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Wingstop Inc (WING)



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Upturn Advisory Summary
09/17/2025: WING (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $396.43
1 Year Target Price $396.43
14 | Strong Buy |
4 | Buy |
7 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 158.27% | Avg. Invested days 81 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.29B USD | Price to earnings Ratio 43.45 | 1Y Target Price 396.43 |
Price to earnings Ratio 43.45 | 1Y Target Price 396.43 | ||
Volume (30-day avg) 26 | Beta 1.84 | 52 Weeks Range 203.63 - 432.19 | Updated Date 09/17/2025 |
52 Weeks Range 203.63 - 432.19 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 0.40% | Basic EPS (TTM) 6.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 25.61% | Operating Margin (TTM) 26.83% |
Management Effectiveness
Return on Assets (TTM) 18.93% | Return on Equity (TTM) - |
Valuation
Trailing PE 43.45 | Forward PE 48.78 | Enterprise Value 8333129858 | Price to Sales(TTM) 10.89 |
Enterprise Value 8333129858 | Price to Sales(TTM) 10.89 | ||
Enterprise Value to Revenue 12.44 | Enterprise Value to EBITDA 29.3 | Shares Outstanding 27923800 | Shares Floating 27765146 |
Shares Outstanding 27923800 | Shares Floating 27765146 | ||
Percent Insiders 0.63 | Percent Institutions 114.94 |
Upturn AI SWOT
Wingstop Inc

Company Overview
History and Background
Wingstop Inc. was founded in 1994 in Garland, Texas, and began franchising in 1997. It focuses on cooked-to-order chicken wings with various flavor offerings and sides. The company expanded rapidly through franchising and has a significant international presence.
Core Business Areas
- Franchise Restaurants: Wingstop generates revenue through franchise royalties, fees, and advertising contributions from franchised restaurants. These restaurants operate under the Wingstop brand and adhere to the company's standards.
- Company-Owned Restaurants: Wingstop also owns and operates restaurants directly, generating revenue from food and beverage sales at these locations. This provides direct control over operations and allows for testing of new products and strategies.
- Advertising: Wingstop collects advertising fees from its franchisees. Franchisees pay a specific amount to the organization for brand marketing, advertising and marketing support. The organization uses the fees it collects to spend on the marketing of the brand, products, and restaurants
Leadership and Structure
Michael Skipworth serves as the President and CEO. The organizational structure includes departments for operations, marketing, finance, and development, supporting both franchised and company-owned locations. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Chicken Wings: Wingstop's primary offering is cooked-to-order chicken wings in various flavors. The company is focused on creating a delicious and elevated guest experience. Competitors include Buffalo Wild Wings (BWLD), local wing restaurants, and large fast-food chains.
- Fries and Sides: Wingstop offers a variety of fries and sides, including Louisiana Voodoo Fries, cheese fries, and veggie sticks, complementing their wing offerings. These enhance the overall customer experience. Competitors include side offerings at places like McDonald's and Burger King.
- Chicken Sandwiches: Wingstop offers chicken sandwiches. Wingstopu2019s signature chicken sandwich comes with a crispy fried chicken fillet, pickles, and choice of dip. Some sandwiches can be mild or hot, the latter of which uses a signature Atomic seasoning. Competitors include Chick-fil-A, McDonald's and Burger King.
Market Dynamics
Industry Overview
The fast-casual dining industry is competitive, with increasing demand for specialized and customizable food options. The market is influenced by consumer preferences, economic conditions, and technological advancements in ordering and delivery.
Positioning
Wingstop is positioned as a fast-casual dining chain specializing in chicken wings with a strong focus on flavor variety and customization. The brand's efficient operating model and technology investments are competitive advantages.
Total Addressable Market (TAM)
The global fast food market size was valued at USD 786.76 billion in 2023 and is expected to grow to USD 978.68 billion by 2030. Wingstop is focusing on taking market share within the chicken wing segment, and broader fast-casual sector with its emphasis on digitalization and scale.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Franchise-based business model
- High average unit volumes (AUV)
- Focus on digital ordering and delivery
- Efficient operating model
Weaknesses
- Reliance on chicken prices
- Limited menu diversity
- Vulnerability to economic downturns affecting consumer spending
- Brand perception based on a single product category
Opportunities
- International expansion
- Menu innovation and diversification
- Leveraging technology for improved customer experience
- Partnerships with delivery services
- Expansion of virtual brands
Threats
- Increased competition in the fast-casual sector
- Fluctuations in chicken prices
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BWLD
- PLKI
- YUM
Competitive Landscape
Wingstop's competitive advantages include its focus on flavor variety, efficient operating model, and strong digital presence. Disadvantages include its limited menu and reliance on chicken prices.
Growth Trajectory and Initiatives
Historical Growth: Wingstop has experienced significant growth in revenue, store count, and system-wide sales over the past decade.
Future Projections: Analysts project continued growth in revenue and earnings, driven by expansion, digital initiatives, and menu innovation.
Recent Initiatives: Recent initiatives include expansion into new international markets, investments in technology for online ordering and delivery, and the launch of new menu items.
Summary
Wingstop is a strong fast-casual chain focused on chicken wings. The brand's growth is driven by expansion and a strong digital strategy. Continued attention to ingredient costs and competitive pressures will be crucial. While its menu is limited it has a lot of growth potential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Wingstop Investor Relations
- MarketWatch
- Yahoo Finance
- Company Filings
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wingstop Inc
Exchange NASDAQ | Headquaters Dallas, TX, United States | ||
IPO Launch date 2015-06-12 | President, CEO & Director Mr. Michael J. Skipworth CPA | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 325 | Website https://ir.wingstop.com |
Full time employees 325 | Website https://ir.wingstop.com |
Wingstop Inc., together with its subsidiaries, franchises and operates restaurants under the Wingstop brand. Its restaurants offer classic wings, boneless wings, tenders, and hand-sauced-and-tossed in various flavors, as well as chicken sandwiches, fries, and hand-cut carrots and celery that are cooked-to-order. The company was founded in 1994 and is headquartered in Dallas, Texas.

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