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Upturn AI SWOT - About
CRTO 
Criteo Sa (CRTO)
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Upturn Advisory Summary
08/28/2025: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.17
1 Year Target Price $38.17
| 8 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.30B USD | Price to earnings Ratio 10.41 | 1Y Target Price 38.17 |
Price to earnings Ratio 10.41 | 1Y Target Price 38.17 | ||
Volume (30-day avg) 13 | Beta 0.42 | 52 Weeks Range 22.43 - 47.42 | Updated Date 08/29/2025 |
52 Weeks Range 22.43 - 47.42 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 0.7528 | Actual 0.92 |
Profitability
Profit Margin 7.01% | Operating Margin (TTM) 6.31% |
Management Effectiveness
Return on Assets (TTM) 5.75% | Return on Equity (TTM) 12.82% |
Valuation
Trailing PE 10.41 | Forward PE 5.86 | Enterprise Value 1184315697 | Price to Sales(TTM) 0.67 |
Enterprise Value 1184315697 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 0.61 | Enterprise Value to EBITDA 4.09 | Shares Outstanding 52327400 | Shares Floating 41821073 |
Shares Outstanding 52327400 | Shares Floating 41821073 | ||
Percent Insiders 2.21 | Percent Institutions 93.03 |
Upturn AI SWOT
Criteo Sa
Company Overview
History and Background
Criteo S.A. was founded in 2005 in Paris, France. It initially focused on personalized retargeting ads. Over time, it expanded its offerings to include audience matching and contextual advertising solutions, becoming a major player in the open internet advertising ecosystem. Criteo has undergone changes in leadership and strategic direction adapting to the evolving digital advertising landscape.
Core Business Areas
- Commerce Media Platform: Connects marketers and retailers, enabling personalized advertising experiences across the open internet. Facilitates product discovery, drives sales, and enhances customer loyalty for retailers and brands.
- Marketing Solutions: Provides tools and services for marketers to manage and optimize their digital advertising campaigns, including retargeting, customer acquisition, and audience targeting solutions.
Leadership and Structure
The leadership team includes Megan Clarken (CEO), Sarah Glickman (CFO), and other key executives. The company operates with a functional organizational structure, with teams dedicated to product development, engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Commerce Max: A retail media platform connecting retailers and brands through personalized ad experiences. Helps retailers monetize their website traffic and helps brands reach in-market shoppers. Competitors include Pacvue, CitrusAd, and Skai.
- Market Share Data or revenue: Revenue is embedded in Criteo's marketing solutions revenue. Market share specifically for Commerce Max is not publicly broken out.
- App Marketing: Solutions for driving app installs, re-engaging app users, and increasing in-app purchases. Competitors include ironSource, Liftoff, and Singular.
- Market Share Data or revenue: Revenue is embedded in Criteo's marketing solutions revenue. Market share specifically for app marketing is not publicly broken out.
- Market Share Data or revenue: Revenue is embedded in Criteo's marketing solutions revenue. Market share specifically for retail media is not publicly broken out.
- Retail Media: Enables brands to connect with shoppers on retailer websites and apps through targeted advertising. Competitors include Amazon Advertising, Walmart Connect, and Roundel (Target).
Market Dynamics
Industry Overview
The digital advertising industry is experiencing a shift toward privacy-focused solutions and the increasing importance of first-party data. Competition is fierce, with major players vying for market share in areas like contextual advertising, retargeting, and retail media.
Positioning
Criteo positions itself as a provider of privacy-first advertising solutions, leveraging its data and technology to deliver personalized experiences across the open internet. Its competitive advantages include its strong relationships with retailers and its expertise in commerce media.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital advertising is estimated to be hundreds of billions of dollars globally. Criteo is well-positioned to capture a significant portion of this market, particularly within commerce media and retail media. No specific TAM figure available.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Extensive data assets
- Established relationships with retailers
- Expertise in personalized advertising
- Global presence
Weaknesses
- Reliance on third-party data
- Intense competition
- Evolving privacy regulations
- Dependence on advertising spend
- Complex business model
Opportunities
- Growth in retail media
- Expansion into new markets
- Development of privacy-safe solutions
- Partnerships with other technology providers
- Adoption of AI and machine learning
Threats
- Increasing privacy regulations
- Dominance of walled gardens (e.g., Google, Facebook)
- Changes in consumer behavior
- Economic downturn
- Emergence of disruptive technologies
Competitors and Market Share
Key Competitors
- GOOG
- META
- AMZN
- TTD
- MAGS
Competitive Landscape
Criteo competes with larger players like Google and Facebook, as well as other ad tech companies. Its strengths include its focus on privacy-first advertising and its relationships with retailers. Its weaknesses include its smaller scale and its reliance on third-party data.
Major Acquisitions
IPONWEB
- Year: 2022
- Acquisition Price (USD millions): 380
- Strategic Rationale: Expanded Criteo's advertising capabilities with supply-side platform and media trading technology.
Growth Trajectory and Initiatives
Historical Growth: Criteo has experienced growth in certain areas, such as retail media, while facing challenges in other areas due to changing market dynamics.
Future Projections: Future growth projections depend on analyst estimates and market conditions.
Recent Initiatives: Recent initiatives include investments in retail media, the development of new privacy-safe solutions, and partnerships with other technology providers.
Summary
Criteo is a player in the competitive digital advertising landscape. Its focus on privacy-first advertising and its relationships with retailers are key strengths. Intense competition and evolving regulations present challenges. Recent acquisitions have enhanced its capabilities and growth prospects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary depending on the source. Financial data should be independently verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Criteo Sa
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-10-30 | CEO & Director Mr. Michael Komasinski | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3507 | Website https://www.criteo.com |
Full time employees 3507 | Website https://www.criteo.com | ||
Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. The company has a strategic alliance with Mirakl SAS to serve the segment of retail media, third-party sellers, and mid-to-long-tail advertisers. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.
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