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Upturn AI SWOT - About
NATR 
Natures Sunshine Products Inc (NATR)
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Upturn Advisory Summary
08/14/2025: NATR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $21.5
1 Year Target Price $21.5
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.37% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 292.40M USD | Price to earnings Ratio 22.11 | 1Y Target Price 21.5 |
Price to earnings Ratio 22.11 | 1Y Target Price 21.5 | ||
Volume (30-day avg) 2 | Beta 1.12 | 52 Weeks Range 11.01 - 18.06 | Updated Date 08/14/2025 |
52 Weeks Range 11.01 - 18.06 | Updated Date 08/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate 0.17 | Actual 0.35 |
Profitability
Profit Margin 3.06% | Operating Margin (TTM) 3.72% |
Management Effectiveness
Return on Assets (TTM) 5.17% | Return on Equity (TTM) 8.95% |
Valuation
Trailing PE 22.11 | Forward PE 17.09 | Enterprise Value 229856851 | Price to Sales(TTM) 0.63 |
Enterprise Value 229856851 | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 5.95 | Shares Outstanding 17635600 | Shares Floating 12295154 |
Shares Outstanding 17635600 | Shares Floating 12295154 | ||
Percent Insiders 5.77 | Percent Institutions 77.09 |
Upturn AI SWOT
Natures Sunshine Products Inc
Company Overview
History and Background
Natures Sunshine Products Inc. (NSP) was founded in 1972 by Gene and Kristine Hughes in Provo, Utah. It pioneered the encapsulation of herbs, making them more accessible and convenient for consumers. The company grew from a small family business to a publicly traded global enterprise through a network marketing distribution model.
Core Business Areas
- Herbal Products: NSP offers a wide range of herbal products, including single herbs, herbal combinations, and standardized extracts. These products are designed to support various health needs, such as digestive health, immune function, and cardiovascular health.
- Vitamins and Minerals: The company provides a comprehensive line of vitamins and minerals, including essential nutrients like vitamin D, calcium, and iron.
- Weight Management: NSP offers weight management products, including meal replacement shakes, supplements, and programs designed to support healthy weight loss and maintenance.
- Personal Care: NSP also provides personal care products, including skincare, haircare, and oral care items, formulated with natural ingredients.
Leadership and Structure
The leadership team is headed by Terrence Moorehead, President and Chief Executive Officer. The company operates with a network marketing structure, relying on independent distributors to sell its products directly to consumers.
Top Products and Market Share
Key Offerings
- Chlorophyll Liquid: A popular product promoting detoxification and overall well-being. Market share data specifically for this product is unavailable, but Chlorophyll is an ingredient used in many drinks across the Nutraceutical industry. Competitors include brands offering similar Chlorophyll supplements and detox products like Sakara Life or Detox Organics.
- Silver Shield: A colloidal silver product marketed for immune support. Market share data specifically for this product is unavailable. Competitors include Sovereign Silver and other colloidal silver supplement brands.
- Nature's Harvest: A meal replacement shake, no data available. Competitors include Herbalife, Plexus, and Shakeology
Market Dynamics
Industry Overview
The dietary supplements industry is a large and growing market, driven by increasing consumer interest in health and wellness, preventive care, and natural products. The market is highly competitive and subject to regulatory scrutiny.
Positioning
Natures Sunshine Products Inc. is positioned as a provider of high-quality, natural health supplements and personal care products. It differentiates itself through its commitment to quality, scientific formulation, and network marketing distribution model.
Total Addressable Market (TAM)
The global dietary supplements market is expected to reach over $230 billion by 2027. NSP's positioning in the market allows it to capture a portion of this significant TAM, but faces competition from other companies.
Upturn SWOT Analysis
Strengths
- Established brand with a long history
- Extensive product line
- Network marketing distribution model
- Commitment to product quality
- Strong focus on natural ingredients
Weaknesses
- Dependence on network marketing model
- Regulatory risks in the dietary supplements industry
- Negative perception associated with network marketing
- Fluctuations in foreign currency exchange rates
- Limited brand awareness compared to larger competitors
Opportunities
- Expanding into new geographic markets
- Developing new products and formulations
- Leveraging e-commerce and digital marketing
- Acquiring or partnering with complementary businesses
- Increasing consumer awareness of natural health solutions
Threats
- Increased competition from established and emerging players
- Changing consumer preferences and trends
- Economic downturns that could reduce consumer spending
- Adverse regulatory changes
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- HLF
- USNA
- NU Skin Enterprises (NUS)
Competitive Landscape
Natures Sunshine Products Inc. faces intense competition from larger, more established players in the dietary supplements and network marketing industries. It must differentiate itself through product innovation, quality, and customer service to maintain and grow its market share.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data must come from official SEC fillings.
Future Projections: Future projections must come from analyst estimates.
Recent Initiatives: Recent initiatives include product launches, marketing campaigns, and strategic partnerships.
Summary
Natures Sunshine Products Inc. is a long-standing company in the health and wellness industry, leveraging a network marketing model and natural product focus. It possesses brand recognition and a diverse product line. However, it faces challenges regarding competition, regulatory risks, and negative perceptions of the network marketing sector. Opportunities lie in expanding into new markets and optimizing e-commerce.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change. Market share data provided here in is approximated. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natures Sunshine Products Inc
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2009-06-25 | President, CEO & Director Mr. Terrence O. Moorehead | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 819 | Website https://www.naturessunshine.com |
Full time employees 819 | Website https://www.naturessunshine.com | ||
Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company provides general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; immune products; cardiovascular products; and digestive products. It also offers personal care products, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser products, as well as weight management products. The company provides its products under the Nature's Sunshine Products and Synergy WorldWide brands directly to customers and to a sales force of independent consultants. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
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