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XPOF 
Xponential Fitness Inc (XPOF)
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Upturn Advisory Summary
12/05/2025: XPOF (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $10.9
1 Year Target Price $10.9
| 3 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.87% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 346.26M USD | Price to earnings Ratio - | 1Y Target Price 10.9 |
Price to earnings Ratio - | 1Y Target Price 10.9 | ||
Volume (30-day avg) 9 | Beta 1.44 | 52 Weeks Range 5.38 - 18.87 | Updated Date 12/8/2025 |
52 Weeks Range 5.38 - 18.87 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.65% | Operating Margin (TTM) 29.74% |
Management Effectiveness
Return on Assets (TTM) 12.76% | Return on Equity (TTM) -28.84% |
Valuation
Trailing PE - | Forward PE 9.17 | Enterprise Value 603922520 | Price to Sales(TTM) 1.1 |
Enterprise Value 603922520 | Price to Sales(TTM) 1.1 | ||
Enterprise Value to Revenue 1.92 | Enterprise Value to EBITDA 17.87 | Shares Outstanding 35169000 | Shares Floating 23395826 |
Shares Outstanding 35169000 | Shares Floating 23395826 | ||
Percent Insiders 7.89 | Percent Institutions 97.85 |
Upturn AI SWOT
Xponential Fitness Inc
Company Overview
History and Background
Xponential Fitness Inc. was founded in 2017 with the goal of building a leading fitness franchisor. The company has grown rapidly through the acquisition and development of well-known fitness brands. Its evolution has been marked by strategic brand additions and an emphasis on a digital-first, multi-brand franchise model.
Core Business Areas
- Franchise Operations: Xponential Fitness operates as a franchisor for a portfolio of boutique fitness brands, providing franchisees with training, marketing support, and operational guidance. This is their primary business model.
- Brand Development and Management: The company focuses on nurturing and expanding its existing fitness brands, as well as identifying and acquiring new brands that fit its strategic growth objectives.
- Technology and Digital Services: Xponential Fitness invests in technology platforms to enhance member experience, support franchisees, and offer digital fitness content and solutions.
Leadership and Structure
Xponential Fitness is led by a management team with experience in franchising, fitness, and consumer brands. The company is structured around its portfolio of distinct fitness brands, each with its own operational and marketing strategies, overseen by corporate leadership.
Top Products and Market Share
Key Offerings
- Club Pilates: One of Xponential Fitness's largest brands, offering reformer-based Pilates classes. Competitors include independent Pilates studios and other boutique fitness chains offering similar class formats. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- CycleBar: A premium indoor cycling franchise offering instructor-led cycling classes. Competitors include Peloton, SoulCycle, and other indoor cycling studios. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- Row House: Offers full-body rowing workouts. Competitors include other rowing studios and general fitness centers with rowing equipment. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- Orangetheory Fitness (Franchisee/Minority Stake): While Xponential Fitness is not the primary franchisor for all Orangetheory locations, they hold minority stakes in certain studios and have a partnership that contributes to their ecosystem. Competitors are numerous in the interval training space. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- StretchLab: Focuses on assisted stretching services. Competitors include independent stretch studios and physical therapy clinics. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- Pure Barre: A barre fitness studio franchise. Competitors include other barre studios and general fitness centers. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- AKT: A dance-based cardio fitness studio. Competitors include dance fitness studios and general boutique fitness offerings. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- Yoga Six: Offers a variety of yoga classes. Competitors include independent yoga studios and larger fitness chains. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- Body Fit Training: Offers functional fitness training classes. Competitors include CrossFit boxes and other functional fitness studios. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
- STRIDE: A treadmill-based interval training studio. Competitors include treadmill studio franchises and gyms with treadmills. Specific market share data for individual brands is not publicly disclosed but is a significant contributor to Xponential's overall revenue.
Market Dynamics
Industry Overview
The boutique fitness industry is characterized by specialized workout experiences, strong community building, and a focus on premium services. It has seen significant growth driven by consumer demand for personalized fitness and diverse workout options, though it is also susceptible to economic downturns and increased competition. The rise of digital fitness has also influenced the market.
Positioning
Xponential Fitness is positioned as a leading franchisor in the boutique fitness space, leveraging a multi-brand strategy to capture a broad segment of the market. Its competitive advantage lies in its scale, diverse brand portfolio, established franchise support systems, and ability to acquire and integrate new brands. It benefits from brand loyalty within its individual studios and the operational efficiencies of a large franchise network.
Total Addressable Market (TAM)
The global fitness market is valued in the hundreds of billions of dollars, with the boutique fitness segment representing a significant and growing portion. Xponential Fitness, through its multiple brands and franchise model, is well-positioned to capture a substantial share of this TAM by offering a variety of specialized fitness solutions across different price points and geographic locations. However, it represents a fraction of the overall TAM, with significant room for expansion.
Upturn SWOT Analysis
Strengths
- Diversified brand portfolio across multiple fitness modalities.
- Strong franchise model with established support systems.
- Scalable business model with proven acquisition and integration capabilities.
- Experienced management team with deep industry knowledge.
- Growing digital offerings to complement in-person experiences.
Weaknesses
- Reliance on franchisee success and their ability to attract and retain members.
- Potential for brand cannibalization within the portfolio.
- Sensitivity to economic downturns affecting consumer discretionary spending.
- Challenges in maintaining consistent brand experience across all franchised locations.
- High initial investment for franchisees.
Opportunities
- Expansion into new geographic markets, both domestically and internationally.
- Further development and integration of digital fitness platforms and at-home solutions.
- Acquisition of complementary fitness brands to broaden the portfolio.
- Leveraging data analytics to improve member engagement and operational efficiency.
- Partnerships and collaborations with other wellness-focused companies.
Threats
- Intensifying competition from other boutique fitness chains, large gym operators, and digital fitness providers.
- Changes in consumer fitness trends and preferences.
- Economic recessions impacting disposable income and fitness spending.
- Regulatory changes affecting franchising or health and wellness industries.
- Increased marketing costs to acquire new members in a crowded market.
Competitors and Market Share
Key Competitors
- Planet Fitness Inc. (PLNT)
- Life Time Group Holdings, Inc. (LTH)
- Equinox Group (Private)
- The Gym Group plc (LSE: GYM)
- F45 Training Holdings Inc. (FTVF - Delisted)
- Peloton Interactive, Inc. (PTON)
- SoulCycle (Part of Equinox Group)
- Orangetheory Fitness (Independent Franchisor/Partner)
Competitive Landscape
Xponential Fitness's advantage lies in its diversified portfolio and established franchise system, catering to various fitness niches. However, it faces intense competition from large, established fitness chains like Planet Fitness (which operates a lower-cost, high-volume model) and premium players like Life Time. The rise of digital fitness platforms like Peloton also presents a significant competitive threat, offering convenience and home-based workouts. Xponential aims to differentiate through specialized, community-driven studio experiences.
Major Acquisitions
StretchLab
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand into the growing assisted stretching market, diversifying Xponential's brand portfolio into a wellness-focused service.
Row House
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to add a full-body, low-impact rowing workout to Xponential's offerings, tapping into a popular fitness trend.
AKT
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to incorporate a dance-based cardio and strength training brand into its portfolio.
Body Fit Training
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to enhance its functional fitness offerings and tap into a growing segment of the market.
STRIDE
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to add a treadmill-based interval training studio, complementing its existing cardio offerings.
Growth Trajectory and Initiatives
Historical Growth: Xponential Fitness has experienced significant historical growth primarily through the acquisition of established fitness brands and the aggressive expansion of its franchise footprint across its portfolio. This has led to a substantial increase in total studio count and revenue over the past several years.
Future Projections: Analyst projections generally anticipate continued growth in studio count and revenue, driven by market demand for boutique fitness and Xponential's multi-brand strategy. Potential growth areas include international expansion and the deepening of digital offerings. Specific projections vary by analyst.
Recent Initiatives: Recent initiatives likely include further brand acquisitions, enhancements to their digital platform, improvements in franchisee support and training, and potentially new market entries. The company has also focused on driving same-store sales growth and optimizing studio-level profitability.
Summary
Xponential Fitness Inc. is a strong player in the fragmented boutique fitness market, boasting a diversified portfolio of well-recognized brands and a robust franchise model. Its growth strategy, fueled by acquisitions and studio expansion, has yielded impressive revenue increases. However, the company must navigate intense competition, economic sensitivities, and the ongoing evolution of fitness trends, particularly the digital shift, to maintain its upward trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Market Research Reports (e.g., IBISWorld, Statista)
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and may not be exhaustive. Financial data and market share figures are subject to change and should be verified with the latest official reports. This is not financial advice, and investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Xponential Fitness Inc
Exchange NYSE | Headquaters Irvine, CA, United States | ||
IPO Launch date 2021-07-23 | CEO & Director Mr. Michael M. Nuzzo | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 288 | Website https://www.xponential.com |
Full time employees 288 | Website https://www.xponential.com | ||
Xponential Fitness, Inc., through its subsidiaries, operates as a boutique fitness brands franchisor in North America. The company's brands portfolio consist of Club Pilates, a Pilates facility franchisor; CycleBar, a premier indoor cycling franchise; StretchLab, a fitness concept offering one-on-one assisted stretching services; YogaSix, a yoga concept; Pure Barre, a total body workout concept that uses the ballet barre to perform small isometric movements; Rumble, a boxing concept that offers boxing-inspired group fitness classes; BFT, a high-intensity interval training concept that combines functional, high-energy strength, cardio, and conditioning-based classes to achieve the unique health of its members; and Lindora, a provider of medically guided wellness and metabolic health solutions. Xponential Fitness, Inc. was founded in 2017 and is headquartered in Irvine, California.
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