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Upturn AI SWOT - About
CRTO 
Criteo Sa (CRTO)
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Upturn Advisory Summary
07/08/2025: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $40.83
1 Year Target Price $40.83
| 8 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.32B USD | Price to earnings Ratio 10.18 | 1Y Target Price 40.83 |
Price to earnings Ratio 10.18 | 1Y Target Price 40.83 | ||
Volume (30-day avg) 13 | Beta 0.51 | 52 Weeks Range 23.24 - 49.93 | Updated Date 07/8/2025 |
52 Weeks Range 23.24 - 49.93 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.35% | Operating Margin (TTM) 10.67% |
Management Effectiveness
Return on Assets (TTM) 5.77% | Return on Equity (TTM) 13.45% |
Valuation
Trailing PE 10.18 | Forward PE 5.9 | Enterprise Value 1110310025 | Price to Sales(TTM) 0.68 |
Enterprise Value 1110310025 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.57 | Enterprise Value to EBITDA 3.95 | Shares Outstanding 53141900 | Shares Floating 43258013 |
Shares Outstanding 53141900 | Shares Floating 43258013 | ||
Percent Insiders 2.19 | Percent Institutions 102.13 |
Upturn AI SWOT
Criteo Sa
Company Overview
History and Background
Criteo SA was founded in 2005 in Paris, France. It initially focused on personalized retargeting advertising, growing significantly through partnerships and technological advancements. It has evolved from a retargeting specialist to a broader marketing platform.
Core Business Areas
- Commerce Media Platform: Criteo's core platform provides personalized advertising and marketing solutions for retailers and brands, connecting them with consumers across the purchase journey.
- Retail Media: Enables retailers to monetize their website and app traffic by displaying targeted ads to shoppers. It offers a suite of solutions including sponsored products, display ads, and offsite media.
- Marketing Solutions: Provides advertising solutions designed to drive sales and brand awareness. This includes services for customer acquisition, retargeting, and brand building.
Leadership and Structure
The leadership team includes Megan Clarken (CEO). The organizational structure is composed of functional teams, including engineering, sales, marketing, and operations, across different geographical regions.
Top Products and Market Share
Key Offerings
- Criteo AI Engine: An AI-powered advertising engine that optimizes campaigns for performance, including personalization and bidding strategies. Estimated revenue contribution is significant but not publicly disclosable. Competitors include Google Ads and Meta Ads.
- Retail Media Platform: Enables retailers to monetize their digital assets through targeted advertising. It connects brands with shoppers on retail sites and apps. Competitors include CitrusAd, Quotient Technology and Pacvue.
Market Dynamics
Industry Overview
The digital advertising industry is currently marked by increased competition, privacy regulations (like GDPR and CCPA), and the rise of walled gardens such as Google, Amazon, and Meta. Third party cookies are becoming deprecated leading to more advanced AI-based advertising techniques and first party data.
Positioning
Criteo is positioned as a specialist in commerce media, helping retailers and brands optimize their advertising spend and reach relevant audiences. It competes with larger players through its niche expertise and AI-driven optimization.
Total Addressable Market (TAM)
The TAM for digital advertising is expected to reach hundreds of billions of dollars. Criteo focuses on the commerce marketing section with billions in TAM. Criteo is positioned to capture more of this space with its commerce solutions.
Upturn SWOT Analysis
Strengths
- Strong AI and machine learning capabilities
- Established relationships with retailers and brands
- Focus on commerce marketing
- Global presence
Weaknesses
- Dependence on third-party data
- Competition from larger players
- Evolving privacy regulations
- Fluctuations in ad spend
Opportunities
- Expansion into new markets and geographies
- Development of new advertising formats
- Leveraging first-party data solutions
- Growth of e-commerce
Threats
- Increasing competition in the digital advertising space
- Changes in privacy regulations
- Technological disruptions in advertising
- Economic downturn affecting ad spend
Competitors and Market Share
Key Competitors
- GOOG
- META
- AMZN
Competitive Landscape
Criteo's competitive advantages lie in its commerce marketing focus and AI-driven optimization. Its disadvantages include competition from larger players and dependence on third-party data.
Major Acquisitions
IPONWEB
- Year: 2022
- Acquisition Price (USD millions): 380
- Strategic Rationale: To expand Criteo's technological capabilities and diversify into new advertising solutions.
Growth Trajectory and Initiatives
Historical Growth: Criteo's historical growth has been influenced by the rise of e-commerce and digital advertising. It has experienced growth in revenue driven by retargeting and personalization solutions.
Future Projections: Future growth projections depend on Criteo's ability to adapt to changes in privacy regulations, capitalize on new advertising formats, and expand into new markets. Analyst estimates need to be sought elsewhere.
Recent Initiatives: Recent strategic initiatives include expanding its commerce media platform, focusing on first-party data solutions, and developing new advertising formats.
Summary
Criteo is positioned in the competitive digital advertising market as a commerce marketing specialist. Its strength lies in its AI capabilities and retailer relationships. Criteo faces challenges from larger companies and evolving privacy regulations. Adapting to the shift to first-party data and expanding its platform will be crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Articles
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Criteo Sa
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-10-30 | CEO & Director Mr. Michael Komasinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3507 | Website https://www.criteo.com |
Full time employees 3507 | Website https://www.criteo.com | ||
Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
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