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Valvoline Inc (VVV)


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Upturn Advisory Summary
10/15/2025: VVV (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $44.12
1 Year Target Price $44.12
6 | Strong Buy |
2 | Buy |
6 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.51% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.40B USD | Price to earnings Ratio 16.17 | 1Y Target Price 44.12 |
Price to earnings Ratio 16.17 | 1Y Target Price 44.12 | ||
Volume (30-day avg) 14 | Beta 1.19 | 52 Weeks Range 31.02 - 43.74 | Updated Date 10/17/2025 |
52 Weeks Range 31.02 - 43.74 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.43% | Operating Margin (TTM) 26.23% |
Management Effectiveness
Return on Assets (TTM) 8.3% | Return on Equity (TTM) 132.49% |
Valuation
Trailing PE 16.17 | Forward PE 18.45 | Enterprise Value 5908631701 | Price to Sales(TTM) 2.6 |
Enterprise Value 5908631701 | Price to Sales(TTM) 2.6 | ||
Enterprise Value to Revenue 3.49 | Enterprise Value to EBITDA 10.63 | Shares Outstanding 127114824 | Shares Floating 126658482 |
Shares Outstanding 127114824 | Shares Floating 126658482 | ||
Percent Insiders 0.26 | Percent Institutions 112.95 |
Upturn AI SWOT
Valvoline Inc

Company Overview
History and Background
Valvoline traces its roots back to 1866 when Dr. John Ellis developed a petroleum-based lubricant for steam engines. It was the first trademarked lubricant brand in the United States. Valvoline grew to become a major player in the automotive lubricants market, being acquired by Ashland Inc. In 2016, Valvoline became an independent, publicly traded company.
Core Business Areas
- Retail Services: Valvoline operates and franchises quick-lube service centers under the Valvoline Instant Oil Change brand.
- Global Products: This segment develops, manufactures, and markets lubricants, chemicals, and automotive maintenance products for various applications.
Leadership and Structure
The leadership team is headed by the Chief Executive Officer. The organizational structure includes departments for finance, marketing, operations, and technology, with regional management structures for global operations.
Top Products and Market Share
Key Offerings
- Valvoline Motor Oil: Valvoline offers a range of motor oils, including synthetic, high-mileage, and conventional options. It is a top-tier brand in the motor oil market. Market share is approximately 10%-15% in the US DIY motor oil market. Competitors include Pennzoil (SHEL), Mobil 1 (XOM), Castrol (BP), and AmazonBasics.
- Valvoline Instant Oil Change (VIOC): VIOC is a leading quick-lube service center chain. It competes with other quick-lube chains, franchised dealerships and independent repair shops. As of 2024, VIOC had around 1700 locations in North America. Competitors include Jiffy Lube (owned by Shell) and Take 5 Oil Change.
- Coolants: Valvoline produces several different coolants used in vehicles to control the heat in the motor. Its primary competitors include Prestone and Peak.
Market Dynamics
Industry Overview
The automotive lubricants market is mature and competitive, with growth driven by increasing vehicle miles traveled and the growing complexity of engine technology, which demands more advanced lubricants. The quick-lube industry is experiencing steady growth due to consumers seeking convenient and reliable vehicle maintenance services.
Positioning
Valvoline is positioned as a premium brand with a long history and strong brand recognition. It differentiates itself through product innovation, a strong service network, and targeted marketing campaigns.
Total Addressable Market (TAM)
The global lubricants market is expected to reach around $200 billion by 2028. Valvoline's position in North America allows it to address a significant portion of the global market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Innovative product development
- Established quick-lube service network
- Financial stability
Weaknesses
- Dependence on automotive industry trends
- Exposure to raw material price fluctuations
- Competitive pricing pressure
- Concentration of revenue in North America
Opportunities
- Expansion into emerging markets
- Development of new lubricant technologies
- Growth of electric vehicle maintenance services
- Strategic acquisitions of smaller competitors
- Increase in DIY repair services
Threats
- Economic downturns impacting automotive sales
- Increasing competition from private-label brands
- Shifting consumer preferences towards electric vehicles
- Stringent environmental regulations
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- SHEL
- XOM
- BP
Competitive Landscape
Valvoline benefits from a strong brand name and franchise network. However, it faces competitive pressure from larger, diversified oil companies like SHEL and XOM. Success depends on product innovation, marketing, and efficient operations.
Major Acquisitions
Great Canadian Oil Change
- Year: 2016
- Acquisition Price (USD millions): 68
- Strategic Rationale: The acquisition expanded Valvoline's footprint in the Canadian quick lube market.
Growth Trajectory and Initiatives
Historical Growth: Valvoline's historical growth has been driven by product innovation, expansion of its service network, and acquisitions. Check on 10k filings for current data.
Future Projections: Future growth projections should be sourced from analyst reports which often project revenue growth and EPS based on market trends and company initiatives.
Recent Initiatives: Recent strategic initiatives include expanding the VIOC network, developing new lubricant technologies for electric vehicles, and increasing its focus on sustainability.
Summary
Valvoline is a strong player in the automotive lubricant and service industry, benefiting from its established brand and franchise network. Its growth depends on innovation, expansion, and adapting to market trends like electric vehicles. Threats include economic downturns and increased competition. Overall, Valvoline is positioned to maintain a good presence in the sector.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Valvoline Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Research
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Valvoline Inc
Exchange NYSE | Headquaters Lexington, KY, United States | ||
IPO Launch date 2016-09-23 | CEO, President & Director Ms. Lori A. Flees | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 10500 | Website https://www.valvoline.com |
Full time employees 10500 | Website https://www.valvoline.com |
Valvoline Inc. engages in the operation and franchising of vehicle service centers and retail stores in the United States and Canada. The company, through its service centers, provides fluid exchange for motor oil, transmission and differential fluid, and coolant; parts replacement for batteries, filters, wiper blades, and belts; and safety services, such as tire inflation and rotation, bulbs, and safety checks. It offers its services for passenger cars, hybrid and battery electric vehicles, and light and medium duty vehicles. The company was founded in 1866 and is headquartered in Lexington, Kentucky.

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