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Upturn AI Summary - About
Trivago NV(TRVG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TRVG
11/13/2026: TRVG (1-star) is currently NOT-A-BUY. Pass it for now.
Trivago NV is a global hotel metasearch platform that facilitates price comparisons across various booking sites. While the company holds a recognizable brand, it faces a structural challenge from larger online travel agencies and the dominance of Google Travel in search results. Its primary strength lies in an asset-light model that can adapt to changing travel demand, though it remains highly sensitive to fluctuations in digital advertising costs. Key risks include intense competitive pressure and long-term viability in a consolidated travel market. The stock may suit investors interested in travel-tech turnarounds, provided they closely monitor the platform's ability to maintain traffic without overspending on marketing.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company lacks the high-growth trajectory required for traditional growth investors. |
| Momentum investor | Weak fit | The stock lacks sustained positive price momentum in the current environment. |
| Value investor | Mixed fit | While valuation may appear low, the business model faces significant long-term existential threats. |
| Dividend investor | Weak fit | Trivago does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High volatility and competitive risks make this unsuitable for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock experiences significant price swings due to its low float and sensitivity to travel trends. |
| Valuation risk | Medium | Valuations are often depressed due to market skepticism regarding long-term business viability. |
| Competition risk (Google dominance) | High | Google's direct integration of hotel search features poses a massive threat to independent metasearch engines. |
| Business quality | Medium | The reliance on external traffic sources makes the business model vulnerable to third-party policy changes. |
| Dividend income | Low / none | Income investors will find no yield here. |
| Execution risk | Medium / high | The company must constantly balance marketing spend versus revenue to maintain positive cash flow. |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 293.97M USD | Price to earnings Ratio 34.58 | 1Y Target Price 5.27 |
Price to earnings Ratio 34.58 | 1Y Target Price 5.27 | ||
Volume (30-day avg) 87.1K shares | Beta 0.54 | 52 Weeks Range 2.59 - 6.80 | Updated Date 11/14/2026 |
52 Weeks Range 2.59 - 6.80 | Updated Date 11/14/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.12 |
Sector & Industry Intelligence
Sector
Communication Services
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 52.4%
- Active BUY / eligible
- 11 / 21
- 30-Day BUY Count Change
- +2
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Internet Content & Information
- BUY participation
- 20.0%
- Active BUY / eligible
- 1 / 5
- 30-Day BUY Count Change
- 0
Eligible universe: 5 stocks.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 44.97% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising/Referral Fees | Revenue generated when users click on hotel offers from online travel agencies or direct hotel suppliers on the platform. | Trivago effectively sells leads to travel companies; if users don't click, the company doesn't earn. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-03 | When After Market | Estimate 0.21 | Actual 0.01 |
Profitability
Profit Margin 1.2% | Operating Margin (TTM) 0.2% |
Management Effectiveness
Return on Assets (TTM) 0.21% | Return on Equity (TTM) 3.64% |
Valuation
Trailing PE 34.58 | Forward PE 89.29 | Enterprise Value 169.70M | Price to Sales(TTM) 0.47 |
Enterprise Value 169.70M | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.25 | Enterprise Value to EBITDA 11.06 | Shares Outstanding 23.34M | Shares Floating 9.79M |
Shares Outstanding 23.34M | Shares Floating 9.79M | ||
Percent Insiders 55.55 | Percent Institutions 30.82 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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