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Trivago NV(TRVG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TRVG
09/15/2026: TRVG (3-star) is a STRONG-BUY. BUY for 1 day. Simulated Profits (0.00%). Updated daily EoD!
Trivago NV is a global meta-search company that specializes in comparing hotel prices, operating as a primary point of reference for travelers looking for the best accommodation deals. While it benefits from strong brand recognition and a lean, data-focused business model, it faces stiff competition from major travel platforms and search giants. The company's growth hinges on improving conversion rates and expanding its service offerings to hoteliers, though it remains vulnerable to search algorithm changes and advertising spending volatility. It is generally a speculative stock suited for investors comfortable with high volatility, who should carefully monitor its ability to maintain partner relationships and navigate a challenging competitive environment.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's history of revenue volatility makes it a challenging prospect for investors seeking consistent, predictable growth. |
| Momentum investor | Weak fit | The stock lacks the consistent positive price momentum often required to attract trend-following investors. |
| Value investor | Mixed fit | While the stock may trade at lower multiples, investors must weigh the depressed valuation against persistent operational challenges. |
| Dividend investor | Weak fit | Trivago does not pay a dividend and focuses capital on operational survival and growth. |
| Low-risk investor | Weak fit | High price volatility and competitive threats make this stock unsuitable for conservative, risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is prone to sharp price swings, increasing the potential for significant short-term capital loss. |
| Valuation risk | Medium / high | Determining an appropriate valuation is difficult given the unpredictable nature of future earnings. |
| Competition risk (Google/OTA dominance) | High | Intense pressure from giants like Google and Booking Holdings limits Trivago's ability to capture sustainable market share. |
| Business quality | Medium | The franchise quality is tempered by heavy reliance on third-party advertising spenders rather than direct consumer loyalty. |
| Dividend income | Low / none | Investors receive no income from holding the stock. |
| Execution risk | Medium / high | The company must successfully pivot its technology and marketing strategy to remain relevant against evolving search habits. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 81.67% | Avg. Invested days 28 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 407.12M USD | Price to earnings Ratio 33.94 | 1Y Target Price 6.13 |
Price to earnings Ratio 33.94 | 1Y Target Price 6.13 | ||
Volume (30-day avg) 152.1K shares | Beta 0.57 | 52 Weeks Range 2.59 - 6.49 | Updated Date 09/15/2026 |
52 Weeks Range 2.59 - 6.49 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.17 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising & Referral Services | CPC-based fees from booking sites and travel partners. | Trivago makes money when users click on hotel offers, meaning they depend heavily on high site traffic. |
| Subscription & Software | Direct fees from hoteliers for marketing tools and platform access. | This is a smaller but more stable source of revenue compared to the volatile advertising business. |
| Geography | Global operations with significant exposure to Europe and the Americas. | Regional economic shifts and tourism trends directly impact the company's regional revenue streams. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 33.94 | Forward PE 46.3 | Enterprise Value 273.19M | Price to Sales(TTM) 0.68 |
Enterprise Value 273.19M | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 12.34 | Shares Outstanding 23.06M | Shares Floating 9.51M |
Shares Outstanding 23.06M | Shares Floating 9.51M | ||
Percent Insiders 39.74 | Percent Institutions 30.84 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Trivago NV
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2016-12-16 | MD for communication, Strategy, Partnerships & Talents and Culture, Member of Management Board & CEO Mr. Johannes Thomas | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 893 | Website https://www.trivago.de |
Full time employees 893 | Website https://www.trivago.de | ||
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. The company offers online metasearch for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. It also provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its search platform through various localized websites and apps in different languages on operating devices. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Group, Inc.
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