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Trivago NV (TRVG)



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Upturn Advisory Summary
06/30/2025: TRVG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4.92
1 Year Target Price $4.92
1 | Strong Buy |
0 | Buy |
4 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 24.31% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 254.20M USD | Price to earnings Ratio - | 1Y Target Price 4.92 |
Price to earnings Ratio - | 1Y Target Price 4.92 | ||
Volume (30-day avg) 7 | Beta 1.03 | 52 Weeks Range 1.60 - 5.83 | Updated Date 06/30/2025 |
52 Weeks Range 1.60 - 5.83 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.78% | Operating Margin (TTM) -7.71% |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) -11.61% |
Valuation
Trailing PE - | Forward PE 98.04 | Enterprise Value 159099511 | Price to Sales(TTM) 0.53 |
Enterprise Value 159099511 | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 0.28 | Enterprise Value to EBITDA -60.47 | Shares Outstanding 22881100 | Shares Floating 55914109 |
Shares Outstanding 22881100 | Shares Floating 55914109 | ||
Percent Insiders 35.51 | Percent Institutions 26.13 |
Analyst Ratings
Rating 3 | Target Price 4.92 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 4 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Trivago NV

Company Overview
History and Background
Trivago NV was founded in 2005 in Du00fcsseldorf, Germany. Initially a hotel meta-search, it grew rapidly, expanding internationally and becoming a leading player in the online travel comparison space. Expedia Group acquired a majority stake in 2012, but Trivago remains independently operated and publicly traded.
Core Business Areas
- Hotel Metasearch: Trivago's primary business is its hotel metasearch platform, allowing users to compare hotel prices from various online travel agencies (OTAs) and hotel websites.
Leadership and Structure
The leadership team consists of Johannes Thomas (Managing Director), Peter Vinnemeier (Managing Director) . The company operates with a relatively flat structure, empowering individual teams to make decisions.
Top Products and Market Share
Key Offerings
- Hotel Metasearch Platform: Trivago's core product is its hotel metasearch website and app. Users can search for hotels, compare prices, and filter results based on various criteria. Market share is influenced by geographical region and competition. Competitors include Booking.com, Expedia, and Google Hotels.
Market Dynamics
Industry Overview
The online travel industry is highly competitive and dynamic, characterized by technological innovation, shifting consumer preferences, and consolidation. Mobile booking, personalized experiences, and alternative accommodations are key trends.
Positioning
Trivago positions itself as an independent and transparent hotel price comparison platform. Its competitive advantages lie in its brand recognition, extensive hotel inventory, and sophisticated search technology.
Total Addressable Market (TAM)
The global online travel booking market is estimated to be hundreds of billions of dollars. Trivago is positioned to capture a portion of this TAM through its metasearch platform, focusing on hotel bookings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive hotel inventory
- Sophisticated search technology
- Independent platform
- Global reach
Weaknesses
- Dependence on OTA and hotel relationships
- High marketing expenses
- Vulnerability to search engine algorithm changes
- Limited control over booking process
- Profitability Concerns
Opportunities
- Expansion into new markets
- Development of new products and services (e.g., alternative accommodations)
- Partnerships with travel providers
- Leveraging data for personalized recommendations
- Improving mobile app experience
Threats
- Intense competition from OTAs and search engines
- Changing consumer preferences
- Economic downturns
- Geopolitical instability
- Search engine algorithm changes
Competitors and Market Share
Key Competitors
- BKNG
- EXPE
- GOOGL
Competitive Landscape
Trivago faces intense competition from larger OTAs and search engines. Its advantage lies in its independent and transparent approach to price comparison, but it needs to differentiate itself to maintain market share.
Growth Trajectory and Initiatives
Historical Growth: Trivago has experienced periods of rapid growth followed by periods of slower growth and profitability challenges. Growth has been driven by increased brand awareness, expansion into new markets, and technological innovation.
Future Projections: Future growth is dependent on factors such as the overall health of the travel industry, Trivago's ability to innovate and adapt to changing consumer preferences, and its success in managing competition.
Recent Initiatives: Recent initiatives include focusing on improving the user experience, expanding its inventory of accommodations, and investing in marketing to increase brand awareness.
Summary
Trivago is a well-known hotel metasearch platform facing stiff competition. While it boasts brand recognition and a wide hotel inventory, it grapples with high marketing costs and dependence on other travel sites. Opportunities exist in expanding services and leveraging data, but threats include competition and economic downturns. Trivago's future success hinges on its ability to innovate, differentiate, and manage costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market analysis
- Financial news sources
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is approximate and may vary depending on the source. Financial data needs to be verified from the financial data provider or TRVG company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Trivago NV
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2016-12-16 | MD, Member of Management Board & CEO Mr. Johannes Thomas | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 668 | Website https://www.trivago.de |
Full time employees 668 | Website https://www.trivago.de |
trivago N.V., together with its subsidiaries, operates a hotel and accommodation search platform in the United States, Germany, the United Kingdom, Canada, Japan, and internationally. The company offers an online meta-search for hotels and accommodation through online travel agencies, hotel chains, and independent hotels. The company provides travel search for different types of accommodations, such as hotels, vacation rentals, and apartments; and enable advertiser access through website and apps. In addition, it offers access to its search platform through various localized websites and apps in different languages on operating devices. The company was incorporated in 2005 and is headquartered in Düsseldorf, Germany. trivago N.V. operates as a subsidiary of Expedia Group, Inc.
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