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Trivago NV (TRVG)

Upturn stock ratingUpturn stock rating
$3.37
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

09/15/2025: TRVG (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

7 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $4.39

1 Year Target Price $4.39

Analysts Price Target For last 52 week
$4.39 Target price
52w Low $1.6
Current$3.37
52w High $5.83

Analysis of Past Performance

Type Stock
Historic Profit -2.88%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/15/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 238.15M USD
Price to earnings Ratio -
1Y Target Price 4.39
Price to earnings Ratio -
1Y Target Price 4.39
Volume (30-day avg) 7
Beta 1.06
52 Weeks Range 1.60 - 5.83
Updated Date 09/15/2025
52 Weeks Range 1.60 - 5.83
Updated Date 09/15/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.41

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -4.89%
Operating Margin (TTM) -5.77%

Management Effectiveness

Return on Assets (TTM) 0.15%
Return on Equity (TTM) -12.67%

Valuation

Trailing PE -
Forward PE 93.46
Enterprise Value 151336986
Price to Sales(TTM) 0.47
Enterprise Value 151336986
Price to Sales(TTM) 0.47
Enterprise Value to Revenue 0.26
Enterprise Value to EBITDA -60.47
Shares Outstanding 22964000
Shares Floating 56282965
Shares Outstanding 22964000
Shares Floating 56282965
Percent Insiders 35.38
Percent Institutions 29.75

ai summary icon Upturn AI SWOT

Trivago NV

stock logo

Company Overview

overview logo History and Background

Trivago NV was founded in 2005 in Du00fcsseldorf, Germany. It started as a metasearch engine for hotels, aggregating prices from various online travel agencies (OTAs) and hotel websites. Trivago experienced rapid growth and expanded internationally. In 2016, Trivago went public on the NASDAQ stock exchange.

business area logo Core Business Areas

  • Hotel Metasearch: Trivago's core business involves aggregating hotel prices and information from numerous online travel agencies, hotel chains, and independent hotels. Users can compare prices and find the best deals for their desired accommodations.
  • Advertising Revenue: Trivago generates revenue primarily through cost-per-click (CPC) advertising. OTAs and hotels pay Trivago for each click that directs users to their websites.
  • Display Advertising: Trivago also generates revenue from display advertising on its platform.

leadership logo Leadership and Structure

Trivago is led by CEO Axel Hefer. The company has a supervisory board and an executive management team responsible for day-to-day operations. Trivago operates globally with offices in several countries.

Top Products and Market Share

overview logo Key Offerings

  • Hotel Price Comparison Platform: Trivago's main offering is its hotel price comparison platform, which aggregates hotel prices from various sources. Market share information is volatile and depends on the region; specific figures are hard to pin down as it fluctuates based on advertising spend and OTA strategies. Competitors include Booking.com, Expedia, and Google Hotels.
  • Room5: A hotel review and comparison platform offered by Trivago, allowing users to find detailed information about hotels. Market share is smaller compared to its price comparison platform. Competitors include TripAdvisor and hotel review sections on OTAs.

Market Dynamics

industry overview logo Industry Overview

The online travel market is highly competitive and dynamic, with constant innovation and consolidation. The industry is driven by increasing internet penetration, mobile usage, and the growing popularity of online booking. OTAs and metasearch engines play a crucial role in connecting travelers with accommodation providers.

Positioning

Trivago positions itself as a neutral and comprehensive hotel price comparison platform. Its competitive advantage lies in its extensive network of OTAs and hotels, which provides users with a wide range of options. They are known for being a metasearch engine that forwards you to other booking sites.

Total Addressable Market (TAM)

The global online travel booking market is estimated to be worth hundreds of billions of dollars. Trivago's positioning allows it to capture a portion of this market by facilitating price comparisons and driving traffic to booking sites. The TAM is constantly evolving and growing due to the increasing digitalization of the travel industry.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in hotel metasearch
  • Extensive network of OTAs and hotels
  • Global reach
  • Data-driven approach to marketing
  • Proprietary technology for price comparison

Weaknesses

  • Reliance on advertising revenue
  • Dependence on OTAs and hotels
  • Susceptible to changes in advertising algorithms
  • Profitability challenges
  • High competition

Opportunities

  • Expansion into new markets
  • Development of new products and services
  • Partnerships with other travel companies
  • Leveraging data to personalize user experience
  • Growth in mobile travel booking

Threats

  • Intense competition from OTAs and Google
  • Changes in search engine algorithms
  • Economic downturns affecting travel spending
  • Emergence of new technologies and platforms
  • Consolidation in the online travel industry

Competitors and Market Share

competitor logo Key Competitors

  • BKNG
  • EXPE
  • GOOG

Competitive Landscape

Trivago faces intense competition from larger OTAs like Booking Holdings (BKNG) and Expedia Group (EXPE), as well as Google. Trivago's advantage is its focus on metasearch, but it is vulnerable to changes in advertising algorithms and the marketing power of its competitors.

Growth Trajectory and Initiatives

Historical Growth: Trivago experienced rapid growth in its early years, driven by increased internet penetration and the popularity of online booking. Growth has slowed down in recent years due to increased competition and changes in advertising algorithms.

Future Projections: Analyst estimates for Trivago's future growth vary widely. Some analysts expect modest revenue growth, while others are more optimistic about the company's long-term potential.

Recent Initiatives: Recent initiatives include focusing on improving user experience, expanding into new markets, and developing new products and services, such as enhanced hotel search functionalities.

Summary

Trivago is a well-known hotel metasearch engine with a global presence, but faces significant challenges. Its strengths lie in its brand recognition and extensive hotel network. However, it relies heavily on advertising revenue and is susceptible to algorithm changes. To ensure long-term success, Trivago needs to innovate, expand its offerings, and navigate the highly competitive online travel market effectively.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Yahoo Finance
  • Bloomberg
  • Company SEC Filings
  • Industry Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Trivago NV

Exchange NASDAQ
Headquaters -
IPO Launch date 2016-12-16
MD, Member of Management Board & CEO Mr. Johannes Thomas
Sector Communication Services
Industry Internet Content & Information
Full time employees 668
Full time employees 668

trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. The company offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its search platform through various localized websites and apps in different languages on operating devices. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Group, Inc.