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Upturn AI Summary - About
Criteo Sa(CRTO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CRTO
11/02/2026: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Criteo SA is a global advertising technology company specializing in commerce media, providing tools for brands and retailers to deliver personalized ads. Its primary strength lies in its extensive access to first-party retail data, which helps it remain effective in a privacy-focused environment. The company's main growth story centers on its expanding Retail Media platform, which enables retailers to monetize their own websites. Key risks include intense competition from dominant tech platforms and sensitivity to tightening global data privacy regulations. The stock may interest growth-oriented investors looking for exposure to digital retail advertising, though they should monitor the successful integration of its recent technology acquisitions.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Criteo is aggressively pivoting toward the high-growth Retail Media sector. |
| Momentum investor | Mixed fit | Momentum depends on the market's reaction to quarterly Retail Media growth results. |
| Value investor | Strong fit | The stock often trades at modest valuation multiples compared to larger tech peers. |
| Dividend investor | Weak fit | The company does not pay a dividend. |
| Low-risk investor | Weak fit | Advertising tech is inherently volatile and sensitive to economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Ad-tech stocks are highly sensitive to news regarding privacy and digital spend. |
| Valuation risk | Medium | Market sentiment toward ad-tech can swing rapidly based on growth expectations. |
| Competition risk (Big Tech AI competition) | High | Dominant players like Google and Meta have massive data advantages. |
| Business quality | Medium | The transition to a new business model remains ongoing. |
| Dividend income | Low / none | Investors should not rely on CRTO for income. |
| Execution risk | Medium | Successful integration of acquired technologies like Iponweb is critical. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -8.06% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 717.81M USD | Price to earnings Ratio 7.47 | 1Y Target Price 20.05 |
Price to earnings Ratio 7.47 | 1Y Target Price 20.05 | ||
Volume (30-day avg) 325.3K shares | Beta 0.3 | 52 Weeks Range 13.95 - 25.29 | Updated Date 11/01/2026 |
52 Weeks Range 13.95 - 25.29 | Updated Date 11/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.96 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Commerce Media Platform | Includes Retail Media and Marketing Solutions revenue. | Criteo makes money by helping retailers and brands show relevant ads to shoppers. |
| Geography | Operations across Americas, EMEA, and APAC. | Revenue is globally diversified, though historically strong in Europe. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-04 | When Before Market | Estimate 0.3 | Actual - |
Profitability
Profit Margin 5.6% | Operating Margin (TTM) 5.82% |
Management Effectiveness
Return on Assets (TTM) 5.23% | Return on Equity (TTM) 9.32% |
Valuation
Trailing PE 7.47 | Forward PE 4.41 | Enterprise Value 576.07M | Price to Sales(TTM) 0.39 |
Enterprise Value 576.07M | Price to Sales(TTM) 0.39 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA 2.09 | Shares Outstanding 49.00M | Shares Floating 47.87M |
Shares Outstanding 49.00M | Shares Floating 47.87M | ||
Percent Insiders 3.41 | Percent Institutions 88.7 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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