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Upturn AI SWOT - About
TRIP 
TripAdvisor Inc (TRIP)
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Upturn Advisory Summary
06/30/2025: TRIP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $16.88
Year Target Price $16.88
| 3 | Strong Buy |
| 2 | Buy |
| 10 | Hold |
| 0 | Under performing |
| 4 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 3.59% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.54B USD | Price to earnings Ratio 33.49 | 1Y Target Price 16.88 |
Price to earnings Ratio 33.49 | 1Y Target Price 16.88 | ||
Volume (30-day avg) 19 | Beta 1.33 | 52 Weeks Range 10.43 - 18.66 | Updated Date 06/29/2025 |
52 Weeks Range 10.43 - 18.66 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.88% | Operating Margin (TTM) -1.26% |
Management Effectiveness
Return on Assets (TTM) 2.78% | Return on Equity (TTM) 7.22% |
Valuation
Trailing PE 33.49 | Forward PE 8.33 | Enterprise Value 1659235180 | Price to Sales(TTM) 0.84 |
Enterprise Value 1659235180 | Price to Sales(TTM) 0.84 | ||
Enterprise Value to Revenue 0.9 | Enterprise Value to EBITDA 7.73 | Shares Outstanding 118092000 | Shares Floating 116739949 |
Shares Outstanding 118092000 | Shares Floating 116739949 | ||
Percent Insiders 1.06 | Percent Institutions 104.1 |
Analyst Ratings
Rating 4 | Target Price 16.88 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 10 | Sell 2 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
TripAdvisor Inc
Company Overview
History and Background
TripAdvisor Inc. was founded in 2000 as a website offering travel advice and reviews. It grew rapidly through user-generated content and strategic acquisitions, evolving from a pure review site to a comprehensive travel platform.
Core Business Areas
- Tripadvisor Core Platform: This segment focuses on the core TripAdvisor website and mobile app, providing users with travel-related content, reviews, and booking options for accommodations, experiences, and restaurants. This is advertising based.
- Brand Portfolio: This segment includes various travel brands acquired by TripAdvisor, such as Viator, which focuses on tours and activities, and TheFork (formerly LaFourchette), a restaurant reservation platform.
- Cruise: TripAdvisor also operates a cruise-focused business, offering cruise reviews, price comparisons, and booking services.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives overseeing various functional areas. The organizational structure includes departments for engineering, product development, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- TripAdvisor Website/App: The core platform provides user reviews, ratings, and comparisons for hotels, restaurants, and attractions. Market share information is dispersed and fluctuating due to various data sources. It is a major aggregator, facing competition from Google Travel and OTAs (Online Travel Agencies). Estimated user count: hundreds of millions monthly. Revenue from advertising and referral fees.
- Viator: A tours and activities booking platform offering a wide range of experiences globally. Viator competes with GetYourGuide, Airbnb Experiences, and other local tour operators. Significant revenue and number of users, but precise market share varies by region and activity type.
- TheFork: Restaurant reservation platform, dominant in Europe, competes with OpenTable and Resy. Significant revenue, but precise market share varies by country.
Market Dynamics
Industry Overview
The travel industry is highly competitive and rapidly evolving, with increasing reliance on online platforms and mobile devices. Key trends include personalization, sustainable travel, and the growing importance of user-generated content.
Positioning
TripAdvisor Inc. is positioned as a leading travel platform that provides a comprehensive resource for travel planning, leveraging its vast database of user reviews and ratings to influence travel decisions. It faces competition from OTAs, search engines, and specialized travel websites.
Total Addressable Market (TAM)
The global travel market is estimated to be in the trillions of dollars. TripAdvisor Inc. is positioned to capture a share of this TAM through its various platforms and services, focusing on travel planning and booking facilitation.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive content library
- Strong brand recognition
- Comprehensive travel platform
- Viator & TheFork add Diversified revenue
Weaknesses
- Reliance on user-generated content (quality control)
- Competition from OTAs and search engines
- Dependence on advertising revenue
- Monetization challenges of free content
- Fluctuating user engagement
Opportunities
- Expanding into new markets
- Developing personalized travel recommendations
- Leveraging data analytics for targeted advertising
- Strategic partnerships with travel providers
- Growth in experiential travel
Threats
- Economic downturn impacting travel spending
- Increasing competition from alternative travel platforms
- Changes in search engine algorithms affecting website traffic
- Negative user reviews impacting brand reputation
- Data privacy and security concerns
Competitors and Market Share
Key Competitors
- BKNG
- EXPE
- GOOG
Competitive Landscape
TripAdvisor Inc. faces competition from Online Travel Agencies (OTAs) like Booking Holdings (BKNG) and Expedia Group (EXPE), as well as search engines like Google (GOOG). TripAdvisor's advantage lies in its extensive user reviews and travel planning resources, while OTAs offer direct booking capabilities. Google is expanding its travel offerings, posing a significant competitive threat.
Major Acquisitions
LaFourchette (TheFork)
- Year: 2014
- Acquisition Price (USD millions): 140
- Strategic Rationale: Expanded TripAdvisor's presence in the restaurant reservation market, particularly in Europe.
Growth Trajectory and Initiatives
Historical Growth: TripAdvisor Inc.'s historical growth has been influenced by factors such as the expansion of online travel booking, the growth of user-generated content, and the acquisition of travel-related businesses.
Future Projections: Future projections depend on various factors, including the overall economic outlook, the growth of the online travel market, and the company's ability to innovate and compete effectively.
Recent Initiatives: Recent initiatives include investments in mobile app development, personalization technologies, and strategic partnerships with travel providers.
Summary
TripAdvisor is a well-known travel platform with a large user base but faces stiff competition. Its strength is its user reviews, but monetization and increasing competition from OTAs and search engines pose challenges. Strategic acquisitions like Viator and TheFork diversify revenue. Future success depends on innovation and effective competition strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Financial News Outlets
- Industry Reports
- Analyst Reports
- Third-party Data Providers
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Do your own thorough research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TripAdvisor Inc
Exchange NASDAQ | Headquaters Needham, MA, United States | ||
IPO Launch date 2011-12-21 | President, CEO & Director Mr. Matthew Goldberg | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 2770 | Website https://www.tripadvisor.com |
Full time employees 2770 | Website https://www.tripadvisor.com | ||
TripAdvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator segment operates an online marketplace that connects travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. The company was founded in 2000 and is headquartered in Needham, Massachusetts.
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