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Upturn AI SWOT - About
TRUE 
TrueCar Inc (TRUE)
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Upturn Advisory Summary
08/14/2025: TRUE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.63
1 Year Target Price $2.63
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.96% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 164.50M USD | Price to earnings Ratio - | 1Y Target Price 2.63 |
Price to earnings Ratio - | 1Y Target Price 2.63 | ||
Volume (30-day avg) 6 | Beta 2.03 | 52 Weeks Range 1.05 - 4.62 | Updated Date 08/15/2025 |
52 Weeks Range 1.05 - 4.62 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate -0.06 | Actual -0.09 |
Profitability
Profit Margin -15.95% | Operating Margin (TTM) -18.25% |
Management Effectiveness
Return on Assets (TTM) -13.13% | Return on Equity (TTM) -23.53% |
Valuation
Trailing PE - | Forward PE 14.45 | Enterprise Value 82377173 | Price to Sales(TTM) 0.89 |
Enterprise Value 82377173 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 88441504 | Shares Floating 75347728 |
Shares Outstanding 88441504 | Shares Floating 75347728 | ||
Percent Insiders 9.27 | Percent Institutions 74.88 |
Upturn AI SWOT
TrueCar Inc
Company Overview
History and Background
TrueCar Inc. was founded in 2005 under the name Zag.com, rebranded as TrueCar in 2011. It aimed to bring transparency to the car buying process by providing pricing data and connecting consumers with certified dealerships. Over time, TrueCar has evolved its platform and partnerships to offer a comprehensive car buying experience.
Core Business Areas
- Marketplace: Connects consumers with certified dealerships for new and used car purchases. This is the primary revenue driver.
- Data & Analytics: Provides data and analytics solutions to the automotive industry, including pricing insights, market trends, and valuation tools.
- Affinity Partner Program: Partners with organizations like credit unions and insurance companies to offer their members a streamlined car buying experience.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, COO, and other executive-level roles overseeing different functions. The organizational structure is generally hierarchical, with departments focused on technology, sales, marketing, finance, and operations. Mike Darrow serves as the President and CEO.
Top Products and Market Share
Key Offerings
- TrueCar Marketplace: The core platform connecting car buyers with dealerships. Market share data is difficult to pinpoint precisely, but TrueCar processes a significant volume of transactions annually. Competitors include Edmunds, Kelley Blue Book, Cars.com, and CarGurus. Revenue is generated through fees from dealerships for each car sold through the platform.
- Used Car Valuations: Provides estimated market values for used cars. This offering is often integrated into the marketplace and used for trade-in estimations. Competitors include Kelley Blue Book and Edmunds.
Market Dynamics
Industry Overview
The automotive industry is highly competitive, with a growing emphasis on online car buying and digital retailing. Consumers increasingly rely on online research and comparisons before making a purchase. The industry is being disrupted by electric vehicles and evolving consumer preferences.
Positioning
TrueCar positions itself as a transparent and data-driven platform that empowers consumers and helps dealerships connect with informed buyers. Its competitive advantage lies in its extensive network of certified dealerships and its data analytics capabilities.
Total Addressable Market (TAM)
The TAM for new and used car sales in the US is estimated to be hundreds of billions of dollars annually. TrueCar is positioned to capture a portion of this market by facilitating online car buying and providing data-driven solutions.
Upturn SWOT Analysis
Strengths
- Extensive network of certified dealerships
- Data-driven pricing and valuation tools
- Brand recognition
- Partnerships with affinity organizations
Weaknesses
- Dependence on dealership participation
- Competition from larger online automotive platforms
- Profitability challenges
- Fluctuations in car sales impact revenue
Opportunities
- Expanding partnerships with OEMs (Original Equipment Manufacturers)
- Growing adoption of digital retailing
- Leveraging data analytics for personalized experiences
- Expansion into adjacent markets (e.g., car insurance, financing)
Threats
- Economic downturn impacting car sales
- Increased competition from new entrants
- Changes in consumer preferences
- Technological disruptions
Competitors and Market Share
Key Competitors
- CARG
- KMX
- AN
- CVNA
- ACVA
Competitive Landscape
TrueCar's advantages include its certified dealership network and data-driven insights. Disadvantages include greater competitors with more reach and a shifting market.
Growth Trajectory and Initiatives
Historical Growth: TrueCar has experienced periods of growth and decline. Its growth has been tied to car sales volume, its ability to attract and retain dealerships, and its ability to adapt to evolving consumer preferences.
Future Projections: Future growth projections are dependent on various factors. Please consult with analysts and reputable financial sources for these figures. The market's projected growth is based on car sale forecasts and continued digital adoption.
Recent Initiatives: Recent initiatives include enhancing the user experience on the platform, expanding partnerships, and investing in data analytics capabilities.
Summary
TrueCar is a mid-sized player in the online automotive marketplace. It has a valuable network of dealerships and data analytics capabilities but faces stiff competition. While TrueCar has implemented strategic partnerships and strives to improve the user experience, they must address profitability and competition concerns. Future success relies on adapting to changing consumer behaviors and differentiating itself from other large automotive platforms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q), Industry reports, Analyst reports, Third-party data providers (e.g., S&P Capital IQ, Bloomberg)
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source. Financial performance and projections are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About TrueCar Inc
Exchange NASDAQ | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 2014-05-16 | President, CEO & Director Mr. Jantoon E. Reigersman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 348 | Website https://www.truecar.com |
Full time employees 348 | Website https://www.truecar.com | ||
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership. The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
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