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Weibo Corp (WB)



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Upturn Advisory Summary
06/30/2025: WB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $11.25
1 Year Target Price $11.25
9 | Strong Buy |
0 | Buy |
10 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.3% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.37B USD | Price to earnings Ratio 7.01 | 1Y Target Price 11.25 |
Price to earnings Ratio 7.01 | 1Y Target Price 11.25 | ||
Volume (30-day avg) 21 | Beta 0.12 | 52 Weeks Range 6.30 - 11.10 | Updated Date 06/30/2025 |
52 Weeks Range 6.30 - 11.10 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 8.48% | Basic EPS (TTM) 1.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 20.41% | Operating Margin (TTM) 27.8% |
Management Effectiveness
Return on Assets (TTM) 4.53% | Return on Equity (TTM) 10.79% |
Valuation
Trailing PE 7.01 | Forward PE 5.31 | Enterprise Value 2152517442 | Price to Sales(TTM) 1.35 |
Enterprise Value 2152517442 | Price to Sales(TTM) 1.35 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 3.97 | Shares Outstanding 157003008 | Shares Floating 83399400 |
Shares Outstanding 157003008 | Shares Floating 83399400 | ||
Percent Insiders 6.08 | Percent Institutions 34.33 |
Analyst Ratings
Rating 5 | Target Price 11.25 | Buy - | Strong Buy 9 |
Buy - | Strong Buy 9 | ||
Hold 10 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Weibo Corp

Company Overview
History and Background
Weibo Corp was founded in 2009, quickly becoming one of China's leading social media platforms. It initially mirrored Twitter's functionality but has since evolved to incorporate a broader range of features, including live streaming, e-commerce, and online games.
Core Business Areas
- Advertising and Marketing: This segment generates revenue through advertising and marketing services offered to businesses and brands on the Weibo platform. They are able to target certain user demographics and market directly to them.
- Value-Added Services: This includes revenue from membership fees, live streaming, gaming, and other services offered to users.
Leadership and Structure
Weibo Corp is led by Gaofei Wang (CEO). The company operates as a subsidiary of SINA Corporation, although it has been listed separately on the NASDAQ since 2014. The leadership team is structured around key functions such as technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Weibo Platform: Weibo is a microblogging platform similar to Twitter, allowing users to share short messages, images, and videos. Competitors in this space are WeChat and Douyin in the China market. Weibo has hundreds of millions of monthly active users. As of 2023, it has nearly 600 million active monthly users.
- Weibo International Version: An international version of the microblogging platform. A competitor in this space would be X, also known as Twitter.
Market Dynamics
Industry Overview
The social media industry in China is highly competitive and regulated, with significant government oversight. The market is characterized by rapid innovation and intense competition among platforms.
Positioning
Weibo is positioned as a leading social media platform in China, offering a blend of microblogging, social networking, and content sharing. Its competitive advantage lies in its large user base, brand recognition, and extensive ecosystem of content creators and partners.
Total Addressable Market (TAM)
The TAM for digital advertising in China is estimated to be in the hundreds of billions of USD annually. Weibo is well-positioned to capture a significant portion of this TAM through its advertising and marketing services. Although the TAM is huge, Weibo is not the leader in this market, other China companies hold the leadership position and Weibo is ranked about number 3 or 4.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition in China
- Diverse content ecosystem
- Established advertising platform
Weaknesses
- Dependence on the Chinese market
- Exposure to regulatory risks
- Slower innovation compared to competitors
- Concerns about censorship
Opportunities
- Expanding into new markets
- Monetizing user data through e-commerce
- Integrating with other social media platforms
- Developing new content formats
Threats
- Increased competition from other social media platforms
- Changes in government regulations
- Economic slowdown in China
- Shifting user preferences
Competitors and Market Share
Key Competitors
- TCEHY
- BIDU
- KWEB
Competitive Landscape
Weibo faces intense competition from other social media platforms in China, including WeChat, Douyin (TikTok's Chinese counterpart), and Baidu's search and social offerings. Weibo's advantages include its large user base and brand recognition, but it faces challenges in terms of innovation and regulatory compliance.
Major Acquisitions
iEver Media
- Year: 2013
- Acquisition Price (USD millions): 58.6
- Strategic Rationale: Strengthening the ability to work with top brands
Growth Trajectory and Initiatives
Historical Growth: Weibo experienced rapid growth in its early years, fueled by the rise of social media in China. Growth has slowed in recent years due to increased competition and regulatory constraints.
Future Projections: Future growth projections are uncertain, with analysts providing varying estimates. Expansion into new markets and monetization of user data are seen as potential growth drivers.
Recent Initiatives: Recent initiatives include investments in live streaming, e-commerce, and partnerships with other companies. These initiatives aim to diversify revenue streams and enhance user engagement.
Summary
Weibo is a prominent social media platform in China with a large user base but faces growing competition and regulatory challenges. While it has a strong brand and established advertising platform, its growth has slowed, and it needs to innovate to stay competitive. Its dependence on the Chinese market and exposure to regulatory risks are significant considerations. Future success hinges on its ability to monetize user data, expand into new markets, and adapt to evolving user preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data is subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Weibo Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2014-04-17 | CEO & Director Mr. Gaofei Wang | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 4982 | Website https://weibo.com |
Full time employees 4982 | Website https://weibo.com |
Weibo Corporation, through its subsidiaries, operates as a social media platform for people to create, discover, and distribute content in the People's Republic of China. It operates through two segments, Advertising and Marketing Services; and Value-Added Services. The company offers discovery products to help users discover content on its platform; self-expression products that enable its users to express themselves on its platform; and social products to promote social interaction between users on its platform. It also provides advertising and marketing solutions, such as social display advertisements; and promoted marketing offerings, such as Fans Headline, Fans Headline, Weibo Express, and promoted feeds, as well as promoted trends and search products that appear alongside user's trends discovery and search behaviors. In addition, the company offers products, such as trends, search, video/live streaming, and editing tools; content customization, copyright contents pooling, and user interaction development; and search list recommendation, trends list recommendation, and Weibo app opening advertisements. Further, it provides back-end management, traffic support, and product services for better displaying and promotion of its account and content; an open application platform that allows users to log into third-party applications with their Weibo account for sharing third-party content on its platform; and Weibo Wallet, a product that enables platform partners to conduct interest generation activities on Weibo, such as handing out red envelops and coupons. It serves ordinary people, celebrities, opinion leaders, and other public figures or influencers, as well as media outlets, businesses, government agencies, charities, and other organizations. The company was formerly known as T.CN Corporation and changed its name to Weibo Corporation in 2012. The company was founded in 2009 and is based in Beijing, the People's Republic of China.
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