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Weibo Corp (WB)



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Upturn Advisory Summary
10/14/2025: WB (3-star) is a SELL. SELL since 3 days. Simulated Profits (21.04%). Updated daily EoD!
1 Year Target Price $12.13
1 Year Target Price $12.13
9 | Strong Buy |
0 | Buy |
10 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.95% | Avg. Invested days 45 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.90B USD | Price to earnings Ratio 8.23 | 1Y Target Price 12.13 |
Price to earnings Ratio 8.23 | 1Y Target Price 12.13 | ||
Volume (30-day avg) 21 | Beta 0.12 | 52 Weeks Range 6.86 - 12.96 | Updated Date 10/14/2025 |
52 Weeks Range 6.86 - 12.96 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 7.06% | Basic EPS (TTM) 1.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.1% | Operating Margin (TTM) 32.73% |
Management Effectiveness
Return on Assets (TTM) 4.72% | Return on Equity (TTM) 10.73% |
Valuation
Trailing PE 8.23 | Forward PE 6.86 | Enterprise Value 2949013948 | Price to Sales(TTM) 1.64 |
Enterprise Value 2949013948 | Price to Sales(TTM) 1.64 | ||
Enterprise Value to Revenue 1.67 | Enterprise Value to EBITDA 5.35 | Shares Outstanding 157003256 | Shares Floating 83521200 |
Shares Outstanding 157003256 | Shares Floating 83521200 | ||
Percent Insiders 6.08 | Percent Institutions 32.35 |
Upturn AI SWOT
Weibo Corp

Company Overview
History and Background
Weibo Corp was founded in 2009 as a Chinese microblogging platform. It initially leveraged Sina Corp's existing user base and rapidly grew to become one of China's dominant social media platforms, evolving from a Twitter-like service to a comprehensive content and social platform.
Core Business Areas
- Advertising and Marketing Services: Generate revenue through display advertising, sponsored content, and other marketing solutions targeted at Weibo's large user base. Works with brand to advertise on their platform.
- Value-Added Services (VAS): Offer premium services like VIP subscriptions, content creation tools, and gaming services to users to generate additional revenue.
Leadership and Structure
Weibo Corp is led by CEO Gaofei Wang. The organizational structure includes departments focused on engineering, marketing, sales, product development, and finance, reporting to the executive team.
Top Products and Market Share
Key Offerings
- Competitors: Douyin (TikTok's Chinese version), Kuaishou, Baidu Tieba
- Weibo Platform: Weibo's core microblogging platform allows users to create, share, and discover content. It competes with other platforms like Douyin (TikTok's Chinese version) and Kuaishou. Weibo has hundreds of millions of active users. Data is not readily available for exact market share, but reports suggest they are one of the leaders with over 20% market share in China.
Market Dynamics
Industry Overview
The social media market in China is highly competitive and heavily regulated. Growth is driven by mobile internet penetration, increasing digital advertising spending, and the demand for online entertainment. Increasing Government censorship is a major obstacle.
Positioning
Weibo positions itself as a leading social media platform for news, entertainment, and opinion-sharing. Its competitive advantages include its large user base, brand recognition, and diverse content ecosystem.
Total Addressable Market (TAM)
The TAM for digital advertising in China is estimated to be hundreds of billions of USD. Weibo is positioned to capture a significant share of this market through its advertising and marketing solutions.
Upturn SWOT Analysis
Strengths
- Large user base
- High brand recognition in China
- Diverse content ecosystem
- Established advertising platform
Weaknesses
- Heavily reliant on the Chinese market
- Susceptible to regulatory changes
- Intense competition from other social media platforms
- Concerns about censorship and content moderation
Opportunities
- Expanding into new markets
- Developing new content formats (e.g., short-form video)
- Monetizing user-generated content
- Leveraging e-commerce integration
Threats
- Increased government regulation of social media
- Shifting user preferences towards other platforms
- Economic slowdown in China
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- BYND
- SNAP
- META
- GOOG
Competitive Landscape
Weibo's advantages include its established brand and large user base in China. Disadvantages include regulatory risks and intense competition from other platforms offering similar services. Competitors in US markets have an advantage over the Chinese company because they are not regulated by the Chinese Communist party.
Growth Trajectory and Initiatives
Historical Growth: Weibo has experienced significant growth in user base and revenue over the past decade, but growth has slowed in recent years due to competition and regulatory pressures.
Future Projections: Future growth projections vary depending on analyst estimates and the company's ability to navigate regulatory challenges and competition.
Recent Initiatives: Weibo's recent initiatives include focusing on short-form video content, enhancing e-commerce integration, and expanding its reach in lower-tier cities.
Summary
Weibo is a significant social media player in China with a large user base, but faces challenges. Regulatory risks, intense competition, and the evolving digital landscape pose challenges. The company is trying to diversify its content and revenue streams. Weibo's future depends on its ability to adapt to these challenges and innovate effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, news articles
Disclaimers:
The data provided is based on available information and may not be exhaustive. Market share estimates are approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Weibo Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2014-04-17 | CEO & Director Mr. Gaofei Wang | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4982 | Website https://weibo.com |
Full time employees 4982 | Website https://weibo.com |
Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People's Republic of China. It operates through two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform; self-expression products that enable its users to express themselves on its platform; and social products to promote social interaction between users on its platform. It also provides advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline, Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products that appear alongside user's trends discovery and search behaviors. In addition, the company offers products, such as trends, search, video/live streaming, and editing tools; content customization, copyright contents pooling, and user interaction development; and search list recommendation, trends list recommendation, and Weibo app opening advertisements. Further, it provides back-end management, traffic support, and product services for better displaying and promotion of its account and content; an open application platform that allows users to log into third-party applications with their Weibo account for sharing third-party content on its platform; and Weibo Wallet, a product that enables platform partners to conduct interest generation activities on Weibo, such as handing out red envelops and coupons. It serves ordinary people, celebrities, opinion leaders, and other public figures or influencers, as well as media outlets, businesses, government agencies, charities, and other organizations. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is based in Beijing, the People's Republic of China.

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