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Upturn AI SWOT - About
NATR 
Natures Sunshine Products Inc (NATR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/15/2025: NATR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $21.5
1 Year Target Price $21.5
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.94% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 252.19M USD | Price to earnings Ratio 18.91 | 1Y Target Price 21.5 |
Price to earnings Ratio 18.91 | 1Y Target Price 21.5 | ||
Volume (30-day avg) 2 | Beta 1.11 | 52 Weeks Range 11.01 - 18.06 | Updated Date 10/17/2025 |
52 Weeks Range 11.01 - 18.06 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.06% | Operating Margin (TTM) 3.72% |
Management Effectiveness
Return on Assets (TTM) 5.17% | Return on Equity (TTM) 8.95% |
Valuation
Trailing PE 18.91 | Forward PE 16.03 | Enterprise Value 202874456 | Price to Sales(TTM) 0.55 |
Enterprise Value 202874456 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 5.25 | Shares Outstanding 17635552 | Shares Floating 12317375 |
Shares Outstanding 17635552 | Shares Floating 12317375 | ||
Percent Insiders 5.76 | Percent Institutions 81.36 |
Upturn AI SWOT
Natures Sunshine Products Inc
Company Overview
History and Background
Nature's Sunshine Products, Inc. (NATR) was founded in 1972. It pioneered the encapsulation of herbs and has grown into a global health and wellness company. Initially focused on direct sales, the company has expanded its distribution channels and product lines.
Core Business Areas
- Network Marketing: Direct selling of nutritional and personal care products through a network of distributors and sales representatives.
- Product Manufacturing: Formulation, manufacturing, and packaging of a wide range of health supplements, vitamins, minerals, herbs, and personal care items.
- International Sales: Distribution of products in various international markets, including Asia, Europe, and Latin America.
Leadership and Structure
Terrence Moorehead is the Chief Executive Officer. The company operates with a structure that includes executive leadership overseeing various departments such as marketing, sales, product development, finance, and operations.
Top Products and Market Share
Key Offerings
- Collatrim Plus: A collagen supplement aimed at joint and skin health. Market share data is not publicly available for individual products. Competitors include Vital Proteins and NeoCell.
- Probiotic Eleven: A probiotic supplement for gut health. Market share data is not publicly available for individual products. Competitors include Culturelle and Align.
- Silver Shield: A colloidal silver product used as a dietary supplement. Market share data is not publicly available for individual products. Competitors include Sovereign Silver and Argentyn 23.
Market Dynamics
Industry Overview
The nutritional supplement industry is experiencing growth driven by increasing health awareness and an aging population. The market is competitive, with many companies offering similar products. Regulatory scrutiny is also increasing.
Positioning
Nature's Sunshine operates primarily through network marketing. The company focuses on high-quality ingredients and science-backed formulations. Its competitive advantage lies in its established distribution network and brand recognition.
Total Addressable Market (TAM)
The global dietary supplements market is estimated at hundreds of billions of dollars and projected to grow. Nature's Sunshine, with its direct-selling model, targets a portion of this market, focusing on consumers seeking premium products.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Extensive product line
- Global distribution network
- Strong distributor base
- Focus on product quality
Weaknesses
- Reliance on network marketing model
- Potential for regulatory scrutiny
- Dependence on distributor performance
- Competitive landscape
- Brand perception challenges
Opportunities
- Expanding into new markets
- Developing innovative products
- Enhancing online presence
- Partnering with healthcare professionals
- Capitalizing on health and wellness trends
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes
- Negative publicity
Competitors and Market Share
Key Competitors
- Herbalife Nutrition (HLF)
- USANA Health Sciences (USNA)
- Nu Skin Enterprises (NUS)
Competitive Landscape
Nature's Sunshine competes with larger, established direct-selling companies. Its advantages include a focus on product quality and a strong distributor network, but it faces challenges related to brand perception and competition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends depend on multiple financial reports over the years.
Future Projections: Future projections depend on analyst forecasts and are based on financial models.
Recent Initiatives: Recent initiatives involve new product launches, market expansion, and improvements to their direct selling distribution network.
Summary
Nature's Sunshine is a well-established company in the nutritional supplement market. Its direct-selling model has provided a consistent distribution network. However, it faces challenges from larger competitors, regulatory pressures, and changing consumer trends. Diversifying product lines and improving online presence are areas to focus on.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Industry reports
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Natures Sunshine Products Inc
Exchange NASDAQ | Headquaters Lehi, UT, United States | ||
IPO Launch date 2009-06-25 | President, CEO & Director Mr. Terrence O. Moorehead | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 819 | Website https://www.naturessunshine.com |
Full time employees 819 | Website https://www.naturessunshine.com | ||
Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company provides general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; immune products; cardiovascular products; and digestive products. It also offers personal care products, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser products, as well as weight management products. The company provides its products under the Nature's Sunshine Products and Synergy WorldWide brands directly to customers and to a sales force of independent consultants. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
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