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Turning Point Brands Inc (TPB)

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Upturn Advisory Summary
12/05/2025: TPB (4-star) is a STRONG-BUY. BUY since 20 days. Simulated Profits (-2.10%). Updated daily EoD!
1 Year Target Price $118.75
1 Year Target Price $118.75
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 122.5% | Avg. Invested days 49 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.92B USD | Price to earnings Ratio 31.12 | 1Y Target Price 118.75 |
Price to earnings Ratio 31.12 | 1Y Target Price 118.75 | ||
Volume (30-day avg) 4 | Beta 0.9 | 52 Weeks Range 51.39 - 110.55 | Updated Date 12/6/2025 |
52 Weeks Range 51.39 - 110.55 | Updated Date 12/6/2025 | ||
Dividends yield (FY) 0.30% | Basic EPS (TTM) 3.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.02% | Operating Margin (TTM) 23.01% |
Management Effectiveness
Return on Assets (TTM) 10.33% | Return on Equity (TTM) 24.54% |
Valuation
Trailing PE 31.12 | Forward PE 21.19 | Enterprise Value 1973009110 | Price to Sales(TTM) 4.41 |
Enterprise Value 1973009110 | Price to Sales(TTM) 4.41 | ||
Enterprise Value to Revenue 4.53 | Enterprise Value to EBITDA 18.14 | Shares Outstanding 19070757 | Shares Floating 16030497 |
Shares Outstanding 19070757 | Shares Floating 16030497 | ||
Percent Insiders 3.88 | Percent Institutions 99.73 |
Upturn AI SWOT
Turning Point Brands Inc

Company Overview
History and Background
Turning Point Brands, Inc. (TPB) traces its roots back to Standard Commercial Tobacco Co., founded in 1904. The company has evolved through various acquisitions and restructurings, becoming focused on branded consumer products in the alternative smoking accessories, nicotine, and cannabidiol (CBD) markets. They were officially incorporated as Turning Point Brands in 2011.
Core Business Areas
- Smokeless Products: Manufactures and distributes moist snuff, chewing tobacco, and related products under brands like Stoker's.
- Smoking Products: Offers cigarette papers, tubes, filters, lighters, and related accessories under brands like Zig-Zag and TOP.
- NewGen Products: Focuses on alternative nicotine products such as vaporizers, e-liquids, and nicotine pouches, including the portfolio of products from Nu-X Ventures.
Leadership and Structure
Turning Point Brands is led by President and CEO Yavor Efremov. The company has a board of directors overseeing its strategic direction. The organizational structure consists of various departments, including sales, marketing, operations, finance, and research and development.
Top Products and Market Share
Key Offerings
- Zig-Zag: Rolling papers and related accessories. Zig-Zag holds a significant market share in the rolling paper segment. Competitors include brands like RAW, OCB, and Rizla. Revenue contribution is significant but not publicly broken out
- Stoker's: Moist snuff and chewing tobacco. Stoker's competes with established brands like Copenhagen and Skoal and has captured a significant portion of the value segment. Revenue contribution is significant but not publicly broken out.
- Nu-X Ventures: A portfolio of alternative nicotine products, including vaporizers, e-liquids, and nicotine pouches. Competes with established brands like JUUL and Vuse. Revenue contribution is significant but not publicly broken out.
Market Dynamics
Industry Overview
The tobacco and alternative products industry is evolving, facing increasing regulation and shifting consumer preferences towards potentially reduced-risk products. Growth is seen in alternative nicotine and CBD markets.
Positioning
Turning Point Brands is positioned as a provider of both traditional and alternative smoking and nicotine products. They have a strong presence in the value segment with brands like Stoker's, while also aiming to capture market share in the growing alternative nicotine space. TPB are trying to shift more of their product focus to non-tobacco offerings.
Total Addressable Market (TAM)
The total addressable market for TPB's product categories (tobacco, alternative nicotine, and CBD) is estimated to be in the tens of billions of dollars annually. TPB is positioned to capture a share of this TAM through its diverse product portfolio and distribution network.
Upturn SWOT Analysis
Strengths
- Established brands like Zig-Zag and Stoker's
- Strong distribution network
- Diversified product portfolio
- Experience in navigating regulatory landscape
Weaknesses
- Dependence on traditional tobacco products
- Exposure to regulatory risks
- Competition from larger players
- Need to successfully integrate acquisitions
Opportunities
- Growth in alternative nicotine market
- Expansion into new geographies
- Strategic acquisitions and partnerships
- Development of innovative products
Threats
- Increasing regulation of tobacco and nicotine products
- Shifting consumer preferences
- Competition from larger players
- Economic downturns
Competitors and Market Share
Key Competitors
- MO
- PM
- VGR
- CRON
- RLV
Competitive Landscape
TPB competes with larger tobacco companies and smaller players in the alternative nicotine market. Their competitive advantages include established brands, a strong distribution network, and a focus on the value segment. However, they face challenges from larger competitors with greater resources and brand recognition.
Major Acquisitions
Durango Amenities
- Year: 2021
- Acquisition Price (USD millions): 7.9
- Strategic Rationale: Acquisition of Durango Amenities, owner of the VaporBeast e-commerce platform.
ReCreation Marketing, Inc. (RMI)
- Year: 2019
- Acquisition Price (USD millions): 170
- Strategic Rationale: The acquisition of RMI broadens Turning Point Brandsu2019 NewGen portfolio into the large format vape business
Growth Trajectory and Initiatives
Historical Growth: TPB's historical growth has been influenced by organic growth of core brands, acquisitions, and the expansion into new product categories like alternative nicotine. Historical annual reports would be needed to review data on growth trends.
Future Projections: Future projections are based on analyst estimates. These can be accessed through financial data providers. Analyst projections are only estimates.
Recent Initiatives: Recent strategic initiatives include acquisitions in the alternative nicotine space and efforts to optimize the supply chain.
Summary
Turning Point Brands has a diversified portfolio with both traditional tobacco and alternative nicotine products, providing a measure of resilience in a changing market. Strong brands like Zig-Zag and Stoker's support the company. Regulatory risk and competition from larger players present challenges. The company's future success depends on its ability to innovate in the alternative nicotine space and effectively manage its cost structure.
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Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor relations website
- Financial news sources
- Market research reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Turning Point Brands Inc
Exchange NYSE | Headquaters Louisville, KY, United States | ||
IPO Launch date 2016-05-11 | CEO, President & Director Mr. Graham A. Purdy | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 310 | |
Full time employees 310 | |||
Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products in the United States and Canada. It operates through two segments, Zig-Zag Products and Stoker's Products. The Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker's Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker's, FRE, Beech-Nut, Durango, Trophy, and Wind River brands. In addition, it markets and distributes cannabis accessories and tobacco products. The company sells its products to wholesale distributors and retail merchants in the independent and chain convenience stores, tobacco outlets, food stores, mass merchandising, drug store, and non-traditional retail channels. The company was formerly known as North Atlantic Holding Company, Inc. and changed its name to Turning Point Brands, Inc. in November 2015. Turning Point Brands, Inc. was founded in 1988 and is headquartered in Louisville, Kentucky.

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