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Upturn AI SWOT - About
TRUE 
TrueCar Inc (TRUE)
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Upturn Advisory Summary
06/30/2025: TRUE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $2.53
1 Year Target Price $2.53
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.75% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 172.72M USD | Price to earnings Ratio - | 1Y Target Price 2.53 |
Price to earnings Ratio - | 1Y Target Price 2.53 | ||
Volume (30-day avg) 6 | Beta 2.09 | 52 Weeks Range 1.05 - 4.62 | Updated Date 06/30/2025 |
52 Weeks Range 1.05 - 4.62 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -19.7% | Operating Margin (TTM) -24.91% |
Management Effectiveness
Return on Assets (TTM) -12.44% | Return on Equity (TTM) -26.46% |
Valuation
Trailing PE - | Forward PE 14.45 | Enterprise Value 85573444 | Price to Sales(TTM) 0.96 |
Enterprise Value 85573444 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 87676400 | Shares Floating 74586286 |
Shares Outstanding 87676400 | Shares Floating 74586286 | ||
Percent Insiders 9.44 | Percent Institutions 77.06 |
Analyst Ratings
Rating 3 | Target Price 2.53 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
TrueCar Inc
Company Overview
History and Background
TrueCar Inc. was founded in 2005. Initially a lead generation service, it evolved into an online automotive marketplace aiming for price transparency. TrueCar went public in 2014.
Core Business Areas
- Marketplace: Connects car buyers with a network of certified dealerships offering upfront, guaranteed pricing. Revenue primarily comes from transaction fees paid by dealers upon a vehicle sale to a TrueCar user.
- Data and Analytics: Provides automotive data and analytics services to automakers, lenders, and insurance companies. This includes data on vehicle pricing, incentives, and consumer behavior.
- Powered By: A platform where TrueCar integrates its service to other websites (e.g. banks). Allows TrueCar to expand its exposure.
Leadership and Structure
Mike Darrow serves as the CEO of TrueCar Inc. The company operates with a functional organizational structure with departments like sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- TrueCar Marketplace: Online platform connecting car buyers with certified dealerships. Revenue is derived from dealers paying transaction fees upon a vehicle sale facilitated through the platform. Competitors include Edmunds, CarGurus, and Cars.com.
- ALG: Provides automotive residual value forecasting and consulting services. Generates revenue from subscriptions and consulting fees. Competitors include J.D. Power Valuation Services.
Market Dynamics
Industry Overview
The automotive industry is undergoing a digital transformation, with increasing online car buying activity. Market influenced by interest rates, inventory levels, and consumer confidence.
Positioning
TrueCar positions itself as a price transparency platform, aiming to empower consumers with information and streamline the car buying process. It faces intense competition in the online automotive marketplace.
Total Addressable Market (TAM)
The total addressable market for automotive retail is estimated to be in the trillions of dollars annually. TrueCar is positioned to capture a share of this market by facilitating online car buying and providing data solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in car-buying space
- Extensive dealer network
- Valuable data and analytics offerings
- Partnerships with financial institutions and insurance companies
Weaknesses
- Dependence on dealer transaction fees
- Competition from larger, better-funded rivals
- Vulnerability to economic downturns
- History of unprofitability
Opportunities
- Expanding into new markets
- Increasing focus on used car sales
- Developing new data and analytics products
- Leveraging partnerships to drive growth
Threats
- Increased competition in the online automotive marketplace
- Economic recession affecting car sales
- Changes in consumer behavior
- Disruptive technologies
Competitors and Market Share
Key Competitors
- CARS
- LC
- KMX
Competitive Landscape
TrueCar's advantages are brand recognition and data offerings. Its disadvantages are financial constraints and competition from larger, well-funded players.
Growth Trajectory and Initiatives
Historical Growth: TrueCar's growth has been variable, impacted by economic conditions and competition.
Future Projections: Analyst projections vary, but focus on increasing profitability and growing market share. This is highly speculative.
Recent Initiatives: Recent initiatives include focusing on improving the user experience and expanding partnerships.
Summary
TrueCar is a recognizable brand in the online car buying space, but faces significant competition and economic headwinds. Its data and analytics offerings are valuable, but profitability has been a challenge. The company needs to carefully manage costs and expand its market share to achieve sustainable growth. Competitors' products are overall stronger and it will be a battle to get back on top.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Yahoo Finance
- Company Filings
- Analyst Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary by source. Information may be outdated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TrueCar Inc
Exchange NASDAQ | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 2014-05-16 | President, CEO & Director Mr. Jantoon E. Reigersman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 348 | Website https://www.truecar.com |
Full time employees 348 | Website https://www.truecar.com | ||
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
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