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Upturn AI SWOT - About
CRTO 
Criteo Sa (CRTO)
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Upturn Advisory Summary
09/16/2025: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.17
1 Year Target Price $38.17
| 8 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.14B USD | Price to earnings Ratio 9.22 | 1Y Target Price 38.17 |
Price to earnings Ratio 9.22 | 1Y Target Price 38.17 | ||
Volume (30-day avg) 13 | Beta 0.47 | 52 Weeks Range 21.44 - 47.27 | Updated Date 09/16/2025 |
52 Weeks Range 21.44 - 47.27 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.01% | Operating Margin (TTM) 6.31% |
Management Effectiveness
Return on Assets (TTM) 5.75% | Return on Equity (TTM) 12.82% |
Valuation
Trailing PE 9.22 | Forward PE 5.08 | Enterprise Value 1045648193 | Price to Sales(TTM) 0.59 |
Enterprise Value 1045648193 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA 3.61 | Shares Outstanding 52327400 | Shares Floating 41821073 |
Shares Outstanding 52327400 | Shares Floating 41821073 | ||
Percent Insiders 2.21 | Percent Institutions 93.33 |
Upturn AI SWOT
Criteo Sa
Company Overview
History and Background
Criteo S.A. was founded in Paris, France, in 2005. Initially focused on personalized retargeting advertising, it has evolved into a global technology company powering the world's marketers with trusted and impactful advertising.
Core Business Areas
- Commerce Media Platform: Enables brands, retailers, and publishers to connect and transact with shoppers across the online and offline world. This includes solutions for audience targeting, personalized advertising, and measurement.
- Marketing Solutions: Offers a range of solutions to help marketers acquire new customers and re-engage existing ones, leveraging data and machine learning to deliver relevant ads.
- Retail Media: Allows retailers to monetize their website traffic by displaying sponsored product ads.
Leadership and Structure
Criteo is led by CEO Megan Clarken. The company has a global organizational structure with teams focused on engineering, product, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Commerce Max: A self-service platform allowing brands and agencies to plan, activate, and measure omni-channel advertising campaigns with ease. Competitors include Google Ads and Facebook Ads. Market share and revenue are difficult to pinpoint precisely due to competitive landscape. Criteo reports its overall revenue in its financial statements, not segmented by product.
- Retail Media Platform: Helps retailers monetize their traffic and brands connect with shoppers at the point of sale, using first party data. Competitors include PromoteIQ (acquired by Microsoft), CitrusAd (acquired by Epsilon). Market share data is limited, revenue is included in overall Criteo performance
- Demand Side Platform (DSP): Enables advertisers to bid on and buy ad inventory across multiple exchanges. Competitors include The Trade Desk, Google DV360. Market share data is limited, revenue is included in overall Criteo performance
Market Dynamics
Industry Overview
The advertising technology (AdTech) industry is characterized by rapid technological advancements, increasing data privacy regulations, and growing competition. The shift toward digital advertising continues to fuel growth.
Positioning
Criteo positions itself as a leader in commerce media, leveraging its data and technology to deliver personalized advertising experiences. Its competitive advantages include its shopper graph and machine learning capabilities.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach hundreds of billions of dollars. Criteo is positioned to capture a significant portion of this market through its commerce media platform and marketing solutions. Exact TAM values are available from market research reports.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Extensive shopper data
- Personalization capabilities
- Global presence
- Strong brand reputation
Weaknesses
- Reliance on third-party cookies (though mitigated by investment in cookieless solutions)
- Competition from larger players
- Dependence on major retail partners
- Data privacy concerns
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with retailers and brands
- Growth of e-commerce
- Adoption of cookieless advertising solutions
Threats
- Increasing data privacy regulations (e.g., GDPR, CCPA)
- Competition from larger, more established players
- Changes in technology (e.g., blocking of third-party cookies)
- Economic downturn
- Fraudulent advertising activities
Competitors and Market Share
Key Competitors
- GOOG
- META
- TTD
- AMZN
Competitive Landscape
Criteo faces competition from larger players like Google and Meta, but differentiates itself through its focus on commerce media and personalized advertising.
Major Acquisitions
IPONWEB
- Year: 2022
- Acquisition Price (USD millions): 380
- Strategic Rationale: Acquisition of IPONWEB enhances Criteo's offerings by providing a leading Demand Side Platform.
Growth Trajectory and Initiatives
Historical Growth: Criteo has experienced growth in revenue and market share over the past few years, driven by its expansion into new markets and development of new products and services.
Future Projections: Analyst projections for Criteo's future growth vary, but generally positive, expecting continued growth in revenue and profitability.
Recent Initiatives: Recent initiatives include investment in cookieless advertising solutions, expansion into new markets, and partnerships with retailers and brands.
Summary
Criteo is a solid company with a strong position in the commerce media space. Their advanced technology and personalization capabilities are key strengths. The company needs to watch out for increasing data privacy regulations and intense competition. Strategic acquisitions have strengthened their position in recent years.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Criteo's investor relations website
- Market research reports
- Analyst estimates
- Company filings
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Criteo Sa
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-10-30 | CEO & Director Mr. Michael Komasinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3507 | Website https://www.criteo.com |
Full time employees 3507 | Website https://www.criteo.com | ||
Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
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