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Xponential Fitness Inc (XPOF)



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Upturn Advisory Summary
06/17/2025: XPOF (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $13.78
1 Year Target Price $13.78
3 | Strong Buy |
1 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.38% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 369.28M USD | Price to earnings Ratio - | 1Y Target Price 13.78 |
Price to earnings Ratio - | 1Y Target Price 13.78 | ||
Volume (30-day avg) 9 | Beta 1.56 | 52 Weeks Range 6.64 - 18.95 | Updated Date 06/30/2025 |
52 Weeks Range 6.64 - 18.95 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -21.13% | Operating Margin (TTM) 25.54% |
Management Effectiveness
Return on Assets (TTM) 9.86% | Return on Equity (TTM) -28.84% |
Valuation
Trailing PE - | Forward PE 17.67 | Enterprise Value 627497600 | Price to Sales(TTM) 1.16 |
Enterprise Value 627497600 | Price to Sales(TTM) 1.16 | ||
Enterprise Value to Revenue 1.98 | Enterprise Value to EBITDA 17.87 | Shares Outstanding 34926000 | Shares Floating 21301367 |
Shares Outstanding 34926000 | Shares Floating 21301367 | ||
Percent Insiders 6.31 | Percent Institutions 93.16 |
Analyst Ratings
Rating 3 | Target Price 13.78 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Xponential Fitness Inc
Company Overview
History and Background
Xponential Fitness, Inc. was founded in 2017. It focuses on franchising boutique fitness studios across various modalities. Over time, it has grown through acquisitions and organic studio openings, expanding its brand portfolio and geographic reach.
Core Business Areas
- Franchising: Xponential Fitness franchises branded fitness studios, providing training, marketing, and operational support to franchisees.
- Company-Owned Studios: The company also operates a select number of company-owned studios to test market strategies and enhance brand visibility.
- Equipment and Apparel Sales: Revenue is generated through the sale of fitness equipment and branded apparel to franchisees and customers.
Leadership and Structure
The leadership team consists of CEO Anthony Geisler, alongside other key executives in finance, operations, and marketing. The organizational structure is centered around brand management, franchising support, and corporate operations.
Top Products and Market Share
Key Offerings
- Club Pilates: Offers reformer-based Pilates classes. Market share data is challenging to pinpoint precisely, but it's a significant player in the fragmented Pilates studio market. Competitors include CorePower Yoga (pilates format), local Pilates studios, and franchise pilates such as Solidcore.
- CycleBar: Provides premium indoor cycling experiences. Operates within the boutique cycling market, competing with SoulCycle (private equity owned, not a public market competitor directly, but a market share competitor) and Peloton (PTON, for at-home), and local cycling classes.
- StretchLab: Assisted stretching studios. Operates in the growing assisted stretching market, competing with smaller chains and independent practitioners. No publicly traded direct competitor for assisted stretching only.
- Row House: Offers a group fitness workout centered on rowing machines, often incorporating intervals or circuits to maximize calorie burn and build strength. The primary competitors are Orangetheory Fitness and Barry's Bootcamp.
Market Dynamics
Industry Overview
The boutique fitness industry is characterized by high growth and fragmentation. It offers specialized workout experiences and caters to consumers seeking personalized fitness solutions.
Positioning
Xponential Fitness is positioned as a consolidator in the boutique fitness industry, leveraging its diverse brand portfolio and franchising model to achieve scale and market presence.
Total Addressable Market (TAM)
The global health and fitness market is estimated to be in the hundreds of billions USD. Xponential's TAM is a portion of this, focusing on boutique fitness. Xponential aims to expand its market share by growing its franchisee network and introducing new brands.
Upturn SWOT Analysis
Strengths
- Diverse Brand Portfolio
- Franchise Business Model
- Scalability
- Strong Brand Recognition in Specific Niches
- Experienced Management Team
Weaknesses
- High Debt Levels
- Dependence on Franchisee Performance
- Potential Brand Dilution
- Franchise legal risk, class action lawsuits
- Premium price can be a barrier
Opportunities
- International Expansion
- Strategic Acquisitions
- Digital Fitness Integration
- Corporate Wellness Programs
- Increasing Health Awareness
Threats
- Economic Downturns
- Increased Competition
- Changing Consumer Preferences
- Rise of At-Home Fitness
- Franchise regulations
Competitors and Market Share
Key Competitors
- OTLY
- LIFE
- PTON
Competitive Landscape
Xponential Fitness advantages stem from its diversified brand portfolio and franchising expertise. Disadvantages include high debt and dependence on franchisee success.
Major Acquisitions
Rumble Boxing
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded portfolio into boxing fitness, catering to a new segment and offering cross-promotional opportunities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by franchise expansion and acquisitions. Requires access to historical financial and operational data.
Future Projections: Future growth projections depend on analyst estimates, which are dynamic. Refer to reputable financial analysis platforms for up-to-date projections.
Recent Initiatives: Recent initiatives include strategic acquisitions, international expansion, and investments in digital fitness platforms.
Summary
Xponential Fitness's strength lies in its diverse brand portfolio and scalable franchise model. The company faces challenges due to its debt load and reliance on franchisees. Opportunities include international expansion and digital integration. Xponential needs to monitor competition and adapt to changing consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates, which are subject to change. It is not financial advice. Investment decisions should be based on thorough individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xponential Fitness Inc
Exchange NYSE | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-07-23 | CEO & Director Mr. Mark James King | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 288 | Website https://www.xponential.com |
Full time employees 288 | Website https://www.xponential.com |
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness brands franchisor in North America. The company's brands portfolio consist of Club Pilates, a Pilates facility franchisor; CycleBar, a premier indoor cycling franchise; StretchLab, a fitness concept offering one-on-one assisted stretching services; YogaSix, a yoga concept; Pure Barre, a total body workout concept that uses the ballet barre to perform small isometric movements; Rumble, a boxing concept that offers boxing-inspired group fitness classes; BFT, a high-intensity interval training concept that combines functional, high-energy strength, cardio, and conditioning-based classes to achieve the unique health of its members; and Lindora, a provider of medically guided wellness and metabolic health solutions. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
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