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CRTO logo CRTO
Upturn stock ratingUpturn stock rating
CRTO logo

Criteo Sa (CRTO)

Upturn stock ratingUpturn stock rating
$23.96
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: CRTO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

13 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $40.83

1 Year Target Price $40.83

Analysts Price Target For last 52 week
$40.83Target price
Low$23.24
Current$23.96
high$49.93

Analysis of Past Performance

Type Stock
Historic Profit 25.22%
Avg. Invested days 44
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.27B USD
Price to earnings Ratio 9.77
1Y Target Price 40.83
Price to earnings Ratio 9.77
1Y Target Price 40.83
Volume (30-day avg) 13
Beta 0.51
52 Weeks Range 23.24 - 49.93
Updated Date 06/30/2025
52 Weeks Range 23.24 - 49.93
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.44

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 7.35%
Operating Margin (TTM) 10.67%

Management Effectiveness

Return on Assets (TTM) 5.77%
Return on Equity (TTM) 13.45%

Valuation

Trailing PE 9.77
Forward PE 5.67
Enterprise Value 1059028122
Price to Sales(TTM) 0.65
Enterprise Value 1059028122
Price to Sales(TTM) 0.65
Enterprise Value to Revenue 0.55
Enterprise Value to EBITDA 3.76
Shares Outstanding 53141900
Shares Floating 43258013
Shares Outstanding 53141900
Shares Floating 43258013
Percent Insiders 2.19
Percent Institutions 102.27

Analyst Ratings

Rating 4
Target Price 40.83
Buy 1
Strong Buy 8
Buy 1
Strong Buy 8
Hold 4
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Criteo Sa

stock logo

Company Overview

overview logo History and Background

Criteo SA was founded in 2005 in Paris, France. It initially focused on personalized retargeting advertising, growing significantly through partnerships and technological advancements. It has evolved from a retargeting specialist to a broader marketing platform.

business area logo Core Business Areas

  • Commerce Media Platform: Criteo's core platform provides personalized advertising and marketing solutions for retailers and brands, connecting them with consumers across the purchase journey.
  • Retail Media: Enables retailers to monetize their website and app traffic by displaying targeted ads to shoppers. It offers a suite of solutions including sponsored products, display ads, and offsite media.
  • Marketing Solutions: Provides advertising solutions designed to drive sales and brand awareness. This includes services for customer acquisition, retargeting, and brand building.

leadership logo Leadership and Structure

The leadership team includes Megan Clarken (CEO). The organizational structure is composed of functional teams, including engineering, sales, marketing, and operations, across different geographical regions.

Top Products and Market Share

overview logo Key Offerings

  • Criteo AI Engine: An AI-powered advertising engine that optimizes campaigns for performance, including personalization and bidding strategies. Estimated revenue contribution is significant but not publicly disclosable. Competitors include Google Ads and Meta Ads.
  • Retail Media Platform: Enables retailers to monetize their digital assets through targeted advertising. It connects brands with shoppers on retail sites and apps. Competitors include CitrusAd, Quotient Technology and Pacvue.

Market Dynamics

industry overview logo Industry Overview

The digital advertising industry is currently marked by increased competition, privacy regulations (like GDPR and CCPA), and the rise of walled gardens such as Google, Amazon, and Meta. Third party cookies are becoming deprecated leading to more advanced AI-based advertising techniques and first party data.

Positioning

Criteo is positioned as a specialist in commerce media, helping retailers and brands optimize their advertising spend and reach relevant audiences. It competes with larger players through its niche expertise and AI-driven optimization.

Total Addressable Market (TAM)

The TAM for digital advertising is expected to reach hundreds of billions of dollars. Criteo focuses on the commerce marketing section with billions in TAM. Criteo is positioned to capture more of this space with its commerce solutions.

Upturn SWOT Analysis

Strengths

  • Strong AI and machine learning capabilities
  • Established relationships with retailers and brands
  • Focus on commerce marketing
  • Global presence

Weaknesses

  • Dependence on third-party data
  • Competition from larger players
  • Evolving privacy regulations
  • Fluctuations in ad spend

Opportunities

  • Expansion into new markets and geographies
  • Development of new advertising formats
  • Leveraging first-party data solutions
  • Growth of e-commerce

Threats

  • Increasing competition in the digital advertising space
  • Changes in privacy regulations
  • Technological disruptions in advertising
  • Economic downturn affecting ad spend

Competitors and Market Share

competitor logo Key Competitors

  • GOOG
  • META
  • AMZN

Competitive Landscape

Criteo's competitive advantages lie in its commerce marketing focus and AI-driven optimization. Its disadvantages include competition from larger players and dependence on third-party data.

Major Acquisitions

IPONWEB

  • Year: 2022
  • Acquisition Price (USD millions): 380
  • Strategic Rationale: To expand Criteo's technological capabilities and diversify into new advertising solutions.

Growth Trajectory and Initiatives

Historical Growth: Criteo's historical growth has been influenced by the rise of e-commerce and digital advertising. It has experienced growth in revenue driven by retargeting and personalization solutions.

Future Projections: Future growth projections depend on Criteo's ability to adapt to changes in privacy regulations, capitalize on new advertising formats, and expand into new markets. Analyst estimates need to be sought elsewhere.

Recent Initiatives: Recent strategic initiatives include expanding its commerce media platform, focusing on first-party data solutions, and developing new advertising formats.

Summary

Criteo is positioned in the competitive digital advertising market as a commerce marketing specialist. Its strength lies in its AI capabilities and retailer relationships. Criteo faces challenges from larger companies and evolving privacy regulations. Adapting to the shift to first-party data and expanding its platform will be crucial for future growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Industry Reports
  • Financial News Articles

Disclaimers:

This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Criteo Sa

Exchange NASDAQ
Headquaters -
IPO Launch date 2013-10-30
CEO & Director Mr. Michael Komasinski
Sector Communication Services
Industry Advertising Agencies
Full time employees 3507
Full time employees 3507

Criteo S.A., a technology company, provides marketing and monetization services and infrastructure on the open internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. It operates in two segments, Retail Media and Performance Media. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding models; recommendation algorithms, dynamic creative optimization+, sponsored product placement algorithms, and other product placement algorithms. The company's technology comprises data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform. In addition, it provides Retail Media, which assists retailers in generating high-margin advertising revenues from brands and agencies looking to address multiple marketing goals with strong return on ad spend, and to drive sales for themselves, by monetizing their audiences through personalized ads, either on their own digital store or on media owner properties on the open Internet; and Performance Media, which encompasses commerce activation, monetization, and services. Further, the company offers real-time advertising technology and trading infrastructure delivering advanced media buying, selling, and packaged capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves retail, travel, and classifieds industries. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.