors receive no cash distributions from the company. |
| Execution risk | Medium / high | The company must successfully transition its revenue base away from legacy cookie-dependent products. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -30.66% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 746.23M USD | Price to earnings Ratio 7.77 | 1Y Target Price 20.23 |
Price to earnings Ratio 7.77 | 1Y Target Price 20.23 | ||
Volume (30-day avg) 250.1K shares | Beta 0.3 | 52 Weeks Range 14.35 - 25.29 | Updated Date 10/02/2026 |
52 Weeks Range 14.35 - 25.29 | Updated Date 10/02/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.96 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Media | Sponsored products and display ads on retailer websites. | This is the company's fastest-growing segment, acting as a high-margin toll road for brands wanting to advertise on retailer sites. |
| Marketing Solutions | Retargeting, customer acquisition, and engagement tools. | This is the core, stable business that relies on the strength of the open internet for data and reach. |
| Geographic Operations | Americas, EMEA, and APAC regions. | The company is globally diversified, which spreads risk but exposes it to varying regional privacy regulations. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 7.77 | Forward PE 4.99 | Enterprise Value 670.14M | Price to Sales(TTM) 0.4 |
Enterprise Value 670.14M | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA 2.43 | Shares Outstanding 49.00M | Shares Floating 47.87M |
Shares Outstanding 49.00M | Shares Floating 47.87M | ||
Percent Insiders 3.41 | Percent Institutions 89.69 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Criteo Sa
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2013-10-30 | CEO & Director Mr. Michael Komasinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3543 | Website https://www.criteo.com |
Full time employees 3543 | Website https://www.criteo.com | ||
Criteo S.A., a technology company, provides platform to connects the commerce ecosystem for brands, agencies, retailers, and media owners to drive measurable business outcomes in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The Retail Media segment connects brands to shoppers at the digital point of sale through personalized ads that appear on retailer websites and across the open internet. The Performance Media segment encompasses commerce activation, monetization, and services that enable advertisers to reach and convert consumers across channels. It also offers Commerce Max, a suite of retail media demand-side tools that allow brands, agencies, and retailers to plan and buy media across retailer and open internet inventory with closed-loop, product-level measurement, and return-on-ad-spend optimization; Commerce Growth, a solution for continuous customer acquisition and retention for performance marketers and agencies; and GO, an AI-driven solution that automates campaign creation and optimization. In addition, the company provides Commerce Yield, which offers monetization solutions that help retailers and marketplaces maximize the value of their digital assets through inventory and data management, packaging, and in-depth insights; Commerce Grid, a commerce-focused supply side platform for media owner data and inventory monetization; and Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It serves retail, travel and marketplaces, and other commerce companies. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
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