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Upturn AI SWOT - About
CRTO 
Criteo Sa (CRTO)
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Upturn Advisory Summary
10/30/2025: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $35.92
1 Year Target Price $35.92
| 8 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.15B USD | Price to earnings Ratio 7.4 | 1Y Target Price 35.92 |
Price to earnings Ratio 7.4 | 1Y Target Price 35.92 | ||
Volume (30-day avg) 13 | Beta 0.42 | 52 Weeks Range 19.50 - 47.27 | Updated Date 10/31/2025 |
52 Weeks Range 19.50 - 47.27 | Updated Date 10/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.96 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When Before Market | Estimate 0.92 | Actual 1.31 |
Profitability
Profit Margin 8.59% | Operating Margin (TTM) 10.99% |
Management Effectiveness
Return on Assets (TTM) 6.99% | Return on Equity (TTM) 15.51% |
Valuation
Trailing PE 7.4 | Forward PE 4.92 | Enterprise Value 1009019041 | Price to Sales(TTM) 0.59 |
Enterprise Value 1009019041 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 3.49 | Shares Outstanding 52549158 | Shares Floating 46238789 |
Shares Outstanding 52549158 | Shares Floating 46238789 | ||
Percent Insiders 2.2 | Percent Institutions 91.11 |
Upturn AI SWOT
Criteo Sa
Company Overview
History and Background
Criteo SA was founded in 2005 in Paris, France. Initially focused on personalized retargeting advertising, Criteo has evolved to provide a broader range of marketing solutions. Key milestones include its IPO in 2013 and subsequent acquisitions expanding its capabilities.
Core Business Areas
- Commerce Media Platform: A platform designed to help brands and retailers connect with shoppers at various points of their purchasing journey, enabling personalized advertising and sales opportunities.
- Retail Media: Solutions helping retailers monetize their website traffic through advertising, allowing brands to promote their products directly on retailer sites.
- Marketing Solutions: Offerings encompassing various advertising technologies to improve marketing campaign effectiveness across different channels.
Leadership and Structure
The CEO is currently Megan Clarken. The organizational structure comprises departments focused on engineering, product, sales, marketing, and finance, with regional teams supporting global operations.
Top Products and Market Share
Key Offerings
- Criteo AI Engine: Uses machine learning to personalize ads and improve campaign performance. While specific market share is difficult to pinpoint exactly, Criteo claims to power significant sales for their clients. Competitors include Google Ads and Meta Advantage+.
- Criteo Retail Media Platform: Allows brands to advertise directly on retailer websites. Criteo is a leader in this space, with revenue generation as the primary metric; this segment is competing with Amazon Advertising.
Market Dynamics
Industry Overview
The digital advertising industry is currently undergoing rapid changes due to evolving privacy regulations, increasing emphasis on data security, and the growth of e-commerce. It is highly competitive, with many players vying for market share.
Positioning
Criteo positions itself as a leading commerce media platform, differentiating itself through advanced AI and a focus on personalized advertising. Criteo helps companies with retargeting, but has broadened its appeal.
Total Addressable Market (TAM)
The total digital advertising market is estimated to be in the hundreds of billions of dollars. Criteo is aiming to capture a larger portion of this TAM by expanding its commerce media platform and retail media solutions.
Upturn SWOT Analysis
Strengths
- Strong AI-powered technology
- Extensive reach across the open web
- Established relationships with retailers and brands
- Focus on personalized advertising
Weaknesses
- Reliance on third-party data
- Competition from larger players with more resources
- Exposure to changing privacy regulations
- Complexity in offering integrations
Opportunities
- Growth in e-commerce
- Expansion of retail media networks
- Development of privacy-preserving advertising solutions
- Further application of AI in advertising
Threats
- Increasing data privacy regulations (e.g., GDPR, CCPA)
- Dominance of walled gardens (e.g., Google, Facebook)
- Technological disruptions
- Economic downturn impacting advertising spend
Competitors and Market Share
Key Competitors
- GOOGL
- META
- AMZN
Competitive Landscape
Criteo competes with larger players like Google and Facebook. Criteo differentiates itself with its commerce media platform and retail media solutions. Google and Meta has larger resources but Criteo has strength in data retargeting.
Major Acquisitions
Storetail
- Year: 2018
- Acquisition Price (USD millions): 80
- Strategic Rationale: Expanded Criteo's capabilities in personalized in-store advertising.
Growth Trajectory and Initiatives
Historical Growth: Criteo has experienced moderate growth in recent years, driven by its expansion into retail media and the increasing adoption of its AI-powered advertising solutions.
Future Projections: Analyst estimates suggest continued growth for Criteo, fueled by its focus on commerce media and retail media. The adoption of new privacy frameworks will affect their projected trajectory.
Recent Initiatives: Recent initiatives include expanding its retail media platform, investing in AI research, and forging partnerships with major retailers.
Summary
Criteo is a key player in the commerce media and retail media space with strong AI capabilities. Its dependence on third-party data and competition with larger companies present challenges. Growth opportunities exist in e-commerce and privacy-preserving advertising solutions, although potential future regulatory scrutiny remains a serious threat to Criteo's current business model.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share is an estimate. Financials should be verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Criteo Sa
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-10-30 | CEO & Director Mr. Michael Komasinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3507 | Website https://www.criteo.com |
Full time employees 3507 | Website https://www.criteo.com | ||
Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
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