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Upturn AI SWOT - About
TRIP 
TripAdvisor Inc (TRIP)
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Upturn Advisory Summary
08/14/2025: TRIP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $18.38
1 Year Target Price $18.38
| 3 | Strong Buy |
| 2 | Buy |
| 10 | Hold |
| 2 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.08% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.09B USD | Price to earnings Ratio 37.56 | 1Y Target Price 18.38 |
Price to earnings Ratio 37.56 | 1Y Target Price 18.38 | ||
Volume (30-day avg) 19 | Beta 1.31 | 52 Weeks Range 10.43 - 19.26 | Updated Date 08/15/2025 |
52 Weeks Range 10.43 - 19.26 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate 0.4143 | Actual 0.46 |
Profitability
Profit Margin 3.48% | Operating Margin (TTM) 11.91% |
Management Effectiveness
Return on Assets (TTM) 3.19% | Return on Equity (TTM) 8.76% |
Valuation
Trailing PE 37.56 | Forward PE 11.6 | Enterprise Value 2143888645 | Price to Sales(TTM) 1.12 |
Enterprise Value 2143888645 | Price to Sales(TTM) 1.12 | ||
Enterprise Value to Revenue 1.15 | Enterprise Value to EBITDA 9.24 | Shares Outstanding 116134000 | Shares Floating 104135830 |
Shares Outstanding 116134000 | Shares Floating 104135830 | ||
Percent Insiders 1.09 | Percent Institutions 126.4 |
Upturn AI SWOT
TripAdvisor Inc
Company Overview
History and Background
TripAdvisor Inc. was founded in 2000 as a platform for hotel reviews. Over time, it expanded to include reviews and booking options for various travel-related services, including flights, restaurants, and experiences.
Core Business Areas
- Tripadvisor Core Platform: Provides a platform for users to access user-generated content (reviews and opinions), participate in forums and plan and book their trips. Focuses on advertising and subscriptions and commissions.
- Viator: Offers tours, activities, and experiences worldwide. It is a subsidiary of Tripadvisor.
- TheFork: Operates as an online restaurant reservation platform, allowing users to discover and book restaurants.
Leadership and Structure
Tripadvisor's leadership team includes the CEO, CFO, and various vice presidents overseeing different departments. The organizational structure is departmentalized, with separate teams for engineering, product development, marketing, and sales.
Top Products and Market Share
Key Offerings
- Tripadvisor Website/App: Offers user-generated reviews, price comparison tools, and booking options for hotels, flights, restaurants, and experiences. Competitors: Expedia, Booking.com, Google Travel. Market share is estimated to be around 25% (highly fragmented market).Revenue is predominantly from advertising.
- Viator: A leading provider of tours, activities, and experiences. Competitors: GetYourGuide, Airbnb Experiences. The overall tours and activities market is highly fragmented. Estimated revenue contribution: Around 30% of Tripadvisor revenue.
- TheFork: An online restaurant reservation platform with a presence in Europe and Australia. Competitors: OpenTable, Resy. Revenue model involves charging restaurants a commission on bookings.
Market Dynamics
Industry Overview
The online travel industry is characterized by intense competition, evolving consumer preferences, and technological advancements. Trends include increasing mobile bookings, personalization, and the growing importance of user-generated content.
Positioning
Tripadvisor is positioned as a leading platform for travel reviews and planning. Its competitive advantages include a vast database of user-generated content and brand recognition.
Total Addressable Market (TAM)
The global travel market is estimated to be trillions of dollars. TripAdvisor is positioned to capture a portion of this TAM through its review platform, booking services, and experiences marketplace.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base and extensive database of reviews
- Diverse range of travel-related services
- Established partnerships with hotels and airlines
Weaknesses
- Reliance on user-generated content, which can be unreliable or biased
- Dependence on advertising revenue
- Competition from other online travel agencies (OTAs) and search engines
- Past issues with fake reviews
Opportunities
- Expanding into new markets and demographics
- Developing personalized travel recommendations
- Leveraging data analytics to improve user experience
- Integrating new technologies, such as AI and virtual reality
Threats
- Increased competition from OTAs and search engines
- Changing consumer preferences and travel trends
- Economic downturns and geopolitical instability
- Negative publicity from fake reviews or data breaches
Competitors and Market Share
Key Competitors
- BKNG
- EXPE
- GOOG
Competitive Landscape
Tripadvisor's strengths lie in its user-generated content and brand recognition. However, it faces challenges from larger OTAs like Booking Holdings and Expedia, which have greater financial resources and broader service offerings. Google is also a competitor.
Major Acquisitions
SinglePlatform
- Year: 2019
- Acquisition Price (USD millions): 182
- Strategic Rationale: Acquired to enhance its restaurant offerings by providing digital marketing solutions.
Growth Trajectory and Initiatives
Historical Growth: TripAdvisor experienced significant growth in its early years. However, growth has slowed in recent years due to increased competition and changing consumer behavior.
Future Projections: Future projections depend on analyst estimates and company guidance. Factors to consider include market conditions, competition, and strategic initiatives.
Recent Initiatives: Focus on mobile app improvements, expanding its experiences marketplace, and strengthening its restaurant reservation platform.
Summary
TripAdvisor benefits from its recognizable brand and extensive review database, but faces challenges from larger OTAs and search engines. While its core platform is a strength, it must adapt to changing consumer preferences and leverage new technologies for future growth. Increased revenues are needed to improve the company's overall finanical health to make it more attractive to investors. TripAdvisor needs to continue improving user experience while diversifying its offerings.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news sources
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TripAdvisor Inc
Exchange NASDAQ | Headquaters Needham, MA, United States | ||
IPO Launch date 2011-12-21 | President, CEO & Director Mr. Matthew Goldberg | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 2830 | Website https://www.tripadvisor.com |
Full time employees 2830 | Website https://www.tripadvisor.com | ||
TripAdvisor, Inc., an online travel company, engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Brand Tripadvisor, Viator, and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover, generate, and share authentic user-generated content in the form of ratings and reviews and opinions for destinations, points-of-interest, experiences, accommodations, restaurants, and cruises. The Viator segment operates an online marketplace that connects travelers to discover and book tours, activities, and attractions from experience operators. TheFork segment provides an online marketplace, which enables diners to discover and book online reservations at restaurants. The company was founded in 2000 and is headquartered in Needham, Massachusetts.
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