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Upturn AI SWOT - About
TRVG 
Trivago NV (TRVG)
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Upturn Advisory Summary
09/16/2025: TRVG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.41
1 Year Target Price $4.41
| 1 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.88% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 237.45M USD | Price to earnings Ratio - | 1Y Target Price 4.41 |
Price to earnings Ratio - | 1Y Target Price 4.41 | ||
Volume (30-day avg) 7 | Beta 1.06 | 52 Weeks Range 1.60 - 5.83 | Updated Date 09/16/2025 |
52 Weeks Range 1.60 - 5.83 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.89% | Operating Margin (TTM) -5.77% |
Management Effectiveness
Return on Assets (TTM) 0.15% | Return on Equity (TTM) -12.67% |
Valuation
Trailing PE - | Forward PE 93.46 | Enterprise Value 151336986 | Price to Sales(TTM) 0.47 |
Enterprise Value 151336986 | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -60.47 | Shares Outstanding 22964000 | Shares Floating 56282965 |
Shares Outstanding 22964000 | Shares Floating 56282965 | ||
Percent Insiders 35.38 | Percent Institutions 29.75 |
Upturn AI SWOT
Trivago NV
Company Overview
History and Background
Trivago NV was founded in 2005 in Du00fcsseldorf, Germany. It started as a metasearch engine for hotels, aggregating prices from various online travel agencies (OTAs) and hotel websites. Trivago experienced rapid growth and expanded internationally. In 2016, Trivago went public on the NASDAQ stock exchange.
Core Business Areas
- Hotel Metasearch: Trivago's core business involves aggregating hotel prices and information from numerous online travel agencies, hotel chains, and independent hotels. Users can compare prices and find the best deals for their desired accommodations.
- Advertising Revenue: Trivago generates revenue primarily through cost-per-click (CPC) advertising. OTAs and hotels pay Trivago for each click that directs users to their websites.
- Display Advertising: Trivago also generates revenue from display advertising on its platform.
Leadership and Structure
Trivago is led by CEO Axel Hefer. The company has a supervisory board and an executive management team responsible for day-to-day operations. Trivago operates globally with offices in several countries.
Top Products and Market Share
Key Offerings
- Hotel Price Comparison Platform: Trivago's main offering is its hotel price comparison platform, which aggregates hotel prices from various sources. Market share information is volatile and depends on the region; specific figures are hard to pin down as it fluctuates based on advertising spend and OTA strategies. Competitors include Booking.com, Expedia, and Google Hotels.
- Room5: A hotel review and comparison platform offered by Trivago, allowing users to find detailed information about hotels. Market share is smaller compared to its price comparison platform. Competitors include TripAdvisor and hotel review sections on OTAs.
Market Dynamics
Industry Overview
The online travel market is highly competitive and dynamic, with constant innovation and consolidation. The industry is driven by increasing internet penetration, mobile usage, and the growing popularity of online booking. OTAs and metasearch engines play a crucial role in connecting travelers with accommodation providers.
Positioning
Trivago positions itself as a neutral and comprehensive hotel price comparison platform. Its competitive advantage lies in its extensive network of OTAs and hotels, which provides users with a wide range of options. They are known for being a metasearch engine that forwards you to other booking sites.
Total Addressable Market (TAM)
The global online travel booking market is estimated to be worth hundreds of billions of dollars. Trivago's positioning allows it to capture a portion of this market by facilitating price comparisons and driving traffic to booking sites. The TAM is constantly evolving and growing due to the increasing digitalization of the travel industry.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in hotel metasearch
- Extensive network of OTAs and hotels
- Global reach
- Data-driven approach to marketing
- Proprietary technology for price comparison
Weaknesses
- Reliance on advertising revenue
- Dependence on OTAs and hotels
- Susceptible to changes in advertising algorithms
- Profitability challenges
- High competition
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with other travel companies
- Leveraging data to personalize user experience
- Growth in mobile travel booking
Threats
- Intense competition from OTAs and Google
- Changes in search engine algorithms
- Economic downturns affecting travel spending
- Emergence of new technologies and platforms
- Consolidation in the online travel industry
Competitors and Market Share
Key Competitors
- BKNG
- EXPE
- GOOG
Competitive Landscape
Trivago faces intense competition from larger OTAs like Booking Holdings (BKNG) and Expedia Group (EXPE), as well as Google. Trivago's advantage is its focus on metasearch, but it is vulnerable to changes in advertising algorithms and the marketing power of its competitors.
Growth Trajectory and Initiatives
Historical Growth: Trivago experienced rapid growth in its early years, driven by increased internet penetration and the popularity of online booking. Growth has slowed down in recent years due to increased competition and changes in advertising algorithms.
Future Projections: Analyst estimates for Trivago's future growth vary widely. Some analysts expect modest revenue growth, while others are more optimistic about the company's long-term potential.
Recent Initiatives: Recent initiatives include focusing on improving user experience, expanding into new markets, and developing new products and services, such as enhanced hotel search functionalities.
Summary
Trivago is a well-known hotel metasearch engine with a global presence, but faces significant challenges. Its strengths lie in its brand recognition and extensive hotel network. However, it relies heavily on advertising revenue and is susceptible to algorithm changes. To ensure long-term success, Trivago needs to innovate, expand its offerings, and navigate the highly competitive online travel market effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Yahoo Finance
- Bloomberg
- Company SEC Filings
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trivago NV
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-12-16 | MD, Member of Management Board & CEO Mr. Johannes Thomas | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 668 | Website https://www.trivago.de |
Full time employees 668 | Website https://www.trivago.de | ||
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. The company offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its search platform through various localized websites and apps in different languages on operating devices. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Group, Inc.
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